Overview:

Meet the marketing maestro who's turned LinkedIn into a goldmine. Zac Mason, the ingenious founder of the Metabolic-Recomp-Method, has garnered a jaw-dropping 2,232,638 impressions in just one year. But it's not just about fitness; it's about leveraging LinkedIn to its fullest potential.

Zac has cracked the code, attracting top-tier CEOs and Entrepreneurs not just for health transformations, but for strategic business collaborations. His secret? A blend of sharp marketing strategies and an understanding of the LinkedIn landscape.

Takeaways:

• Zac Mason has generated over $100,000 annually through organic LinkedIn growth by optimizing his profile, expanding his network, and creating engaging content.
• Profile optimization includes using a clear profile photo across platforms, optimizing the banner for mobile, including recommendations, and turning on creator mode.
• Network expansion involves regularly connecting with new people within his niche while pruning inactive connections to make room for more. Premium is useful for advanced filters.
• Engaging with influencers' posts before publishing his own content helps boost impressions on his posts. Treating every comment like a new post also aids reach.
• Daily posting provides data on high-performing content types like viral videos, text+images, polls, and carousels. Consistency is important.
• Direct offer posts that clearly outline benefits and next steps are effective for generating inbound messages.
• The first 30 minutes after posting allows time to boost a underperforming post through further engagement.
• Newsletters provide another avenue to recirculate offers to subscribers via email.
• Banned accounts can be difficult to recover, so staying within LinkedIn guidelines is important to avoid restrictions.
• Engaging thoughtfully on other professionals' comments through personalization can lead to new connections and followers.

Automatically-Generated Transcript:

Zac Mason, and he's really turned LinkedIn into a goldmine for himself where it's actually generating, you know, he's, it, you know, like basically the reason why you wanna listen to, to Zac is he can show you how to add five figures a month to your, you know, to your bottom line via LinkedIn.

He's a founder of the metabolic recon method and actually a fitness expert, but he's garnered a jaw dropping 2,232,638 impressions in just one year via LinkedIn.

He's attracting top tier CEOs, entrepreneurs, you know, you know, via, you know, this module.

So it's gonna be revealing exactly what he does, his processes, his systems, if you go to his LinkedIn profile and I encourage you to follow him 'cause you'll see, you know, some of the unique things he is doing.

But he's gonna open the link to us now.

So yeah, I'll hand the reins over to, uh, to Zach.

Thank You Scott.

It's awesome to, to uh, go and be able to share what I'm doing.

So I'm just gonna share my screen.

Can everyone see the Google doc?

Yep.

Yep.

Okay, perfect.

So yeah, I decided to put all this in a Google doc, so if anyone wants it at the end, I'm happy to send it over.

And yeah, basically what I'm gonna share is what I have done to get over 2 million impressions and that's helped me generate six figures in my business or organically.

I haven't ran ads for many years because I got the s***s with them and said I hate Facebook and decided to go organic.

And using LinkedIn has, has helped me do that.

So basically 95% of my customers come from, or clients come from LinkedIn, so I'm just gonna show you what I do.

And these days I try to keep it as simple as possible so that I can repeat what works over and over and over and you'll, you'll see why.

So basically these impressions here is, you know, the past 365 days.

So it was a little bit higher when I first spoke with Scott, which is why it's 1 million.

But anyway, just to show you that, that is real, and I've broken down this into three pillars, basically.

The first one being profile optimization, second one being your network expansion and three being the content optimization.

So yeah, nothing too fancy, but let's get into it.

So the first one I wanna talk about is profile optimization.

And I dunno if you've seen this meme, but it's pretty funny.

A lot of people loved it on LinkedIn, but the, the thing I wanna point out is that a lot of people are, are, are just, you know, putting on this facade on LinkedIn and it kind of looks a bit silly when really there's this kind of gap in the market right now for LinkedIn for just people being real and being themselves.

So, so I wanted to point this out and which one is better?

I would say just, you know, being exactly who you are and what you are on LinkedIn is gonna stand out a lot more and more moving forward with all the bots and AI and everyone copying each other.

So here's what I did to optimize my profile and by no means do I have the, the best profile in the world, but it, it's obviously working for me.

So basically the first thing you want to do is have a, a profile picture that looks clean and stands out and is recognizable across multiple platforms.

This has kind of helped with me, so like YouTube, Facebook, TikTok, Instagram, Twitter, every single platform.

I have the exact same profile photo and I haven't changed this one for several years, so it just becomes, yeah, easier to recognize.

So you've got my before and after shot there, mate, when I had dyed my beard brown, Oh, sorry, what was that Before you featured section?

Oh, righto.

Yeah, my, the, my before and after when I had a different colored beard.

Yeah, the banner or obviously matters, but I see a common mistake with LinkedIn banners is that people don't optimize it for mobile.

So you wanna make sure whatever's in your banner can be instantly read and seen on a, on a mobile view.

And I'm basically like, I don't love this banner, but I'm just driving it to my most recent lead magnet, which is the, the train less small muscle checklist and telling 'em to, you know, get the link in the bio.

So clear cut call to action and then using a business blueprint picture is a bit of, you know, authority to help with that.

Then you've got your name, obviously it should just be your name, not have a bunch of higher efic, cryptic letters in there that, I don't know what means just looks really clean to have your actual name and not nothing else, then your bio statement.

So I just keep it simple, say what I do and then drive, again, drive the call to action to download the checklist.

Then you've actually got the link that you can pop below, you know, your business name and location so people can click that and it takes 'em straight to a website or whatever.

So I just have my landing page where people can opt in and download that.

And also it's, it helps to have the creator mode turned on, but they say that it helps, you know, get, get more reach for content.

I don't know how true that is, but you do get some extra features like the, the followers sort of connections.

And I do think, I can't see it on my end, but I'm pretty sure if, if you go to my page it'll say follow it won't say connect.

And if you want to connect with me, you'll have to actually tap the more buttons and do that.

So creative mode is, is definitely good if you want to get more eyeballs on, on your profile and in your content and below that you'll see the featured section.

This is really important because you can showcase what you do or any particular offer that you have.

So as you can see, I've just got client results there.

So that, that's the first thing that people are gonna see and it, and it makes it very clear about what I do.

Then we've got the about section, it's kind of hidden so people aren't gonna see this, but I still think it's worth putting in a really good about section that in a way kind of tells a bit of a story, not so much just, you know, this is who I am, this is what I do, gimme a call.

'cause everyone's doing that and it's kind of boring and that's not how you would sell to someone if you met them the upcoming event.

You wouldn't just say, hi, I am John, I do this book a call with me.

That would be really weird and awkward if you did that in person.

So I try to think, what can I say and do?

That is something that I would say and do a real life and that's what I put in my about section.

There is top skills below that.

So I guess it's an opportunity to put in your skills, not that anyone really caress too much, but may as well may take advantage of that.

You obviously wanna put your business experience in there.

So I've just put what I do for how long and a couple of YouTube videos below, if people wanna click the, it'll take 'em to YouTube and they can watch 'em.

Now there's also the education education section, which I guess may as well make the most of that if it's applicable.

And then for some reason the most important bit is recommendations is all the way, like at the bottom.

So I think it's important to, to ask, you know, your top clients and put recommendations, that's what I've done.

And, you know, slowly accumulating those over time.

It's great because it's, you know, it's, you know, you can see it's a real person.

People can click on their profiles.

I've even had some clients message former clients and say, Hey, I saw you work with Zach, how was he?

Blah, blah, blah, blah, blah.

And that, that was great.

So that's pretty much the profile optimization.

The only part I didn't really talk about was the activity, which shows, you know, recent posts, but there's, you know, everyone has that, so it's not really that important.

So we'll move on to, uh, network expansion and so we don't wanna be like Vincent Vince McMan, but anyway, I thought that was a funny meme.

So currently there's a connection limit of 30,000 and that's where it's important to then focus on followers because if you just stop, you know, connecting with people at 30, you can increase your followers to unlimited.

So that's, that's the benefit of I think using the creator profiles, you can then focus on having followers beyond that point, or you can delete connections that aren't relevant.

So people who are just not within your niche, not within your market, not within your country or whatever it is.

So at the moment I have my VA who will delete anyone from like India, the Philippines, countries that will never ever buy my service.

I get them to go and disconnect so that I can open up room for new connections for people who are within my niche area.

And this is like a daily activity because LinkedIn has become more and more strict over the years.

Like when I first got into LinkedIn over two years ago, you could add a lot more people, like stupid amounts, you could add like two to 300 people per day.

Now it's like a hundred people per week maximum.

This is why it needs to be like a daily repetition so that you are making the most of the capacity that we have and just adding, you know, the highest quality people that you think could use your service or product.

So adding 15 to 20 targeted people per day using Sales Navigator.

So I do recommend paying for the premium service so that you can do all these different filters.

You can put in a whole bunch of them and really dial in specific people that you want to connect with, which is really handy.

So I use Sales Navigator for that.

And it's also good to be aware that if you do exceed those limits, you will get a warning.

And I, I don't recommend getting too many of these warnings because if you do, it'll put marks on your account.

If you do eventually get restricted, it can make it more difficult to get your account back.

I have been restricted twice for different reasons.

The first time was because when I was testing ads, my ads manager had a problem with his account, which looked suss, so they, they restricted me as well for like a week.

That was annoying.

And then more recently, which I'll explain in a minute, I got restricted for three weeks just because I had too many strikes in my account just from testing too many different things.

And I guess in a way I kind of took the p**s a little bit and they said, no, like we're gonna restrict you.

And it was a bit of a hassle to get my account back.

So yeah, definitely want to stay within the, the limits of what LinkedIn spectrum us these days.

And so, yeah, one thing with network expansion is engagement.

So it's one thing to get engagement on your posts, but more and more LinkedIn is rewarding people who are actively engaged on other people's content and within that, within their post too.

So for example, one thing that's that's helped a lot to grow the follower base, you know, to get anywhere from five to 30 new followers a day is by engaging on other influencers posts.

So for example, Alex or Mosey, he'll put a post out, I'll go to his, his content, genuinely read it and, and if I have a genuine comment, I will put that there, you know, instead of just saying like, good stuff with a thumbs up.

Like, yeah, cool.

But the problem is a comment like that is that nobody else is gonna engage with it and there's no interest for anyone to kind of pay attention to you.

If I'm putting a, a crappy comment.

So if I do put a comment, I'll try to make it either expanding on what someone has already said or adding my own opinion or adding just something of value so that if somebody else is going through Alex or Moses's comments, they're gonna stop and read my one.

They might go to my profile, they might follow me, they might read my content.

So it's almost like treating, try to treat every comment I put almost like a new post.

So like if you post once a day, that's great, but then if you go and comment on 10 other posts, that's almost like you've posted 10 times.

But if it's a crappy comment, it's not really gonna be the equivalent of what a post would be.

So what I do is I make a list of all the top influencers who are in my niche.

So Alex is one, Simon Sinek, grant Cardone, maybe Gary Vanerchuk.

It depends, I change it up a little bit.

But I try to find people who are, who are really within my target market, so that as I'm engaging with them, my face is popping up and I become familiar.

So I follow them.

I turn on the notification bell so that if Alex posts, I can see, I get a notification.

So I can go there and try to be someone who comments as early as possible so that as he racks up 50, 100, 500 comments, my comments more likely to get seen.

Then I'll go through and I'll engage with other comments under Alex or Moses' post.

So if someone puts a really good comment, I might engage with that person.

And that's, you know, in a, in a way that's a connection or a touch point.

And if I see that that person is genuine and they use LinkedIn often I'll go to their, their profile and I might follow them and then engage with their content.

So now I'm not just engaging with the comment that they put on Alex's post and now go onto their profile.

They're gonna get a notification saying, Zach viewed your profile, I might comment or like on one of their posts and they get multiple notifications.

So I'm just building this exposure and, and repetition with, with these people.

And yeah, I just repeat that every day.

So I, I try to do the influencer engagement around the time or before I post my content so that LinkedIn sees, okay, Zach's engaging, he's being active.

Then I post my content, which we'll talk about in a minute, and that helps me to get eyeballs back on on my content as well.

Then we have like dms.

So the dms on LinkedIn is, is great because you can softwares to automate it and use AI to do this stuff.

I did test this quite a lot recently and I was sending up to 150 messages per day, which is like the maximum I could do.

I just wanted to see what happened.

Not a lot happened and it actually resulted, I think, in me getting restricted because I sent way too many messages, but I just wanted to see what would happen.

So that was a, a test that didn't go to plan, but I, I do know people probably more in like the B2B space who generate a lot of success doing like these automated messages.

For me, the fitness niche is probably not ideal, which is why I don't do it anymore.

But I think if you are keeping the limits much lower, like if you're doing 20 to 30 messages per day and you were actively changing up those messages so that it doesn't look like you're sending a thousand of the same message, you could keep your accounts safe doing it that way.

And also getting the software to do it slowly so it's not like super spam, like getting it to send a message once every 10 to 15 minutes, not every second minute.

That could be another nifty way to do it.

But yeah, again, I, I've tested this.

I can't say that, you know, sending bulk dms necessarily got me much business, but I do know people who have got a lot of business from us sending, you know, bulk dms every day.

It's just becoming more high risk because so many people are doing it.

Another thing that I find is worth doing that does help is sending a message to everyone who follows you.

So if you get a new follower, and this is something that my VA does, they'll just say, you know, Joe, thanks for the follow, or Hey Bob, thank you for connecting.

That's it.

No pitch, no nothing, and just leave it there.

And then I'll let my content do the talking so that when these people already, they see that I've already messaged them, messaged them, and then they'll reach out and I can see, oh, okay, this is someone that I messaged 12 months ago and now they're reaching out because they've seen my content.

And that's done all the, you know, the pre-selling, which leads us into the content optimization pillar.

So I, I'm a big believer in posting daily, if possible, again, consistency is what matters.

So if you only posted once or twice a week, that that's probably still okay.

But posting daily is gonna help with exposure with fami familiarity, it's gonna give you more data.

So for me, when I post every day, I get to see pretty quickly what worked well and what didn't.

And the more data I get, the better my content gets.

And one way to get, you know, good at posting content is to follow the trends and see what's already working.

And I found that checking this software we hunter with Twitter is a great way to see what kind of topics, themes, or things that are happening in the world right now.

Like what's timely will pop up on Twitter because you can look at anyone who has like a massive account and it'll show their recent posts and how much engagement and reposts they're getting that can give ideas on what content may do well on LinkedIn.

But with that said, I've found that the, the content can vary quite a lot.

So I can put a, a 62nd video on LinkedIn and Facebook and Instagram and TikTok and YouTube and they all get different engagement and they all get different impressions.

So, you know, whatever you create, whatever I create for LinkedIn, I'll also post it everywhere else that I'm maximizing that effort that went into creating it.

But it's also interesting to see over time what does better on LinkedIn is gonna be different to Facebook and different to to Instagram or whatever other platforms people are using.

And the types of content that have done really well for me, it's probably a bit hard to see from the images, but the best posts I did this year was actually just a, a viral video of a, of lady deadlifting a heavy weight.

There was one that did even better than that, but it didn't make it in this, this list here, which was actually a, a, I think it was like an 80-year-old gymnast lady and that got like 200,000 impressions.

Now that's cool.

I got a lot, a lot of impressions.

I can't say that post brought me any business, but getting that surge of eyeballs on my profile did help boost my exposure and, and, and followers.

So mixing up a little bit of viral content definitely helps to grow following.

And the more followers you have on LinkedIn, the more credible you look, the more people kind of pay attention to you 'cause you know you have more eyeballs, it brings more eyeballs po.

The second post style or posts have done really well for me is just texts and images.

So, you know, putting either a picture of myself that's relevant to the topic or even like a graphic so you can kind of see if I zoom in here.

So this post did really well.

I was just talking about burning off belly fat, but I put a graphic of like a belly and then like showing just like an arrow pointing to it and that that did really well.

Whereas if I put a picture of like an actual human belly, it would've got flagged because it's considered like nudity for some reason.

But a year ago that didn't matter.

You could post anything and it would do really well, but now they're like really cracking down on stuff like that.

Graphics work really well.

Polls still do well if it's, you know, relevant to a particular topic or something that, you know, might be super easy to answer, like do you work out on the weekends or anything that's relevant to to your niche tends to get good traction on on the polls.

And I'll typically do a poll maybe once a week and, and maybe on a weekend when, when people aren't using LinkedIn as much because they're not in their normal routine like a Saturday or Sunday, I'll try to leverage what LinkedIn is like pumping out more.

So like polls and carousels.

LinkedIn tends to favor those types of posts over texts and images or, or videos.

So I'm, I'm always trying to work with the algorithm when it's like disadvantaged for people actually using the platform.

Videos can do really well.

I've had some that have blown up others that haven't done well, so they do have the potential to, to do well, especially if they're shareable and it's something that can be like viral.

Then if that gets reposted, that helps a lot to uh, drive more, more impressions and engagement.

Carousel posts are are pretty awesome.

I've had a couple that have, that have done like over 20,000 or even have 40,000 impressions just by sharing really, really simple like basic tips, stuff that people just didn't know about food.

Like, you know, if you eat a slice of pizza, it's the equivalent of doing this many steps.

Like stuff that is really simple but is not well known.

If you can make it very easy to like visually see and people will just swipe through and if it's helpful then people will repost that and it becomes like a, a good pillar piece of content.

So often I'll use a carousel to get ideas for a lead magnet.

So I'm currently doing a lead magnet, which will be done soon, but I tested that first with a carousel and it got like, yeah like 50,000 impressions and I'm like, okay great, I'm gonna turn this into a lead magnet 'cause I know it'll get leads 'cause I proved it through the post.

Also important to put some kind of call to action, whether it's, you know, download my thing, link in the comments or follow me or go to my bio and download it there.

Or even just asking a question like putting a pss and just being like, you know, do you agree?

What's your thoughts on this?

If it's relative to the, to the content that can help increase engagement already mentioned.

Yeah, engaging with influencers prior to posting, but also once you post, don't just turn off the app, like stick around for a little bit and engage with people who comment 'cause that'll help as well.

Just keep the engagement going.

Have a good question there on that one.

Zach, have you noticed a significant difference by engaging with an influenced the influencer list and content before you post?

I mean that's, I mean that's a strategy I haven't seen before in terms of content, but you know, clearly you've got it there for reasons.

Yeah, Yeah, I, i it depends on the content.

Like if, if LinkedIn likes what you're posting and you're not flagging and putting any, like stuff in there that link, like we never know exactly what LinkedIn likes and doesn't like, but you can kind of see in that first 30 minutes what your impressions are doing.

Then think if you engage prior, that's gonna benefit you.

And I have seen like I've engaged with a bunch of people and then some of those people will come back and they'll engage with my posts.

But yeah, it depends on, on the timing.

Like some days I just don't have the time to sit here for 20 minutes and engage before I post or my VA's already done it, but she did it an hour ago, so I'll post an hour later and it might not be as fresh.

So yeah, it's, it's not like some strict rule, but I do think it helps with just getting a few more eyeballs.

But there's something else I'm gonna talk about in a minute, which can help as well with just improving the quality of a post that you've already kind of talked about, already posted.

I wanna talk about engagement pods because they were a big thing and I have tested them out, but I've completely cut them out now and that's because I realized that as you can see from this picture here, you can have like 600 to a thousand hearts and likes and whatever, but only 2000 impressions.

However, if your post is good, I can get, you know, 2000 impressions with 24 likes.

So sure this one looks better and nobody can see the impressions.

Only, only you can, and this, this isn't my post on the left, this is somebody else's that I, that I know of.

They use like a link boost service that you go into these pods and the AI bots just engage with everyone's posts as if it's you and then they do the same back view.

You, it's like a bunch of robots just communicating with each other and it pumps the engagement up that you can see.

But that doesn't always translate to actual eyeballs, it just translates to fake.

They're not fake accounts, they're real accounts, but they're people that are never gonna buy from you.

Anyway, so yeah, I stopped, I stopped doing that 'cause I thought it was just, it looks kind of silly and yeah, you don't actually need a whole lot of likes to get good good impressions on, on your posts.

And the reality is ultimately the people who who are gonna buy from you don't always engage.

So I would say the majority, if not like 90% of all the people who have, who I'm currently working with and have coached, they did not like my posts.

They did not comment on my posts, they did not share my posts.

The people who do constantly engage my posts never have reached out to buy anything.

So it's this, yeah, bit of a catch 22.

We want more impressions and more eyeballs so that our potential customers can see our posts, but that doesn't mean that the people who are actually engaging are gonna buy from you.

That's just based on my experience.

There is a repost feature where you can literally repost what what you've already posted.

I'd say it's a bit hit and miss.

I think it only works for absolute top content that that did really, really well.

Otherwise, if it didn't, like if your, if your post got a hundred impressions and then you repost it later, it's not gonna get a thousand impressions, like I might get another five.

So yeah, it's kind of hit and miss with that.

And, and one thing that's that's worked extremely well for me is putting out direct offer posts.

Not too often, but you know, maybe three to four times a month depending on how much other content I've posted and if, if I do want to bring on new clients.

So yeah, putting out a direct, well written post with all the, you know, the copy ticks, all the copy boxes and then putting that direct offer about what it is you're offering, how it works, and then telling the people to, hey, message me a specific word.

You know, it might be message me metabolism, message me, weight loss or whatever.

And it gives them an easy step to do.

And then you start getting these, you know, inbound messages.

So I, I did a post recently that got me, I think it was around 40 or so inbounds within seven days from one post.

Are you, it doesn't happen all the time.

Sorry, sorry.

Are You doing that to a lead magnet or are you doing that to a tail Offer?

Oh yeah, for this particular point, like, yeah, an offer to work with me on one-on-one.

Okay.

So it's like, hey, we're gonna do a program 17 weeks, you know, if you're interested, blah blah, and we'll have a chat, but on every other post I'll put, you know, download my lead magnet or I'll ask a question.

So I'm always trying to put some kind of call to action, maybe not every single post, but at least every second post.

Like if I put up a video that's about solving a problem or belief shifting, I'll say, if you wanna learn more, download my, my lead magnet links in the comment.

Otherwise, yeah, direct offer post couple times a month is a great way to harvest the, uh, people who you've been warming up through your content.

Another thing is on content quality, a lot of it is driven by above the fold.

So I've highlighted in this box here, so your headline and below that, before it gets to the see more part, this is like the most important thing because if this doesn't hook someone and get them curious to read more, then they just won't.

But the good thing is you can change this.

So if you post and you can see the impressions aren't really doing a whole lot, you've got this kind of window of around about 30 minutes or within 30 minutes to come in and change that and see if that makes a difference.

If it doesn't, it could just be that the topic is not relevant or hot or the image isn't really stopping the scroll or LinkedIn for some reason doesn't like it again, like we don't know LinkedIn's algorithm, but it is quite different to, to Facebook and, and other platforms in terms of what I actually write about.

What I've found does well is practical solutions that people can do immediately.

Like, you know, here's one way to solve X problem like today, leave shifting posts.

So focusing in on a belief that needs, that can be shifted for someone to get results or to to work with me.

Objection handling style topics.

You know, it could be, I'm, I'm, I'm too busy right now, but then, you know, telling a story about why we're, we're always busy and if we're gonna be busy in the future, then how's that gonna change?

Social proof is obviously really important.

I, I found that social proof posts don't, for me, don't get a lot of engagement, but typically people who have worked with me have seen them and that's played a role in them trusting me and reaching out going stories do really well, whether they're personal story, client story or even a story just to get a point across or shift a belief or teach a point like how I, how I did kind of posts are important.

Like documenting like, you know, here's 3, 5, 7 things I did to go from A to B.

Those do really well and if and if they're displayed very neatly and easy for the I to track along, that definitely helps.

And I've seen a few other influencers that just crush it with like visually pleasing posts, even if the topic isn't, you know, amazing.

If they make it easy to read, then they get a lot of engagement.

And then just funny stuff like could be memes could be something that demonstrates your personality so you don't just look like some picture perfect LinkedIn kind of resume type of profile.

I think that's gonna be more important moving forward is actually showing personality because it is getting a bit robotic.

Hence my point here on trying not to be like a robot and put comments like this where it's just like, check us out, blah, blah blah.

Like this type of comment or content is just absolute rubbish, but there's more and more of it popping up on the platform.

So don't do that.

Or at least I don't do that.

I think I already mentioned this.

Yeah, engages aren't necessarily buyers, but the people who buy do read your content, otherwise they won't trust you and won't buy a release not from me.

And newsletters, I found the newsletters are an interesting feature, but why I really like them is for one reason is they email all your subscribers.

So currently I've got like 4,900 subscribers.

So if I put out a newsletter might only get like 300 impressions in the feed, but it sends out 4,900 emails.

So I might get 1500 to 2000 people actually open this post in their inbox because that's a feature of newsletters.

So yeah, if it didn't have that email function, I wouldn't even waste my time with newsletters.

However, because it's got the email function, I see it as another way to, you know, if I put out an offer post tomorrow I'll just copy and paste the offer post into a newsletter and now another thousand or 2000 people are gonna see that offer that they didn't see in the feed.

So that's a really cool way of doing that.

And uh, yeah, that's kind of everything I do in the simplest, shortest form.

So thanks for for coming and please don't send me a sales pitch after connecting with me.

That's, that's great.

Zach, I, I think one of the reasons I wanted to have you on is because you know, you're not a LinkedIn, you know, person as per se, but you're doing it real time and I think that's so valuable is just seeing what you're doing now and what's working and the things that really stood out for me with that presentation was similar to what Tim Tim said was, you know, like, you know, going out to, you know, those influencers and really building the engagement for them to get a following, treating every comment, you know, you make as a new post.

And also the newsletter, I didn't realize it emailed all the subscribers when you did a newsletter, so, but with that said, is there any, any questions for uh, yep, Stella, I unmute myself.

Hi Zach.

Do you find time of day actually affects the engagement at all?

Because I know there's a lot of to and froing in terms of when you should be posting in ideal times, but I've always been a believer of consistency is best.

What are your thoughts on that?

Yeah, I've, I've found that posting like at a, at appropriate times does help typically for me, somewhere between 7:00 AM to to around lunchtime after that all the US goes to sleep.

Yeah.

So there's a lot of eyeballs that, that get missed.

And then in the afternoons, not a lot of Aussies are sitting on LinkedIn just scrolling around.

So my kind of window, I just use this time converter thing to refer to it.

But I find, yeah, for, for me it's, it's somewhere, you know, between this kind of window because that crosses a lot of different time zones.

Mm-Hmm.

I haven't, I haven't tested doing like, 'cause you can schedule posts later in, in, in the evening when I'm asleep.

The problem is though I'm not online and I'm not actively engaging.

So I tend to not like to post unless I'm using the platform at least for 30 minutes later.

But yeah, I do find the time does matter.

It's just, you know, when are most people gonna have a chance to see the post?

And that's gonna be when most people are awake.

But if you only work with people in a certain area, it's a matter of, well when do those type of people most likely use the platform?

But the good thing is if you post regularly and then you use a software, like I think it's shield, it'll, it'll collect analytics and it'll kind of show you when, what times you get the most engagement Mm-Hmm.

On your posts or the most impressions.

I haven't used this software for quite a while Mm-Hmm.

But last time I used it, it does give somewhat helpful data and a lot of the influencers use it too.

So could, could be worth, worth looking into.

What What was the, and just, oh, sorry, I just have one clarification question.

You mentioned earlier too that when you've got a new connection or a new follower, you actually send them a DMM that's not automated.

You've actually got your VA doing that each one individually.

Yep.

Just to clarify.

Yep.

Yeah, so hey, hey, thanks for the connection.

Yep.

Okay, perfect.

Good.

Thank you.

What, what was the other piece of software, Zach, that you had?

You mentioned where you look at what Oh, influencer posting.

I know it was mentioned there earlier.

What, sorry, what influences called tweet?

Tweet hunter.

Tweet hunter.

Oh yeah, yeah.

Sorry, yeah.

Tweet hunter.

Where did I put it?

Tweet hunter.

Yeah, that's, that's for Twitter.

Just to get ideas.

You can see what's getting the most traction, right?

Yeah.

Yeah.

It's just to see, okay, like look at the dates like 5th of October or 7th of October, Alex EY posted about X, Y, Z and it got this many, but like, it doesn't mean it's always gonna be good.

I'm just looking at what, what's recent and what did really well on Twitter.

'cause that can potentially be a hot topic that's trending on LinkedIn.

Do You think that, I mean you're in a, you're in a space, I guess fitness, it's, it's got a a very broad appeal right?

To a, to a lot of people, right?

It, it affects everybody like sleep and breathing and fitness in some capacity.

How do you, how do you think that impacts your results as opposed to something let's, let's be honest, it's a lot more boring, like marketing automation or products, you know, or websites.

Who else is on the call here or you know, podcasts, John, I'll pick on you as well or writing a book.

Do you think that makes a, a difference in terms of like kind of the the level of engagement that you're gonna get?

I think yeah, every industry's gonna be different, but it's how, it's how you make it relevant.

Like, I'm just pulling up this guy.

He, he's into marketing and crushes it, but if you see the type of content he puts up, who is this?

It's really Okay, sorry.

Yeah, He, he's a, he is a marketer.

He has a, he has a business page, which absolutely cranks, I don't know how he does it, but usually a business page on LinkedIn is complete rubbish.

His one is off the charts, but also his personal profile is great too.

But he just puts out like, you know, thoughts, opinions, ideas that are related specifically to marketing that other marketers and copywriters can relate to.

And he is built up quite a massive following doing that.

And there's, I've seen this across multiple different kind of formats.

Like there's, you know, different types of founders and CEOs who, who really talk about very specific things that are so technical in, in a niche that it, it's almost irrelevant for me to comment on, but there's a huge following behind it.

So I think it's, the more you kind of spend time on the platform and, and understand like where the gaps are.

Like you can't really do that unless you spend time on it.

But when you do, you can see that there often is a little bit of a blue or ocean within your niche.

There can be related back to what you do.

So like if you talk about websites, sure, if you just jump on and talk about generic stuff, it's not gonna probably grow too quickly.

But if you talk about, you know, specific problems with websites others can relate to, then you're gonna get an engagement and more eyeballs.

So yeah.

I hope that answers your question, but It does.

Yeah.

Zach, Can I just ask, when you are inviting people to connect in the first place, do you normally just put no message with that invite?

Or do you put a very specific connect request message?

I don't put a connection me connection message.

No, You don't just, just hit the button that says invite connects and that's it.

That's it.

I, I've tested it a long time ago and I didn't, for me it didn't make a difference.

But hey, if there was something really specific, like if I was, you know, B2B and, and, and there was a particular thing that I know a company needed, I might say like, you know, Hey I saw you do such and such reaching out for this reason.

But in my context it's kind of irrelevant, but there is a use for it.

I I just don't do it.

Yeah, Yeah.

I I think there's a strong use case for personalizing a connection message.

'cause what's happening, well my, my team are instructed if there's no message with it, delete.

'cause it will say, hi, I see that you, we know some of the same people.

I think we should connect 'cause I wanna sell my s**t to you basically is the subtext.

But if some effort's been put into it and it's been thought through, even if that connection request has been automated, then my team are trained to Yep, we'll accept that.

'cause it's been thought about.

So, but you, maybe you're right Zach, whether it's B2C or B2B might make a difference and it might make a difference industry by industry.

But yeah, I'd, I'd highly recommend something intelligent as a connection request.

Yeah, I think if it's relevant it's good.

But for me a lot of the time it's not relevant.

Like what am I gonna say?

Oh hey, I can help you lose weight.

It doesn't really Yeah, yeah, Yeah.

No, I get it.

Yeah.

And, and and not, not all of us are are a LinkedIn celebrity, like Zach either.

So, But the thing is, when you hit your maximum connections, like you're not gonna be sending connections anymore.

Yeah.

So it's once you hit 30 k, like no one can send you connect, like people can send you connections but you can't accept them The color.

Do you go through and color your connections and go, don't wanna work?

Yeah, yeah, Yeah, yeah.

It Or they only gauge.

I mean I've, I've tried a few that when I've had people who, you know, send a thanks for connecting message and you know, the response back is spam.

I'm like, that's really good reply, you know, but hello?

And then I'm like, well you're a d******d clearly far off.

Yeah, yeah, yeah.

I I think it's worth calling the people that you know are never gonna buy from you.

So, you know, anyone from Pakistan, I delete anyone from any country that I know will never buy from me.

I delete and I also delete other fitness people 'cause they're never gonna buy from me.

So, but yeah, I, I think it's, if it's worth paying like getting a VA to do that, I wouldn't do it myself 'cause it's just a waste of time.

But more importantly now it's just about, you know, following the right people and, and hopefully getting them to follow back so that they're in your world and they're seeing the content.

Yeah, that's, That's, that's great.

That's great.

So, so I think we might just do a quick round the room and we won't go into breakouts 'cause I wanted to keep that going 'cause I could see there are a lot of, there are a lot of questions there, but it'd be good just to do a, a quick round the room and and see what takeaways there were from, from that session.

John, John North.

What was your biggest, biggest takeaway from Zach session?

Got the Mute off the whole conversation.

My, it, it's interesting what it's sort of come to.

'cause I mean I think the biggest thing with LinkedIn is, is engagement in, in messaging.

I mean I've always made money outta messaging because if you target the right person and did do a decent message, you'll get somewhere.

I just spoke to someone this morning in New York I've been talking to for like three months on LinkedIn.

Finally book employment.

But, um, you gotta be careful with that LinkedIn jail.

Like, I lost the profile two, two times in, in four weeks.

And the last time I lost it, I resigned myself.

I was not gonna get LinkedIn back again.

And so I deleted it off all my LinkedIn profiles and everything and then I, they gave it back to me.

So, but if you paid for premium, less likely to get banned I think.

I think, Well they said to me, you are gonna stay restricted.

And I was like, what are you talking about?

They're brutal.

Hey, they're brutal.

They wrote me and once said, you're never coming back.

That's what they sent in an email to me.

You're never coming back.

Yeah, they, They said that to me and then I reached out to a guy who, you know, taught me all this stuff the last couple of years and he got his team to write me an email pretty much pleading in.

Very, Yeah, yeah.

At least they respond.

Right.

At least they respond if you reply back and create a ticket, the hard part is when you're banned, you're three difficult to create a ticket so you can't log in.

Yeah, no.

So as well on Facebook, but if you can keep asking questions, then they'll, they'll respond back.

And I think the last one I've got, I bought had written up for sure.

But at the end of the day they actually will respond back to you.

So I think if you get banned, don't think that it's like Facebook where you're never gonna talk to a live person.

You can actually get someone to help You.

Facebook is, is fantastic these days.

You can get an Instant reply.

I get instant replies on Facebook within five minutes.

Yeah, they're great.

LinkedIn's horrible.

You might gone the other way maybe 'cause for the Facebook used to be really bad.

Oh, I think so.

It is great.

Yeah.

Mm.

How, How about you Scotty Baker?

What was your biggest takeaway?

Doing 10 posts, like commenting on influencers because I notice I'll, I'll see someone's great comment and then go and follow that person based on that.

And the amount of effort that it takes to put something good together seems to be the return on investment might be as equal as trying to create your own via commenting on stuff.

So that, that was good.

And also the, the different images that I can't remember the carousel, I've noticed some of the creatives I follow, I I read them.

I just know that they're gonna have something really cool and I read them through and often take screenshots and read 'em a couple of times.

So yeah.

I've forgotten how much I like Those, so Yeah, I like that.

Yeah, no, that's, that's great.

And, and Greg, Greg Smith, I know you are big into, into LinkedIn, what was your biggest takeaway?

That doesn't have a clue what he's talking about.

No, that not true.

Is that, and I'm, I'm making that up.

No, that was really awesome.

Yeah, there'd be a couple of things in terms of the, the use case studies that I think that we need to nuance and be careful about.

But Zach, that was great stuff and, and I know that some of the, the really big influencers in LinkedIn are using exactly that strategy, commenting on the influencers post.

And I'm aware of a multimillion dollar deal being done out of that strategy.

Comment, comment, comment, comment, comment, edify advocate, edify advocate.

And eventually I came back and they said, eh, the LU my colleague said I'm blah blah, blah.

And they said, right, we need to have a conversation.

So great strategy really worth digging into.

And it's a reminder for me that that's one of the things I don't do as well as I could.

So well done Zach.

Great, great stuff.

Was that the big influencer directly who reached out to them?

Yeah.

And did the deal, not someone who was following Deal, not done deal is in the process of being done, but it's multi-Million dollar, multi-million dollar deal.

Yeah, Yeah, yeah.

No, wow.

Wow.

No, that's that's awesome.

That's really, really good.

Did Tim, did you put your hand up there for A second?

Yeah, I, I did have another question and now I've, I've completely sort of lost it because, you know, Greg's comment about, you know, going, you know, building that influencer relationship even potentially or the, the dream client relationship if even before you connect with them.

I think my question is, and I think Zach, you mentioned that you've got an EA who does a lot of your stuff.

Does do they do the commenting as well and, and what have you done to train them to capture your voice in, you know, doing those comments and or posts?

They were, they were doing it for a long time and it was very difficult to train someone in the Philippines to talk like me.

So I just decided that they shouldn't do it anymore because you know, if you see the same comment from me just saying like, amazing post, absolutely excellent top work, it's like, ah, this people are gonna think I'm an idiot.

So I just said to 'em, look, no more comments but go through.

So I've give them the influencer list.

Currently I've got 21 influencers on my list.

They go through and they engage, they just dislike, love, whatever the little symbols are on all their posts.

And they'll go through all the comments and they'll engage with every comment who has a title, who is someone within my niche in my target market.

So if they say CEO, business owner, you know, director, whatever, they'll like it.

And then when I get time, I come back through and I'll add the comments myself and that way I can see what they're actually doing if they are doing the work.

And then I add relevant comments that would be like me as if I actually said it to them in person.

And that's, that's another reason why I stopped using the, the VAs to comment 'cause they were using chat GPT to make the comments.

I know John North has posted that and obviously you can edit the chat GPT comment, but I find if I put a comment that's like, as if I would actually say it, then it's more genuine and people are more likely to engage with my comment versus if it's just some big blog of paragraph that looks hard to read and you can tell it's not genuine, it's not gonna do as well, You definitely don't want a conclusion to your comment.

Right.

The chat GBT conclusion.

Yeah, Well I just, I if you know, someone puts a good post and I don't, Jeremiah three observations of your post at conclusion.

Yeah.

Put that.

Yeah.

And I think the other way to go, Tim is we, we, we have what we call pos, so human beings that plug in and plug out of our clients' profiles to do that commenting, but they're onshore, they're Aussies or Palms or Yanks and they're they're doing that work.

Yeah, we just plug 'em in for an hour a day, unplug 'em hour a week, whatever it happens to be.

And we leverage chat GPT, but never, ever.

Yeah, that's the, that's the automated comment.

Just post that.

Oh my god.

No, no.

Personalize it, nuance it.

Bring bring your business life personal experience to the comment and then it starts to come alive.

Yeah, a hundred percent.

That's that, that, that, that's excellent.

So yeah, so I think that's a wrap for, for today.

So next events coming up, we've got 5th of October at 1:00 PM we'll have a 60 minute networking session, and then same again, 8th of November at 1:00 PM So if you want to whack them in your, in your diary.

And then the 23rd of November is the live one, I dunno.

Yeah, Dan's um, put that in the, in the chat again for, for that one.

The one day in Sydney.

And this will be uploaded to the portal.

Don, I think you've spent, like, you've spent dozens of hours I think, haven't you uploading all the videos to the portal.

So do you wanna give us a quick update?

About a hundred hours?

Yeah.

Uploading, cutting it up from the past For four years, cutting up and transcribing it.

Yeah, so one of the things we do is we send out the podcast alert every week to someone's replay.

But you can also, once you fill out that form, you get access to everything else.

But there's, there's over 60 presentations in there alone of all going backwards.

And they can search it, you can ask the ai the questions, you can do all sorts of analysis on that stuff.

So yeah, you need to play around in there really.

There is a video that we send out that we did last time that's that I think everybody got as well that would help understand how to do it.

But yeah, basically and also people who said that they were gonna create content never sent it in.

So if you fill out the form and said you wanna create content, you actually need to create the content now.

And I've just got a complaint, please, Scott, on that advert for the 23rd of November, right?

Almost in the center of the frame.

There's some old balding bugger right in the middle of that photograph with a blue shirt on.

Man, I wouldn't go just 'cause of that photo far Out.

Who's that?

Is that you?

Oh, it could be.

I Might have issues with his onboarding, Plug it into Midjourney and say change this guy.

Give, gimme a full head of hair.

But I sent you, I put a, I put a link up there for the no space article, which has got all the, what the platform can do.

So yes, I need you to consume that stuff.

Otherwise we did in isolation.

There's a lot of stuff there.

Well, you know, I don't know how many six, there was over 60 videos that we chart off, so Yeah.

Yeah.

So, and if you, if you're having any trouble logging in or whatever, just yeah, just let us know.

But all those assets are in there and this one will be uploaded to their, uh, there shortly as well.

So I think that's, that's a wrap.