Elite Marketers Private Podcast

Welcome to the Elite Marketers Exclusive Podcast, a private audio series designed specifically for our members. This private podcast is your gateway to insightful presentations, thought-provoking discussions, and exclusive content from some of the most innovative minds in the marketing industry.

Each episode features special member presentations where our community's brightest share their expertise, experiences, and cutting-edge strategies. From in-depth discussions on the latest marketing trends to practical advice on navigating the ever-evolving digital landscape, our podcast offers a wealth of knowledge to help you stay ahead of the curve.

As a member of Elite Marketers, you have exclusive access to this rich resource. Whether you're looking for fresh ideas, inspiration, or insights from industry leaders, the Elite Marketers Exclusive Podcast has you covered.

Tune in to learn, grow, and take your marketing game to the next level. Happy listening!

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Episodes

[John Bellamy] Leveraging LinkedIn for B2B Lead Generation: Strategies That Work

The podcast discussed various strategies for generating leads and sales on LinkedIn. Specific filters for targeting prospects through LinkedIn Sales Navigator were outlined. Case studies showed how different companies used Sales Navigator in combination with direct messaging to connect with prospects, build their networks, and generate qualified sales leads. One successful example discussed promoting a company's presence at an event through targeted messaging on LinkedIn, which resulted in 8 qualified leads and 230 new followers. Overall the podcast provided advice and examples for leveraging LinkedIn's tools to improve lead generation and outreach. Read more

35:32

John Bellamy May 13, 2024 Podcasting 0 comments Played 18 times

[Johann Nogueira] Leveraging AI and Marketing Automation in Business

The podcast discussed how businesses can use artificial intelligence and machine learning for lead generation, content creation, and marketing automation. Specifically, AI can be used to find ideal customers, nurture leads with personalized content, run targeted digital ad campaigns, and optimize conversions in real-time. Speakers provided examples of AI writing high-quality articles and handling customer service inquiries without human assistance. Additionally, marketing automation tools allow businesses to efficiently scale their campaigns using automated workflows and AI-powered personalization. Read more

57:00

Johann Nogueira May 6, 2024 Podcasting 0 comments Played 23 times

[Sky Stephens] Growth and Success: A Detailed Look Inside One Company's Journey

The podcast discusses how they grew their coaching business from a small team to over 20 employees. They had a detailed plan in place from the beginning with clear values, vision, and systems. Recruiting new team members was done very carefully through a rigorous process to find the best candidates. They focused on growing specific core teams like marketing, sales, and coaches. Communicating well between teams was important, such as through weekly update meetings and recaps. Finding the right operations manager was also key to support the business owners as it continued expanding. An interesting point was how they used subtle errors in job postings to test applicants' attention to detail. Read more

49:20

Sky Stephens Apr 29, 2024 Podcasting 0 comments Played 26 times

[Jase Voigt] Collaborating for Success

The podcast discusses strategies for finding joint venture partners and making initial contact. It emphasizes doing research beforehand to identify potential partners that would benefit from collaborating. Calling directly is recommended rather than emailing, and the discussion provides tips for how to have a relevant conversation when reaching out. Finding problems companies are facing and positioning your solution is an effective approach. Once partners are on board, the challenge is getting them to follow through with promotions or events. Offering guarantees and negotiating reasonable ongoing commissions can help with commitment. Overall the podcast offers practical advice for identifying joint venture opportunities and initiating successful partnerships through phone outreach. Read more

33:47

Jase Voigt Apr 22, 2024 Podcasting , JV 0 comments Played 19 times

[Cody Butler] Scaling Your Business with Strategic Partnerships

The podcast discusses how to generate business leads through guest appearances on other podcasts. Cody recommends clearly defining your ideal client and transitioning guests smoothly into an offer. He found success by targeting other business coaches and consultants on podcast directories, then inviting them on his show to gain credibility and make a business proposal. The process is outlined as identifying prospects, booking quick guest interviews, and offering value as a way to transition them into a potential sale or partnership opportunity. Done effectively through a systematized approach, this strategy can generate many qualified sales calls organically each month. Read more

34:53

Cody Butler Apr 15, 2024 Podcasting , JV 0 comments Played 21 times

[Alex Pirouz] From Struggling Solopreneur to Thriving Business Owner With LinkedIn

The podcast discusses strategies for generating leads and managing opportunities on LinkedIn. It emphasizes having a clear target audience and publishing engaging content. Automation tools are discouraged as they can get accounts banned. Software was introduced that helps users strategize connections, track messaging conversations, and manage leads as opportunities in a CRM-style dashboard. The software aims to make lead management on LinkedIn easier through features like adding deals to profiles with one click. Pricing plans and an ambassador program were also mentioned. Overall the discussion focused on how to effectively build and nurture professional connections on LinkedIn through content and relationship-based outreach. Read more

48:44

Scott Bywater Apr 8, 2024 Podcasting 0 comments Played 40 times

[Scott Baker] Insights into Effective Communication and Language Patterns

The podcast discussed techniques for effective communication and persuasion. It focused on using questions like "What causes you to say that?" to understand others' perspectives better. Simple language patterns were also covered, like saying "What I'm hearing you say is..." to confirm understanding. Examples showed how small changes to wording, like asking a personal question instead of a general one, could significantly impact conversion rates. Scott shared how learning to translate objections by unpacking assumptions helped address customers' underlying needs. Overall, the discussion emphasized active listening skills and interpreting others' intended meanings over literal word-for-word interpretations. Read more

36:30

Scott Baker Apr 1, 2024 Podcasting 0 comments Played 27 times

[Kate Vander-Voort] Building Authentic Connections and Thriving Communities Through Shared Experiences

The podcast discusses strategies for building engaged communities on social media through understanding customer pain points and sharing authentic, solution-focused content. Creating customer avatars that capture granular details about audiences allows targeting content to their specific needs. Listening to how people describe challenges on forums and reviews provides an opportunity to frame marketing messages in their own words. Case studies show how hyper-personalized content across stakeholder groups led to significant growth in online communities for various industries. Guests also explore options for activating both pre-purchase and post-purchase customer groups through community engagement and collaboration. Read more

43:34

Kate VanderVoort Mar 25, 2024 Podcasting , Public Relations 0 comments Played 15 times

[Alexi Neocleous] How Focusing on Direct Mail Helped Us Land Our First Clients as a New Service Business

The podcast discusses how Alexi built his consulting business to generate over $1 million per year with little work required from himself. He focused initially on finding the right client fit and narrowing his market instead of trying many different approaches. Systems and processes were implemented from the start and an operations manager was hired to help design them. Referrals and direct mail were used for lead generation. Paying clients upfront for packaged work and clear scoping of projects helped avoid scope creep issues. Alexi aims to have a business model that functions well without him through established feedback loops and an emphasis on quality. Read more

33:40

Alexi Neocleous Mar 18, 2024 Podcasting 0 comments Played 18 times

[Tom Poland] Using a Systematized Approach to Qualify, Quantify, and Build Win-Win Relationships with Other Marketers

Tom discusses his process for finding and partnering with other influencers to promote each other's content through webinars and email lists. He uses an algorithm created by a data scientist to identify potential partners based on their website metrics. Partners then qualify themselves through a checklist before being interviewed on Tom's podcast. If approved, they will help drive registrations for each other's webinars. Tom has streamlined this process to be mostly automated using contractors to find and qualify partners. The goal is to generate 1000 webinar registrants per month through this joint venture network. Read more

40:32

Tom Polland Mar 11, 2024 Podcasting 0 comments Played 15 times

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