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Missed our live webinar?
No worries! The replay of John North's dynamic session is now available, where he dives into the art of crafting a marketing book that elevates your authority.
This isn't just any webinar – it's a transformative journey into the world of "Book Publishing"
In this engaging session, John shares invaluable insights on how to write a compelling marketing book, position yourself as a leading authority in the field, and leverage your publication for maximum business impact. This opportunity is in perfect harmony with our Elite Marketers community's ethos of continuous learning and growth.
Don't miss out on your chance to be part of Elite Marketers first collaborative book. Secure your spot now.
AI Meeting Summary from 29th November 2023:
- Discussion on the upcoming Elite Marketers book and the importance of recording meetings for enhanced engagement.
- John shares his extensive experience in publishing, with over $25 million in client sales and 8 bestsellers, highlighting the effectiveness of his company's publishing system.
- Details on the book publishing process, including a timeline and options for additional editing and custom cover design.
- Plans for future service pricing, collaborative book projects, and innovative ideas like QR codes for tracking exposure.
- Proposals for an interactive eBook and audiobook, along with strategies for boosting initial sales and rankings on Amazon.
- Considerations on the project's structure, the importance of trust among authors, and the potential challenges in collaboration.
- Discussions on utilising AI for book writing from recorded presentations and meetings.
- Strategies for the marketing book, focusing on mindset marketing and the authors' individual experiences.
- Final discussions on marketing, presentation, and book-related topics, including promoting the webinar's replay.
Join us in re-experiencing this extraordinary event by watching the replay now!
LIMITED SPOTS AVAILABLE:
To be part of the book { CLICK HERE ] SET TO EXPIRE 31/1/24
TLDR:
The "Elite Marketers + Evolve Global Publishing" Multi-Author Book Project offers authors an opportunity to elevate their brand and establish themselves as thought leaders. The offer includes:
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Exposure and Bestseller Status: Authors get to write a 3,500-word chapter and a 350-word bio, with the book guaranteed to achieve '#1 International Best Seller Author Status' in 3 countries
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Customisation and Physical Book Options: Authors can opt for a VIP package with additional customization, including their face on the cover, a choice between hardcover or paperback, and an interactive online book version
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Terms and Conditions: The project has a set price of AU$995 + GST, with specific timelines for payment, chapter submission, approval, and publication
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Additional Benefits: Authors receive one hardcover edition and can order more at wholesale rates. The book's chapter sequence depends on payment promptness, and authors' names will be listed on the cover and as Amazon authors
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Payment Options: The project offers simple, transparent payment solutions with potential tax benefits, allowing authors to finance their book easily
This package aims to provide authors with significant reach and credibility, helping them leverage their expertise and share their stories on a global platform.
AI Meeting for Multi-Author (Elite)
Summary
John, Scott, Tracie, Richard, Ben, and Keith talked about an upcoming event, the importance of recording meetings, and the need to create an elite marketers book. They decided to conduct a webinar to present the book and use an AI companion in Zoom for better engagement.
Publishing Success and Future Challenges
John discussed his experience and achievements in publishing, highlighting his successful track record of over 25 million dollars' worth of sales for clients and 8 bestselling books. He outlined his company's system for publishing and its effectiveness, including their ability to guarantee number one bestseller status. John also provided insights into the changing landscape of book publishing, including the impact of Amazon's alterations and the potential issues with AI-generated content. He then introduced his company's publishing plan, which includes writing a 3.5,000 word chapter, a 350 word bio, and the book being published across all platforms. John concluded by emphasizing the importance of leaving a legacy through book publishing.
Book Publishing Process and Options Discussed
John discussed the process of publishing a book, emphasizing the importance of concise writing and the opportunity for contributors to have their names on the cover and listed as authors on Amazon and other bookstores. He outlined the project timeline, which includes a two-month window for authors to write their final chapters. John also mentioned the availability of additional editing and book strategy options, and the possibility of a custom book cover. He addressed concerns about payment options, stating that they can be made in instalments. John stressed the importance of submitting chapters within the required word count and the benefits of financing the project.
Service Pricing and Collaborative Book Project
John discussed the future price increases for their services and the reduced costs for customers. He also clarified that while there will be a USD option for international customers, the GST would be slightly lowered to keep it equivalent to the Australian dollar. Scott inquired about the wholesale rights, to which John responded that the price depends on the size of the book and usually ranges around $10 or less per book. He also mentioned the possibility of volume pricing for larger orders. John further explained the challenges of book printing and the unpredictable costs associated with it. The team also discussed the idea of a collaborative book project involving various authors from different marketing viewpoints. John proposed the use of QR codes in the books to track their exposure, with each chapter having its own code. Tracie questioned the anticipated sales of the books, to which John responded that their main goal is to increase exposure rather than sales.
Interactive eBook and Marketing Strategy Proposal
John proposed an interactive ebook and audio book option for the authors, with a condition that everyone must agree to either record their own chapters or pay extra to get someone else to do it. He also discussed the strategy of running a large campaign over a 24 to 48-hour period to boost initial sales and rankings on Amazon. John suggested that selling a thousand books could significantly increase the chances of market success. Tracie suggested the inclusion of authors' QR codes in the book for lead collection and John agreed, mentioning that they often include authors' links in the book. The team also discussed the idea of offering special deals on an author page to incentivize people to opt-in.
Book Project Structure and Trust
The team discussed the purpose and structure of a book project, focusing on generating interest and lead generation for their Elite program. They considered the flexibility of the project, with no standard template and a focus on individual projects. The discussion also revolved around the topic of the chapters and the potential for collaboration among authors. The team also discussed the importance of trust and vetting among authors, and the potential for the book to showcase the quality of people in the group. The conversation concluded with a reminder about the importance of the title and cover, and the potential for issues with collaboration and opinions.
AI-Assisted Book Writing From Recorded Presentations
John, Tracie, Tim, Scott, and Keith discussed the potential of using AI to assist in writing a book based on recorded presentations and meetings. John shared his experience of having written a book based on someone else's presentations, emphasizing the efficiency of this approach. Tracie expressed interest in using her recorded calls and meetings to create a book, but was concerned about the overwhelming nature of the task. John reassured her, suggesting that the process could be broken down into manageable tasks. Scott proposed the use of AI to assist in creating an outline for the book. John agreed, sharing his experience of using AI to generate chapters for a book, which were then reviewed and approved by the authors.
Marketing Book Concept and Strategy
The team discussed the concept of a marketing book, which was to focus on mindset marketing and the individual experiences of the authors. The book was aimed at promoting the authors as knowledgeable marketers and potentially generating business for them. The team agreed that the book should be educational and not just a promotional tool, and should provide actionable 'secrets' to their audience. The discussion also touched on the potential of collaboration, complementing each other's strengths, and applying automation to increase business output. The importance of lead conversion was also highlighted, with the idea of creating a 'funnel' to convert leads into clients being considered.
Marketing, Presentation, and Book Discussions
John confirmed he would send an email with the QR code link used for registration. Tracie suggested promoting the replay and turning her presentation into a chapter, which John agreed to with certain conditions. Discussions about marketing beliefs and the concept of moving potential customers out of the market were held. Feedback about Tracie's presentation feeling like a sales pitch was addressed. John proposed creating a custom book for Tracie and discussed the pricing of his book, "Cardiac Rehabilitation." Tracie mentioned a potential opportunity to interview authors on a new streaming service she was working with.
