Elite Marketers Private Podcast

Welcome to the Elite Marketers Exclusive Podcast, a private audio series designed specifically for our members. This private podcast is your gateway to insightful presentations, thought-provoking discussions, and exclusive content from some of the most innovative minds in the marketing industry.

Each episode features special member presentations where our community's brightest share their expertise, experiences, and cutting-edge strategies. From in-depth discussions on the latest marketing trends to practical advice on navigating the ever-evolving digital landscape, our podcast offers a wealth of knowledge to help you stay ahead of the curve.

As a member of Elite Marketers, you have exclusive access to this rich resource. Whether you're looking for fresh ideas, inspiration, or insights from industry leaders, the Elite Marketers Exclusive Podcast has you covered.

Tune in to learn, grow, and take your marketing game to the next level. Happy listening!

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Episodes

[Ari Galper] Trust-Based Writing

The podcast discussed the importance of using a trust-based approach in written communications, especially emails. It recommended focusing first on the problems or issues customers are facing rather than immediately promoting your solutions. An example email was provided that addressed specific customer problems humbly and asked for help, rather than making an overt sales pitch. Sequencing information to build trust before credibility was also advised. Using problem-focused subject lines and dot dot dots in messages to imply continuation without pressure were additional tips shared. The discussion highlighted how articulating customer problems in their own words can create better engagement and results. Read more

31:14

Ari Galper Mar 4, 2024 Podcasting 0 comments Played 22 times

[Scott Baker] The Importance of Online Reviews for Business Reputation and Growth

The podcast discusses the importance of online reviews for businesses and strategies for getting more reviews. Scott shares that he has had success getting review responses through text messages. The discussion focuses on first getting positive reviews to build up a strong online presence and trust, so that when negative reviews come in they have less impact. Getting quality negative reviews and responding well to them is also recommended. Scott provides an example of a client who gets 70% of review requests turned into actual reviews through follow up text messages. His software helps businesses better manage their online reviews across platforms. Read more

43:38

Scott Baker Feb 26, 2024 Podcasting 0 comments Played 20 times

[Nik Thakorial] Optimizing Your Marketing Funnel Through Data Analysis

The podcast discusses how to segment customer data to better target different market groups. Nick demonstrates using pivot tables to analyze purchase data and identify higher lifetime value segments based on factors like gender and appeal. Segmenting the weight loss market by motivation, like for a wedding, was given as an example. Data can show what types of people are buying and why, informing messaging and campaign testing. While large data sets provide more statistically significant insights, practical learnings can still come from smaller samples to rapidly test changes. The discussion also touched on ensuring marketing scales by having the right specialized team and business processes in place to support growth. Read more

31:03

Nik Thakorial Feb 19, 2024 Podcasting 0 comments Played 41 times

[Mark Anthony] Making the Shift from Agency to Paper Lead Model

The podcast discusses how Mark transitioned his agency from a traditional model to a paper lead model, where they build websites and generate qualified leads for clients. This has resulted in clients spending more money and Mark making a lot more profit. YouTube has been very successful for lead generation. The ideal client is one who can handle 100 leads per week and has a higher ticket product. Mark discusses criteria for evaluating clients and shares tips for video ads and webinars that have worked well for lead generation. Overall, the paper lead model has been more lucrative and solved problems around client churn that Mark experienced with the traditional agency model. Read more

30:38

Mark Anthony Feb 12, 2024 Podcasting 0 comments Played 24 times

[Cody Butler] Leave a Great Impression: Tips for Being a Positive and Memorable Podcast Guest

The podcast discusses how podcasting can be an effective marketing strategy, particularly for generating leads and building influence. It notes that in the past year, podcasts generated almost all of Cody's business. Some benefits highlighted include building JV relationships, creating backlinks for SEO, and getting free promotion equivalent to thousands of dollars in webinar costs. Cody shares strategies for getting on top podcasts, including using matchmaker sites, targeting niche shows, and pitching as a value-added guest rather than just self-promotion. An interesting point made is that one dental industry podcast led to clients worth over $10 million each. Overall, the podcast provides practical tips for effectively leveraging others' podcasts for business growth. Read more

47:21

Cody Butler Feb 5, 2024 Podcasting 0 comments Played 45 times

[Matt and Liz Raad] Building for Resilience and Growth: A Discussion on Developing Evergreen Assets and Exit Strategies

The hosts discuss the booming market for buying and selling websites and online businesses. Valuations have increased dramatically over the past decade, with some sites now selling for over 10 times monthly profit compared to under 1 times profit in the past. Large private equity firms and corporations are getting involved in acquiring even relatively small sites worth around $1 million. The presenters encourage building businesses with an eye towards a future exit by negotiating ownership stakes or creating assets that could be sold. Quality content strategies using SEO are highlighted as an effective way for businesses to grow significantly in value within a few years. Read more

43:35

Scott Bywater Jan 29, 2024 Podcasting , Exiting a Business 0 comments Played 38 times

[Tom Poland] How My Clients in 29 Cities Around The World Enjoy a Weekly Flow of New Client Inquiries

The podcast discusses Tom's process for generating consulting clients through webinars. He uses webinars to educate, motivate, and qualify large groups of prospects. Prospects then go through a booking system where they agree to conditions and watch a replay before meeting with Tom one-on-one. By this point, they are well informed about Tom's program. Tom finds this process more effective than individual sales as it allows him to convert prospects in bulk. He also shares details on follow up sequences after webinars to further engage prospects. Overall, Tom's thorough system aims to qualify prospects and set appropriate expectations before individual meetings. Read more

27:51

Tom Polland Jan 22, 2024 Podcasting 0 comments Played 27 times

[Russ Stephens] Qualifying website visitors through a guided funnel to identify high intent leads

The podcast discussed how a builder removed tripwires from their marketing funnel and saw improved results. It also explored classifying leads better upon opt-in, such as asking if they are a builder, which 85% of people answered. Removing low quality leads from their database improved email open rates. The host also analysed conversion rates at each step of the funnel to prioritise higher converting pages. An interesting finding was that 91% of people who reached a certain page provided their phone number for a free course, showing how engaging the funnel was. In total, focusing on lead quality and handing qualified leads directly to sales allowed the company to significantly scale up their sales team. Read more

37:59

Russ Stephens Jan 15, 2024 Podcasting 0 comments Played 32 times

[Anthony Fernando] The Power of Converting Written Content to Video

The podcast discussed Vidnami, a new video creation platform that uses AI to automatically generate videos from scripts and voice recordings. It allows users to quickly make professional-looking videos with talking head clips, b-roll footage, and images. The host demonstrated how to create an influencer-style video in just a few minutes. Participants discussed how tools like Vidnami can help businesses create engaging video content more easily and frequently to reach audiences on platforms like LinkedIn. However, some commented that for personal brands, fully automated videos may come across as too cheap or impersonal. Overall, the group was excited about how Vidnami could help reinvent existing assets into new video formats. Read more

46:46

Scott Bywater Jan 8, 2024 Podcasting 0 comments Played 38 times

[Suzi Dafnis] Leveraging Online Summits to Attract New Clients

Suzi organized two successful online summits for women entrepreneurs over two years, bringing in high-profile speakers like Seth Godin and Guy Kawasaki. The summits were free to attend and included video sessions, workbooks, and playlists. Marketing involved landing pages, social proof, and outreach to Suzi's contacts. Over 85% of attendees were new leads. Recordings were repurposed as podcast episodes extending their reach. Relationships with speakers provided ongoing opportunities. Lessons included being more strategic about converting leads to paid offerings. While successful, Suzi notes the importance of thorough planning and production for such a major undertaking. Read more

28:18

Suzi Dafnis Jan 1, 2024 Podcasting 0 comments Played 26 times

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