Overview:

Tom provides advice on how to get promoted by super affiliates to reach over 1 million warm prospects within 90 days. He explains how to find and properly approach super affiliates through various online channels and communities. It is important to make sure the product is a good fit for the affiliate's audience and offer competitive commission structures, such as 50% or recurring commissions for subscription products. Affiliates receive many pitches daily so the product needs to stand out and demonstrations of prior success can help pass the affiliate's initial tests. Following Tom's guidance on preparing well and respecting an affiliate's time and reputation can help new entrepreneurs expand their reach through endorsed promotions.

Takeaways:

• Reach out to super affiliates who have large lists by signing up for their emails and attending their events to build rapport over time.
• Offer super affiliates competitive commission rates, especially for digital products like ebooks. Recurring commissions for subscription products are even better.
• Make sure the product you want promoted is a good fit for the super affiliate's audience. Consider products related to what they normally promote.
• Don't ask super affiliates to test your product - they get many pitches and want proven results. Have testimonials from smaller promotions ready.
• Respect super affiliates' time by being polite, preparing well, and not over-contacting them. Their reputation is on the line if they promote a bad product.
• Local service businesses can create digital products like ebooks to sell globally with high profit margins.
• Physical books remain popular for some audiences and command higher prices than digital formats.
• Send valuable, engaging content in affiliate emails to keep audiences engaged without overwhelming them.
• Super affiliates can't promote too frequently without upsetting their lists, so be selective in opportunities.
• Willingness to do joint ventures promoting each other can lead to ongoing partnerships with super affiliates.

Automatically-Generated Transcription:

I actually heard Tom, I think it was on one of, I used to be on Dan Kennedy's, uh, newsletter many, many years ago.

And, uh, Tom was one of the CDs of the month.

And, uh, I was like, this guy's like really clever.

And anyway, I I, I ended up being on Tom's podcast and I had a chat with him.

I said, oh, can you come and, uh, talk to, talk to this group?

And what Tom's gonna show us today is to how to get in front of a million warm prospects in the next 90 days.

So he is in a, he is an internet multimillionaire, and he's put people on the map overnight because they approached him correctly with their product or service.

So what you are gonna learn is what to say, what not to say.

And yeah, in order to get the big players to promote you to hundreds of thousands of warm prospects, including the exact scripts to use, how to prepare, how to find the best super affiliates.

So even if you're starting from zero, you can quickly become an online powerhouse.

So with that, with that being said, I'll hand the, I'll hand the reins over to, to you, Tom.

Alright.

Can you hear okay?

Through the cell phone?

Yeah.

Yeah.

Can everyone hear okay?

You give a thumbs up?

Yep.

Okay.

Yeah, it sucks.

I don't have no idea.

I did podcasts all day today.

No trouble.

Well, thanks, uh, for having me there, Scott.

And first of all, I should tell everybody, I've never had a job, ever.

So I, my podcast is called Screw the Commute because you can live two or three lives if you're not in traffic, making somebody else rich.

So I've always found a way to make it on my own.

In this particular case, I wanna give you exact things to do to get people like me, men, women, what we call super affiliates, to promote you.

And you could start with absolutely nothing if you know the right things to say and do.

And I'm gonna tell you exactly.

So make sure you take good notes today.

And, and I, I did tell you I didn't have a job, but I never had a job.

But I did apply for a job one time, and it, it said it had a 4 0 1 K, which is, I thought that's a great starting salary, you know, but it wasn't, it was a, it was a r i r a kind of thing.

So, so first of all, you get, you, you're gonna ask like, how do you find these people?

Well, the first, uh, thing that you wanna do is, uh, sign up and get yourself a throwaway email address, like a Gmail or Hotmail or Yahoo or anything that, that you can separate it from your main inbox, because what I'm gonna want you to do is search out other people in your field or related to your field and sign up for their stuff.

And you're gonna get bombed with stuff from some of these people.

And, but as part of the research, I mean, if you skip this step, uh, it's gonna be tough to do, uh, all the other things.

So sign up for a free email address and separate it from your regular.

Then, uh, and I've got a lot of notes here for you.

So, so then you're gonna want to google your topic plus the term email magazine or your topic plus discussion board or your topic plus blog.

And you're gonna run into all kinds of people.

And if they come up in the first three pages or so, you know that they're substantial.

And so they're probably have pretty substantial list of people that you can approach them.

Okay?

So sign up for them.

And another couple places that have literally tens of thousands of competent people with lists are ClickBank and JV Zoo, JV Zoo's, the new kid on the block.

ClickBank's been around forever, they're getting a little snooty when you try to sign up for 'em now, but between the both of them, you, you probably have, um, 150, 200,000 people to approach probably 10 to 15,000 or very substantial marketers that could put you on the map.

Okay?

So that's how you, you start to find these people and you sign up for their list.

Alright?

Now the next topic is like reaching out to these people.

Well, one thing I do not want you to do under any circumstances is reach out until you know what you're doing, because you can shoot yourself in the foot and a lot of them know each other and they'll say, I'll stay away from this person or that person because they don't know what they're doing.

Doesn't mean they're being mean about you or they're making fun of you.

It's just that people like me and people that you wanna approach have tons of people approaching them all the time.

And, and we want you, we desperately want you because we've sweated blood for years.

I mean, I've been selling on the commercial internet 29 years since it started around 1994.

And so I want to monetize my list all the time.

And if you make it easy for me and do all the stuff that I'm gonna tell you today, and it makes sense, then guys like me and women like me could put you on the map.

Alright?

So don't reach out too soon.

But the, the methods of reaching out, a lot of these people get chased around so much that they hide from you.

So some of the methods are phone, text, email, messenger is a good one.

Snail mail, you know, mail 'em something, FedEx, even if it's somebody you really want because FedEx get open.

So if you really wanna get to somebody, invest in yourself and, and do FedEx.

Another thing is attend their events.

Either live or or online and make yourself known.

Comment, ask questions.

Get your name in front of them because of the law of reciprocity.

They appreciate you if you show up and attend their stuff.

Now, if it happens to be a live event, yes, uh, you might spend money to go there and no, you may not get a chance to talk to them 'cause they're really, really busy.

But if you do, you wanna have your real quick spiel and give 'em your card and make sure you, they can, you can get it them to agree to follow up with you when they're not so busy.

And they do appreciate if you spent money and time investing and going to their live event so that, that really sets you ahead of the crowd.

But you know, a lot of that hasn't gone on for a couple years with people doing stuff online.

So you have to every which way you can try to reach out to them.

Now, the next thing is whatever your product or service is, do not under any circumstances.

I mean, this will get you kicked out so fast, I expect them to buy it.

You have to understand these people, including myself, have 20 people a week sending us stuff and asking us stuff and begging us to even look at their stuff.

And I'm not trying to be arrogant here, it's just, you know, after 29 years of doing this and being a super affiliate, you know, people know, get the word gets around and they, they beg you to look at their stuff.

So if you are the person that's that says, oh, well I, you know, yeah, you might be able to promote me, but to buy my stuff, I'll even give you a discount.

They'll like la they'll make fun of you.

I mean, in their mind, they might not do it to your face, but they'll be like, you're crazy.

You don't, uh, the, the the phrase that we use a lot of times is you don't know how to play the game.

I mean, this, any one of these people that I'm telling you to approach can change your entire life.

I mean, overnight that fast.

And it's no exaggeration.

So, uh, if it's a physical product you mail and and they've agreed to accept it, but you mail it to 'em as if you were mailing it to a regular, uh, customer.

Because see, here's the thing.

If you, if, if they take you on and promote you and, and you're quote a nobody, and I don't mean that mean, I'm just saying they've got a massive reputation they're putting on the line on your behalf.

And so they wanna make sure that you deliver because they're gonna get bitched at like crazy from people that trusted them if they promote you and you don't come through.

So they wanna see what the product is, how your customer service is, if something goes wrong, what's your packaging's like, if it's a real product, uh, or if it's a physical product, say so send it to them.

Now, the you, you really have to, uh, understand the life of a super affiliate.

Like I said, they're, they're buried all the time with people begging them to promote.

And they want you because they wanna monetize their list and make you do the work, right?

Basically, because they, they did their work over these years to get this list.

And so I want you to put this one in all caps and underline it in blood or lipstick.

If you're lady, and this is one of the most important things, your product must be appropriate for their list.

If it's not, you can do everything perfect that I tell you.

And they're gonna tell you to take a hike.

And, and so for instance, yeah, I'm a super affiliate.

I I won the last four out of five affiliate contests, but I'm a super affiliate for certain in certain markets.

So here's an example.

So people hit me up all the time that are parenting experts, all right?

And I, I gotta tell you, in America here, we're, we're pretty short on, um, good parents, but, and they say, Hey Tom, you've got a hundred thousand subscribers, um, and most of them are probably parents.

You should promote my parenting product.

And I'm thinking, you don't know how to play the game, take a hike, but I don't, I'm not mean to people.

But the thing is, is if I promoted their parenting product, see the people aren't on my list for parenting.

They're on my list for internet marketing, for small business, professional level speaking and entrepreneurship.

That's it.

And so if I promoted this parenting product, I'm gonna get cussed out in 18 languages and 5,000 people are gonna unsubscribe overnight.

Alright?

So I promoting your parenting product.

So your job is to make sure that whatever you're promote asking the super affiliate to promote is appropriate because that'll just, they'll just kick you out instantly.

They won't even answer or pay any attention to you.

And then how do you find out what's appropriate?

Well, if you signed up for all these lists, you, you must do your homework.

You must read them a little bit and see, oh, what kind of stuff are they promoting?

How big of a range will they promote?

Because I don't mind if it's something related.

In fact, many times if some, somebody comes to me with something, for instance, I've done 3000 speeches in 12 countries.

Nobody's ever beat me at back in a room sales for 20 years.

Alright?

Uh, so if somebody, uh, that one of the guys that I put on the map came to me with a speaking on cruise ship product.

And so I sell a lot of speaking stuff, but I'm not interested in cruise ships whatsoever.

I'm never going on one, I don't want, I can't even swim.

And I, I don't wanna pay $500 a minute for internet 'cause I'm busy, you know?

So I said awesome.

So I promoted it to my people and boom, he's a internet, you know, phenom.

Now the Daniel Hall is his name and just took off and that I put him on the map.

See?

So, so, and for instance, let's say you are, you're yoga, well yoga, you don't have to just hit up people with yoga lists.

And to tell you the truth, probably most of them are pitiful anyway.

'cause they're, there's in that field, there's not a lot of great marketers, all right?

But you could hit up health and wellness lists, which yoga is related to you see?

And if you're non-competitive, then that's even better.

It's something they can provide to their people that they know they're interested in, but it's non-competitive to the list on.

So if you, if you wanted me to promote a professional speaking system, I ain't gonna do it.

I, I have the best selling ever online, the wake 'em up speaking system.

But if, you know, this guy came in with a related product that I'm not gonna do and I promoted him say, so make sure it's, it's either exactly perfect for the list or related to the list.

And you find that out by looking at the stuff they're promoting and not just on their list.

They might have a, a banner on their website that's an affiliate link, so forth.

So, but anyway, you gotta, you gotta be appropriate or they're just gonna laugh you off or get rid of you.

Okay?

Let's talk about the commissions that you need to offer these people.

So commissions run anywhere and als uh, also, I don't know how you're handling questions, but anytime you have a question, just kick it in however Scott wants you to.

So commissions run from 20% to in excess of a hundred percent.

And you say, ah, you crazy American.

A hundred percent.

Who the hell is gonna give a hundred percent all their profit?

Well, people do, and I'll, I'll explain this to you as we go.

So I pay 20% on any of my products and services that have enormous amounts of labor.

For instance, I have the longest running, most successful, uh, most unique ever internet and digital mentor program marketing mentor program.

I pay 20% on the entry fee.

It's $9,000 entry fee.

So it's an $1,800 commission.

But then I have to work with that person along with all my crew for a year.

Alright?

So the, the, the amount of money is still pretty big for the person that's promoting the, uh, program, say now, if it was an ebook, people would laugh you off the face of the earth if you offered 20% on a $17 ebook, right?

That you would be an idiot.

Uh, so, so the norm for digital stuff is 50%.

If you're less than 50% there, I mean, it is not even, you're not even acting series.

Some lady outta California hit me up.

I've known her for 20 years, but she doesn't know how to play the game.

She's selling this big digital thing and wanna give me 10% of your mine, you know, um, I can't bother with you for, for that.

It's not in line.

Now, I said people pay more than that.

All right?

So ClickBank came out with a study.

I think the, the, the affiliates that made the most money were paying 65 to 70% commission.

So you have to look at this in the long run.

Other people are bringing you customers that you may sell for.

I mean, I've been some of the people I've been selling 21 years.

Alright?

So, so whatever I paid on the front end, who caress, right?

Um, and, and so super affiliates, one way to get their attention without looking desperate is to offer a higher than 50% commission on a, especially on a digital product.

And I, I assume most of you're gonna be doing digital stuff.

I hope you are because the profit margins are so high.

So, and then some people will offer a hundred percent because they're bringing in new customers that they never would've had.

And I'm not telling you to do that because I know you gotta pay your bills, alright?

But that's the kind of, the range is 20 to a hundred percent.

If it's digital, don't even dream about anything under 50%.

And, uh, another little thing you can offer, uh, on, you know, 'cause they're super affiliates and there's people that claim to be super affiliates.

Well, eh, some of 'em need to prove themselves and you for your product or service.

So you can offer a sliding scale.

So if they sell, you know, zero to 20 of whatever you're doing, they get one commission, then 21 to 50, they get a higher commission.

So that gives them incentive to push it to get to higher commissions.

And it doesn't give away the farm to people that are numb nuts that don't, that aren't really who they say they're okay.

That sliding scale, Tom, a quick, does, does that also apply for, uh, say, subscription products or would you put in a part of an ongoing piece of That?

If you're talking about a subscription product, if you really want to impress the, uh, super affiliate, you offer recurring or residual.

So, uh, for instance, one of the, one of the, I've, I wrote an ebook and I remember it vividly.

I was at the McCarran airport in Las Vegas, took me four hours, I wrote an ebook.

And so far as of this morning, it's brought in $3.91 million us because of residual affiliate programs.

So I promote an affiliate program in the book, and if you buy it, I get paid in perpetuity as long as you are using the service that I did.

So if you really want to impress a super affiliate, you offer, uh, recurring.

Now, sometimes people, like for instance, in my regular affiliate program, I offer, if you refer me somebody to me, you get paid on whatever they buy for up to three years.

That's kind of, that's a standard thing too.

But some things like subscription sites, you're, you're, you're not losing anything by offering forever because people don't stay in subscription sites forever.

So you're not really, it sounds good on the front end and it attracts better affiliates, but you probably don't have to pay 'em forever because unless you're a super Superman or superwoman to keep somebody in your subscription site for it.

Does that answer the question for you?

Hello?

I think, I think Tim answered, asked the question.

I'm does, thanks Tom.

Yep, yep.

No, all glass, all good.

Okay, good.

Okay.

Alright.

Now the next thing you know, you're passing tests with the super affiliate on every one of these things I'm telling you.

So the next test is, is the product, does the product expensive enough to have enough money to split it up and still impress the affiliate?

Now, don't be, don't be discouraged if you, you're, you don't have a, a, a higher ticket product yet to grab the biggest affiliates because you can always start with smaller affiliates that are more hungry.

They haven't paid their full dues yet and maybe they'll, they'll go with your product if you don't have a big ticket product.

But here's another thing you must understand.

Let's say you come to me with your $10 ebook and say, Tom, I'll give you five bucks for everyone you sell.

And I'm like, I'm thinking take hike.

But because some of the things that I promote, I get a $2,000 commission for just one sale.

So I'd have to sell 400 of your little piddly eBooks to make up for one person giving me 2000 bucks and I'm not gonna do it.

Now, uh, as I said, somebody more hungry, that's a newer, smaller list, haven't been around as long, you know, there's nothing wrong with that.

Every person that they bring to you could, you know, spend money with you forever.

So there's nothing wrong with that to get started.

But don't approach a super affiliate with some little piddly thing because there's not enough money for them to get excited about it.

And, and we're gonna talk about don't make 'em a Guinea pig in a minute, but again, you gotta understand where they're coming from.

Every time they do a mailing, they're going to lose subscribers.

That's just the nature of the beast.

You know, I have a hundred thousand subscribers, I've had as many as 150,000, but it turns over, you know, so, and they're all worth something.

But if, if I send out something for you and nobody buys anything to you, it's just a failed promotion to me.

I just lost a bunch of money from subscribers that I promoted something that they didn't want and now I gotta replace them and it costs money to replace them.

Either pay per click or, you know, search engine optimization stuff to bring in more subscribers or I gotta go do joint ventures to get more subscribers or summits, things like that.

So, so anyway, you gotta have enough money involved now and I have to be able to make enough money to replace the unsubscribes.

See?

And they could be worth a dollar or $2 a piece to me.

Say then I, I hear a question there.

No.

Okay.

Any other questions, feel free to drop any questions in.

Yeah, just jump in whenever Guys.

Yeah.

Okay, now the next thing is, is the, the topic of do not ask the super affiliate to be your Guinea pig.

I'm not sure if that that phrase is popular where you guys come from, but in other words, don't ask me or anybody like me to, to test your product for you because again, we split sweated blood and you're asking us to say, oh, give it a shot and if nobody dies, you just lost 5,000 subscribers.

We won't do it.

So what you do is, and what you might hear, and I want you to be ready for this, is somebody like me is gonna say, well, uh, I, I can't see anybody's name, right?

Would be, be more personal, uh, with you here.

But, but I might say, well what is your conversion rate?

And if you are like the old, uh, cartoon character, Elmer Fudd, then you sit there, blah, blah, blah, you know, like, you don't know what I'm talking about.

Guess what?

Take a hike.

You know, you're asking me to check out and see if your sales letter will even sell anything, say, but you say, well Tom, you know, if I don't, if I'm starting with nothing, how do I, you know, check my conversion rates if I got no traffic to my sales letter?

Well, that's where you must get at least, uh, to a, a certain level.

And it's very complicated to do online advertising well, but you need to get at least good enough to get some traffic to your sales letter or get smaller list owners to mail for you so that when I ask you that you've got some kind of answer, you're just not like in confused and dazed because now you failed your test with me.

So you either learn how to use pay per click and then run some traffic and count, you know, see how many people bought, or here's something that you could actually say to me that keeps you in the game.

You could say, Tom, well you know, I got a smaller list owner to mail from me and we sent to 500 people, we did a webinar and 85 people showed up and we sold 4, 490 $7 products.

Alright?

Now the numbers are almost insignificant to me.

It's the fact that you said that to me means, oh my God, I got somebody that's halfway knows what they're doing and I'm not gonna have to hold their hand.

You know, 'cause they did this and they came to me with the figures.

So at that point I might say, okay, well let's look at it.

Let me look at your sales letter.

Maybe we can do some tweaks at it.

Maybe I'll do some test mailings for you to see, see how it goes.

You know?

So now we're in the game together because you came to me properly, everybody.

I was just gonna say, we, we've got a question from, from Craig here.

What are you doing to keep your list engaged?

Do you send value emails before an affiliate opportunity?

Like what's your process for just keeping 'em continually engaged?

Well, with me, with, you know, I've just recorded 760th episode of my podcast.

So what I do, and this may not apply to you, but I send every, every week or so must listen podcasts maybe every two weeks.

So I pick out some of the training sessions that are really important for people and put several of them in an email.

So there's nothing for sale at all.

Now there is stuff for sale in the, the podcast if they listen to it, but they get totally free all this training that, I mean if you went to screw the commute.com/training, there's a million dollars worth of training there.

There's over 400 episodes of meets stuff telling you stuff.

See?

So that's what I happened to do now before the podcast.

That was years ago.

It was always, I would, uh, put out things, warnings on how to keep from getting scammed and, and tips on new software and stuff to help you sell.

And you know, just giving them tips.

But I don't, even though I do know the more email you send out, the more money you'll make.

I only send something when I got something to say.

I mean, I get buried with emails 'cause I'm, I've signed up for everything I'm telling you to sign up for 'cause that's my job.

But I get people sending stuff every day that just is worthless, you know?

So it gets to the point where you people won't open 'em anymore.

So if you can back off a little bit on your emails and make sure each one is really powerful, then people will open them.

But if you're hitting them every day, sometimes two or three times, times a day, yeah, I know that's a, a method, but people just get sick of you and they just don't even, they might not unsubscribe, but they never open.

Alright, so, so send great stuff.

Uh, that's, there's nothing for sale, but it can lead them to a sale.

That's all I do.

Just To follow up on that question, the reason I asked it for, say, a super affiliate, how many opportunities in a 12 month period would you have without killing your list?

So you couldn't really do a, a promotion every week to a hundred thousand people of a different product.

So just think you're a sales person.

So that's where the, I guess the question come from, Well, yes, you can do more than one in a week, but what I do is divvy it up between big stuff and little stuff.

For instance, I do a lot of these online summits now.

There's a new style summit where you don't have to sit there all day to wait for the person beyond.

It's a different thing.

And so I hit that really hard and that's a, a bigger ticket thing.

But then I might send out for some people, like there's a, what I'm working off is a book that I wrote that I'm telling you guys what's in the book and it's like, I don't know, 17 or $27.

So I send little stuff and big stuff.

So yes, you can do more than one in a week.

Uh, because here's the thing, uh, I mean, again, I'm sorry I can't see your names, but, uh, it's pretty arrogant for me to think that just 'cause I send out a hundred thousand emails that everybody opens them and says, oh, how wonderful Tom is.

That's b******t.

All right, so the subject lines might get 25,000 people interested in that particular topic.

And then the next, I sent another one out this week and those 25,000, you know, maybe 26,000 and open this other one.

You know, so each person is not necessarily getting bombed with, with stuff.

And couple times a week is compared to a lot of the marketers that hit you a couple times a day, keeps people engaged online.

They know that whatever I send is gonna be worth it for them to open.

So, so your your list is never gonna be all open in every one so you can hit 'em.

And then here's another thing that I found over many years of doing this.

You could send out a promotion on Friday to your list, right?

And let's say you got a hundred sales, you can send the exact same promotion, the ex exact, to the exact same list next Friday and Friday's not the best day, but I mean a, a week later and you'll get 50 more sales.

And if you did the exact same email, no, not even any edits to the exact same list, a week later you'll get 25 more sales.

Why?

Well, people on vacation, they're busy.

They didn't open that one, but they opened the other one.

So you can get 175 sales instead of a hundred just by sending the same thing over again.

And then a couple months later, they all forgot about it and you do forget.

Got it.

So most people are trying to create new stuff all the time.

Well, you should maximize your old stuff and update it of course, and then put it out in different formats.

So you could put an ebook out, you could then, you could record it, put an audio book out, and then you could put it on video, put a video book, all the same information just in different formats.

And, and another rule of thumb, I know I'm getting a little off topic here, but another rule of thumb is the amount of profits you make is dependent on the format that you put the information out on.

Same information.

For instance, this is one of the classic books ever in the speaking industry.

My wake 'em up book and it's 320 something pages, beautiful soft cover.

It sells for 24 95, the equivalent of one 12 of what's in this book.

I put out an audio and it sells for 89 95 and it's only one 12th of the information, but it's audio.

And then the video where I throw in the book and throw in the audio sells for over a thousand.

And I throw in a couple consultations.

See?

So it's the same information, it's just the format that you put it out in.

So don't reinvent the wheel every time.

Spread out the wheel so that you're covering everybody's learning style.

See, because some people would rather watch videos, some people are on the road, they can't stop and watch your video, but they'd listen to your audio.

Some people love to read.

And then if you're really something, you put out a physical book too, because people love that.

I don't do it much anymore 'cause it's just too more hassle than what I'm willing to do it being an old fart.

So, so Tom, Tom, one other, um, question I had, like, there's a lot of people here who are like in the, in let's say the service business and, and that sort of thing.

So if you were, I mean someone like Zach for example is like a personal trainer who sort of trained CEOs and that sort of thing, let's say.

And, and there's a number of people here from the service industry.

Let's say you didn't have a product, you had a service, would the same exactly the same thing apply, you'd offer a 20%, you'd maybe ongoing, like how would you, how would you structure that?

Well, Scott, it's way bigger than what you're even thinking about.

Yep.

So, uh, yeah, I've gotten hit, hit up by many people that consider themselves local businesses.

I want you to quit thinking like that.

I want you to do your local business and become the expert that you are.

But if you create products about what you do, you can bring in money from around the world, not just in your service area.

A typical example is there's ice cream shop that's got a five mile, uh, radius of customers, but if they write an ebook on how to make a ice cream cake, they can bring in 97% profit eBooks from around the world and they could translate it into different languages even.

See, so I don't want anybody thinking local, even if they, you know, landscapers or accountant, whatever they you're doing locally, start thinking globally and put out products on it because you will find out that you will make more money teaching people what you do than actually doing it anymore because you have a much bigger market to, to pull from.

And the biggest, one of the biggest mistakes is people say, well, if I tell people how I do stuff, then they won't need me.

Who caress if the money is rolling in at 97% profit from your digital products?

Like I said, you won't wanna do it anymore unless you just love what you do.

That's fine.

So I want you to think globally.

So yes, the same things work, but you, you gotta think globally, not locally.

Yep.

And we got, we got one more question and then we'll probably go to breakout rooms, but from John Abbott regarding offering to pay the affiliate to mail out.

Do you want to expand on that John Off offering?

What Do, do you wanna expand on that, that one John?

Yeah, so, so you're going through all the different ways of, of kind of pitching yourself to the affiliate.

And I was thinking, 'cause like I've, I've done a lot of this in the past and I'd have people come, come to me and, and offer to pay two and a half thousand, $5,000 to mail our list.

Is that, does that work with you guys?

What, what's the, what's the kind of way that you'd work out a, you know, some kind of matrix on how you'd price it up so that you know, 'cause 'cause obviously we have lots of products and sometimes, you know, you, you don't wanna take the risk to your, to your, to your, uh, list, but if somebody pays you 10 grand and maybe it's worth it.

What, what, what's the, what, what do you guys look at with that?

Okay, well first of all, you know, I, I'm real heavy on reputation.

I mean, I even have a TV show in development Hollywood called Scam Brigade where I go after scammers, which there's plenty to go after.

So my reputation is killer important to me.

So it doesn't matter how much money you have, if I find out you're shady or the product doesn't, it's not worth it to me to, to 'cause people trust me and I don't, I could kill that trust like instantly by promoting somebody that's a, a scumbag.

So no amount of money will do that.

Now would I send a solo ad for a good product that I have tested and I know is good for a marketer that I know is legit and not a scammer?

Absolutely.

I think we, I think we have a a $1,400 cost.

I mean, we don't do it very often because I'd rather sell my own stuff because my mentor program is 9,000 on the front end and 50,000 outta your products on the back end.

So, so this $1,400 doesn't mean much to me compared to 59,000 if somebody gets in my mentor program and is successful.

So absolutely I would do it, but only if it is, uh, somebody that you are absolutely sure is gonna take care of the people that, 'cause it's your reputation on the line.

Now what you charge is there's sites out there that you can see how much people charge for solo ads.

I, I, I don't do it much so I don't remember the names of any of them, but, you know, just set your price high and then you can always negotiate low if it's something that's really good.

Or you can actually do a combo where, uh, you, you get paid to do it plus a smaller percentage.

So there's all kinds of ways to structure.

Yeah, no, that's, that's awesome.

Did you have, did you wanna have another question there, John, or No, that's good.

Yeah, no e excellent.

Excellent.

No, I, I think that's, yeah, that's, that's been a incredible session.

Thanks.

Thanks so much Tom.

And if you just wanna drop into the comments, the main thing or the number one thing you got out of that session, that would be, that would be, that would be great.

And give Tom a hand of applause.

You probably can't see that Tom if you can't see us, but yeah, I can.

I got a quick checklist recap for you too.

Yeah, go for it.

So get a throwaway email address, determine your present conversion rate.

Now I can send this to anybody that wants to me to email it to 'em.

Identify joint venture partners, make sure your products are appropriate and expensive enough.

Contact them no matter how you can try to keep going after 'em.

Be polite and protective of their time.

'cause if you're a pain in the neck, I'll throw you out, even if not, uh, you do everything right and then, uh, make sure you give them a, a copy or a sample of your product and, um, possibly hire commission.

So, and then be patient 'cause they're busy, but if you get in the queue and they eventually promote you, like I said, it can, it can change your life.

Yeah, no, that's, that's awesome.

Great summary.

And we've got John, John said great advice about John North.

Great advice about affiliate margins.

We've got Tom Bilby only say something if you have something to say, Craig.

Great presentation James.

My takeaway was to maximize your product by considering different learning styles.

John Abbott pay for their programs and show up at their events and make yourself known by adding value.

And John Hubbard, fantastic, thanks Tom.

Love the sliding scale on commission.

Dan, Dan Dougherty sliding commissions and sending a physical product.

Judith Wil.

Thanks Tom.

Your pack was the very first I ever bought online 18 years ago and, uh, now, now Judith has a fantastic seven figure business where she, yeah, she's got a training business and also has productized it to teach other people to train.

So it, it, it worked.

We got Melanie very good explanation of how to vary commissions depending on labor involved.

Tim, make it worth the time.

And Scott, you guys are looking for partners, often was, was his takeaway.

So yeah, thanks so much.

We'll go, if you can hang around for 15 minutes, we'll go into a breakaway room.

If you, if you need to jump Tom then, then feel free to do that.

We'll we'll jump in there and then circle back from there.

Let's give him a freebie.

You know, I got a book on how to automate your business because I want you to spending time with your customers and products and everything.

So you can go to screw the commute.com/automate free and it's all the tips and tricks that I use to really, you know, handle a hundred thousand subscribers without going crazy.

Yeah, yeah, I know.

Excellent.com/automate free.

Automate free.

I'll drop that into the, in the, in the chat as well, so Yeah, but that's, uh, that's awesome guys.

So there's, there's about 24 of us here, so we'll go into breakout rooms, we'll go into into five breakout rooms and then come back here in about, in about 10, 15 minutes.

So what, What are we do in the breakout rooms?

Um, uh, yeah, so in the breakout rooms, sorry, it was just your biggest takeaway from Tom's session and what you're actually, you know, how you're gonna apply it into your business to get, you know, to either get more super affiliates or help your clients get, get more super affiliates.

So yeah, that's, that's, yeah, thanks for prompting me.

That's, that's great.

Yeah, if anybody, if anybody has any questions, just email me at tom@screwthecommute.com.

Yep.

So that's tom@screwthecommute.com and screw the commute.com/automate free and I'll drop them in the, in the chat as well.

And I'm sorry that I'm not as good looking as Carly.

Uh, Hello?

Hello?

Hello, hello.

Is that, is that you Tom?

That's me.

And unless I owe you money, then it's a recording.

Yeah, no, that was great.

I thought you really, you really nailed it.

Yeah, there's some really good, really good feedback there as well.

So yeah, appreciate you, you jumping on.

My pleasure.

That's the way I roll, man.

Yeah, yeah, no, that was, uh, that, that was awesome.

So yeah, we'll drop those, those links in there and yeah, and everyone can jump across and learn your, learn your stuff.

I knew you'd been around for a long time, 18 years.

I can't remember when I listened to you.

I dunno if it was 18 years ago, but Yeah, it was a while ago.

Hey Scott.

Yeah.

Is that you?

Is that you Blake?

It is, yeah.

Yeah, sorry, I, I missed a fair bit of that, but Lucky Tom was on, so he'll regurgitate a lot of it.

What was the, the link to the, the automate book?

Yeah.

Yeah.

So I'll, I'll I'll drop it in the chat now.

Let me just, uh, cool.

Drew the commute.com/automate free.

Automate free.

And then I'll, I'll, did I miss, was it tom@screwthecommute.com?

Just, are you still there, Tom?

I think I've got it.

Yeah, screw the commute.com/automate free.

Yeah.

Order yeah.

Slash automate free.

So that was the, that was the Yeah, got it.

The link for the, for the download.

So cool.

Yeah, and I think it's tom@screwthecommute.com Oh, I see.

Is the email address.

I can probably confirm that 'cause yeah, yeah.

I think it'll be on here, but yeah.

Yeah, no, it was a good, it was a good session.

Yeah, absolutely.

Yeah, I think it's, yeah, given, I think we spoke about it, Scott, but yeah, doing some JVs and trying to monetize the webinar for us would be good.

Yeah, yeah.

To, to take it to the next level and get the Yeah.

The super affiliates on board and all of that sort of thing.

Yeah, yeah, Yeah, yeah.

It's like, it's like running a webinar's easy, but like, you know, in our given it's done for you, it's Yeah.

Productizing that and, and monetizing a webinar.

That's the tricky part.

Yeah, yeah.

No, a hundred percent, a hundred percent.

Yeah.

Getting it to getting it to be profitable and, and I think if you, I think if you run it, if you can run it and make it profitable on a small scale, then you can circle back to like the super affiliates and go, Hey, we've made, yeah, you know, we've got a thousand people on and I mean, I'm not, you know, we, we had 30 people on the webinar, we closed five sales and we made, you know, 30 grand or something.

Yeah.

And then, and then yeah, you can sort of, sort of scale out from there sort of thing, so Yeah, Yeah, yeah.

Test it first.

Get it right first before you go to the big fish and ruin it.