Overview:

The podcast discussed how to effectively use TikTok for business and building an audience. TikTok is growing rapidly and can reach many potential customers, especially younger demographics. Rory recommends creating engaging storytelling content that brings people along on a journey, rather than just posting promotional videos. Examples were given of businesses in various niches that saw success by hiring TikTok experts to build their presence on the platform. An interesting point was that short, high quality videos focusing on one clear message can be more effective than posting many lower effort videos. Rory emphasizes researching what types of content are already working in your industry to find winning formats.

Takeaways:

• TikTok can be used effectively for business by building an engaged following through storytelling and sharing a journey over time.
• TikTok demographics include a large percentage of 18-24 year olds but also growing segments of older users like 35-50 year old women.
• TikTok has over 1 billion active users after only a few years, showing very fast growth compared to other platforms.
• Around 20% of TikTok users report regularly buying products they discover on the app, including both impulse and larger purchases.
• Many successful TikTok creators focus on telling a story over time rather than just sharing individual videos or tips.
• Niche businesses can do well on TikTok by adapting their content to the platform rather than just reposting old social media content.
• Data and research on a niche can help identify video styles and topics that are already performing well to replicate success.
• Creators have gained sponsorships, partnerships, and over $1000 in free products from brands by building engaged followings on TikTok.
• Short, engaging videos under a minute can be very effective at conveying key messages on TikTok if the content is well-crafted.
• High-quality, carefully edited content that takes time to produce can outperform a higher volume of lower-effort videos.

Automatically-Generated Transcription:

Okay, awesome.

Rory was introduced to me by Jace Webster.

We probably met two or three, two or three months ago.

And Rory's like, yeah, I do TikTok and it's, and I've had, I've built two, two TikTok accounts to 30 1030 3000 followers in totally different niches.

And we're talking about the, the whole way that he prioritized short-term video content, um, you know, yeah, overall and how he builds an engaged story, uh, yeah, engaged following through storytelling.

So with that being said, we might hand the reins over to Rory.

I'll make you co-present to Rory and we'll get started with your, with your presentation.

Cool beans.

Thanks man.

Good day everyone.

So lovely to see you all here on a, on a Thursday.

Um, just first little note, I do have my almost four year old son, he's, uh, very happily on YouTube kids, but if you hear him call out or that sort of thing, dad life, as some of you would probably know, but we are gonna dive into some really cool stuff around ticky talkie today, which I'm incredibly excited about and very bullish on.

And I want to, for those of you that are not convinced, hopefully convince you to start to think differently about it and prioritizing it.

And for those that are already on there, just really get you amped to just, yeah, keep going.

I really wanna provide some practical stuff for you guys so you can have some takeaways and start to go and do stuff.

I wanna show some real life examples, all sorts of jazz and bits of things.

Let me have, I got the share screen capability, Scott?

Yeah, yeah.

You'll be able to share screen.

Awesome.

So you'll have to excuse me with my PowerPoint.

I haven't done like a PowerPoint thing for about five years, so it's super basic, but it'll give you everything you need.

I think that should work.

And we'll just go to sharing the desktop.

Okay.

All right.

Can you all see that all right?

Yep.

All right.

Amazing.

So cool.

Yeah.

Welcome.

So basically we're gonna run through how to use TikTok to build an audience, more sales, more leads, more opportunities with your business.

Is anyone here, just to show of hands, is anyone here already using TikTok for their business?

Right, like one, one person.

Cool.

That's all right.

I know Bianca, was it Bianca?

That was, that came on board that you right into it?

Yeah.

Cool.

Awesome.

Yeah.

And sorry if I can't see everyone 'cause there's like a, it doesn't show everyone at once, but, and, but who's using TikTok?

Like as a consumer of content who goes through it?

Yeah.

More.

Yeah.

Yeah.

Cool, cool.

All right, let's jump into the, um, firstly, this is what a lot of people think when they think about TikTok, right?

It's that app for memes, dancing, and teenagers that we should probably use for our business but have no idea how to get on or use.

And that's a very common perception for a lot of people is talk is just for, for these things.

And the reason that being that is because it started off initially as a dancing type app and all the attention was on there.

But then when there's more attention on an app, then more people draw more businesses and et cetera draw their attention over.

So the culture was already created on TikTok before businesses and marketers and all that sort of stuff came over.

But then the culture of it shifted.

So now it's far more than that.

So I just wanna run through the stats of what it actually is and looks like now.

And this is taken directly from the Shopify website.

Yeah, so there are currently over 1 billion active TikTok users, which is insane.

The average user base.

So we, we think it's under 18, but most of it is 18 and over.

That's actually on the platform.

And 43% of TikTok users are actually between 18 to 24, which is crazy.

Then it's 30, about 35 or 37%, uh, of that next demographic.

And of, of course the percentages decrease at the older people get.

But some of the fastest growing demographics are like 35 to 50 year old women on TikTok.

And it's mostly women that are on TikTok as well.

So it's very interesting.

Of course the most of it is based in Southeast Asia 'cause just the general population is larger.

But there's a huge percentage of people even in Australia that are using TikTok, which is crazy.

It's been downloaded more than 3.5 billion times as well, which that's also absolutely insane.

It is the sixth most popular social media network.

To give you contrast, Facebook has 2.5 billion, uh, 2.9 billion or something like that, active users.

And TikTok has 1 billion and it's only been around for a couple years, which is crazy.

It was actually last year the most visited website above Google too.

If you count in apps and also Google searches, which is huge.

The average user spends about 38 40.

Uh, it is like between 38 to 50 in Australia, minutes per day.

And they check multiple times throughout the way.

I think toilet breaks as well as just sitting there scrolling for no reason and also researching the amount of brands using TikTok is actually increasing by 40% this year.

That's the expectation.

Here's the really interesting facts.

This is the stuff that a lot of you're probably most interested in is this is all great.

There's a lot of people using it, but how much money is actually going through it?

So there's a huge percentage of people, 20% that actually say they buy things on TikTok all the time.

And the types of buyers that are on TikTok, it's a combination between impulsive and also those that are following along for a long time and are willing to make huge purchases like real estate, like huge contracts, all sorts of things.

So it's not just limited to e-comm and we'll go through that as well.

A lot of people are doing it.

TikTok ad revenues are set to hit close to 12 billion, I'd say way more than that this year.

So that's ad revenue.

That's how much marketers are spending on ads alone.

That's not including creative or creative teams.

So the stats of it is actually crazy.

And 50% of brands this year are gonna be using TikTok in their influencer marketing campaigns and business.

So like the stats are huge, basically.

I know that stats are important for a lot of people to grasp their head around so they can see that it's not just a kids app.

But I would also wanna start showing a couple of, of examples of what TikTok looks like and does for businesses.

And then we'll go into the how.

I actually should probably share my story as well.

So you're like, who's this dude?

He just got this stuff off the shop website can do that.

So I've been a content creator for probably like over 10 years and I've done all sorts of things like YouTube, Instagram, Facebook.

I've done a lot of behind the scenes things with ClickFunnels and all that sort of stuff.

And I actually just started doing TikTok for fun in 2021.

I started making role wedding videos, 'cause that's my passions, just daily videos for fun.

I didn't really expect it to go anywhere, but I started to build a following.

It took me about a hundred days to get to 10,000 followers, which, you know, it's not much, but it's also a lot at the same time.

And so that first 30,000 followers that I got, it took me about eight months to do on that role wedding account.

I started to get a lot of brand recognition in the space.

I started to make merch sales through there.

Currently the most followed person in this niche in the country, which it's a pretty small pie, but on top of the pie.

The interesting thing is with this is that I, the reason my content started working above professionals in this space, 'cause I'm decent, like I'm okay, I'm not even really great at rollerblading, but my storytelling skills are really good.

I'm able to tell a story better than people that are professional in that space.

And that's because I spent a thousand hours just trying to figure out the TikTok thing.

So a professional doing the exact same trick, actually like 10 times better than me would get 2000 views, maybe 3000 views because he was just showing the trick.

But what I would do is I would tell the story of how I'm trying to do the trick and then finally landing the trick in that specific TikTok style and that same kind of video, 10 times worse of a trick, 500,000 views on mine versus 2000 views on someone that that's way better.

And I realized that it wasn't because I was any better, it was because of my storytelling skills and capabilities on actually, yeah, telling the story.

So I was like, okay, cool.

It's about storytelling.

It's a storytelling app, it's a personality app.

But I, I stopped posting role playing videos for a bit and I was like, cool.

I was like, didn't really think of TikTok for about five months.

And then I decided, you know what?

I'm just gonna post some more videos and, but under a completely different account just for fun again.

And it was sharing like this regenerative agriculture growing journey.

And within 24 hours of posting my first video, I got my first 10,000 followers on that account.

And keeping in mind the first time it took me a hundred days.

The second time it took me like one day.

And that's because I understood the storytelling aspect.

I understood my audience, I understand, understood what works for them.

I understand all sorts of things.

So I, I built 30,000 instead of eight months.

I've built it in three weeks on this account.

Sponsorship opportunities, branding opportunities, all sorts of things.

So I was like, hang on a second.

If I can do this in two different niches, then clearly there's something up here with TikTok and maybe I can help businesses with it.

So that's what I'm doing at the moment is I've moved into the consulting and um, I'm doing, I've been doing editing for clients, I've been doing all sorts of things around the TikTok space and just shifting my head from exclusively creative to also consulting and working the field.

'cause it's one thing to be able to create, it's another thing to be able to translate what you know, into other people's businesses successfully.

And I'm currently like in, in cahoots, not cahoots, I dunno if that's the word, working with a client.

And they've got someone that has 2.5 million, uh, followers that's consulting for them, and I'm coming as well.

And they're trying to build their account.

And I won't, I, I can't say what kind of niche they're in, but it's like the wellness space.

And this person has come in and basically what they're trying to say is that they need to follow trends.

They need to create videos that are based around these trends in this specific style.

And I knew straight away that it wouldn't work.

Let me jumping ahead two slides here, but I'm gonna, I'm gonna go with it anyway.

So I knew that it wouldn't work following the trends on TikTok, just posting those trend type videos because no one cares.

If you see a trend pop up in your page that's popular, right?

Like you're just gonna be like, oh, that was cool scroll.

That's typically what happens.

Unless it's compelling enough, you'd be like, all right, cool.

They, they follow that trend really well, great scroll.

However, if you're building something that's around storytelling or something that's, that gets people emotionally invested in what you're doing, then they're more likely to follow.

So if they would follow a storytelling based strategy versus a trends based strategy, they'd be at 10 to 20,000 from producing 30 videos versus the 1500 that they're currently at.

So I've really, as someone who spent thousands of hours on the app creating and watching, I might not have millions of followers, but I really understand how it can translate across literally any niche.

And this TikTok, I tell you, it literally works for any niche unless you're in something super dodgy in the dark web, like everything works on here.

I'm not even joking when I say that.

So let's jump on into some examples, right?

I'll go into the short form video in a sec.

And why that's good.

So here's some of the stuff like, it works for literally all types of niches.

And I, I know there's, we've got a broad range of people that are within, um, this group, right?

But I wanted to try and cover a couple of different options from like very small e-comm also to influencer type teachers, also brick and mortar.

And then also, I know we've got a couple of SaaS people in here.

So we've got a software as a service business as well.

The first example that I wanted to use is, is Miss Excel.

She is an Excel content creator.

And she would make content about Excel, which I personally have.

I'm terrible at that stuff.

But a lot of people really froth on Excel and they wanna know how to do spreadsheets properly.

They wanna know all these sorts of things.

And so what she actually ended up doing was using TikTok in her own unique way.

And what I'll do after this is I'll, I'll send it through with Scott, like, there's gonna be a recording, but I'll send through some links so you guys can check all of these people out afterwards with links to videos.

It's just too long to show all the videos through this entire thing.

So you can sus all these people out after and some recommended stuff.

But she started posting about her stuff on TikTok and she basically at, at a, at the peak of her sales, she's doing six figures a day with her courses teaching Excel.

And you would think teaching courses about Excel, you can only make a certain amount.

But because she was able to do storytelling in a very unique way, she was, and she's still cranking it like multiple six figures a month, which is insane.

The next one that I wanna talk about is Duolingo, right?

These guys are, they're pretty, anyone familiar with Duolingo?

Anyone seen Duolingo as TikTok at all?

Maybe not.

Yeah, everyone.

Yeah.

So you would think, so Duolingo, for those that, dunno, it's an app that teaches languages and you'd think like something like that is relatively corporate, right?

Billion dollar business.

And you would think that they would try and try and keep a certain level of professionalism, everything, but they just went completely different angle.

They went just how do we integrate into this app and reach more people in an interesting way?

'cause one of the, one of the, one of the problems that a lot of business owners encounter with TikTok is they try and bring Facebook and Instagram reels and like old school strategies and think they can just plunk a video on TikTok and it just goes viral, right?

Like, maybe that was the case two years ago where you could put any type of video up there and then get some views.

But TikTok has an entirely different culture.

It's a Facebook, Instagram, YouTube, all of that.

It is its own culture and you need to really feel like you're native to the platform.

And Duo Lingo has done this absolutely perfectly.

You look here, it's just a big old bird in the suit, right?

And this is an example where trends work, but they, they've played this very well.

They, you look here, it says free language education for the world, just an owl trying to vibe.

And they just do all sorts of really out there stuff and it grabs your attention.

They talk about their app or the problems their students encounter or the culture of learning languages or all the isms and different things around it.

And they've been able to build this incredibly well.

So I'd recommend having a look.

The, the, this stuff's really funny on TikTok, but this is a, an example of a software as a service that these guys are considered as a software, as a service, aren't they?

I'd say it's an app, right?

It's the same kind of world.

If you are a software as a service type business, rather than thinking, okay, this is all the functionalities of my app.

You want to build a personality into what you're doing.

You want to build some like something that's worthwhile following around a story kind of a thing.

And we're gonna go into that a little bit more, a couple more examples here, right?

Is the dentist, this guy, he is a dentist and he has used it to massively grow his following.

He has shifted over to, he was like exclusively in the, as a dental practitioner, but he's got a huge e-comm aspect to the business now as well because he can't serve 12 million people.

But people will literally choose to go to him because they've seen him on TikTok now because they've built that trust.

Are you gonna have more trust?

It's pretty interesting stuff, right?

Are you gonna have more trust with someone that you see an ad from or with someone that you see a TikTok from?

And one thing I I I'll add here is sure, there's like a large portion of people on the app that are teenagers, right?

But think about this.

If your kid or a teenager or someone that you know, if, if you're in that space or if you have teenagers or even young teens or kids that are whatever that are using it, if they see someone, they're like, oh, I've seen this amazing dentist, this is where we have to go.

These, this is the guy that I wanna see.

I don't wanna see Bob, I wanna see Ben because they're like his tos.

You, you're gonna listen to your kid, right?

Or if they see something on there.

So let's say that you are in the business of like bricklaying, right?

And they see like a bricklaying or contracting company and they see your company making videos on the platform and it reaches there for you page.

You're like, Hey mom, check out these guys.

Right?

It's a very word of mouth based app and it's very easy to share.

I'm gonna share one more example because I could go about this forever.

This is just an example of one of my friends.

Some of you guys might know Michael, is it this one?

Yeah.

So he like, does, does anyone here have a podcast and that kind of thing?

Yeah, couple podcasts, podcast.

So completely untapped potential is repurposing your podcast onto TikTok, right?

And Mark was doing it really well with it in this sense is repurposing it, making it friendly for the TikTok format.

And Lewis House is also doing it really well.

Of course Gary v are doing it well.

But he started to blow up on here before he, his editor joined my report.

It was, I think they're on the 7,000 mark.

And they just tweaked a few things and they just kept pumping out the content that was relevant for their audience.

And it's more so than just taking stuff that they were already making on Instagram.

It was more about making it TikTok friendly.

And they had some videos start to blow up 24,000.

I think they had one that was like 5,000 views.

And people started joining their Facebook group.

500 people joined their Facebook group.

They starting to get leads, people joining their low end courses and everything like that.

Literally just from repurposing onto this.

And you can get a teammate, you can get someone from the Philippines, you can do it yourself however you want.

And literally just by repurposing it, making sure it's native for TikTok, you can just spread the ability to reach more people.

And so these are just like so many examples.

And yeah, I could talk about this forever, but I just wanted to jump into some real world things that are happening.

And of course e-comm is crazy.

You can just build it from scratch, right?

Um, uh, I'll go into that in a sec.

Let's just jump into why TikTok doesn't work for businesses, right?

Because this is something I see now that I'm like consulting and working in this space is, uh, a lot of the people that I'm working with have been posting content on there.

Some are completely brand new from scratch, but they're posting stuff and creating stuff that works on Facebook or maybe works two or three years ago on Facebook.

And they think that it's gonna catch just because TikTok ISS gonna catch.

But TikTok is a very different platform, a very different culture.

People need to make, people need to feel like you're a part of the platform and that you need to work with it, that you need to work well with it.

You can't just follow trends.

You can't just flunk stuff up there.

You really want to create a mission or bring people along on your journey around like your brand.

So I, I talked about in the, in, in the brief of this talk of creating like a con enemy or a mission that you're working towards.

So let's say, can you guys just drop the types of businesses that you're in just really quickly, just so I can give some examples of like how you would move forward with that.

Corporate training, video testimonials, R T O marketing, LinkedIn strategy, cool podcast.

But this is, oh this is really cool.

All right.

Apologies if I jump all over the place.

My brain is like so lateral.

There's 1% logic is all like super creativeness.

But as long as you guys are getting a message that works, old school, physical mail, fixed scaling, consumer futurism.

All right, sweet.

We'll jump into, we'll jump into that in I think in a sec.

Now I think we'll go back to here just really quickly.

Sorry one sec.

Again, I haven't used this in a long time.

Let's just jump into the short form video thing, right?

And then we'll jump back so it'll make sense in a sec.

So, because TikTok are working so well, Instagram got scared.

YouTube got scared, Pinterest got scared.

Everyone got scared, right?

'cause they've got a huge corner of the market.

So YouTube had to create YouTube shorts.

Facebook had to create Instagram reels and reels, which is the, and and these are all doing really well.

They're being pushed heavily.

And Instagram's, we are tanking right now.

Zuck is freaking out 'cause they're focusing on the metaverse and they're not putting any attention anywhere and it's just not working as well.

So they're like TikTok iss getting all the attention we need to focus on reels.

And TikTok works like its own complete different algorithm.

And I'll go into the algorithm very shortly as well and how that works.

But short form video and the ability to reach people because all these platforms are prioritizing it.

'cause they know that this is where people's attention is and they're trying to compete with all the other things.

This is the hot thing you write now that you need to do right now.

I would, would literally take your budget away from most things when it comes to organic content creation and just move it into TikTok.

There's this one client I'm working with in Western Australia.

They're in their like four-wheel drive space.

We are literally working to hire someone and their entire job is just to make toss for their business, right?

If you have the budget for it, I would literally hire a creator to work exclusively on your TikTok.

And that is all they do.

Someone that's a good creator, someone that has the experience around creating videos on TikTok that has at least tens of thousands of followers 'cause they've got a proven track record and get them to focus on building like crazy on TikTok.

'cause we've only got a limited window where it's like what it is before it changes again, right?

Think about how Facebook, YouTube, Instagram have changed over the years.

TikTok ISS about to do that.

I don't know the timeframe we've got, but if you can build it like crazy now, then you're very well set up and you can direct that to the platform.

So you, you really need to be prioritizing this.

Can you speak to demographic Rory?

Sorry, what do you mean by speak to demographic?

Sorry Rory.

Just in terms of if we're gonna, if we think about doubling down on this sort of strategy, how do we know that our demographic is on their consuming this stuff?

So if I look at mine, so a couple other consultants and stuff like that, corporate training, how do we know that this is the right platform to do it?

Cool if I can jump to my slide and, And if it's down the track, don't worry.

I was just more, Yeah, I'll jump to that down the track.

'cause that's towards like my last slide and I don't, it's not letting me go back and forth on this thing.

Sorry.

I'm like a, I'm like a I know that does work.

We'll get there later.

Yeah, we'll we'll get to the demographics.

You guys tracking.

Is this kind of you guys tracking with me for now?

Maybe some thumbs up on nods.

Cool.

Cool.

And feel Free to drop any comments or any questions in the comments.

Totally.

Um, What I'd love to see as well, cor Rory is just an example of a winning TikTok video.

Oh yeah.

And maybe if there's one or two or three formulas that you actually have where it's, yeah, here's how you do the, yeah, here's how you can put together the video stories for, you know, for different, no matter what niche you're in thing.

Amazing.

Cool.

Thank you.

No problems.

I will show an example.

There's many winning videos that you can create and I'll go into that right now.

Firstly is the way I, I think I touched on this is the way you actually wanna win on TikTok is you wanna build a story, a a thing you're working towards, right?

My first story with my role wedding was I'm role letting every day for 365 days.

Join me on my journey.

The second one was I'm going from one seed to a hundred thousand acres and regenerating the food forest.

Like people come along and, and follow that, right?

You don't have to do some sort of big pie in the sky thing.

But we're gonna go back, I'm just gonna go back to the, the comments that you guys dropped here, right?

Is corporate.

So let's just go web developer, right?

So instead of just getting on and talking, you would think maybe web developer tips, like that's not real.

Like your clients aren't gonna be on there for web developer tips.

That's not what you're there for.

What you would in instead do is you would create stories around perhaps nightmare situations with web developers, right around web, some bad things that happen.

Working with web builds.

An example, translating through to video.

Like working with, like when you hire traditional video videographers, they're late to deadlines or they're outta communication for weeks or there's multiple like exchanges back and forth.

Or you paint a picture of all the different problems, but then you show what you do differently.

So you're showing all the problems through that visual format and then you're showing how you're solving it, if that makes sense.

But you're also on a mission to basically free the world from bad web developing.

And that becomes your whole thing.

And you bring that energy of what's it called showing what it's like to work with a bad web developer.

And a lot of people can relate to that versus working with what it's like working with yours kind of a thing as an example.

I'm gonna go through one more of these things and then I'm gonna show the, the video example.

Go.

There's so much to condense into 30, 40 minutes of this.

It's, it's just insane.

So another example with to go to LinkedIn strategy.

So instead of just specifically focusing on LinkedIn tips or which do work by the way, like there are people that are doing very well on social media tips.

The, the, the best way to actually find out what's working really well within your niche is to research, go into TikTok and research LinkedIn strategies and looking at what are the top performing videos in LinkedIn.

You don't wanna recreate the wheel, right?

You wanna look at what is already working in this space and through researching through hashtags and the the users and accounts on there, you can find what is the performing best and then you basically recreate your own version of that.

'cause it works, right?

Instead of creating from the ground up, you just, you don't wanna reinvent the wheel, you just wanna look at what's already working in that space.

And that is the best place to start.

If, if you can't think of a compelling story or a bad guy that you're working against freeing the world from bad web development or bad bond cleaners or whether good ones you, you just wanna go and research what's already performing well and bring that into your thing.

Let me give an example of one, two creators that their video format's working really well.

And then I think maybe, yeah, we'll go from there.

Maybe questions and answers, that kind of thing.

So hope you guys are tracking with me.

Alright, so the person is Erica, this person.

See I'm not sure if you're gonna be able to hear the audio, so let me know if you can hear the audio on this one.

Can you hear the audio or no?

No audience.

Okay.

Alright, so lemme just pull this out.

You might hear port patrol as well.

All.

So this is an example she planned instead of just jumping on TikTok and just posting videos, 'cause Gary be told you where I told you, spend time brainstorming, researching, understanding for weeks before you even post your first video.

This is what I would suggest doing.

And this is what Erica did.

She planned her videos for a long time beforehand and then she launched and she got, I think it was around five or 7 million in her first couple of months.

I can't remember the numbers on TikTok because she understood how it worked, what was performing really well and all those sorts of things.

So this is an example of she's like a money finance person, uh, a lawyer and she, she's got a really strong hook and a really strong story there.

Instead, she doesn't, alright, I wanna start investing, watch how I get this hotel.

I wanna start investing, but I don't know which companies to look at.

You can start by learning, maybe check out what others are investing in for inspiration.

But it's not like I can just go up to someone and ask, she doesn't know.

Watch this.

There's an investing app where you can invest in stocks and ETFs all in one place and at the same time actually see what others are investing in and learn from notable business leaders like her and him.

What's it called?

Public, it's linked in my bio where you can go to public do com slash erica and you'll even get a free stock up to a thousand dollars when you sign up and make a deposit.

I want.

So this is a very simple format, right?

And this is obviously a paid thing that she did, but you wanna start with a hook.

It is the most important thing with TikTok is having a good hook.

How are you gonna stop the scroll stoppers if your stuff is not interesting?

Within the first one to three seconds I'll know and I'll scroll.

You can have the most life changing information by, if you don't grab my attention the first one to three seconds I'm out forever.

You've lost their attention.

So you wanna have a good hook in the stacks of things you can do for hooks.

It can be things like grabbing people's attention by waving kitty that's on here.

We're doing some stuff and I said maybe just waive money 'cause she's in the, the, the money debt angel clearing space.

So it's bring money in what's relevant or logos are really interesting or there's this really weird trend.

I don't recommend necessarily doing this on TikTok, but they sit there and as they're explaining, I'm gonna share with you the three tips on how you can invest your money as they're doing that they're pouring water into a cup and that you see the cups slowly filling up.

So you're trying to, you're like, is that gonna overflow the cup with water?

And you're also getting their attention and listening like it's super weird.

But there are all these little hacks or things that you, it's like, it's copywriting, right?

It's copywriting but in video format and you've got to get that first few seconds.

So once you figure out your hooks, then you just gotta make sure that it's as concise as pop possible.

Less is more.

And you want to make sure that you are constantly re-engaging people.

'cause the key is not getting views.

I don't personally care about views.

I wanna make sure that I'm getting people to watch as far through to the end as possible because that's really what the algorithm is based on.

It's based not on how many views, but it's based on how long are people watching through the video, what is the retention amount?

So think hooks, think can, is this interesting enough for people to watch all the way through the end?

So that's, Can you show us one of your top videos Rory, like that you released and it just Totally, this is this one.

I'm, I'm actually gonna start building on here again.

It's really hard to make videos for people and also make your own if, if you don't have a team working with you, even One of your old ones is fine.

Yeah, yeah, yeah.

No, um, I'm gonna show you the best ones.

So this is the one that got me 10,000 followers in 24 hours.

And also I followed up with this and I was able to get a lot of traffic for a business that I mentioned in here as well.

My name is Rian.

Welcome to my homestead in the burbs of Australia.

As you can see, there's not much going on, but I believe that with a whole lot of love and intention, I can turn this seed into my dream of a thousand farmland acres for me, my family and my community.

So I can become fully self-sufficient, but I'm start from scratch.

There is literally nothing growing in my yard except the grass.

And in fact, I've even killed a few plants in my lifetime.

I able sort of cactus once.

However, with all the craziness going on in the world, I thought it was really important to grow my own food and become as self reliable as possible.

I'll be showing the entire journey here on TikTok and my YouTube channel and hopefully I can inspire you to do the same.

Good.

Everyone.

My name is Rian, welcome to my homestead and a it loops there.

I spent eight hours editing this because I just knew it had to be a banger, but I could have easily have made eight videos, spent an hour in each and be like, Hey, I'm growing stuff, good on you.

But what I did instead was I made it about a story, right?

And so, you know that tower that I showed at the start this, this little tower.

So I then made a video about that tower and was able to get that business.

By the way, I've ditched the gardening journey.

Like, um, I realized I like creating content more about gardening than actually gardening.

So I'm not doing that anymore.

So I've moved, I'm moving into food content.

But this video here, this got a lot of traffic for the business.

I ended up actually getting, they gave me thousands of dollars worth of free product and I've got lots of different companies wanting to give me free product because of this, right?

And one sec, good day homies.

So this is an aeroponics tower.

It's what I'm be using to grow my suburban homestead.

What you do is you grab your favorite seedlings, you put them in this rock wall and you wait till the root is grown long enough and when it's ready you put it in these little capsules here and then you start pumping water through this pump right up through the middle of this cylinder.

And then it starts to fizzle right at the top, drops all down, it turns into something crazy like this.

As you can see it is absolutely flourishing.

However, these ones aren't sold in Australia anymore.

So I recommend supporting air garden there, Aussie owned and groan and then do a really awesome product.

So yeah, I hope that answers your question.

So that's my specific style is it's very storytelling centric, but it works, right?

It, it absolutely works.

But yeah, that's me in a nutshell.

But what I want to, how long have I got left?

I'm probably way over.

We, we, we probably need to wrap up in the length in the next couple of minutes and take some questions and that sort of thing.

This is why I like short form content, right?

It's 'cause you can get so much across when you figure out how to get a a one hour message across in 60 seconds, you have won the internet.

That's what it's about.

It's like, how can I get one hour into 60 seconds and it'll be practice And kitty who's on there, she'll tell you it's taken her a lot of practice when you nail it, when it becomes a short form storytelling expert, it just opens so many doors.

One of my clients, let me show you a little screenshot thing here.

I wasn't gonna show this little screen to the end, but she, she's in, she's in like consulting online courses, teaching education and she sent me this video, right?

She's got under 10,000 followers.

Her videos are getting less than a thousand, uh, less than a thousand views mostly.

But she started to get from posting contracts with SAS companies, with like software companies, tech companies because she was being recognized on TikTok as an influence.

Companies were coming to her and offering thousands of dollars.

I think she's almost closed like 20 K in influencer deals with less than 10,000 followers because she's using the right hashtags to reach the right companies to get in front of the right people.

And you can even then, once you've got a following in this niche, you can in your niche, you can then partner, what's it called?

You can then cold message people and say, Hey, I'm building a following here.

Let's work together.

There's so many different things that you can do.

Basically, I might just jump in and just open up to questions because I could talk about this forever and we've gotta wrap it up.

Yeah, go for it with your questions, et cetera.

One, one tick.

Sorry, just hit the wrong button.

Let, that's awesome.

Let, let's give Rory a head of applause for the speech that, for the talk That was, that was awesome and really insightful.

Rory.

Some of the things I got out of it was, it probably makes sense to, the whole podcasting thing was great.

So turning your podcasts into TikTok, the I and also the whole thing with spending like eight hours, like the fact that you spent eight hours to get that view is that it's, I guess it's a little bit like copy.

It's all about putting the research in and then creating the right type of content over the Yeah.

The Gary Vaynerchuk do a hundred pieces of content a day sort of concept.

Yeah, Yeah.

You're so right.

You are better off.

And he's currently, he's do four a day right now.

I'm like, no, if you're making four crap videos a day, it's gonna damage things.

You are better off making a really good video every two days and you'll get way more traction.

So you're absolutely right.

Just think about it like a marketer, like copywriting.

Spend more time creating good stuff.

'cause you're not just chucking up stuff on a platform, seeing what sticks you are building an audience and a following and yeah, if anyone's got questions, go for it.

But yeah, I'm unfortunately I'm not offering any like done for you services.

So if you guys did want to, I'm happy to have a chat or do consulting or I'm really good at having a look at people's businesses around and just knowing what kind of content they need to create.

That's my absolute genius.

So we love to chat.

We got three questions Roy.

Yeah, so we've got, Craig has asked and then we'll go into breakouts.

But if you only have 30 followers, if you create an eight hour video of high quality, do you need to pay to get exposure because you still only have a small number looking at the high quality video?

Great question.

No, I've not paid a cent in advertising.

The only thing you're paying for if you, if really if you're, if you want to advertise on TikTok as an ad platform, amazing.

Better than Facebook in many ways.

But I haven't paid for any of my stuff.

All you really need to pay for is time of someone piecing something together.

So if you only have 30 videos, can you, what, what niche are you in Craig again?

Sorry, I, I shared before.

Um, yeah, so just in regards like what I've been, I've only just started really with TikTok and I I've got a podcast and I've done pretty much what you said.

So each of my, each of the people I interview, I break up into some little bits, but I, I've got real high quality guests that have come on the show.

So big names that have done pretty remarkable things.

So I'm hoping to get that exposure out there of these sort of success tips that I'm getting out of the podcast.

Mm-hmm.

What I would do in your space is I would literally look at like the top performing podcasts and what they're doing on the app.

That is literally what I would start to do is that because yeah, it's all about packaging really on here and making it native to the platform like Gary v's.

Stuff is really good.

He just would just follow what he's doing with his podcast type stuff.

I know he's a bit for some people he's overhyped some people he's under hyped.

But if you can find out, and even forging Itca my friends, right?

Like just look at what people are doing within that space and just recreate it.

And that's gonna work like super well if, um, yeah, I, I think I should answer that.

That's Good.

The other question from Julie was, is there any security concerns around TikTok?

Every single thing that we do on social media?

Absolutely, yeah.

The only way you can be safe is be out in the garden and or out in the bush and have live in like a faraway cage and you can't get anything in there.

'cause everything we do is being tracked all the time by everyone.

So it doesn't matter if it's Chinese government, Australian government, c i a, they've all got our information and they can track us down for anything.

So just don't do anything weird.

Yeah.

So Ja Jade's asked, is my avatar on TikTok Aussie businesses?

Oh yeah.

Targeting Gold Coast, Byron Brisbane area first, not limited to this, have a physical office or facility require school label labor requires qualification or apprenticeship to be able to do the majority of jobs turn over 1 million plus.

Perfect, perfect.

In short, yes.

So maybe it's not the c e o is scrolling through TikTok and I'm, I'm, I want to work with someone and I wanna hire, I want to, I wanna spend money.

So that's not how they interact with it.

Maybe it's a staff member of theirs or maybe it's someone that they're connected with, right?

So if you are pushing out content that's relevant to that, maybe their staff member will see 'cause especially if they've got someone that is on socials.

'cause every team should have someone that's on socials.

They will come across it and be like, Hey, I've seen this person, I've seen Jade.

What they do, we need to scale, we need to support.

So it might not directly be the actual business owner, but it could be someone within the staff or it could be someone that they're connected with.

So I call it the TikTok effect.

You want a specific outcome, but there might be a sideline effect of what could happen basically.

So you've just gotta figure out how to specifically speak to that avatar and also who are the people that they're connected with, whether that be team or peers and what are they doing on the platform and create stuff.

But I would turn it into a series of, let's say, what's it called, think of turning it into a reality series or a Netflix type series or the block type thing.

And something like that will build interest and momentum maybe, it might not necessarily reach, but it could lead to all sorts of side things.

So I hope that answers in short Yes.

In long what I said.

Yeah, no, awesome.

And, and Kitty just wanted to say something 'cause I think Kitty's working with you, so she just wanted to talk about her experience and then straight after that we'll go into breakout room.

So yeah, over you Kitty.

Thank you.

I just wanted to say I, it took me a while to get my head around TikTok.

It was like, I have a 13 year old daughter that's constantly doing this and that was my impression of it for a very long time.

And working with Rory has been really eye-opening because what I've known about how I present myself and what I say about my business is completely different.

And what I'm noticing is not only am I condensing what I'm saying in my learning of how to prepare and get ready for the toss, I'm actually taking that into the real world.

And what we're noticing in, what I'm noticing in society is everyone's concentration span is like so short now.

So actually what I'm learning from design and creating, implementing TOS is actually helping me not only in my, the other side, like in the rest of my business, but in life as well.

So I just wanted to acknowledge you, Rory, for what you've done with me in terms of my ability to understand it, get over my hurdles, but also what it's done across the board of my life.

So thank you.

You're so welcome.

Hey, you're the one doing all the work, so well done to you too.

Awesome.

Thank Thanks Kitty.

And thank you Rory.

That was, that was awesome.