Elite Marketers Private Podcast

Welcome to the Elite Marketers Exclusive Podcast, a private audio series designed specifically for our members. This private podcast is your gateway to insightful presentations, thought-provoking discussions, and exclusive content from some of the most innovative minds in the marketing industry.

Each episode features special member presentations where our community's brightest share their expertise, experiences, and cutting-edge strategies. From in-depth discussions on the latest marketing trends to practical advice on navigating the ever-evolving digital landscape, our podcast offers a wealth of knowledge to help you stay ahead of the curve.

As a member of Elite Marketers, you have exclusive access to this rich resource. Whether you're looking for fresh ideas, inspiration, or insights from industry leaders, the Elite Marketers Exclusive Podcast has you covered.

Tune in to learn, grow, and take your marketing game to the next level. Happy listening!

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Episodes

[Johann Nogueira] Harnessing the TikTok Attention Economy

Ready to tap into the TikTok attention economy? Join us as Johan unravels the secrets behind effective digital marketing campaigns! With a unique vantage point that allows him to delve deep into myriad campaigns, Johan has discovered a game-changer: 2-minute videos can outperform hour-long webinars. How's that for brevity? Dive deep into the reasons behind this revelation and get practical insights to refine your own marketing strategy. Whether you're a seasoned marketer or just stepping into the digital realm, Johan's insights are a goldmine. Tune in now and decode the magic of short, impactful videos! Read more

42:46

Johann Nogueira Sep 30, 2024 0 comments Played 15 times

[Jonathan Callinan] Switch Your Service to a 6-Figure Membership Without the Usual Tech-Aches or Trial and Error

The podcast discussed how memberships and subscriptions are becoming increasingly important for businesses as trust in big tech declines. Creating a successful membership involves providing high value experiences and content to attract people initially, while the community and networking aspects are most important for keeping members engaged over time. Building pilot programs with early subscribers can help validate new membership ideas before fully launching. Software like Pulse were also mentioned as providing flexible CRM solutions to help businesses better manage memberships and drive engagement. Read more

45:59

Jonathan Callinan Sep 23, 2024 Podcasting 0 comments Played 16 times

[Marcus Santamaria] Creating an Annual Marketing Calendar for Your Business

Marcus shared his system for creating monthly sales surges using a 1-hour reload email sequence sent throughout the year. The emails promote different products or topics each month, with the content needing only minor updates each year. Attendees discussed ways to apply this approach in their own businesses, such as focusing communication on their top clients or leveraging holidays and cultural events. Sending value-adding content between promotional emails was emphasized to keep people engaged. Testing fun and unexpected subject lines was also suggested. Attendees commented that implementing even a basic recurring email sequence could generate a good ROI from the regular income. The discussion provided ideas for segmenting lists and personalizing communication to different groups. Read more

43:29

Marcus Santamaria Sep 23, 2024 Podcasting 0 comments Played 13 times

[Johann Nogueira] Automating Lead Generation and Onboarding with AI

The podcast discussed how to create effective offers and marketing campaigns to generate qualified leads. Johann presented how he transformed his company's failing offer by focusing only on what clients wanted, which was qualified leads. He launched a new campaign promising 1,000 leads for $300 using pre-built AI lead generation tools. Several case studies showed how clients successfully used these tools to find ideal clients and close new business. The discussion emphasized the importance of understanding customer needs and testing different offers to find what truly resonates with target audiences. Creating offers that directly address what people want, not just what businesses want to sell, was shown to significantly improve conversion rates. Read more

35:53

Johann Nogueira Sep 16, 2024 Podcasting 0 comments Played 16 times

[Tom Anton] Contacting Super Affiliates to Promote Your Products

Tom provides advice on how to get promoted by super affiliates to reach over 1 million warm prospects within 90 days. He explains how to find and properly approach super affiliates through various online channels and communities. It is important to make sure the product is a good fit for the affiliate's audience and offer competitive commission structures, such as 50% or recurring commissions for subscription products. Affiliates receive many pitches daily so the product needs to stand out and demonstrations of prior success can help pass the affiliate's initial tests. Following Tom's guidance on preparing well and respecting an affiliate's time and reputation can help new entrepreneurs expand their reach through endorsed promotions. Read more

43:38

Scott Bywater Sep 9, 2024 Podcasting , Affiliates 0 comments Played 15 times

[Carly Faragher] Fast Tracking Your Way to a TEDx Talk

Carly helps people land TEDx talks within 30 days using her methodology called "land, learn, leverage." She discussed the process of ideating a talk topic, developing the idea into a script, and maximizing the talk's reach through marketing. TEDx talks can be given at live or online events, or prerecorded in professional studios which ensures high video quality. Getting a TEDx talk boosts one's credibility and opens doors to new opportunities. While acceptance rates are low, Carly can leverage her industry relationships to fast-track the application process. Interesting points included options for making studio recordings look like being on an actual TEDx stage, and how early results show talks increasing clients' leads and business within 30 days. Read more

28:40

Carly Faragher Sep 2, 2024 Podcasting , Public Relations 0 comments Played 21 times

[Tim Hyde] Leveraging LinkedIn and Social Media Groups to Grow Your Network and Business

The podcast discusses using a pipeline management system to track prospects on LinkedIn. It allows automatically adding leads to the pipeline from groups and profiles. Messages can be sent to prospects through templates as they move through the stages. Responses have been around 40% positive. Connecting with others who have engaged with your content first helps build familiarity before connecting. The system makes it easy to have depth of conversation with many prospects without losing your place. It was noted that personal connections will become more important as automated content increases online. Tracking engagement and moving prospects through stages can help increase meetings booked from initial connections. Read more

41:13

Tim Hyde Aug 26, 2024 Podcasting 0 comments Played 17 times

[John Hubbard] Gathering Input to Build Solutions that Resonate

The podcast discusses different workflows for using ChatGPT as a collaborator to improve processes like coaching steps. It provides examples of prompting ChatGPT to suggest improvements, ask clarifying questions, and generate additional steps. The host demonstrates how to create a client avatar, identify problems and obstacles, and develop solutions using ChatGPT. An interesting aspect is how the solutions are analyzed and categorized according to their value, cost, and ease of delivery to form the foundation of an offer for clients. Read more

55:48

John Hubbard Aug 19, 2024 Podcasting 0 comments Played 13 times

[Russ Stephens] The Strategy That Turns Old Leads Into New Sales

The podcast discusses an opt-in funnel and sales process used by a building company. Prospects are scored after opting in and the top 20% are pursued. A 3-day follow up process of phone, SMS, and email is used to maintain regular contact. Detailed information is gathered from prospects at each stage to qualify leads. Even leads that are years old are still occasionally converted through targeted prospecting campaigns. While conversion rates have dropped recently due to market conditions, leads from the database still account for millions in annual revenue. An emphasis is placed on regular communication, qualifying prospects, maintaining top-of-mind awareness, and using different channels like SMS to improve response and conversion rates. Read more

46:33

Russ Stephens Aug 12, 2024 Podcasting 0 comments Played 34 times

[John Dwyer] Learn To Deliver The Unexpected!

The podcast discusses different marketing strategies for getting free publicity, including being provocative or providing artificial "wow factors". It also describes a program where businesses can purchase travel vouchers for clients for $29.50 each that the clients can redeem for holidays worth up to $1000. Testimonials are shared about how providing free holidays significantly increased some businesses' sales. John explains how he has partnered with hotels to fill empty rooms by providing guests for free who may then spend money at the hotel. An interesting point is that celebrities can be enlisted as endorsers for much less than their usual fees if offered as a one-time short engagement. Read more

40:03

John Dwyer Aug 5, 2024 Podcasting 0 comments Played 15 times

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