Overview:

Tom discusses his process for finding and managing successful joint venture partnerships to promote each other's webinars. He uses a freelancer to identify potential partners, qualify them based on criteria like their email list size, and approach the best fits. Partners receive 3 customized emails to promote Tom's webinar in exchange for him promoting theirs. Tom tracks results from each partner and provides referrals to other high-performing partners. His system aims to make the joint venture process predictable and beneficial for both parties. An interesting point was that Tom interviews prospective partners on his podcast first to build rapport before formally proposing a partnership.

Takeaways:

• Tom runs a monthly webinar and partners with other marketers (OPN partners) to promote each other's webinars and build their email lists.
• Webinars are an effective marketing medium as they require some commitment ("skin in the game") from participants in the form of registration.
• Partnerships are mutually beneficial - partners promote each other's content and grow their lists. Quality leads are obtained through webinar registrations.
• Tom uses a freelancer to vet and select quality partners who are likely to generate many webinar registrations based on factors like their email list size and past performance.
• Selected partners receive 3 follow-up emails to maximize promotion of the webinar. An invitation to be a podcast guest is also used.
• Debriefs are conducted with partners to track performance and ensure the partnership was beneficial for both parties.
• Partners are incentivized to promote well by providing referrals to other partners who can return the favor.
• Regular quality content is needed to keep an email list engaged and prevent it from dying off from neglect.
• Starting small with a focused promotion of a single offer (e.g. a free book) to qualified marketers can help build initial partnerships.
• Video testimonials were requested from participants to promote Tom and his approach.

Automatically-Generated Transcription:

Let's move on to our next speaker, which is none other than the, the famous Tom Poland.

So Tom, I, I was chatting with Tom the other day and I didn't realize the extent of the amount of joint ventures he does and his process and all that sort of thing, but he, he literally coordinates a hundred plus joint ventures a year and within that he maintains quality control, um, of it.

And he is got a very special process where, where he goes on about c goes to create that quality control.

Like most people, they do a joint venture and then they just move on.

Mm-hmm.

And Tom's, yeah, 80% of the success is actually what happens after the joint venture is done.

So that's what John's gonna be sharing with us today.

So we can literally squeeze every, every drop out of the out of the joint venture.

Lemon.

I'll make you a co-presenter, Tom, and I'll hand the hand the reins over to you.

Thanks Scott.

Uh, so this is just put together for this meeting.

It's not, I've tried to lay it out in a logical order so you can follow it, but it's not a fancy pants PowerPoint.

And John, that was one of the most impressive presentations I've ever seen from, it's just so well thought out and so precise and so on.

The money, I'm guessing it's not the first time you presented on the subject, but kudos 'cause it was just, I think it actually is the first time we've presented that one.

But Thank you to, I've seen few of your presentations, so I, I I'm very happy with that.

I, I was, I was hoping it was about the thousandth times.

I wouldn't feel so bad about the amateur version I'm about to do.

Anyhow, the key points that I'm gonna make, which Scott wanted me to present on will be clear to you, but I wanted to give it some context first.

So since, um, I've been doing, I've been sourcing audiences for marketing events since 1995 and I've worked with banks and changes of commerce and all sorts of organizations individually owned, uh, subscriber lists.

For example, in the old days we would hire a conference center and we would fill the room with warm bodies from banks client list or an accountants client list, or one of our clients list and so on.

And it was always, it's always just been an exceptionally cost effective way to do marketing.

When I, uh, finished with that business in I guess 2008, I discovered webinars and I had, was tired of driving places and flying places and setting up bloody ad systems and having orange juice and receptionists and name tags and all that stuff.

So we just went to webinars.

We, I saw Gottowebinar, we signed up, still got the original contract, which is a hundred US a month for 4,000 seats.

So the grand, the grandfather clause prices if you like.

So these days, the context of this is I run a webinar once a month and we have multiple joint venture partners.

I call 'em O P N, other people's network partners sending their email subscribers an invitation to attend my webinar.

And at the webinar I struck my stuff a bit like I used to do in physical stages, except I'm standing in front of a screen and we've got a slightly fancier presentation happening behind me and we can flick it around and draw it and all sorts of things.

And at the end of that, the call to action, they to book a consult.

So it's a soft offer.

So our partners are pretty happy that we're not doing the whole again to steak knives and stacked bonuses worth half a million dollars, but the sky will fall on if you don't buy before midnight, they're happy.

We're not doing that.

It's just a soft offer.

So that's the context.

One webinar a month, multiple partners driving audiences to attend that webinar.

And why joint ventures?

Because the leads are free, we tend not to pay affiliate commissions.

We can if someone wants that, but our modus operandi is reciprocation.

So we want to be able to, uh, drive traffic to someone else's webinar or drive traffic to your five day challenge or drive traffic to your free book or whatever it happens to be.

We have all those things available for people to promote.

But plan A is always get people to the webinar.

And the reason for that is that the different lead magnets require people to put different skin amount of skin in the game.

The downloadable one page triple s as I call it, the short, shiny sharp thing, which is the one page blueprint or the one page master plan or checklist or cheat sheet, whatever else is really good for building subscribers, but it's not so good for getting people to pay money as a place for it.

Um, if you look at the other end of the spectrum from the short, simple, shiny one page thing, good for email subscribers growth, not so good for people paying money.

The other end of the spectrum is someone who goes out there on their website and says, look, book a time to talk with me about becoming a client with no pre relationship building or anything else.

That's a lot of skin in the game that someone's being asked to put in there when having never met the person or whatever.

So webinars sit somewhere in the middle, no one has to pay money to attend them, but there's time involved.

And so that's the skin of the game.

So we like, we use webinars as our primary marketing medium because it asks people to put enough skin in the game, but hopefully not too much.

If someone's prepared to spend an hour or 90 minutes with us and they turn up to the meeting, they put their hand up as being someone who's pretty seriously interested in that particular subject matter.

And that's why I like webinars in addition to the fact that I don't have to leave home.

And so if I go over that, that's why, uh, the leads are free because we are reciprocating promotions.

The leaves are high quality because we're asking for enough skin in the game, not just a a one page thingy.

And we can rinse and repeat this.

If we have a good OPN slash JD partner, I'll use those two terms interchangeable, then they'll be growing their email lists.

So a year later we can rinse and repeat.

We can do another reciprocal and we'll, we typically get about 50% of the response the second time summer promotes us, but it's still still significant enough to, for us to wanna do it.

So I think that gives us the context.

We don't promote a lot to our own list.

You can see here every 90 days we promote to our own list.

And the reason for that is that they will get sick of me promoting my webinar or my book or my my my thing after a while for start this, we get the honeymoon period, but we do get a really good response if we leave our list alone for promoting my staff just once every three months.

We tend to get a really good response to that.

In the meantime, we are promoting normally at least two partners every week of the year.

So something, uh, so, so that's, uh, probably every second year we add a launch.

Our launch for this year is starting next week.

And that's a pretty big deal.

We've got a lot of team members involved in it and we have, we might have 50, 60, 80, 90 partners involved with that, with one boom big thing.

But for the most part it's the steady monthly webinar.

We run a webinar.

It's relentless, it's predictable.

And that's what I like about it is that it's so predictable in terms of results, inputs equals outcomes and so on.

Any questions so far before we get into the JV system?

Not so much a question, Tom, but more observation that you've got your list largely to promote other people to.

Yeah, I think that's my, my Paradigm shift and look, I guess the approach, most people are building the list to promote their own stuff too, right?

I reckon everyone here Yeah, that's, that's why I build my list.

You're not, you're building your list literally to promote other people.

Yeah, yeah.

And, and we orientate new subscribers immediately.

They register for say something, say, let's say Scott kindly promotes my webinar and someone registers for that.

They're gonna get an email within I think 72 hours to say, Hey, thanks for signing up to, to the webinar.

We, we, we are on our email list now here's what you can expect.

If you don't like that, just unsubscribe here and we make that unsubscribe link top of the fold so it's easy and simple and quick for them.

But if you do wanna say subscribe, here's what you can expect.

We'll be providing you with probably around twice a week invitations to take part in completely free events or books or downloads from carefully curated partners.

Why don't you say subscribe and say if you like it sort of thing.

They get that orientation or induction email straight off the bat to say this is the deal to say subscribe.

You're gonna be getting a lot of emails from us from partners.

So I figured out that because there's a limitation of me being able to promote to my email list every 90 days.

90 days is almost a magical number.

It works well any, if I do it monthly, it's too much.

We, I'm subscribed to go up.

But if I do it every 90 days, it seems to be about right.

Ha, happy to share the document with you John.

Just might need a reminder.

So what I discovered is that we can, if we build the email list around the strategy and not build the strategy around the email list, there's a multiplication factor which is very significant.

And, and so we can promote a hundred partners a year, let's say 80 for whatever reason.

Some someone might step up or whatever.

So that's now 80 email lists that are promoting me.

That's a lot more than one email list.

I've only got one email list.

But so we get that and it's not 80 times because everyone who's been in marketing will know that as soon as you increase volume ratios decrease.

So if you have a webinar with 10 registrants, you'll probably get eight attended.

But if you have a re webinar with a thousand registrants, you'll probably get 300 attending.

The numbers might go up, but the ratios go down.

So be that as it may, marketing to getting my invitations out to 80 different email list versus one is a serious multiplication factor.

And that's the premise on which the whole JV system is based is your exposure.

If you treat your email list as an opportunity to promote other people's quality free stuff, uh, the right subscribers will stay subscribed.

Uh, the people that don't want that, they'll unsubscribe.

And that's fine.

And that's what I mean by building your email list around the strategy versus the strategy around the email list.

Almost all our, all our new clients are scared about that.

I'm gonna get a lot of unsubscribed.

I said you probably will, you're probably gonna lose about a third of your email list straight off the bat.

And you'll get emails from people saying, oh Tom, I didn't realize you were like those other people who wanted to sell me stuff.

How awful.

Okay, bye-bye and God bless you.

We always respond to people with courtesy and respect and say, look, no problem.

We understand and so on.

But it's this thing about we want subscribers who want content.

We don't necessarily want subscribers who just think I'm a swell guy.

That's nice, but we want them to want the content.

So we build those to meet, list that around that.

Yeah.

So that's hopefully explained to the rationale behind it.

Let me move on.

The problem with the JV world is that it's like the wild west without the sheriffs.

Someone stranger rides into town, shoots someone and then rides off into the sunset to find another town.

People do deals, but there's no quality control.

We've worked with hundreds of just, we've keeping very tight records for it two and a half years now.

And I think we've got 264 or something JV partners in that period of time.

Not one has ever said, shall we do a debrief?

Should we sit down after we've cross promoted and ask the question, was it good for you?

Not one.

I find that extraordinary and I've only recently started doing them probably in the last two or three years.

So I'm not suggesting I'm some sort of Mother Teresa of, of joint ventures, but it's joint venture world has tended to be random.

There's lots of cliques.

The the Perry Marshalls will promote the Brendan Bouchard or promote the Dan Kennedys who'll promote the whatever.

So you have this sort of high level clique going on, but um, how do you get into that?

We start at a lower level, work your way up, zero accountability, literally no follow up and depends on the level you're playing the game at, whether what your partner's support teams.

But some of them are incredibly unprofessional.

They just don't email when they do email and so on.

So what I've done over the years is broken down what is essentially a series of problems or obstacles to make this thing work really well, to get it so that the results are predictable.

So we know the numbers and the quality controller has to go into the pipeline to get a predictable quality result out of the other side of the pipeline.

So I've broken this down into three parts because any more than that, I start to lose people.

I'm just gonna resize the screen because it's not allowing me to scroll a minute.

I need to find the bottom of it.

There we go.

Okay, so prospecting, so this is, most of the system is handled by a freelancer or freelancers.

Um, most of our backroom people are in the Philippines.

They know how to follow systems.

They're incredibly loyal, they're grateful when they're well looked after and they, they stick around for year after year and we can pay them 8, 9, 10, $12 us an hour and it's pretty darn good money for them.

So it, it works in all sorts of levels.

So how we find JD Partners is we have a freelancer who gets five hours a week, not a lot, and she fills out this form and the form is here.

Nope, why isn't that showing up?

Try again and clicking on it.

Hmm, there we go.

So this is the, what I call the O P N assessment sheet.

And it self-manages the freelancer.

It's a little bit blurry.

I think the sheet increase the size of it, crystallize it.

Lemme see if I can increase the size of it.

Doesn't seem to want to go, oh there we go.

It's just leapt into life.

I need to resize it.

Sorry, I did have it set up but I need to reboot halfway during John's presentation.

So everything's gone a bit pear shaped since then.

So what our freelancer does is she goes, bear in mind we are looking for, we are looking for people who are already presenting webinars.

What we want to do is we want partners to promote our webinar.

We don't want to have to explain to a partner what a webinar is or why might be a good idea to run one And think what good marketing does is it puts an offer in front of someone who we are quite confident is already looking for that offer.

Selling is gonna go and convince someone that offer is a good offer.

But marketing does the work up front and find figures out what it is we want them to, to talk to, to accept and gives them that offer.

So we're finding the people, this is all about the due diligence.

It's all about pre-qualifying, um, pre quantifying prospects who want to promote, who will wanna promote our webinar in exchange for us promoting theirs.

So she'll go off and she'll search say the term business coach webinar and she'll probably get a million hits.

People are running webinars into our target market.

Uh, so our target market are coaches, consultants and trainers, people who have online courses they wanna promote and some SaaS developers.

So she can search, search any one of those terms and add the word webinar to the search to a phrase and she'll get millions and millions of people, right?

So that's not difficult what she then does.

Where's the scroll bar going?

So she'll, I just don't wanna get to column A anyway.

Maybe if I use tab.

No.

Oh here it is here.

Gosh, I think I have to make that bigger.

Looks like in Tom.

Sorry guys, I'm not good at driving these things.

Only want to tell me how I tab over to the other columns.

Normally I'll just click tab and it would fly over.

So she'll put someone's name in and she'll put the website in.

I am trying to get these knockout factors.

Okay, so this is the five knockout factors are good.

Okay, I've got them on the screen at least.

So she'll go ahead and she'll put someone's name in who's she's in the identifi as running webinars and she'll put their website in and then she runs them through these filters.

And the filters are, have they got at least one value offer, email, subscribe, opt-in on their website.

'cause obviously we only wanna work with people who've got email lists, right?

The second filter is do they target small business or entrepreneurs or solid entrepreneurs or people who are self-employed?

'cause that's our target market is small businesses.

Third filter is, you can see all the yeses here.

The wise standpoint Yes.

Offers business advice or training, not personal development.

And if I click on that, yeah and and also not offering a physical product.

Fourth one is they've run a webinar search for their name and the word webinar and do they feature themselves on the website?

So they're the five knockout factors.

If there's a no in any one of those cells, they go to a reject tab down here.

So we've found people who are running webinars into our target market, we've qualified them with the five knockout factors.

And then what we do is we quantify them and the quantification is a thing called JB Juice.

This thing here, lemme click on that.

So having confirmed that they feature themselves on the website, that they have an email list that they run, webinars and all these other things that offering professional business advice and not physical products and not products.

Then they go into this thing called JB Juice.

And JB Juice is an algorithm and it'll predict how many webinar registrants they're likely to be able to generate.

And it's not really the purpose of this to share about JV juice.

I did that at another presentation.

But you can go to jv juice.com uh, and have a look.

But essentially what you can do is you can go in and you can put someone's website into uh, JV juice, input the website, put their name.

This other data is just for the database so you can remember.

You click predict and it'll come up with a prediction.

And the prediction will give us estimated number of webinar registrants down here.

And our sweet spot is probably 50 plus.

It's, it's more likely people like Sherry Rosenthal, uh, Lauren Fogelman, you can see that we predicted they would be able to generate a hundred to 200 webinar registrants.

And so if one of these people, as the freelancer has identified that past all those knockout factors, they hit the sweet spot in terms of our prediction, then they get approached but they don't get approached if they miss any one of the five knockout factors and they don't get approached if they're scoring say zero to 50 here.

So we wouldn't contact for Joe.

Any questions?

Yeah, I've got one.

Tom, how many are making it through to that stage?

What kind of volume are you seeing over what kind of timeframe?

Yeah, it's a good question.

We, we used to, if people can get through the five knockout factors and I, I have to guess, I suppose that I would say 50% of the people we identify get through the night five knockout factors.

Okay.

And I would say about 50% of that.

So maybe a total of 25%, maybe 20% get through the algorithm.

Yep.

And this is less important when you start out, when you start out you just wanna do some deals with people and get some events happening and get some subscribers growing.

But as our calendar got fuller and we, we needed to become more selective because we were promoting people who could get us say three webinar registrants and we were getting them 200.

So we, and and it's not their fault or anything 'cause we agreed to do the deal, it's just that we needed the level of playing field with that.

So this is all this prospecting part here, run it through the five knockout factors.

We've run it through JV juice.

And then what happens then, and this is really important, is they get three emails.

So the initial email, if they're a cold lead, we invite them to be a guest on my podcast.

Welcome to my spider's web.

We know a lot about you already, but you don't know, we know a lot about you.

And so they come onto the podcast and the podcast is seven questions in seven minutes.

So it's really, it's a whirlwind and the adrenaline's pumping.

It doesn't matter if people have done a thousand interviews or not, you see them at the end of the seven minutes 'cause there's a clock ticking.

And I tell 'em the interview will finish at the end of seven minutes and I have a little countdown time and if there's 10 seconds to go, I tell 'em I'm gonna hold that up.

So there's 10 seconds to go you to finish with that.

So when the whole thing's done, it's like the ear goes out of the balloon and they relax and psychologically I congratulate them on some part of the interview.

I thought they did particularly well.

And then I make them an offer I think they already throw want, which is, Hey John, I couldn't help but notice that we're targeting the same target market.

Pause.

They go, yeah, yeah, it looks like we are, I wonder if you want to have a conversation about how we could grow each other's email list.

And at that point, nine out of 10 of them lean forward, their eyes open and they go, yeah.

It's like where have you been on my life?

And because all we're doing is we're offering 'em something and we'd pretty confident they're already looking for which is the opportunity to get promoted.

And so that, that interview is for people that Nancy has identified.

Using an O P N assessment sheet, you always wanna have fresh blood pumping into your JV vein so to speak, because partners will die, they'll go out of business, they'll sell their business, you'll get the diminishing results from partner who promotes you year after year.

'cause people have already heard about you.

So you always wanna have the fresh blood in.

So that's all the prospecting part of things.

When I was talking about the three emails, the email that goes out to a fresh person invites model the podcast and we get about 30% of the people who receive the email will accept the invitation and they'll book a time to come on the podcast.

Email number two goes out to the people who didn't respond to email number one and it basically says, Hey, I dunno if you've got this or not, but we wanna interview on the podcast, click here to go blah blah.

But 20% will respond to that.

And about 33 3, about 20% respond to the third email.

So if you only just send one email and don't get a response, you're actually leaving potentially quite a lot of money on the table.

And someone said the money's really in the follow up so to speak.

And we still get 30% of people who just never even respond.

We don't know if it hit their spam filters, we don't know if they're not interested, we dunno, no idea.

But they go into a list of non-responders.

So when they get the email, it's a very short, each email is very short, it's all above the fold.

It's all what it sees in the preview.

There's no long blurb or anything, it's just here's the opportunity.

High levels.

But there's a link and people love clicking on links if they think there's some sort of benefit.

Oh, curious, I'll see what's in there.

So the link takes 'em to this page.

This is a little larger than life, but top of the fold is appear on my 10 minute podcast.

The introduction takes a few minutes and then the seven question, seven minutes, I'll email your lead magnet, offer our 27,000 email subscribers and tens of thousand local media, social media connections and I'll introduce you to these other successful podcasts.

It takes less than three minutes to book.

So all the plane and all the questions, the big questions are answered it, we've all been invited onto a podcast or a summit.

You've gotta fill out 54 different questions and give them 35 links and headshots and bloody buyers and all sorts of stuff.

We've made this real simple.

So for someone Kerry Marshall booked, we, I just interviewed him in January.

So what does Perry Marshall wanna know?

He wants to know that it's gonna be really worth his time.

It's gonna make it really easy for him to book.

It's all there above the fold.

And then when they click here to book your interview.

But we've got a lot of testimonials here from past guests as well, how fabulous it was and how it was worthwhile.

They click here to book an interview and we have some filters in place and the filters ask them to check these boxes.

Yes, I have an email subscriber list of at least 2000 organically curator, right?

Happy to send a solo email, let them know about the interview and off we go.

So they can't schedule the time until they check the boxes.

And this is, we have this also for client inquiries.

A similar version.

A different version.

But once they've confirmed all that, then they can go ahead and find a time for the interview.

So the only people I'm interviewing are people that have gone through the assessment sheet, they've gone through JV juice, they've checked the boxes to say Yes, we'll promote the interview and yes, blah blah blah blah blah blah, blah.

And then they promote the interview.

So that's, how much more time have I got Scott?

I think probably about seven minutes.

Okay.

So that's the prospecting.

If as I mentioned, if it's a fresh interview and Nancy, our freelancers unified them, then we do the interview and then I ask the bridging question, I wonder if you wanna have a conversation about growing each other's email list?

Haven't mentioned webinars, haven't mentioned anything.

It's just a, it's a question We probably all say yes to the right.

Yeah, you interested to explore that?

It's just comfortable about having a conversation.

So it's a very gentle way to introduce them.

And if it's a yes, then I'll then what I'd like to do is refer you, get you in touch with our JV manager who can book times and dates and we'll do a debrief afterwards and let's just see if we can help each other to help some other people.

And I explained to them that when we do the jv, we are not so interested in whether they, we get sales or we just want them to do what they said they were gonna do.

Send out two emails, promote us, we'll send out two emails, promote you, we'll swap swipe files.

And I explained to them after that we'll do a debrief meeting.

And this is where most of the money is made.

And this is what most people never do is so we'll sit down and once, once we've got the dates booked, Lena who's on my team, will reach out to you and ask you to book a debrief meeting.

So we have that after we've done the cross promotions.

And at that meeting I'll ask you, was it good for you?

And hopefully you can do the same and we can confirm that it was really worthwhile.

If not, then one of us might wanna make it up somehow to the other part party.

But assuming that's okay, what we'll then do is I'll be able to refer you to three to five partners who got, can get you as many webinar registrants as you got me.

So the more webinar ants you get me, the higher the level of JV partner I can refer you to.

And that incentivized 'em to send the fricking emails out and to do it as best they possibly can at the best possible time.

'cause in the back of their mind they're going explain to 'em, and this is where we'll make the most of the money.

It's not in this interaction we are having now.

It's when I refer to those three, those partners and we have this partnership, again, it's a, it's a Google sheet and it, the way it works is, uh, one of our freelancers puts all the data in.

So every partner we've promoted, I can click on this tab, it'll show us all the partners and said, we've been running this for about two and a half years, I think there's 260 partners.

So it's got the date that they supported us, it's, they've got the registration numbers.

Um, and I can go into, when I meet with a partner for the debrief, I can go in here and type and say, oh let's go uh, David Newman and it'll show us all the dates that David promoted us and it'll show us how many webinar registrants he got for us.

And so if I'm meeting with David, I can say David, it looks like on average you've been getting about 200 webinar registrants for us and the 15th of December was that when you got us those 200.

So I can go up here to December, 2020 and I can say, please give us and this, this is one of our better partners.

Please give us all the partners who got us with a variance of 33%.

And I can then say to David, who don't, you know, on this list and I can introduce them, David, to those people who got us a similar number of webinar registers.

So if I explain that, okay, we're doing the debrief, we've done the joint venture doing the debrief, making sure it was good for David, David was good for us.

And then I'm putting this up on the screen and saying, and often there's a list of 15 or 20 partners here who don't, you know on that I can do this introductions.

And we are matching the JD partner we've just worked with, with other JV partners who could play the game at the same level.

Hmm.

So everything's pretty much everything is quality, controlled and systemized and there's a team that's running it all.

And that's it.

Let's probably go to questions.

There's, Yeah, no, that's awesome.

Thanks.

Thanks Tom.

So the, there was, I know people are very, I don't know if you could, if you've got the sheet that you've got up on the screen now, that'd be great to, I know John had to fly, but he's, I'd love to see that sheet.

I'm not sure if it's possible to drop that into the chat or the Slack.

Grab a Dropbox Link now probably.

Yeah.

Yeah.

No that's great.

Any questions from anyone?

Yeah, Tom, question for me that comes up, obviously this is um, uh, a system that's very mature and has been matured over a lot of years.

What do you think is the thing that people should be looking at doing if they wanna do something similar that, where do we start with something like this?

Look, I'd grab a freelancer and give him or her that assessment sheet.

Give them a profile of the people you want.

They, you know, if, one of the things I didn't mention is you wanna match the medium.

So if you are wanting to promote webinars, you wanting to find people that are running webinars, if you want someone to promote a free book, find people who have free book to promote.

It's a really easy yes for some reason.

If it's, if you're saying let's just, I'll promote your five hour challenge, you promote my five hour challenge, or I'll promote your webinar on, it's a very easy thing to get a yes too.

So I'd say give the profile, include the five assessment facts, set up an assessment sheet like that and if you know you need more details, just email me.

I'll be happy to tell you what we do.

But we give a new freelancer like an ident, like an avatar if you like, of the joint venture partner, how to search for them, how to find them, how to qualify them using the assessment sheet, how to run JV juice, and then the three email template that they'll send out and all the records of, um, every single prospective partner when the email went out, the date is in there, if there was a response that's in there and so on.

Yeah.

Do you think it's important to find JD partners have similar size lists as you?

No.

Um, it's quite a limiting, uh, strategy.

The, the most important thing if I list them an order is that they have content that your subscribers will thank you for.

Okay.

Because it's your brand that you are essentially as an indirect, your brand is either enhanced or tarnish depending on who you introduce your subscribers to.

Second thing is that they are reliable, they don't ghost you, um, that they do what they said they were gonna do.

They send emails out.

So these things are all more important than list size.

We've had, you know, very successful JV partnerships with people with a list of 1300 or 80 or 2000.

It depends a bit why they subscribed to the list.

So the source and the reason are very big influences on the likely response rate from someone else's email list to explain J fis, the list size was something like 24 people, but they're all clients who are used to paying money.

And so I think we picked up three clients from there.

Email list daved, 2000 subscribers just launched a new business.

Again, I think we've picked up six clients from the list of 2000.

We've had other lists of 80,000 subscribers and had 500 registrants and got one client from it.

But that very large list was a list that had been put together.

I mentioned the guy's name.

Very good copywriter had been put the list together over something like 30 years and had never offered them to, to buy anything.

Just sent nurture content for 30 years.

So they're just used to getting free stuff.

Um, so it depends on, the more important thing than this size, as I said, is do they have great content your subscribers will thank you for?

And what's the likely response rate from, you know, responsiveness from, from a subscriber list regardless of the size.

So with our new partners, I say to them, what I really care about is that you do what you say you're gonna do.

You send emails out on the dates, whether you get us eight or 800 webinar registrants, honestly, so long as you play all out, that's fine.

I'll be able to refer you to people who can do something at a similar level.

So this sizes, it's probably a bit of a cliche, but it it's not about the size.

Yeah.

Despite what my wife tells me.

Oops.

And what, what makes a list die?

'cause one thing you mentioned when we chatted was even if someone's got a list of a hundred thousand, if they haven't mailed it for a certain period of time, it's literally it's dead.

What's your experience there?

Yeah.

Two ends of the spectrum, which will kill us very quickly, is the raping and the pillaging.

Just keeping flogging sales opportunities at them constantly.

Uh, and the other is completely neglect.

There's an old Scottish saying, if you can't feed the sheep dinner, shear them.

So what it's saying effectively the list is, is you've gotta keep getting good quality content and you earn the right to offer the sales.

But if you just do the content without any sales offers at all, you might build a very big list, but you're building a list of non-bias.

Yes.

And what, what about if you, what about if someone just completely neglects it?

'cause I know people who've done that, they've, it's shared, shelved the list and then It's, it's How long does it take for it to just go dead?

I, I I would say 90 days.

Wow.

But I would say it's on a significant decline curve after 90 days.

That's my guess.

And I don't have, I don't have objective analysis to back that, but certainly at a year it's dead.

If you've got a list of 10,000, you might pick up 50 or a hundred from that to carry over to the next brand or the next business.

Wendy, it was Wendy Evans did a lot of research with Suchi and Saatchi on when the brand drops out of the brain and she swore to God it was at 91 days, at 91 days your brand was dead in someone's brain.

And unless they'd heard from you within that 90 days, I don't know actually, actually thought it was true.

She did a lot of work for them.

And then whether it's 60 days or 120 days, yeah.

Neglect is the killer.

It's the killer.

Yeah.

Yeah.

And do you mail, like in between those two emails that you send out for partners, are you mailing quality content in in between that?

No, No, No.

So it's really just partner emails?

It's partner emails.

Oh, to be fair, quality content is important.

We send the email, we email a link to the podcast for seven questions in seven minutes.

Ah, yes.

Yeah.

But we are not producing content.

I have a new book that we'll send an email out late this week or early next week to promote that it's free on Kindle for another 30 days or something like that.

We, we'll, but we don't have a content creation program in place.

Uh, I don't think it's, I don't think it's the most efficient way to keep the brand of the brain.

Mm-hmm.

Yeah.

And, and it's also this for, for the great unwashed masses who dunno you yet, uh, a lot of it's, as we know, it's not about websites, it's about web presence.

So if they google your name and you've got a lot of, you've got 10 pages of your name coming up because people have been on your podcast or you've been on their podcast, then there's a lot of credibility in that.

Yes.

Yeah.

No ab absolutely no, that's that's great.

E excellent.

Thank you Tom.

That was, yeah, great presentation.

Hand of applause for Tom Virtual.

I'm happy to share anything if you just reach out via email.

Yeah, yeah.

And yeah, if you've got a link to that, I think Tim was always, I'll find asking, it was a bit Blurry brief.

If, if you had a, if you had a, that first email you send out saying that you're gonna ambush them with offers Yeah.

If you did have that, I think that first email in any email list is like super important in setting the framework.

But whatever's gonna come afterwards 'cause people don't subscribe.

Not the next 12 months.

Okay.

I'm happy to do that.

I'll just need someone to email me to remind me.

Yep.

Yeah, I can send you a, uh, just a quick reminder after the call.

It's all good.

Yeah, no, that was fantastic cj.

So I told you, Tom, was it number one JV person in the country?

Mm-hmm.

Uh, I'm very humbled.

I've taken a lot of notes.

Thanks Tom.

Appreciate You knew, you knew that was coming.

You know, it's, uh, yeah, so that was, that was excellent.

I, I might quickly just ha hand the reins over to, um, Scott Baker just to expand on the $500 package he had before, which if you give it to, yeah, if you get it, then all the money goes to, goes to charity and I'll drop that link in, in again now.

Scott, are you there?

I am.

I'll just share my screen so I can quickly, Probably like three to four minutes if you can.

Adam, um, if you can you see this screen here?

Yep, yep, yep.

Cool.

I'll just quickly go through, so how this all started and just start off, what I'd really like everyone to do, and I'll put this in other thing as well, is everyone to do a video testimonial for Tom and John for today.

So we've, with Scotty, we've created this link from elite marketers.

So everyone who does a presentation or you want one from the group, jump on this link and you better do a video testimonial from the guys.

And John's told you how you should do a good one, make sure it's, Can you drop the actual link into the chat?

Yes, I will.

Just one sec.

Oh, actually, yep.

I'll grab it outta here.

And yeah, so this is like what this is.

Hey Tom, I thought it was incredible presentation.

This is what I got out of it.

Or hey John, and just sharing basically what you genuinely thought about the, about the presentation and I've gone through this, it's literally so seamless and just takes a few minutes And the, and yeah, and it's talking directly to the person, um, instead of just doing it as a, talking about what someone else can get.

So let me quickly go, got A super quick question there that, that transcription you've got on the bottom of that video, can you edit that?

Did you say me?

Sorry.

Yeah, I didn't hear That.

Sorry.

The, where you've got, if you scroll up just to your video thing on your on video ask, sorry.

Yep.

Where it was, you can edit that transcription, can't You?

Yeah, definitely.

Yeah, I, it, it, it's automatically picking up from ai.

So I had, I haven't edited that one, but yes, you can or you can just remove it so it's not in there.

You also can click on here, it goes to a website and you also have your own like thing up here as well.

But let me get through to this.

So yeah, if you could do, that'd be great.

Just quickly, this is the method to do these is very different to John's, but it's the top of the funnel.

So you can either send it by s m Ss or email simple and easy for the clients to use.

And the outcome is you get some links, embed codes, consent.

The consent part's really cool 'cause they sign that at the time.

And you also get text to ai so you can send it out as if these, if this is Johan or Scotty, you can do it yourself or have me doing that or someone else.

These are examples of testimonials that have come in from for Scott.

Hey Scott, I just wanted to thank you so much for all your help that you, And then that takes the AI takes that turns it into this.

And so you can use that in your social media for wherever you want to go.

So there's one from Tom Gilbert.

These are just examples of how they can look that I'll quickly get to.

So yeah, just at the top of the funnel, so you can use it for social media on your embed codes, use it in your emails, s e o, it's really good.

You can turn that into your, extract the script out of it and put it on your site.

These are all the different places that you can use it.

So the 13 videos, you get the 13 embed codes, the 13 links and the third.

And you can, and the AI turns it into the testimonials, which you will have to modify very slightly, but it'll turn that up.

And if you think of it, these are the platforms.

So you could put 'em across all of these and benefit from that.

As I was saying, the Baker's dozen price, that's what the price is there normally.

But I was talking gonna, Scotty and we were talking yesterday, how could we raise money?

So a hundred percent of the proceeds donated to flood victims.

So if you want a branded 13 videos of five 50 and it all goes to the flood victims or no branding, you get 6 2 75.

Keep in mind that the client is the one that will be doing the video.

This isn't me producing, this is sending out a link that we used for Scotty stuff.

That's it.

Yep.

E excellent.

Thanks.

Thanks Scott.

Really, really appreciate that.

I've dropped the link there for the, the Helping Hands website if you, if you click on that.

Excellent.

Um, we're back.

Oh, um, there was a question I think, um, Rob asked too, Scott, if you can drop the link to your, um, offer just in the chat, that'd be great.

Yeah.

The offer you just made, can I put The email in there just so I have it just Yeah.

Or your email or however they get in touch with you to, to find out more about it.

That'd be, that'd be great.

And yeah, we've just, we've just hit one o'clock, so I think, we'll we might just hand it over to, to, to Tim to wrap up.

What's your, what was your biggest takeaway from today?

And yeah, take us home.

Thank you.

Same.

Oh my God, you're putting me on the spot, mate.

Like, I not just, I think not just for, uh, and unfortunately I missed all the sort of, most of the earlier one from John, but I think just keep coming into this just opportunity gives me ideas and opportunity and just the sort of the ability, I think we were talking in that last group, right?

Just the, if you just give and give and give, we get so much back in return.

So I wanna thank everyone for contributing.

I'm looking forward, just adding value myself at some point, if ever Scotty gives me a tap on the shoulder to present.

But just an awesome group to be involved with.

So thank you everybody for your contributions.

Yeah, awesome.

Awesome.

Tha thank, thanks Tim.

And yeah, tha thanks everyone for coming.