Elite Marketers Private Podcast

Welcome to the Elite Marketers Exclusive Podcast, a private audio series designed specifically for our members. This private podcast is your gateway to insightful presentations, thought-provoking discussions, and exclusive content from some of the most innovative minds in the marketing industry.

Each episode features special member presentations where our community's brightest share their expertise, experiences, and cutting-edge strategies. From in-depth discussions on the latest marketing trends to practical advice on navigating the ever-evolving digital landscape, our podcast offers a wealth of knowledge to help you stay ahead of the curve.

As a member of Elite Marketers, you have exclusive access to this rich resource. Whether you're looking for fresh ideas, inspiration, or insights from industry leaders, the Elite Marketers Exclusive Podcast has you covered.

Tune in to learn, grow, and take your marketing game to the next level. Happy listening!

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Episodes

[Rory Bland] Storytelling Techniques for Creating Viral Content on TikTok

The podcast discussed how to effectively use TikTok for business and building an audience. TikTok is growing rapidly and can reach many potential customers, especially younger demographics. Rory recommends creating engaging storytelling content that brings people along on a journey, rather than just posting promotional videos. Examples were given of businesses in various niches that saw success by hiring TikTok experts to build their presence on the platform. An interesting point was that short, high quality videos focusing on one clear message can be more effective than posting many lower effort videos. Rory emphasizes researching what types of content are already working in your industry to find winning formats. Read more

40:50

Scott Bywater Jul 29, 2024 Podcasting 0 comments Played 22 times

[Michael Hanson] Finding the Human Element in Your Brand Story

The podcast discusses the importance of personal branding and storytelling for businesses. It advocates using the "why, fight, contribute" framework to craft an authentic personal backstory. Stories that convey passion and heart are most effective at connecting with audiences. Viewers relate to vulnerability and care more about the person than the product or service. Examples are given of impactful brand stories that increased trust and willingness to support a company just based on the founder's courageous story. An engaging video using this approach was shown to dramatically grow awareness for a beauty brand. Read more

41:53

Michael Hanson Jul 22, 2024 Podcasting , Branding 0 comments Played 13 times

[Brendan Goleby] Non-Traditional Strategies for Success: Growth Hacking Techniques that Deliver Results

Brendan shared how he leveraged data scraping and events to build influence in regional areas. He discussed scraping databases from Google, Yellow Pages and LinkedIn to find contact information for local businesses. Brendan then used this data to fill over 30 networking events across various cities in Australia. The events helped connect businesses and also generated sales leads for a business coaching client. An interesting point was how Brendan created an Instagram account to engage local businesses in the months before his Sunshine Coast event. This helped promote the event and increased attendance. Read more

36:03

Brendan Goleby Jul 15, 2024 Podcasting 0 comments Played 14 times

[John Hubbard] High-Quality Video Testimonials: Tips and Techniques

The podcast discussed how to create effective video testimonials to promote high-ticket products and services. The presenter, John Hubbard, shared his systematic process for capturing high-quality story-based testimonials that emotionally connect with prospects. He emphasized addressing fears and desires of the target audience through testimonials that follow a hero's journey structure. Shorter testimonials are best for top-of-funnel while longer form stories work well lower down the funnel. John also demonstrated editing software and offered an online course for $550, with all proceeds going to flood relief in New South Wales. Read more

48:39

John Hubbard Jul 8, 2024 Podcasting , Public Relations 0 comments Played 14 times

[Scott Baker] The Power of Video Testimonials

The podcast discusses the benefits of video testimonials for businesses, such as boosting social proof and online reputation. It promotes a platform that makes it easy for clients to record and share video testimonials. Capturing video testimonials is challenging due to the filming, editing and approval process, but the platform streamlines this. Emotional video testimonials from satisfied customers are particularly valuable as they are shared more and increase trust. The platform collects testimonials and provides embed codes to share them across different social networks and websites. Real estate agents have found the video testimonials to be very effective at building their reputation and confidence with prospective clients. Read more

35:43

Scott Baker Jul 1, 2024 Podcasting , Public Relations 0 comments Played 12 times

[Grant Thom] Building Trust and Connection Through Brand Storytelling

The podcast discusses the value of branding for businesses. It explores how brands can build recognition and reputation over time to increase their worth and negotiating power. Grant shares strategies for differentiating a brand through visuals, messaging, and creating engagement with audiences. He emphasizes the importance of consistency in upholding brand quality and values. Examples are given of iconic brands that have lasted for decades by evolving while staying true to their core proposition. The discussion highlights how understanding brand fundamentals can help businesses maximize their value and sales. Read more

57:17

Grant Thom Jun 17, 2024 Podcasting 0 comments Played 15 times

[Kim Angeli] Leveraging Neighbourhood Connections for Business Growth

The podcast discussed how to use the neighborhood platform Nextdoor to attract local clients and customers. Nextdoor allows businesses to create free posts that are visible to thousands in a 2.5 mile radius. Speaking from experience, Kim explained how focusing on gratitude and building trust within local communities on Nextdoor can lead to many word-of-mouth referrals. Nextdoor is growing rapidly and some small businesses rely solely on its free features to get customers. Creating consistent posts that offer value to the local community was presented as an effective strategy. Automating some posts was also recommended to keep engagement high year-round. The potential of Nextdoor to support small, local businesses was the major focus of the discussion. Read more

57:52

Kim Angeli Jun 10, 2024 Podcasting 0 comments Played 21 times

[Simeon Cryer] Driving Over $1 Million in Additional Revenue Through Digital Marketing

The podcast discussed strategies for generating qualified leads through personalized messaging on Facebook ads. The presenters emphasized testing different ad formats and copy styles, and described their approach of using empathetic, conversational language in messages to prospects. This allows opportunities for further discussion to see if prospects are a good fit. The presenters also shared how they increased response rates without using landing pages by keeping people engaged within Facebook. Their success in resurrecting banned accounts through optimized targeting and messaging was an interesting highlight. Read more

55:38

Simeon Cryer Jun 3, 2024 Podcasting 0 comments Played 15 times

[Ari Galper] From Feast to Famine: Finding a Consistent Sales Model

Ari Galper discusses how he has refined his sales methodology over 20 years into a "1 call sale" approach with high-margin, low-volume clients. He walks through his journey, from various business models to realizing less clients could mean more income. Ari now focuses on qualifying leads through a free book and building trust before diagnoses and solutions. Other guests share similar approaches of listening first before selling. Ari also offers insights into his trust-building tactics like direct mail campaigns and follow up calls to discuss the free book. The discussion provides useful frameworks for developing high-trust relationships with fewer but better-quality clients. Read more

56:56

Ari Galper May 27, 2024 Podcasting 0 comments Played 22 times

[Scott Hallman] Leveraging Trusted Partnerships to Empower Business Owners

The podcast discusses how marketing agencies can increase their value and income by helping clients optimize different aspects of their business to improve profits and valuation over time. This includes helping clients improve marketing, operations, team development and more. By taking a more holistic approach to growth, agencies can position themselves to financially participate when clients have big events like an acquisition. Scott provides examples of how formalizing these value-adding services resulted in multiplying client profits and business valuations. He encourages listeners to think about how to communicate their expanded value to clients. Read more

1:48:24

Scott Bywater May 20, 2024 Podcasting , JV 0 comments Played 13 times

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