Overview:

The podcast discussed how to use the neighborhood platform Nextdoor to attract local clients and customers. Nextdoor allows businesses to create free posts that are visible to thousands in a 2.5 mile radius. Speaking from experience, Kim explained how focusing on gratitude and building trust within local communities on Nextdoor can lead to many word-of-mouth referrals. Nextdoor is growing rapidly and some small businesses rely solely on its free features to get customers.

Creating consistent posts that offer value to the local community was presented as an effective strategy. Automating some posts was also recommended to keep engagement high year-round. The potential of Nextdoor to support small, local businesses was the major focus of the discussion.

Takeaways:

• Kim teaches people how to use gratitude to attract clients and keep clients happy through private coaching and workshops.
• Kim recommends using Nextdoor, a neighborhood-focused social media platform, to get word-of-mouth referrals through free business posts and ads.
• Nextdoor allows businesses to advertise locally and gain trust and recommendations from neighbors. It has over 300 million users worldwide.
• Kim teaches businesses to take the same marketing content they use elsewhere and repurpose it as free posts on Nextdoor to reach local customers.
• Word-of-mouth referrals are very effective for businesses because the person recommending them has already built some trust.
• Nextdoor verifies all businesses on the platform to ensure only real, trusted companies are featured.
• 88% of people shop at local businesses, and Nextdoor is a place people go to find local services like contractors.
• Free posts on Nextdoor typically reach 10,000 people in a neighborhood and help businesses become favorites in the area.
• Rob offers a free testimonial generation course to help businesses get more conversions through customer reviews and endorsements.
• The course teaches strategies for incentivizing and easily collecting batches of testimonials.

Automatically-Generated Transcription:

Excellent.

So welcome to to the Early Marketers Event and we've got a really exciting day planned today.

So we've got Kim who'll be presenting.

We'll be doing the first presentation followed by Grant who'll be doing the, uh, second presentation.

And this group is really, it's, it's in what makes this group really unique is it's just everyone on here is a sophisticated marketer who's been in the game for, for a long time and what we will, and just a heads up too, if you don't know, but I dunno if you can drop it into the, into the chat dam, we've got a, a live event coming up on the 17th of November as well.

If you haven't, if you want to come to that and you haven't booked for it, that will be yeah, that the, the live events just have a electricity, which is hard to replace on online.

Let's introduce Kim.

Kim today is gonna be revealing the inside secrets of how to attract leads and clients via a concentrated hyperlocalized platform, which is like an antidote for Facebook and it's the equivalent of where Facebook was back in 2010.

On average, her clients are generating 80,000 views a month with zero ad spend via a platform called Nextdoor.

And she's achieved 3 million views for one client with an advertising spend of just $400 and it's set to explode in Australia.

So this is an opportunity for us all to get an edge by being early adopters.

And with that being said, I will hand the reins over to Kim.

Awesome.

So can I scare my screen?

Yeah, Yeah, yeah, of course.

Can I share my screen?

Um, and it is 8:00 PM in our my world where I'm in North Carolina.

And I'll just warn you, um, I've had about three hours of sleep in the last two days 'cause my mother fell out of her bed Monday at night and I have been at the hospital with her.

So if I am not as energetic as I normally am, Greg would be able to tell.

It's just 'cause I'm a little sleepy.

But that's okay.

I'm gonna bring my a game for you.

And so I am in North Carolina in Charlotte and I've been doing advertising and marketing for 30 years.

I haven't done it at this capacity for 30 years.

I've been in and out of it.

But I'm going to show you behind the curtain and some high level information on this platform that you have access to in your country.

'cause I have been, I have been looking at it from the Australian angle.

So just a little bit about me.

I have a 19 year old, um, she's in college.

I've been an empty nester for a year and a half now.

Woo-hoo Rick.

We've been married for 22 years, happily in a row to the same guy.

And then I have my three-year-old black lab who hangs out with me most of the time in my office.

And we hang out at Bald Head Island, which is golf carts only.

So if you ever wanna come to the States and visit me, baldhead Island is a great place to go and they have great beaches.

So I own Grateful Box.

I teach gratitude around the world.

I teach people how to use gratitude to get and keep clients.

And then I will tell you a little bit of how I got into teaching Nextdoor.

I do have a tech background from Cisco Systems and Sprint.

I helped launch the first mobile phone in 1997.

If those of you were were born the bag phones, the mobile phones.

And in 1999 I said the mobile phone would be the home phone.

We wouldn't have long distance.

We would be able to talk to people around the world and not pay long distance and it would open up the world as we know it today.

So there are several things.

I do private coaching, grow your business of gratitude.

I believe in sending thank you notes and cards just like Greg.

That's why he and I hang out together.

I do teach how to turn an angry client from Grumpy to Grateful.

And then I do teach people how to have an attitude of gratitude in the workplace so they have happy employees.

My biggest goal is getting 1 million people to choose Grateful Living.

I, I know that some of you have to interact with grumpy people, um, and I believe that they can be more grateful and that's one of my goals is to use gratitude to change lives.

So I own Grateful Box and we do use Auto Out of the Box solutions.

Nextdoor being one of them.

I'm one of the few people in the country teaching Nextdoor the way I do it.

Um, social media people do not teach Nextdoor right now that often.

Um, and I'll go into a little bit about that, where you have an opportunity to bring a unique solution to your customers, um, that no one will probably talking about, um, because it can't be automated.

So I wanted to take you back to how did I get into studying Nextdoor?

Um, so Nextdoor is a platform just like Facebook.

It's on your phone, it's on your laptop, um, and it connects neighborhood neighborhoods and neighbors with local businesses.

Um, in 20, from 2001 to 2016, I owned an insurance agency and I only insured neighborhoods in the US And so my boards of directors for those neighborhoods starting using Nextdoor in 2012 to communicate with their neighbors, to give, tell them about things going on in the community.

And I started, I'm just very nosy.

So I downloaded the platform and then in 2014 I called Nextdoor.

They actually had a phone number, they were four years old and I got the VP of Revenue, Adele on the phone.

And I asked him, how are you gonna monetize Nextdoor?

And they said, we're gonna do it in reverse of Facebook.

We are going to verified neighbors on the platform, verified household.

So if you create an account on Nextdoor personally, they verify you're a real human being, that you have a real address.

And then we're gonna allow people to advertise and promote their businesses locally from business pages at the time to advertise on Nextdoor in 2014 started at a quarter of a million dollars a month.

And when they said that, I was like, well, you're gonna leave a lot of small businesses in the us.

32 million of them who weren't gonna pay a quarter of a million dollars a month to get their business advertised on this platform.

Being the nosy person that I am, I started using Nextdoor and understanding how the platform worked.

In 2016, I sold my insurance agency to take gratitude out into the world.

I was a, I get a little bored.

And so I was bored with that.

And that year in 2016, I had someone come up to me at a chamber meeting and they said, I hear you understand how homeowners associations work.

I don't know if they have those in the in Australia, but a homeowner's association here, um, is like its own little community.

They have a board if you wanna cut a tree down, you have to ask if you wanna paint your front door.

You have to get permission.

Um, there's a lot of rules and regulations.

And then they said, and and I, they said, and I also hear you're really interested in this nextdoor and you understand how it works.

Um, that client paid me $18,000 that year to teach them nextdoor and HOAs.

And I was like, wow, this is fascinating.

In 2018, I went and spoke to real estate agents about it and in 2020 nextdoor my program for nextdoor saved Grateful Box from bankruptcy.

It is our most profitable program and I am on a mission to teach business owners how to use Nextdoor Connect to connect with their neighbors that need to buy their services from them without paying thousands of dollars and wasting hours of time on platforms they don't understand.

And so I devised a strategy on how to do that.

So today I'm gonna go over you decide is next or right for your customers.

Y'all are all elite marketers and three ways your customers might be interested and then I'm gonna run you through if you have any questions.

Um, so Nextdoor took a big leap last year and they went public.

Um, this was a game changer for them because they got $748 million next, no last November to fund their platform.

Um, so you can only imagine that if some body came and gave you $748 million for your business, you would hand the wishlist over to the IT department and say, go ahead and implement everything we've ever wanted to do.

This platform in one year has changed dramatically.

It has been crazy how it's changed and it's why I do live coaching weekly to keep my clients up to date on what is changing with the program.

Sarah Fryer, she is the leader of Nextdoor and she used to be the leader of Square.

So how many of you know what Square is?

It's a, um, platform you use to take credit cards.

She made Square a household name around business owners and she said on opening day Nextdoor is an antidote to the Metaverse.

She knows that Nextdoor connects people where they can get word of mouth referrals because how many of your customers like word of mouth referrals, they love 'em because they don't have to work as hard for 'em.

So it connects neighbors with businesses and their communities in a hyperlocal environment.

So please confirm that you've had newspapers and Yellow pages in Australia.

Just raise your hand.

Yes.

So I tell people they're like, what is next?

Where I'm like, what's almost, you took the yellow Pages from the nineties and you put it online and your neighbors could comment with recommendations and you could actually see that John Smith's plumbing or um, x, y, Z electrician or the real estate agent or the local insurance agent that they have recommendations from people you may or may not know, they may be your neighbors.

Mm-hmm.

Um, it's also like the newspaper ad.

Once they added the business posts I'll go into, it's almost like taking an advertisement.

You would've put in the newspaper and you're post in on Nextdoor for free.

So instead of paying the newspaper $500 a month, which on average is what it costs in our community, if you wanna put your ad in the newspaper, you can take that same ad you would've run in the newspaper.

You can post it from your business page on Nextdoor that you've set up with all the branding and all the things you need to have on there and your story.

And that on average right now goes to 10,000 people in a two and a half mile radius of your business.

Now you can post as much as you want, so you could do it every day, but on average my clients do that once a week, which look over time is 520,000 views in a year.

That's not paid.

That's just using the free features of Nextdoor.

So right now they have over 202 million businesses.

This is us now I recall this number being a quarter of a million businesses back in 2017.

They have put business owners on here exponentially since Covid and since they went public because now they're just advertising more and they're reaching out to people more to get their business on Nextdoor.

They're definitely growing.

They grew 17 times in Covid because think about how Covid was, um, if I went on Facebook and asked where was toilet paper?

We were running out of toilet paper in the us um, it's gonna go to 5,000 followers on Facebook.

And if Greg said, I'm in Australia, I can't help you where toilet paper is, if I did that same post from Nextdoor, it's only gonna go relative to the people in my community.

It's gonna go in a, that post is only gonna be seen from a two and a half mile radius from my house.

And so when people figured out they could go to Nextdoor and find out what was only relative to their community, they changed their behavior and migrated to Nextdoor as a platform.

They went to seek out services.

You and I both know that when you stop getting the news newspaper delivered to your house at the end of the driveway or you stop using MySpace because Facebook came along and you stop using your Blackberry because now there's an iPhone, people don't go back to those technologies.

And that's how Nextdoor has grown.

So just for your information, there are two types of pages you can, you have a business page and you have a personal page.

The best part about this is they're not attached.

I have a painter, he has a landing page.

He used his thank you notes and next door he got laid off during Covid, he came through my strategy and I taught him how to use it.

He does not have a personal page.

He only uses the Nextdoor business page for his business.

He does not get on their personal link.

So Facebook, you have to have a personal profile attached to your business page.

You don't have any of that.

I even set up a page for my Rotary.

I'm a Rotarian.

If anybody's a Rotarian, give me a shout out.

I set up a rotary page for our Rotary.

I don't have to have any of my personal information attached.

So when I step away from that marketing position for Rotary in 33 weeks, then I can hand that to someone and it's not attached to everything else.

It's very clean and neat.

The biggest thing with Nextdoor is if your client doesn't have a business page, they're invisible.

So unlike Facebook, I couldn't just go look up a business if that business has not gotten a recommendation in that neighborhood, they're invisible.

This is polar opposite to Facebook.

This is why a lot of people are like, I don't understand Nextdoor.

So if I got Scott to give a recommendation for Grateful Box in Australia in his area personally, it would open up visibility for Grateful Box and Kim Angelie in Australia.

If he doesn't give me that recommendation, I'm invisible to the community that Scott lives in, if that makes sense.

If you don't have a business page and you don't have recommendations, your UN people cannot look you up and call you for your business services because everybody needs to know that you're open.

I tell people all the time, you could be the best cupcake maker on the planet, but if you don't have a Scott doing copywriting for you and you don't have a good marketing team and you don't have messaging, you're not selling any cupcakes, right?

So this is a platform to let people know you have a local business, you're involved in the community and you're their neighbor.

It's very hyper-local and it drives the business at the local level.

Now you can do paid advertising, but it's pennies on the dollar compared to Facebook.

And honestly, a lot of my clients, they don't even use the paid portion.

They do.

I have some clients that run an ad all the time.

You just set an ad and kind of forget it.

It's advertising for dummies at some level.

Now they would, you need you to set up the wording and all that.

It's not completely advertising for Dummies, but they can run an ad on top of free posts almost every day.

Um, it does give you the ability to set it as a subscription model.

And the audience is already built in Nextdoor, already built the audience for that ad.

A hundred percent real people who live near the business.

Now I'm sitting in my mother's home Four years ago when my father died, I moved my mother from one area of North Carolina to another.

When I changed her nextdoor personal page, they made me verify with a postcard that she lived here.

They're very adamant about this because their top priority is to be a trusted network.

They don't want bots, they don't want fake profiles and they verify all the businesses on the platform to make sure that they are real.

They also, if you run a paid ad, they verify and look at the advertisement and it sits in a kind of limbo until they approve it.

88% of people shop at local businesses and people go to nextdoor for services.

Facebook, you have ads pop up and all that.

And I'm not and and Facebook is great, but people actually are not offended by Nextdoor having popups of ads.

It's because that's where they're going to seek insurance, plumbers, painters, electricians, all those things that service their livelihood and their lifestyle and their homes.

So they're not, and Kim, I just wanna confirm that you put me onto Nextdoor a couple of years ago and I've not been very active on it, but right out of Nextdoor I have found a maintenance guy for the house here.

I found an electrician, I found an optometrist, I found a painter.

And anytime anything happens in and around our suburb, like crazy dudes doing wheelies in the middle of the night, the fact the next door thing goes off and who's hearing that?

What's going on?

Somebody called the cops.

It's that sort of, it's almost a neighborhood watch opportunity as well.

Like it's really right, absolutely interesting.

But it's been very effective even as a very superficial light user to find a whole bunch of people within five Ks of here who have been very useful and people are enthusiastic on there.

Oh, you need a childcare person, I know somebody here, try this lady.

She's awesome.

And it's, and why do we love it?

Because it's social proof.

So how did I get on this call?

Let me just tell you briefly, my speaker coach John fica encouraged me to go to LA in 2016 and I met that amazing human right there, Greg Smith.

And then Greg said, you need to be Scott.

What is that?

That's social proof.

It's not.

I tell people all the time if I go and do a recommendation on Nextdoor and say that my termite pest control guy Gary is amazing and my neighbor goes and Googles, I mean Google does a next door search for pest control and sees that Kim Angelie uses tactical pest.

Barbara, my neighbor, she uses everybody who drives in my driveway.

And I asked her one day, I said, Barbara, why do you use all the people that come to my house to service my house?

Where are Kim Angel?

And I'm pretty sure if they don't show up you're gonna fire them.

So I just don't even vet 'em out.

I just see who's pulling up in your driveway.

So you have influence over your neighbors and you don't even realize it.

Where if she went to Google and saw that John Smith left a recommendation and she doesn't know John Smith, that's a lead.

And leads have no trust.

Trust is everyone's biggest obstacle.

I don't care if you sell widgets or if you sell Maseratis.

Trust is our biggest obstacle.

And word of mouth referrals and social proof have trust.

If I went to this bar right now and or that restaurant and I told Greg, when you come to the States, we need to go to this restaurant.

Greg's gonna, he's gonna say, Kim goes there.

I think it's good.

So social proof has more weight than social media.

And why do we love word of mouth referrals?

'cause it doesn't, by the time that they get to you, they're halfway across the bridge of trust.

That person who's referred you to them has taken them halfway across the bridge of trust.

And it's just your job to bring them over with the way you talk to them or you engage with them or any of that stuff.

A lot of people, they don't even like get a bid or get multiple quotes or, oh, I see John uses you down the street and he recommended you and so I'm not gonna call anybody else because it's a time saver.

And so we love word of mouth referrals.

I actually track them because I teach them, I got 93 word of mouth referrals last year.

I'm up to 67 this year.

I don't really do, I don't chase strangers.

People call me and they basically say, so-and-so told me to call you.

That's how I derive a lot of my business.

That's the business I like.

So you're getting recommendations from real neighbors.

There are no bots on here.

That's one of their biggest things is trusted.

It's safe.

And like Greg said, he's finding quality people who answer their phone, they show up and they do what they say they're gonna do.

What a concept.

I don't know about Australia, but you could have a really flourishing business if you just did those three things.

Pick up your phone, call the people back and show up.

It's really simple around here to be a wow.

'cause a lot of people ghost ghosting, meaning don't call you back.

So I'll tell you a short little case study about a client of mine who came to a $47 workshop in 2017 that I did about Nextdoor that I don't do anymore.

And he said, I'm, I came to your workshop.

I'm pretty sure that you don't charge this anymore, but I wanna fire all my employees now he happened to be my landscaper.

And I was like, okay, let's see, what do you mean you wanna fire them?

And he only wanted to do chemical treatments, Richard.

He didn't wanna have employees anymore.

He was done.

And I've been there.

I sold the insurance agency where I had six employees.

Now I don't have any and it's a lot better.

And I said, okay.

He said, I, he said, I wanna be the go-to yard guide, the just the chemical treatments to make the green grass grow in these neighborhoods.

And these yards are the sizes I wanna use and I need 200.

And I helped him work out, he needed 225 yards to make the revenue he wanted to make.

'cause we backed into what do you need to make a month to be, have a profitable business and be happy with your one man in a truck.

Long story short, I put a nextdoor strategy together for him.

We focused just on those neighborhoods with targeting, targeting those areas with Nextdoor.

In four months, he called me and said, I don't know what you did.

We're done.

I got 127 yards.

I don't need 2 25 because they're actually bigger than I expected.

And I've met my revenue goal last year.

This time his birthday is October 12th.

He called me up and he said, I went on vacation for the first time to Jamaica with my wife in the last time.

I can't remember the last time I took a vacation because I've been doing, I've had employees.

So we did that with visibility and targeting.

Where did Richard wanna drive his truck?

Because we all know if you're doing marketing for these people that have to drive their vehicles into an area, it is way cheaper for them to target a hyper-local area than getting random calls from all over the place.

And so that is what we did for Richard.

We concentrated with Nextdoor with free posts and with the gratitude I teach on where did he wanna go and where did he wanna be the go-to business, what areas he got to choose.

And that's what I tell people.

We weren't put here on earth to pay bills and die.

He should be having fun doing yards.

And so that's what he does now, he's a happy camper.

So you can strengthen your network with your customer relationships.

You can actually see if you go into your business page and see who is recommending me.

And you can identify raving fans and then you can love on them more and send them gratitude in the mail like Greg teaches.

And actually identify people who are really promoting your business because they're gonna be recommending you a lot On Nextdoor, these are the services in the us.

They started with real estate, but really I say now any business that is servicing your lifestyle or the house, you should have a business page on Nextdoor.

I used to say, oh, it was really B two C, but I really, I got a referral the other day for Grateful Box off Nextdoor.

The guy was just looking around.

He is, oh, I see you do that.

And I was like, where did you come from?

He's next door.

And I was like, oh.

So I don't say anymore.

It's just B two C.

I tell people, if you think you could find one or two clients off of it, put your business page up there, do the free business post.

They're free, do it gives you visibility for your brand.

Hyper local two and a half miles.

You can expand that reach with connections.

'cause see, if I get Greg to give me a recommendation in Australia, it opens up that visibility and a connection for me.

You can become a go-to business in the neighborhoods in the us.

I'm not sure about Australia, I'd have to dig into it a little bit.

They have a next door neighborhood favorite, which means you get to advertise that you're a neighborhood favorite, that you've become the go-to business in that neighborhood.

And they actually give you free advertising after that's been announced and awarded.

You get it by recommendations, you can't buy into it, you get it with the recommendations and you're gonna get word of mouth referrals.

People are gonna recommend you because they see you on the Nextdoor platform.

So the free marketing works with the business post.

Now a lot of social media people, some of them come into my program and learn how it works and learn all the little tricks and everything that I've been doing for studying for 10 years.

And I study nextdoor every day.

I'm in the platform every day posting advertising for clients.

The reason why a lot of marketing and social media people do not do this platform or talk about it is because Christmas Day I manage about 11 private clients to say, you know what, Kim, I love what you teach, but I'm never gonna log into Nextdoor and do my own advertising.

So I want you to do it for me.

Okay, fine.

I take on just a few of those clients at a time because I'm gonna tell you why I had to log into 11 accounts on Christmas Day and post 11 free posts.

Merry Christmas, happy holidays, what are you doing?

I had to do that on Labor Day July 4th because there's no way to go in and schedule free posts like you can on Facebook.

So that is the biggest hurdle of why people, social media, people will not embrace Nextdoor.

Now I find that to be opportunity because my clients that I taught this platform to in 20 17, 20 18, 20 19, they are so embedded in their communities and get word of mouth referrals.

It's mind blowing.

And so it's worth the effort to do it for 'em.

Now they pay me well, but I also sold these mobile phones for $3,200.

Now they're not $3,200 anymore because now more people have them.

But in the beginning when no one had mobile phones in 1997 in the us I could sell them for a lot of money.

Eventually, I hope there's a scheduling system with this like a Facebook, but for right now it's not.

So this is a free post.

Um, this is a real estate agent in the area that I, I did her advertising for her.

Now I taught someone in her organization to do it, which is my best solution as I'm teaching someone in their organization to do it.

Um, and so we did a free post on a home she sold.

Um, and this is what a free post looks like and it just runs through the feed just like a paid advertising.

Okay, do I have a question?

Hold on.

Just dabbling a platform.

When do you join a group?

Can others see what groups you're in?

Yes, they can go to your profile and see what groups you're in.

520,000 views if you just use that free marketing.

And this is how I derive that even in very rural areas of of the us I have people all over the country, they're going to get an average of 10,000 views when they do one free business post.

Now in my, most of my clients for whatever reason are in California.

I don't know why, but they are now my California clients.

I have an insurance agency client right now.

I do her posts for her.

I create the advertising, I create the wording, I do all that for her.

We get 80,000 views a month on her page, her business page two and a half mile radius of her office.

Now that's only one post a week.

Now I could post two or three a week, but that's not what I contracted with her to do.

So I could actually up that number really quickly.

Um, but it, it's effective with one post a month because it's not a saturated place where people are using it.

So I have the Nextdoor Business Mastery Program and it's an online course I created and then I do the weekly live group coaching because Nextdoor changes so much, they add something almost every couple weeks.

And so I added the weekly live coaching so that my clients who are not with me in private clients, they get the benefit of seeing, okay, what's new with Nextdoor?

And they can jump on weekly and it's been very effective.

But I wanted to take a moment to show you nextdoor really quickly what it looks like in the States from my personal account.

Um, if you're not on there, there, there are two things I would suggest you do.

Download the personal app to your phone personally, where you have a personal page and get on here like Greg did and look around.

I talked to Greg about this years ago, but this is where people have actually migrated to.

Um, they're posting things like they would on met on Facebook, have a happy day.

My parents, you know, I've been married for 22 years and when they're scrolling through here, you're gonna see that they're, this is a sponsored ad or swollen feet.

Trying to tell you something.

Learn more.

Click here.

This is a sponsored ad.

This is a paid ad.

Um, you can see a rotary ad I did as a free post.

So this is my rotary page that I set up.

And this is what it looks like.

And it's, we're the only Rotary Club pretty much in the country.

We're the fastest growing and we have 31 favorites.

These are hearts.

This is the measurement for Nextdoor.

The more hearts you get, the more visibility you get, the more organic reach you get.

And so here's all of our recommendations.

You can see Fiona, my insurance agent gave a comment.

You can see what is Rotary?

I can do photos here.

There's the little girl.

We're doing coats for kids and here's our story and here's all the free posts.

Here's all the posts I've been doing for the club.

And people can comment, see, these are all new.

Now I can see who commented and I can connect with every person.

This platform is very robust and it's just gonna get more and more connectivity because this is where people are going to see what's going on in their community.

And it's fascinating to watch.

In fact, I was on here recently and I told somebody, I was like, if it wasn't green, I actually for a moment thought I was on Facebook.

Um, it's very fascinating to watch.

I have a rat extraction client.

I've been managing his account for two years and he actually just stopped doing any Facebook advertising.

And we're running a really small ad for him in on the ad platform.

We're doing free posts once a week and then we're also running a small ad for about $90 a month, just so it runs through the page all the time.

And he's on about a four to five week wait for his services.

And um, he's the one that I ran the ad for him.

I did a cat ad.

Um, if the cat can't sleep at night, neither can you so call, call, um, Eric for rat extraction to get the rats out of your home.

And we got 3 million views and back then it was $400 nextdoor changed their ad spend in April.

It's still not that expensive, but I just encourage people to at least use the free posts.

And this is your business page for Australia.

Now they're promoting Takeaway or takeoff Tuesday, which I find this is very interesting.

Um, promoting people eat out in some of the areas and they have these pre-done ads for you and updates.

But this is a unique way to help your clients take their posts from Facebook, take their posts from Instagram, and you just co you, you're just marketing them.

You're taking that same medium and you're putting 'em next door.

I tell clients all the time when I work for Campbell Soup, do y'all have Campbell Soup in the Australia Campbell Soup?

I worked for them right outta college.

I had 95 grocery stores.

And back then there was no internet.

I didn't even have a phone in my car.

I think it was a back phone.

And they would mail me all the marketing for Campbell Soup, all the median, all the commercials, all the print material, everything that was gonna be promoted for Campbell Soup.

And I tell people, I'm like, so don't change what you have on Facebook.

We just resize it in Canva and we post it from next door.

And then it seems like you're everywhere.

If you're gonna mail a postcard, here's what I do for real estate agents.

If they're gonna mail a postcard this whole, so we have a home for sale or we sold a home, or we're gonna have an open house, or we're the best real estate agent on the planet, we mail the postcard in the mail, we take that same postcard and we do a free post.

And so it just looks like the ne the real estate agent is everywhere on Nextdoor in the mailbox.

Sometimes they'll do a billboard.

I don't none of 'em do a lot of that, but it's just this omnipresence that you can create with using that hyperlocal way to market.

And it's fascinating to me.

I just, I absolutely love it because it has so much trust built into it and people use it for their lifestyle.

So anyway, so that's my whole, like I love Nextdoor, I love gratitude.

I put 'em together like peanut butter and jelly.

We should always be thanking our referral sources, thanking our connectors in the mail.

Always be thanking a B t I say, and that really is the power of getting more word of mouth referrals for your clients is helping show them how to get more visibility and eyeballs on their business.

Kim, doesn't this require, doesn't this require that other people, like the audience is on Nextdoor as well?

Have you build an audience on a platform?

Well, no, No, the audience is already there.

So let me just share with you, let me share with you where you see that.

So the audience is already here, Greg.

So here's my page.

I'm in the chimneys of Marvin, which is my neighborhood.

And when I post, so this is my personal page.

So when I post in the chimneys of Marvin, let me go to my profile, my profile, and I teach my clients.

If you own a business, put that business in what you do in, in the sections.

So this is my neighborhood, these are the groups.

So you can see what groups I'm part of.

Anybody could pull this up.

These are all my recommendations I've done and hopefully they didn't move it.

'cause like I said, they change it all the time.

Let me get to settings, neighborhoods well in.

So you can actually pull up each neighborhood.

Okay, so this neighborhood I'm attached to is 440 neighbors and there's the information for it.

I'm trying to find how many neighbors I can get to.

They moved it, hold on.

And if I can't find it, I'll send it in an email to Scott.

When I do a free post, it goes to 21,000 neighbors.

Um, I know that because I used to be able to see that, but now I don't know where they put it.

So the neighbors are already here, Greg, there's already 21,000 people in a two and a half mile radius of my home.

And so when I do that free post it, it goes to those 21,000 people and everybody I'm connected to on my business Page.

Yeah.

So the question is, Kim, if, if Nextdoor is not as popular yet as say Facebook or not popular here in Australia, there might only be 500 people within that two and a half mile radius.

How do we encourage 500 at the moment?

Yeah, how, how When I fir How, how do we know first that more people is like clubhouse?

How started, everybody thought it was the best thing since sliced bread and people spent hours and hours in there.

And I haven't heard about Clubhouse for the last six months at least.

So how do we know that this is a viable worthwhile place where people will hang out?

Increasingly, You have to, you actually have to look at, you have to go.

What I do for clients to see if it's a place they should be is I go and look at their next door.

Like I go and look at what neighborhoods are they attached to.

I have a mortgage broker in a rural part of South South Carolina.

When we first started posting, he was only getting to 5,400 people and now he's getting to 10,000 because more people are being invited to Nextdoor.

And it's more, if more people know about it.

So it really depends on where they are, um, whether it's even effective for them.

But that's something, that's a conversation you're gonna have with somebody if they're in a dense city and you can see how many people are on there, then it just depends on where you are.

Um, but at least you could.

My sur you found 800 neighbors, right?

So how do you run ads?

So ads are separate.

It's a separate pla part of the platform.

Let me log into a business account and show you.

I think I have an ad running for Rotary.

Who else had a question?

Somebody raised?

Steven, did you have a question?

Yeah, ads related.

So how do I advertise to people who are not in my community?

Like I'm in a small community and already 79 neighbors, which to me is awesome.

That's enough for what I need to do.

And I think Scott might be Okay.

So you, How do I, yeah, you can pick a Zip code.

I'm recruiting all over the country.

So how do I recruit people on the other side of the country?

Do you have any RAVs do you have any raving fans in the community you wanna promote On Nextdoor?

No idea.

You don't know.

I just, I just signed up right now.

Oh, you just signed up.

So it's like new.

It was 10 years from me or whatever.

Super new.

Um, so you can, there are two ways you can get visibility.

You can get visibility with the free post.

See, free posts are new.

When I taught it five years ago, free posts didn't exist.

You couldn't even post from the business page.

You had to depend on your raving fans to open up neighborhoods.

But if you don't have, if you have a raving fan in the community, you wanna get into, you get a recommendation and it gives your business visibility.

Does that make sense?

Yep.

Yep.

And and so they can give you the, you send them the link from the page, they give you a recommendation and then it opens up your, you into those, like for me it'd be 21,000 neighbors.

They can visibly see your business now in that area.

Wow.

So I have people who are in 50 states that can do business anywhere in the country.

And so they get their recommendations all over the place, not in a two and a half mile radius.

And so every time they post that connection actually sees the post as well on top of the neighbors in that concentrated area.

So when my client from California, we do a post for him for even rat extraction, even though it doesn't, he can't come to my area because I gave him a recommendation by default years ago working on his account, his recommendation, his ad comes into my platform.

So how does, how do they, like, there's stuff he like lost cat, whatever.

If I post, if I've got a recommendation on the other side of the country and I post for example, lost Cat, does that mean the other person?

It only goes to your, Sorry, that's Only on your personal page.

Oh, business.

And That's only the communities that your personal next door page is attached to.

So business page, the business page recommendation, The business page has no neighborhood attached to it.

Okay, so I'm gonna repeat myself.

'cause when I taught this in the beginning, this was the biggest hangup.

Your personal page is attached to your neighborhood.

Okay?

Your business page has no neighborhood attachment.

It has the business address that is attached to the page is where the two and a half mile radius comes from.

So if I have a business with six locations, I set up all six locations.

We do free posts from all six locations, and that's a two and a half mile radius per location.

Plus anyone who's connected to their business page.

This is a new feature from 60 days ago.

You can now connect to a business page.

All of those people that have connected to the business page also see anything you post from the business page, page and then the ads run on radiuses and zip codes.

So then you can set up a zip code, um, within 30 miles of your business for an ad.

It's all location specific.

Awesome.

Because my businesses as well.

Awesome.

Yeah.

Yeah.

So it's beautiful.

It, it's, it's, it's a fun platform.

So I try to recruit a person on the other side of the country in a very small radius.

And I want a person in that town.

That's the person I'm looking for.

Yes.

Yeah.

You need a raving fan or just to open up for you.

Cool.

And that's the way I taught it in the beginning.

This whole business posts and free posts and all that stuff is new.

When, if you saw a presentation of mine in 2020 before Covid hit, I said, you cannot self-promote yourself on Nextdoor from your business page.

It wasn't possible.

The feature didn't exist.

And so now they have a ton of, um, so what if you don't have a physical office in the location service?

Then you've gotta get a raving fan in that location.

You're gonna have to, to find a client who thinks enough of you to give you a recommendation, you're gonna have to build it organically.

Or you can buy U P Ss.

I don't know if you have u p s stores there, but I have clients, if they wanna be in an area and they wanna really concentrate on it, they go get an address from the u p s store.

Or we bought, I bought an office space for $65 a month for my Google because I couldn't use my home address.

So if that location is that important to you, then that's what I tell people to do for a year.

500.

Any other questions is, right now you're where I was probably in 20 16, 20 17 when there wasn't a concentrated number of people on there.

But once it's very spidery.

So if someone says, I found it on Nextdoor, they're like, what's that?

I'm like, download the app.

You're just inviting people to download the app.

Um, yeah.

So that's really how, that's how it just grows is is getting people on the platform.

Any other questions?

I hope I didn't meet.

Oh, let me show you the ads real quick.

Hold on.

Lemme share my screen.

I don't know how much time I have, but let me just share.

So the ads are separate.

So they added this separate platform.

They took away local deals.

So this is how you can do ads now.

So I have an ad running for Rotary.

We have a poker run, which is a motorcycle thing.

So I've been running this for about a week and this is all new.

This did not happen.

You did not get stats in the past.

You got nothing.

You did a local deal and, and you got maybe how many views it was.

Um, so this is just an, an event.

We're having a poker run.

Um, and you just, you can set up as many of 'em as you want and they're based on average, the, they're very short.

You upload the image and then you have a call to action button.

They're designing this for people who might not be able to afford marketing like you guys.

Um, they're trying to make this easy for the business owner.

However, um, they don't know how to resize this ad, this ad space.

They could create the jpeg.

They don't know how to use Canva.

Um, so they actually do need you to do this for them.

Um, they, you can, you could create this for them.

They don't know how to really do this without some coaching or somebody showing 'em how to do it.

But this is where the ad space lives kept it a little simple, but it's still marketing.

I, I, I still say it's still marketing.

So it's not, it's still not simple.

So can someone wanting to go broad?

Can you advertise like Australia wide?

Let's say you're a, a bank or a building society or a, You can, that's a national advertising sponsor.

So Walmart, do you have Walmarts or no?

What do No, we've got other Chinese.

McDonald's.

Do you have McDonald's?

Yeah, you have McDonald's.

Okay.

Unfortunately.

Oh yeah, no, I don't eat there either.

But let's just use them as an example.

So McDonald's advertises on Nextdoor, they're a national sponsor.

They cannot get hearts, they cannot be a neighborhood favorite.

They cannot buy into hearts.

They're a national sponsor.

They're paying a quarter of a million to a million dollars a month for NA or maybe more for national advertising.

And they will run through the page.

This is a national advertiser, I'll share with you on my page.

Where did it go?

So here is a national advertiser is, lemme move this.

So here is where I have too many.

I I manage too many accounts for people.

Here we go.

Oh, okay.

So here we go.

So this begging dog food, this is a national ad.

So see the sponsored, see the ad home?

This is begging Strips.

It's a dog treat.

That's a national advertisement if you have a, there it is again.

I don't know why I'm getting.

And they have ai, if you like, this leaf filter is a sponsored ad.

They have national sponsors on here and they're paying big bucks to have it run through the entire Nextdoor platform.

And that's something I don't delve into.

I only work with small business owners that are not gonna pay quarter of a million.

That's a call to Nextdoor.

They have an entire division for national and worldwide advertising.

They have an entire advertising department, but it starts at 25,000 a month.

They will not pick up the phone or call you unless you're willing to spend 25,000 a month with Nextdoor.

Yep.

No, a awesome, awesome.

That was, that was fantastic, Kim.

Thank you, um, very much.

Let's give Kim a hand of applause.

That was yeah, awesome presentation.

I think the big opportunity, you know, for all of us, 'cause I know some people were saying, oh, there, there aren't many people in our location, but it was really similar.

That's where the opportunity is in marketing, right?

Is to get in early, to be conscious of it, to be aware of it, and to really ride that wave.

For instance, when you could get, you know, 9 cent clicks on Google AdWords in the beginning and now those same clicks are like $10 for instance.

Yeah.

So that's awesome.

We might go into a quick breakout breakout rooms just for, for five minutes.

There's 16 of 'em.

We are back again.

So that was, yeah, that, that was great.

We might just, before we move into the next presentation, just a couple of people get your input in the main takeaway takeaways from either the present from either Kim's presentation itself or from the, from the takeaway room or from the, from the breakout room.

Yeah, that's right Steven, the Pentre.

What was your biggest sort of takeaway?

Oh, we actually just talked about what we each do mainly, which was really good and come together on a few things, but also just this whole platform, the idea of, we get a lot of Facebook ad exhaustion and it's just not working for us.

So I love the idea of a validated person living in a place that I can talk to or attract.

It's very exciting actually.

Very exciting.

Yeah, no, awesome.

And, and Judith, We didn't have Judith.

Hello.

I'm back.

We chatted about what was necessary to do if you were getting started.

And I guess the cool thing is that Kim had said that she was in our sort of space in 2016.

That's quite a good position for us to be.

'cause she's got hindsight of what it was like and where it's grown.

And a lot of things in the states, we do tend to catch up and follow.

So if that's anything to go by the way it's taken off in the states is a good thing.

And we are more or less early adopters.

I've been on it for a number of years, but only in a private capacity.

Personal capacity.

I haven't even known or thought about having a business page.

So that's been a key takeaway for me here and from our group, we've narrowed it down to saying to get started, particularly if it's in areas like CBDs and places where you aren't based, you really do have to get the recommendations and work that to get it getting traction.

Yeah, Absolutely, Judith.

Perfect.

Yeah, no ab absolutely.

And and I think that point of being the the early adopter and that we'll follow the US is a fairly Yeah.

Is a fairly predictable one.

Yeah.

I think it's only, only a matter of time.

And Kim just dropped her email down there into the chat as well, so if anyone wants to reach out to Kim or, um, yeah, her, her email address is there.

We might just get a quick photo if everyone wants to just smile.

Here we go.

And, and we, and, and I just wanted to hold it off to John before we jump onto Grant Tom's presentation because yeah, John Hubbard, you just for a couple of minutes he's got a, a new product he's created, which I've been Yeah.

Got some insight into It sounds incredible.

And he wants to offer it to beta be tested.

So yeah, John, if you want just quickly tell us about, that'd be awesome.

Good on You, Scott.

Thank you.

I'm after some Beta testers.

Do you mind if I just share my screen quickly, Scott?

Yeah, go for it.

Yeah, perfect.

All right.

I'll just find the right thing to share.

Uh, find out it second.

Oh, here we go.

I wanna do that.

You should have permission.

Yeah, there we go.

Sorry.

It's just, sorry guys, let's just do it this way.

Cool.

Alright, can you say that?

Okay.

So I'm launching a course in Tuesday week basically, and it's about how to, uh, get a lot of high quality testimonials quickly and easily without coming across as needy or pushy.

And, uh, it's based on my experience from, um, basically collecting testimonials from customer success stories, um, with companies over the years like Ford and Nike and also, um, mine and Jane's, uh, coaching business and, uh, course business.

Uh, and so basically I'm after, um, beta testers who are willing to go through it.

It's four weeks, it's four, uh, live coaching sessions and, uh, also q and a sessions.

And basically if you have landing pages or products or events that you would like to increase, the conversion rate of this would be for you and it's completely free.

All I ask in return is a, uh, a fair and honest review when the time comes because it's a testimonial course that needs testimonials.

So I'll give you a really quick, um, rundown of what's included First week's all about how to ask for testimonials without being pushy in a way that makes it easy for your clients to say yes.

And that's really a reoccurring theme that goes through the whole thing.

I've got a whole bunch of testimonial requests, templates, including, uh, really clever incentives, Rob.

We've used some of those with you.

In fact, we won't go into it now, but there's some really clever ways of getting batches of, of testimonials in one hit.

There's a pre-interview process that means that we're setting up the right conditions for the interview so we get the, the grabs that we need and the sound bites we need.

And the kind of testimonials we're talking about here are really just short one minute testimonials.

So the short and punchy and product specific.

Week two is about capturing the testimonial and testimonial interviews.

So how to capture clear, accurate recordings using low cost equipment.

This, I'm talking kind of $10 a month level equipment, but it's very good quality.

The interview technique called a box interview technique, which media professionals use, and then how to capture the key information that drives conversion.

So that's all based around all the things that we would fierce pains and desires, biggest benefits, biggest problems, the product solves, all of that kind of thing.

Week three is a how to do the video editing and how to make video editing as easy as editing a Word doc or Google Doc and a program called D Script we use, which is incredible for editing video.

I'll show you how to use that.

Uh, I'll give you our Hero's Journey template and an editing outsource guide if you don't wanna do the editing yourself.

And then week four is about how to turn one testimonial into 30 customer-led marketing assets to deploy across all of your sales and marketing.

And that's all these things like this.

So we turn one testimonial into a whole bunch of assets, and I've got Canva templates for all of this stuff.

So landing pages, all of these are editable templates where you just swap out your pictures and swap out the text as, there you go, Jane, that's one familiar to us.

There's, that's how to use, for instance, on the bottom of an email or at the bottom of a webinar opt-in page.

So using testimonials there, what I call webinar inserts.

So when you're talking about the results that you've got from your unique mechanism and then you're featuring a case study within the webinar, typically we would use a visual like this, social media templates for Facebook, also the, the reels and Instagram, and then how to use testimonials in and around sales calls as a pre-positioning sequence to get people pre-motivated and pre-interested in working with you before you hop on the call with them.

So that's basically it.

If you, if anyone's interested in that, it's free, it's starting Tuesday week on October the fifth.

I'll put my email address into chat and I can also put this p d F into chat, but just let me know or dmm me and yep, you are welcome to come on board.

Thanks Scott.

Yeah, no, awesome.

John.

And yeah, no, I can, I can just say anything John does, he does at a, a very high standard.

I'm sure that yeah, that, that program will be, yeah, great value to anyone who decides to do.