Overview:

The podcast discussed how memberships and subscriptions are becoming increasingly important for businesses as trust in big tech declines. Creating a successful membership involves providing high value experiences and content to attract people initially, while the community and networking aspects are most important for keeping members engaged over time. Building pilot programs with early subscribers can help validate new membership ideas before fully launching. Software like Pulse were also mentioned as providing flexible CRM solutions to help businesses better manage memberships and drive engagement.

Takeaways:

• Memberships and subscriptions are a good way for businesses to build authority, expand their audience, and leverage their time and resources as trust in big tech declines.
• Successful memberships provide high perceived value upfront to attract people initially, followed by ongoing value like educational content and community engagement to keep them subscribed.
• Elements like exclusivity, discounts, priority access, and a sense of community help increase the perceived value of memberships.
• Software like Pulse provide flexible CRM and learning management tools to help businesses better engage and retain membership customers.
• Creating a pilot program with a small number of early customers helps validate the value of a membership idea before fully launching.
• Gamification, rewards, leaderboards and other engagement strategies can help keep membership customers active and subscribed.
• Striking the right balance of personal involvement versus automated software is important for membership sustainability.
• Membership communities provide ongoing value through networking and connections between like-minded customers.
• Case studies show how memberships can generate substantial additional revenue for businesses.
• ntegrating sales and review processes into memberships creates stickiness and multiple revenue streams.

Automatically-Generated Transcription:

Training about all the reasons that they were thinking we were the small guys.

'cause there's only two of us in the up against competitors with over a hundred.

So we used all of that.

We used thought reversal on that.

So we re we reversed it back on the reasons why they should use us and the c e o and the, they were just like, yeah, this is what we want.

And it, it's been remarkable.

I've done a lot of sales over the years and I had a team of, I had 30 guys working for me at one time all around the country selling, and they were doing infomercials.

So get up to a demonstration and they'd memorize a four page script and I could tell what sentences they'd left out of the script based on their results.

And they could, they would always go, why did you ask me about that?

And I'm like, you should be asking me, you should be putting that sentence back in because of the fact I'm asking you that question.

And, and I didn't at the time understand the power of the hypnotic language patterns.

But after studying them for the last two and a half years, and the one sentence that's generated me the, the greatest amount of revenue is, Uh, keep that, keep that for the open loop.

You're, you're the second session.

So, so, uh, so, so what we're gonna do is we're gonna start with, with Jonathan.

I'll hand the reins over to, to you and then Scott will come in with that, you know, that one phrase that has made more money than any other phrase after that.

Hey Michael, good to see you here too on the first session.

So I'll introduce you in the, in the break, but, we'll, yeah, we'll, we'll roll on with Jonathan.

I'll just, I'll make you a co-presenter, Jonathan, so that you can share screens.

Just John.

Yep.

So you're co-host now.

Lovely.

Thanks.

Goty.

I don't have a sexy, snazzy phrase for you to all guess, but I'll, I have some pretty cool software just to briefly show at the end.

So hopefully that will be my kind of open load guys.

I'm just, share my screen here, make sure I've got the right monitor.

I think that's the right one.

Yep, we can see it.

That's All full screen.

Cool.

All right.

Yeah, thanks for the intro, Scott.

Half an hour presentation, really focusing on giving you some ideas.

Really not anything too massively detailed, but more of a, just an overview of the state of play with memberships and subscriptions.

Because now more than ever is a great time to be thinking about educating, empowering, expanding your audience and building your niche authority as we see trust in Facebook and big tech dwindling by the day, the less people following mainstream influencers as we know that about culture, everyone and a broad audience and more people on the reverse by following micro influencers, you know, who appeal then to a specific niche audience in a more intimate type fashion.

Um, people that really get their audience.

So we're seeing that big shift from macro to micro when it comes to, I hate the word influence, I need to find a different word, but in terms of businesses and personal brands that people are following.

So really today's just give you some ideas just to really take away, hopefully switch on a couple of light bulbs or give you a couple of aha moments that you don't have around subscriptions right now.

And like it says to, without the usual tech ache and trial and terror that we've had to endure over the past 12 years.

There we go.

Should be a picture of me on the screen there.

That, that was me at my launch event.

The wellness directory, a health directory over here in New Zealand that we launched back in 2009.

That was the actual launch event I did.

Had a hundred people in the room.

It was a very successful event.

We converted over half of the people in the room, which was pretty good at the time, considering we didn't have a website and we were selling a website advertising on the health directory.

So yeah, converting half the people was a, a pretty good effort.

So people in the room had to wait a week then to actually be listed on the site.

But the reason I've got this as well, 'cause it was my first venture into digital marketing, but I also actually committed one of my biggest business mistakes shortly after this event because like we do in business, we get into our own heads and head trash and imposter syndrome starts to take over.

And I thought, yeah, I'm, I'm a bit boring my by myself, so let's get some other speakers in.

Let's get some, some dynamic other speakers in that can offer other services and products and we can make it this big frenzy event that everyone's gonna love and everyone's just gonna sign up for everything.

So yeah.

So the next series of workshops, the next three were with five other speakers.

And basically to, uh, cut a long story short, I went from 50 plus percent conversions in my launch event to under 10% conversions with multiple speakers there.

And it really was, you know, a case of too many speakers, spoiled the broth if you like, uh, but it would just create a lot of convi confusion.

There was too many offers on the table and people had too many questions and people have too many questions and they're confused.

They don't do anything.

But I found that out the hard way back in 2009, but was a very good lesson for me because I landed a telemarketing role and it was the first time I've actually ever worked for someone the last time.

But I also found working for this hotel chain ACO and have these hotel sofa, hotel Paul, you, you'll know them, some of you might even be hotel membership with some of these guys.

That's me in the top left corner.

I wasn't smiling though, but I did learn a lot about memberships.

I, I found that I could sell on the phone in fact, enough to hit the sales targets I needed a couple of days early.

I was only there three weeks.

I did that three weeks running and I actually started selling my own annual memberships.

But that's a side story.

But what I really want to impress here is the fact that I learned a lot about memberships because I was selling a hotel membership over the phone and it really made me curious about why people would pull their credit card out and spend 400 US dollars over one phone call.

So start really scrutinizing what made an effective, profitable type membership.

What keeps people happy, what keeps 'em coming back for more so grateful for this opportunity.

'cause it then did allow me to set up several of my own online memberships, um, across the natural health of business coaching and right now the marketing software space.

So really just to validate where things are right now, I'm sure we've heard this one too, are sort of blue in the face.

But, uh, research in markets back in 2017 predicted the globally learning would be greater, greater than 325 billion by 2020.

That's pre covid.

So we can safely say it's, uh, it's going to be there a bit quicker than that.

But I think LinkedIn really lit the blue touch paper back in April, 2015 and acquired linda.com for 1.5 billion.

I was definitely one of those at the time thinking why on earth are LinkedIn spending this amount of money on an online course?

Websites nothing special, it's just got a load of online courses across all these different niches.

And of course this is now what we've come to know as, uh, LinkedIn learning.

But really, and this is the most important thing when it comes to our own customers and their consumer behaviors, what they're doing right now, how they're spending money.

We look at the bigger brands, they're really normalizing business subscriptions.

We look at the, the bottom two there in particular, we get an idea of power of subscriptions, yet that's in the technology space.

But working closely with clients over the past 10 years, we know that this can work in any niche.

And I know Samantha's on the call and she'll validate that for me as well because she does a similar type of thing with her clients, looking at how we can remove the, the actual business owner from that one-to-one bottleneck.

We're stressed out doing 50, 60 hours a week, and so open up other revenue channels, which doesn't take as much time.

So creating leverage in their business.

And I always like to come back to these guys because again, for me they are the, the subscription box pioneers, dollar Shave Club, if you guys have ever used them.

They were basically founded on a real high quality simplistic solution.

And uh, Gillette were very threatened when they came on the scene because, uh, they filed a patent patents infringement against them, um, because of their blades apparently having a similar coating to Gillette's patent, uh, back in 2004 or something.

So, uh, they certainly made people, uh, sit up and take notice.

Um, but that was early, they were early pioneers.

Now more than ever, is the opportunity really to be looking at where we can leverage our time, our energy, our finance resources by having yeah, our own community, having our own subscription.

And like I said, we're looking, if you look at the business landscape right now, we're seeing a lot of people doing it.

Well.

They're educating, they're empowering and they're expanding their audience with community, with subscriptions.

But there are a lot of misconceptions around building a subscription or membership type solution.

And that's really what I wanna focus on today guys, because I think when you learning something, it's so much easier to go the old way doesn't work.

So here's the new way.

So we're doing that with misconceptions today.

So I've got three misconceptions.

The first one about membership subscriptions is that you build it and they will come.

Unfortunately, that isn't the reality.

And actually most memberships rarely get off the runway without actually having some testing procedure and marketplace green light validation.

First simple solution around that is not to put time, energy, and marketing dollars into something that you are guessing that will work and actually go to a segment of your audience that are already warm on the idea of subscriptions.

Maybe you can find that out with a simple survey if you don't know that right now and create a pilot program.

Get money down on an idea at people will spend money on an idea as we know from all the crowdfunding websites out there.

If it's a good idea, people will spend the money and all you really need there is 10, 15, 20 pilot members, uh, to then basically have the validation that you need to go and set it up and actually put the time and energy into creating it, first of all.

So that's the first solution to that misconception.

And second part is, as I say, you've actually got accountability there with people spending money, which then gives you timeframes to actually go and implement the stuff, getting the right software, get the right people in if you need to, but until the fact that people have put some money down, it's all guesswork and hope.

That's the much smarter way to do it.

And by creating an actual pilot program, you can use those guys as your, your kind of Guinea pigs, but also just make it clear that they're part of the project, part of the branding, part of the marketing, and they're gonna provide you glowing testimonials and bring in other people as well.

Second misconception is passive revenue is passable.

Couldn't find a better p word there, but plausible, actually I need to change it.

Plausible.

Okay, passive revenue is one of the biggest misconceptions out there.

The more of the reality is that, you know, exceptional service in CX is what is going to retain customers longer term.

So if you're going into setting up a membership type solution, a subscription and hoping that you'll only need to set it up once, then set and forget, then unfortunately it's not going to work.

Because what keeps people in a membership subscription is something fresh as I'll go into in a moment.

I'll talk about the actual blueprint of a successful membership in a moment.

What I basically learned from selling the hotel memberships, um, but uh, also the quality of your network as well that you create around that solution is gonna be, uh, critical to keeping people as well.

And this is really a bit of a cold, hard reality.

You know, 50% of customers will switch to a competitor after one bad experience and that doesn't just apply to a product, uh, consultancy service, it also applies to a membership solution as well.

And in the case of more than one bad experience, that snowballs to uh, 80%, that's it's quite significant couple of sub average support moments and you're losing a customer.

So instead of thinking about passive revenue, instead of thinking about set and forget, think more about actually where people are at, how people are interacting with, uh, devices right now.

And these two words are absolutely buzzwords right now in terms of keeping people hooked and keeping people wanting to come back for more gamification and engagement.

I will say I've got two girls, uh, 11 and seven, oh actually 11 and eight, another age 11 and eight.

And uh, I always look at how they're interacting with devices because I think as adults we have kids in big bodies at the end of the day and a lot of the stuff that's keeping kids hooked on devices is the same type of tactics that you've gotta apply to your own memberships.

And by doing that also it's striking the right balance between how much time you put in personally into that membership solution, uh, and how much of, uh, the software does the heavy lifting for you.

Because of course we're not creating a membership to put loads of time.

This is the the opposite of what we're looking to do.

We're creating a leverageable piece for our business here.

So no, we don't wanna be putting a lot of time into it, but at the same time, we've gotta put enough in to keep people paying each month.

So I'm going to look at just an actual proven membership type solution now, which again, like I said, it was taken from selling hotel memberships and I've applied this to all the businesses that I've launched over the past 10 years.

And I've done successively.

I've got four subscription based businesses that really my insurance policy at the end of the day because if I wanna go on hold, I know the money's there.

If I want to, uh, start a new business, I know there's revenue there to come in that can, uh, account for the loss of one-to-one client time.

I've applied this membership blueprint and if I apply this to how I've garnered it from selling hotel memberships, the experiential gift package is the high perceived values.

When I was on the phone selling these hotel subscriptions, then that would be the free night away.

It would be the simple thing to get people into the conversation.

If you had a free night away, where would you go?

What would you do?

Who would you take?

So there's gotta be something experiential there that really draws people in.

It's gotta be shiny, attractive, and it's gotta be a big hook.

There's gotta be a compelling, something that brings people in on the front end when we've got people in, uh, then we need the Netflix effect working as well.

So the Netflix effect is the educational, it's the content, the resources, but it's also having something that's fresh each month as well.

Something that's gonna get people to pay next month.

Something that's get people to look forward to next month.

And there's lots of ways you can get around this.

Again, someone that loves to leverage time and my resources, I love to bring in other people, other guest brains and or hot seat actual members that are in the community already and get, that's a great way to get other people providing value because that's what's going to keep people.

Netflix effect is important.

Evergreen teas are important as well.

But notice their third on the list and a lot of people go into memberships thinking, oh, I can give away a cool resource cool video here.

Actually, that's not the stuff that's gonna get people hooked.

So the evergreen tees, the tip to TSS trainers, templates and tools, they're all important.

They all increase the perceived value, um, and they're more than anything else, the evergreen part of the membership.

And then of course we want the exclusivity.

People wanna feel special.

So that's why you see a lot of, uh, businesses using v i p clubs and languaging like that because people think it's exclusive to them.

So lots of ways you can create exclusivity, excuse me, could be discounts, priority bookings could be, uh, free upgrades to certain things.

There's lots just, yeah, creativity.

But the biggest one at the bottom here, which is actually, although it's at the bottom, it's the most important part for me is the value of the community and the network.

And that's what keeps people.

So at the top we've got the, the real hook, the product, the shiny object, the real some that solves their immediate problem at the top that draws them in at the bottom, the value of the community and the network's gonna keep people coming back because that pain of disconnection is so much greater when there's other like-minded people can connect with.

And the idea of losing that is harder for people.

And I love that quote, network is your network worth.

So that was misconception number two, that passive revenue is plausible.

Membership misconception.

Number three, I'm not gonna quote, but you're only one funnel away.

I'm sure there's a few people on the call that'll know where I'm going with this one.

The reality is, you are only one funnel away.

Once you've spent countless hours and marking dollars on discarding the other funnels that didn't work, that didn't perform, then you usually won't funnel away if you're lucky.

Progress over procrastination every time.

That's what we're, that's what we're looking for here.

And with, again, thinking about leverage, uh, this is where we sort of really start to bring in, okay, we're creating a course, a program, a membership, uh, how can we do that in the least possible time but actually have maximum resources available for our members customers and deliver a memorable experience.

So we set out a course commander a few years back thinking about doing software a little bit differently.

That's going to engage, it's going to retain, it's going to keep people interested.

And we came up with this mantra five Ss.

So keeping it simple software, if people want to create a new site of funnel or course a membership or whatever, they can do it pretty quickly and you can get it up there.

It's one piece of the marketing jigsaw.

They don't have to have all those pieces working together at the same time.

They can just get one piece out there.

So keeping it simple, speed of execution, so important.

If you've got a course to sell, you don't wanna be selling it next month.

You want to have it up within 24, 48 hours.

So again, launching faster with simpler software.

And third one, strategic really is about having an actual a plan with the software.

Not just giving you one piece of the puzzle, but when you've got a course up, then building the funnel when you've got the funnel up, then you want the backend delivery mechanism, whether it's the membership, the program, the course, or whatever.

If you want to sell things online, digital, physical, you can do that.

So you can put the pieces together strategically and secure obviously goes without saying.

So we provide all our users with our own virtual private server, which is great for performance and speed.

And our last SS is scalable.

And this one is a really big one because we find a lot of our users that the ones that come over from other software, again, I'm not gonna mention names, but usually the feedback is they've hit a wall, there's a limitation or they've outgrown it or something just doesn't quite work the way they want to for their particular business.

We've built some software that's open source, it's scalable, it's fully flexible, case by case, business by business.

And there's no limitations on actual customization side of things.

So Course Commander is all in one marketing solution for busy businesses.

And just very quickly, 'cause today's drew about subscriptions, but just want to give you an insight into how this fits into subscriptions.

So of course Commander, you can build the front end website, you have the sales page working, that's our actual sales page.

You have the checkouts, obviously working with the funnels, uh, but inside the actual platform, the most important part is you can have engaged users, you can have them.

If you look across the top here with Fre, uh, platform is set up to be social, um, as users would expect.

Now it's not enough for people just to go in and retake a course or download a resource like how do I connect with people in the same place?

How do I talk with people?

How do I share stuff?

So we've set up to be very social and when people are taking courses, they can see other community members who are taking those courses.

They can click on their names, they can connect with them, they can see what groups they're involved in.

I just want to be very clear here, I'm not a Sydney Rooster player, that boat sail at the moment I was born unfortunately.

But you can have any type of group, uh, working.

You can have multiple groups, you can have groups per courses, groups per programs, memberships, uh, you name it, it's all there.

It's flexible.

Um, same with the Messenger chat system.

Uh, I can actually message everyone in a group or I can message people privately as a business owner that's bringing in users into my community.

I can also send notifications to individuals or I can have little messages pop up as soon as they log in.

Or if I'm running a course and people haven't logged in for the last two weeks, life's got in the way.

I can have some automation set up that pings an email out to them to go, Hey, I see that life's got in the way.

Jump on a call.

That's help whatever it is, upsell potentially or just log them back in.

And we've recently, over the last six months, also combined forces with, uh, pulse technology in the state.

So Pulse are very similar to us.

Uh, they're open source, highly flexible, fed up with the old school software that's clunky, costly, and clumsy the three Cs.

And they've, uh, built a solution that really focuses on the process for the client, not the system.

So that's really important because most software is focused on the system and that's why people will only ever learn five to 10% of it.

And then they'll then the software companies wonder why people aren't engaged and actually using the software.

'cause they're not focusing on the process, they're focusing on the system.

So with Pulse, they're one of the most innovative, flexible growing C R M systems around right now.

There are, as I say, fresh breath of fresh air for against the old guard of CRMs.

And we've connected now to join forces so that people want the whole c r m and learning management system working hand in hand with all their front end of Mac end marketing.

They can have it all in one place.

And really, just to put some context to and finish off the presentation today, guys, because I, I think a lot of the time I talk about this stuff and people go, oh, that sounds lovely, and yeah, I can see the opportunity, but hmm, does it really work though?

Is it, what would, would it work for me?

One of our most famous clients in our pool of clients is a dental practice here in Auckland.

And we installed a v I p patient club into their business.

And as you can see there, the bullets on the right hand side, they had no previous subscription model.

They certainly didn't think it was possible when we had our first coffee together, we were talking about how to reactivate their old patients that hadn't seen them for a few years.

And really that was the conversation.

It was about how can we actually leverage your current assets, your databases, your recent past customers basically.

So we set about creating a club that really focused on people but focusing on meeting them where they're at.

So there's no kind of pressure to come into the dental practice, but it meant that when they do, they get priority treatments, they get discounts on products if they want, uh, there's a free annual gift that's sent to them every year.

That's really important.

See, there's, well, as it says there, but there's a lot of videos and content that these guys are setting up for their current and past patients, really just about teeth health and which to me sounds very boring, but when you spin it as okay preserving your teeth so that you have to pay less later on and you're having a whiter, brighter smile, that's how they're selling it.

People want to listen and that turn into a real kind of local community family type thing.

And I believe they're running an event next month with this as well.

So they started at 197 a month as a V I P club and a beautiful thing.

But they had a database large enough to generate over $25,000 worth of additional revenue in six months.

And I believe that many businesses can do that.

And there's lots of low hanging leverage for businesses with their current assets and they're leaving a lot of revenue in the clouds.

And I believe it can work in any niche, particularly if it's an established business that hasn't contact, communicate with their customers in a long time.

So we're primarily working with service professionals, knowledge professionals, service-based type businesses only generally because they're more focused on how can I do a course, how can I do a program, how can I leverage my time to make my one-to-one consultation time more premium and put my prices up, all that sort of stuff.

So it does fit this space, uh, a lot more neatly.

However the product space is right for it as well.

B two C as much as B two B and that really is everything I just want to go on about today in terms of subscriptions and memberships.

Open the floor up Scotty, and if there's any questions, please fire away guys.

Thanks for listening.

That's, that's beautiful.

Thanks.

Thanks, Jonathan.

We'll yeah, let's, let's open it up to, to to questions.

Do you, do you integrate with HubSpot?

Yes.

Okay.

Uh, at what level does the integration work there?

What does it sync?

All the sort of tagging, so people are say enrolling in courses or training or group or something, you can fire off tags into your lead generation back in there.

It it actually integrates with all the most popular CRMs and yeah.

Is that a, like a dedicated sync or is that through zaia?

It's actually built in integration in our platform where you can copy and paste your keys in.

Yeah.

And can we test it out on the free trial version?

Yeah, of Course.

Excellent.

Okay.

Absolutely buddy.

And I saw the full present, the second stage of the presentation last week with Jonathan and Jace and the stuff these guys have in comparison to what's out in the market.

And the price point was astonishing in terms of the ability to put it all together and add bits and pieces on with was quite extraordinary.

So Thank you Scotty.

And I didn't pay you to say that, did I?

No, but I'm getting excited again watching it again 'cause I missed it the first time.

A few things.

Yeah, this is very much the tip of the iceberg.

Um, but there's a lot of stuff that we haven't mentioned in there.

There's affiliate systems, there's conditional form, logic, quizzes, surveys, um, that obviously then can Russ integrate with your C R m and yeah, there's a lot of good stuff in there.

The reason I don't go on too much about all the features is because I have fun.

I think it's overwhelming for people, but I think a lot of people know software isn't exactly exciting for me, software is exciting when it's actually working for people and when people aren't having to really stress about wasting money on subscriptions because they're using it.

So yeah, there, there's a lot of features and that, that allows it to be very customizable for people wherever they're at in their business, whatever they need to do.

You, you mentioned gamification early on, so I presume you've got some gamification features built in.

What kind of features are they that you've built in there?

Yeah, so they, any kind of thing like point rewards, stars, prizes, ladder boards, all that sort of stuff where you're rewarding people to think challenges and courses, those types of things.

You can have them weighted as well.

So you could have actually people's participation be exported in terms of the points they're getting for each challenge can be exported into a, an Excel spreadsheet as well from the platform.

And then the spreadsheet can be uploaded back into the site if people want to pick winners, like weighted winners based on points, um, that they've achieved over time, whatever.

So yeah, that, that's really what I mean about gamification, you know, more carrot waving, incentivized stuff.

But obviously the UX is really important in terms of people using it on mobile.

It's very mobile friendly and obviously when people are actually, uh, using it on the desktop building courses and stuff like that, it's, it's very easy drag and drop intuitive type builder.

And the groups and the messenger, are they integrated with Facebook groups and Facebook Messenger as it standalone?

That's standalone.

Yeah.

This is all really geared at you having your own Facebook group and messenger platform as an alternative, which going back to what I said at the start of the presentation, I genuinely do believe a lot of businesses should be thinking that way.

Facebook group reaches absolutely just, uh, plummeted over the last three months alone and big tech are calling all the shots as we know.

So I think this is a great time to be thinking what does my own community and messenger chat look like?

Or as I like to say, you become the new Facebook group.

Yeah, your own Facebook group.

Yeah, your own chat system, your own community.

And you own the, you own the, the plat, like it's your real estate as opposed to renting it at the moment off those guys.

Exactly.

Yeah, yeah, yeah.

And, and I guess it also allows you to integrate, I don't know if it allows you to integrate the automation sequencing there, if they haven't been on or all of that sort of thing within the platform too.

Yeah, Yeah, with the groups you can, with the groups if you want to.

Yeah.

But certainly the courses, getting people back into finishing incomplete courses is really important or incomplete modules for example.

But often if it's a, if it's a low ticket type call, it's a great way to maybe get people on a call.

Jonathan, done for you From the group perspective, at, at what size do you find that becomes viable?

What size numbers?

Because a group of four people, they don't log in very much and there's no value in it.

Where, where do you think the critical mass is?

For me, I think you should be thinking about it a hundred.

As soon as you hit that type of three figure number, you should be thinking about, okay, this is a hundred leads, really I should own and start converting the ip because that's, everyone's got different views on it.

Of course, my view is Facebook is on rocky ground right now in many ways.

A lot of people have lost trust in big tech for a number of different reasons, and big tech hasn't helped itself by what it's doing and limiting reach and making conversation difficult in certain arenas.

I, I would be thinking pretty soon.

Uh, that's great.

Uh, was there another question?

Sorry.

Yeah, Sorry, just one more.

I see that you're limited to three course admins or offers per site.

How do you get that increased?

Is there a cost to get that increased?

Uh, yeah, so the three, do you mean the three sites Russ or three domain three sites?

Is that what you uh, it Says three course admins, so I presume Oh yeah, limited to three administrators.

Yeah.

So we've got a number of admins per tier there and they, I'm looking at the Tier.

Yeah, that says three.

Is there any way to increase that?

Yeah, we can look at doing that.

Yeah, again, it's open source WordPress, so Right.

This is why we can have these conversations.

We can go case by case.

Obviously long term we don't want to be doing that, but certainly with the businesses that we're working with at the moment, we can really refine and mold this to exactly their audience.

That's, that's great.

Thanks.

Thanks for that.

Okay.

So can, can I ask a dumb question up here from the final north of the country, in the home of the N R L, um, paint me some scenarios, Jonathan, of the kind of businesses that this might be suitable for and like Yep.

So businesses would use the software.

Often people go, what are you doing?

And I'll say, we're trying to bring ClickFunnel click funnel, I can't pronounce their name.

Click Funnels, only one Funnel away software, ClickFunnels, mighty Networks and Thinkific together.

That's the objective here.

So you've got the sales funnel builder, the courses, uh, the social group community side of things are working in the same place as one.

Now that then if we think about who people that would be using that be any like personal brand, service, knowledge, professional, definitely going to be our kind of ideal laser target audience because they're already thinking that way.

But we have a lot of different clients working with a wine company in Australia.

There's a number of other product companies that are using it because there are all these different facets to it that you don't have to be using it to be getting, sorry, you don't have to be using all of it to get value from it.

Some people just having a website and a funnel working together and in its simplicity is actually enough, but the course and the community stuff is there.

And that's actually in our middle, middle tier, the community, the social chat, because we appreciate that not every business wants to have their own community and their own chat system.

That's why we've deliberately put that higher up.

Yeah, that that's great.

And I think Russ, you had one, we'll take one more question, Russ.

Yeah, Yeah, sorry, one more question.

It wasn't related to the software, but just at the beginning, the presentation you did and you got a 50% conversion rate, so well done on that.

That's fantastic.

What was the price point of the offer?

It wasn't much.

$500.

Yeah.

Was it a continue, uh, subscription model or was it like a one-off payment?

Uh, that was for a year subscription, a year, year of, um, advertising basically on the wellness directory.

It was just the fact that I had no site life at the point and I was actually demonstrating a staged site that was incomplete and I couldn't upload pictures and stuff.

It, I thought I'd completely botched it.

But yeah, there was enough people that saw value.

You Can't send, can't send the wrong thing to the right audience.

Hey, yeah, that's it.

I understand the health world and practitioners and their needs and a lot of it, that's what it's about.

That's what running software is about.

And that's why we're in the software space now because we've worked with coaches, consultants, service-based professionals over the past 2009 since a long time.

So really this software isn't a kind of wake up one morning, oh, I've got a great idea.

This is more, this is borne out frustrations and moans and whinges and having to refer people to software that they then go and use and they abandon.

And this is our attempt to finding a solution for a lot of the, you know, grus.

Yeah, no, that's great.

Thanks.

Thanks for that Jonathan.

Thanks for, I think, yeah, that was all really good questions, which added I think to the learnings of everyone.

So thanks guys.

What we might do is just breakout into do some, um, breakout rooms.

We'll probably do breakout rooms about, so we'll go four breakout rooms, so there'll be threes and twos.

I think we're all coming back in.

There we go.

Yeah.

The Flo's returning to the Shepherd, Scott.

Yes.

The what The flock is returning to the shepherd.

I like that.

That's that's great.

It's true.

Isn't the shepherd's job is to guide the flock from the wolf, but the sheep don't realize that the shepherd's the real enemy.

Yes, yes.

Very true.

Very true.

I think we're, that's very poignant in today's scenario.

Yes, absolutely.

Very poignant.

So that's, that's great.

So I think we're all back now.

We're in the back in the zone.

So we might just do a, a very quick takeaway from each group, just 30 seconds or so.

Do you wanna start, Sam, from our group, what your biggest takeaway was?

Throw me under the bus.

Thanks Scott.

Uh, biggest takeaway that, oh gosh, we were talking with Judith who set up a really awesome membership, which happened by accident.

And I love the way that it's happened and gosh, what's the takeaway?

What's the takeaway?

Judith, help me out here.

Um, I think that it can develop organically and we possibly should be more strategic when it does.

I think that's what happened for me is when it's authentic and it's coming from a place that there are members that you can give value to really step up to the plate and use it.

So it sometimes can happen as an afterthought rather than the first thought.

But I think what you've covered today is even if it's an afterthought, what do we do to make it as valuable as possible?

What do we make it to do so that it's long term instead of a fly by night, oh, this was nice while it lasted and it dies a natural death.

I think the things that you've talked about from a model point of view allow us to take what might have been organic and natural into something that's long lasting and substantial.

Yeah, no, that, that's great.

And just so you know, if you don't mind me sharing, Judith, what Judith did is she had a 12 month free subscription, which it started out on and then it went to a paid subscription, but then everyone or, or it's very high stick rate, so most people stuck on that paid subscription.

So one thing I see that as an opportunity, like even something let's say just outta the blue, like a vitamin company, it's, oh, you bought these vitamins, you are on a 12 month stay healthy subscription.

It's normally 300 bucks a year or whatever.

And then at the end of the year you get so tied into the community, the relationship, you add so much value that all of a sudden you've got a second income stream that comes into your business.

And that I think that could apply to, to anyone.

So I I thought it was brilliant.

Yeah, so that, that's great.

Next group, I think Scott and Zare, either of you wanna Yeah, I would definitely, I wanted to say that there's a few things that Jonathan didn't mention but uh, extraordinary from my point of view is that I'm doing some training I with the franchise groups that I'm doing, I've offered them some training, but they've just, I've just told 'em it's one hour on a Zoom call, they're gonna get this stuff.

But within Jonathan's platform, I can check every 80 stores staff members who have actually done the course, who've logged in, who haven't logged in.

I can provide that to all the managers.

None of them know that this is gonna happen, but the added value within that.

And then I'm gonna have other courses that'll be available that, that are fac that are not part of the package, but there'll be advertising to them within that front dashboard, which is extraordinary.

'cause then I can cement myself as not only the reviews aspect, but the client care and the sales and, and everything like that.

So there's that from that big group.

But then from the individual part where I'm wanting to teach people how to have to be a review, in review ology, the, to be a review ologist as such, there's that funnel mess method for that.

So it's really cool.

And I was a part of a community where I paid 30 us, 30 k us to be a part of, and then to be stay on the next year I wanted to is just for the community.

And if there was just an option for that to redo it, I would've paid, I didn't wanna pay 30 K again to go back just to learn the re relearn it, but to stay in that community I would've paid significant significantly.

And there's just so many amazing options to keep it that sticky.

It's just really, it's, yeah, I love it.

Yeah, no, that, that's great.

Thanks Scott.

And, and Michael, I'll can you do a quick introduction to yourself to Michael?

I'll, I'll do the ten second one and then you can expand on that.

But Michael was introduced me via Nathan Wade and Michael does sales, I guess the best way I could explain it is sales process engineering, so really helping people to refine all their sales process.

So you almost take out the need of a sales person in the process because the entire marketing system is so systemized.

So, but I'll let you elaborate Michael and then, you know, share your takeaways from your group.

Yeah, Sure.

Um, thanks everyone.

I, I'm co-founder of Epic Sales Group.

So we help businesses to scale their sales.

And we do that by building a system from a, we build a sales process from a marketing point of view, HubSpot partners.

We go in there and do the digitalization, unpack all the intangible value from the founders, and we put that into a system and then we can plug anyone into that system, be it a team member or a salesperson.

I believe personally, the future of salespeople, big gorillas with the highest salaries of the, are gonna be a thing of the past.

And that you're gonna have a, a really tight system that you can just plug people into and they just follow the yellow brick road basically.

And all the lifting, the heavy lifting is done by that system.

All the automations, the email templates, everything is done from start to finish.

That's what we do in a nutshell.

In terms of my takeaways from Jonathan, I think what he said about pulling a splinter out of all your IP and putting it into a course and then flipping the beliefs of those of those people into the new way of doing things.

And then at the end of that, having that course then dovetail into arriving at the front gate, if you like, of your house.

And then being able to take them through more, more of a menu of what you've got to solve their issues.

That's probably the biggest, biggest takeaway that I got from Jonathan.

Yeah, No e excellent.

Thanks.

Thanks for that.

Uh, uh, Michael, and, uh, I, I think we missed one group.

Any spokesperson?

Uh, I'll jump in.

I think my biggest takeaway from, from our chat, 'cause we all like confirmation bias, so it was something that I already suspected and, uh, its marketing agencies are too hard consultancies where it's at.

That's got what I got outta that.

That's good.

Yeah.

No, e e excellent.

Excellent.

Yeah, no, it's much easier doing the, yeah, doing the one part than, uh, the whole part sort of thing.

So just Done Grateful bums, aren't they in clients for marketing agencies?

Yes.

Oh.

So, um, so I think Ben's making that transition so he, he gets it.