Overview:

Get ready for an exciting revelation from John! Brace yourself as he lifts the curtain on his groundbreaking creation, the Podcast Onion System. This ingenious system has revolutionized the way referrals are generated, and John is about to spill all the details. Prepare to be blown away!

In just six months, John has harnessed the power of this system to produce a staggering 152 high-quality referrals. It's a game-changer, folks! But what sets this approach apart is its simplicity and ease of use. You won't believe how effortlessly it operates, acting as a marketing marvel that works wonders for your business without putting a dent in your budget.

Gone are the days of high-pressure sales tactics. John's system brings the focus back to what truly matters – genuine, meaningful conversations. In today's world, where authentic interactions are key, this system ensures you're there for your ideal client when they're most comfortable, just like having a friendly chat over a cup of coffee.

Transcription:

Get ready for an exciting revelation from John! Brace yourself as he lifts the curtain on his groundbreaking creation, the Podcast Onion System. This ingenious system has revolutionized the way referrals are generated, and John is about to spill all the details. Prepare to be blown away!

In just six months, John has harnessed the power of this system to produce a staggering 152 high-quality referrals. It's a game-changer, folks! But what sets this approach apart is its simplicity and ease of use. You won't believe how effortlessly it operates, acting as a marketing marvel that works wonders for your business without putting a dent in your budget.

Gone are the days of high-pressure sales tactics. John's system brings the focus back to what truly matters – genuine, meaningful conversations. In today's world, where authentic interactions are key, this system ensures you're there for your ideal client when they're most comfortable, just like having a friendly chat over a cup of coffee

And with that being said, let's move on to the one and only the one and only John North.

So what, what John's gonna be talking about now is the, he is gonna be unveiling what he calls the podcast Onion System. And basically what John's done with this system is he is used this podcast, you know, use this system to quality, generate 152 high quality referrals over the past six months. It's, it's about, this approach is about simplicity and ease, and offers an almost self-operating marketing system that does wanders without making a dent in your budget.

So it's, it moves away from the typical high pressure model. It brings a focus back to what truly matters. You know, particularly today, genuine conversational interactions. And it's about being there when your ideal client is, is in an environment that's as comfortable as a chat over a coffee. So with that being said, I'll hand the reigns over to to Mr.

Mr. North. Thanks Scotty. Just make sure I can share my screen. I just make sure that I can do that. It looks like I can. Cool. All right, so we come up with the Onion system with me and Scotty talking at one point there. So basically I sort of like molded into something. All right. So can you guys see the screen okay?

Not yet. Not yet. Should see some onions according to Mid Journey. Alright, lemme just pull the slides up.

What's this first? That's the hard part of this as you can't, oh, share bud. There we go. That's better. All right. Can you see my screen okay? Yes. Gotcha. Now? Yep. Cool. Yeah. Clicked before. Alright, so we decided to call the Onion System and I'll tell you why in a minute. But basically, Some of these screens.

So just a quick thing on me, just so that, and I'll put this on there because basic, my standard slide, would I change it slightly to say that I've been in business about 30 years and I'm probably about 25 million worth of sales. But over the last 30 years, it's probably conservative in terms of the clients, right?

About eight selling books. I think they're nine now. Seven podcasts and 800 episodes. Probably most of those episodes will last eight months. Done. Done about two and a half thousand books. And we'll, which I'll show you a little bit today about it. And so why do we call it The Onion System? And so basically it's got layers and every time I talk to someone, we talk a bit further into it and we realize there's more layers than layers.

Than layers. So the idea was to make it 80 to 90% automated. That was easy. Holistic lead generation sales system. That was email list building. So you're building lists as well. Cause based our support asset, the business is, is email. Building qualified prospects and we're getting a 44% referral rate.

And guess we don't even know. So I think that's probably gold. And it's also easy content creation cause you're creating lots of different content along the way. So you're not just creating one podcast audio, for example. You're creating video, creating audio with CHATT and ai. Now you can look so much more with that content.

And also your guests are promoting you to their friends as well as it's their episode. And you also become your own media company, which I think is something very important nowadays, that you should be focused on creating your own content in your own site rather than having it sitting on social media, not really owning it and being banned or whatever.

So Scotty asked me to get this into 30 minutes and rather than deciding to cut things, I'm actually just gonna go faster. So, is that okay? Gotta fire hose you, but basically I can't cut stuff up, so we're gonna knock this over 30 minutes. If you head hurts afterwards, I'll give you the slides.

Alright. So my story back in 21 was that I wanted to solve the lead generation problem and I wanted to scale a business. So I launched this podcast, evolved from a secret show, actually call it a startup secret show, and then got stuck with copyright. But anyway, changed that. So we did 40 episodes at six weeks.

Show did well, lots of interesting guests, 0 cents and decided to move on to other ideas and completely disable application form and moved on basically. And the classic mistakes was focus too much on expert guests, focus too much on post-production quality. We got into this rabbit hole of post-production.

We didn't really have a, didn't really have a clear off at the end of the interview. It's like, just sort of a casual thing. And didn't leverage the guest post interview either. And so then podcast closing happened. I met this guy called Jamie back in, in February 22, and he wanted to do a beta test of this single podcast closing.

So the idea was quite simple to find your best prospects and, and build a relationship, right? It's pretty simple, right? Go to networking, same principle, nothing different. Seems simple enough. So hire some guests, build an application form, interview some guests. Seems simple. So there's a couple ways to do this, right?

You can host a show yourself and handle the sales interview, you know, do everything yourself, basically. Low risk. Low cost. You can hire a host put 'em on commission only, which means you've got no real cost, which is what we do. Still low risk, you know, if they don't make a sale, you don't make a sale, no one makes any money.

Or you can hire a sales team member and scale a thing. Obviously higher risk then cause you're paying more costs and things like that. So you can kind of move through the, the levels. If you can perfect it at one level, then move on to the next levels. We currently won three host on our shows. So this is probably outta date slightly, but we're done.

670 episodes, probably about 800 now. I did 48 of them. Brian did 265, Shelby did 56, and the girls did 300 episodes, right? So I did 7% of the work, right? So in some cases there's one way of kind of making it in scalable scenario, and this is our latest show that Scotty actually appeared on, was the AI Advantage Show.

And this is what I call a kind of a business in a box, right? So he's doing the entire process. He's actually doing the presentation, the sale and everything. So they're not involved in that at. So the reason why most marketing strategies don't work is only three components. They don't target a rich market.

They don't have order to make sales system, and there's no accountability and focus. So target a rich market, you need to speak to the right person at the right time that's in vain, essentially. You need to be able to automate that process so that's sustainable and, and can be outsourced. And you need to have some sort of accountability in that process so things don't go off the rails and you don't get into this boring stuff that you don't wanna do.

So can't book enough sales calls, you can't book enough calls that are actually an unqualified anyway. You may already have a podcast the most of the time you speak, aren't making any money on podcasting. So most people that we talk to don't make any money, which is seriously, 99% of the people we talk to zero on their show.

And it's a huge missed opportunity. It's not doing it the way that we think they should. So why profitable? Because you, you can get, reach, target and targeted and engage audience credibility, grow your business. You can start out and you can podcast working as a, as a marketing strategy, right? You've be in business for years or just start.

So I wanna introduce the concept of podcasting, which most people when talk and it requires a change in mindset and it's a bit counterintuitive, traditional way of podcasting done. So most podcasters don't get it, kinda don't get it. So majority of people want get features on podcasts. That's one of the nice things about podcasting.

The majority of people have problems they need solving and they have to pay for them. Most problem they'll not having find the right solution. So, you know, they're looking for something. The process is a secret source about helping them have more conversation and people in pain who need you a solution.

And one of the core reasons why podcasts and closing works so well is if it's using that secret source. So do some math here. You track your perfect customer with the perfect questions to ask guests to be on the show. You brutally reject anyone who doesn't fit the sabotage. And that's a bit that very hard for most people to say no, but you have to say no to some people.

You plan the process so the conversion will naturally transition and you ho the host schedules a future call after the episode. So you never do it in one step. No. Try to do a podcast and find, do a close, always separate that. So what end up, and they'll, they'll run away and they're now narrated to your email list as well, right?

So if you had 20 sales, say 10 interviews, I say this, a hundred interviews, sorry, hundred interviews, 30% of them turn into calls and 20% turn into sales. And you've got a, say, a $1,500 product price with a 5% commission. There's $30,000 worth of sales. And that's pretty basic. That's very low conversion rates.

When you think about it, it's probably about one to 5% conversion rate. So that's what you gotta be thinking about is you need to have a reasonably high ticket item to do this. If you don't, you'll, what will happen is you might make enough money out of it. Okay, so the fire hose is back now, right? So what I remember, some of things when we go through the send your jobs Now once this is done, the self process can be a little bit over, over a bit overwhelming, but it's, we've done it quite a few of them.

Once it's set up, then a lot of the work is done, right? So you send traffic to the guest page, guest filled out a form, guest books your calendar. You show up and record the interview, get VA cleans up the episode and schedules it. Automated emails go out and the RSS feed and all that sort of stuff goes to social media and you do a sales follow up if necessary.

And then the rest is totally automated. So the reality is you show up, interview people. So once it's set up, then there's no more work to do outside driving traffic to that show.

So podcast set up. Need a show page. Guest landing page and a page for them to actually make an application. And we have a thing called guest hub, which I'll show you. They have an auto-create the episode. So what happens as soon as they fill out that application, the episodes automatically created, so there's no extra work.

Normally what happens with podcasting is you, after you've done a show, some VA has to create this whole episode thing that's automatically done. The host has their own hub to record their episode in. So in some respects it's scalable. Host just learns one page, there's a post survey form, which is incredibly powerful.

When we fill that out, that's what triggers everything else after the show which sales opportunities, all sorts of things. Post-production is just a bit of a phase there so you can see what's going on and obviously then you release the show. So this is what I sort of think is a perfect show, Paige.

In that it basically gives you an idea of the things you wanna see, which is things like the main page subscription links to various platforms they wanna view and then the actual episodes themselves.

So if you look at the secret source here, I'm not sure you can see this. So basically what we're trying to do here is encourage podcast reviews and guests before they're on the show. So they actually apply, we actually encourage 'em to do reviews in advance. The traffic goes to our website. So you see there's some play counts there.

They're based on the concept of driving them to your website, not necessarily those platforms first. So we get a lot of plays locally which means you don't get ranked, but you're getting a lot of traffic on your side, listening to your site, podcasts, noticing icons, doing things, and at the same time, you're building a subscribe subscription list with the listeners as an auto subscriber, like a bonus officer for the AI show.

We give 'em an AI toolkit. So here's the, the referral magic that Scotty talked about. And these are screenshots, so they prove that it's, that it actually does work, right? So there's 390 episodes. You'll notice there in the, in the orange bit, there's 175 and that's 44% of the people who fill out the form referred someone, at least one person.

And so in the new AI Advantage show, the stats are sitting about 38%. And it's still early days. It's only 40 episodes there. But if you look at a hundred, 390 guests refer 175 guests, and then 175 guests refer 70 guests. And then 70 guests refer to the multilevel marketing thing going on here, 29.

That's 274 guests off the back of 390. So it just scales itself over time. So what you're doing is you're getting more and more people referring as you're going, which means you're just filling that funnel back up again. All those guests are coming back through. That's just adding a simple form. And the fact that we thought of that, and the guy that actually showed me this, and he actually knocked off the idea because he thought this is, this is golden in terms of the way it works.

So this is like a sample application form we did that Scotty actually would've filled out when he did the show and thing. So you gotta sell the show, gotta sell the idea that they wanna be on the show and sell it, sell it. The idea of them booking that interview and then filling out the form to actually book, book that interview.

That's, that's a pretty simple page. You don't go, it complicate it too much, but you need to present it as something valuable to that, to that person coming on. Right? So this is the goal that works in the application form. So we're asking all these questions, every single question we ask for a reason.

If we, it's not a good reason. We don't ask it. So we're asking, you know, you know who you personally apply if your PR agency we usually we get rid of them because they're just trying to drop guests on you and then they'll leave. There's no point having a PR guest unless you really want one. We give a short background on them, which actually appears in their invite, which I should in a second.

Where'd they hear about is very important. Just fund is probably the most powerful question you ever ask someone. You get something out of it. Very interesting. People will tell you all sorts of interesting things that you can then use on the episode. Oh, you told me that you're once on the s Cs or something, right?

And you've got that thing. And then we ask about their business. So now we're categorizing it into that they fit the box that we are looking for. Do they fit into that sort of consulting area or do they fit in some other area? What sort of money do they make? Everybody answers this question bizarrely, I think, but you actually get that mean, you know, that you can qualify them for the money if it becomes to the crash.

Also, how much does their average product price and. You know, what else, what do they got planned? So you can actually figure out what's going on. So you're actually figuring out this person from the gate. So you're creating qualified prospect. And then we actually get 'em to fill out their social media stuff, which means that this order completes on the profile.

And then we ask 'em to upload their image, which is always hard to get. Try finding someone's web engine. Google is not really them. And so, and also just asking a few more other questions. Ask them, come up with their own episode title, which is really hard. You've done episode, but remember what to talks about.

So actually ask the guest to do it. And if it's not good, we can always change. And the last step is, you know, they agree to alternate release. Big important thing, if you start putting stuff up on the net and then they turn around and go, I can give you approval for that, then you're in trouble. And also we have a Pinky swear scenario where we say, if you do this episode, will you promote it?

If you won't promote it, would you like to boost it? Right? And we make about 10 to 20% of people who sign up to pay the boost. So we're making money out of the thing. And then their secret source here is the referrals, right? So they wanna make these look good. They wanna you know, and press you. So they'll give up some of their best customers cause they're not giving up someone that they don't like or trust.

They're gonna give up their ones. And then the thank you page basically says, okay, thanks the application's being reviewed. And so then they'll go to a host hub, which basically shows them what's going on with their episodes. And now they know that, okay, now I'm being penned, reviewed that thing, that thing in the middle will change.

But down the bottom's, all the stuff to help them get through this episode. Behind the scenes we created an auto episode. So we've merged all what they've told us into the episode. So their background, we pre-made the scripts and stuff like that. That's all ready to go. And then of course you make a profile.

So basically what's happened now, cuz Scotty filled that information out, we've created our own web based profile for that person. All their social media, their bio, it's all done for them. We don't have to think about that again. That's gonna be linked to their episode. Now this is the email we send out and I think a couple of guys in the group got it.

But basically we're saying this is kind of weird. So basically what's happened is they've said I can refer these people to come on the show. So we managed send up an automatic email to the guests that they actually recommended and we say, this is kind of weird, we don't know you and you don't know me.

And we wanna reach out to you. Come on this show. And this is how we got your email cuz look, how'd you get my email? Like, get paranoid. Who would you give out? Heck, who would heck would give an email like that? That's super annoying. So. Basically we'd say, you know, we're gonna be anal, almost guessed if you're kind of pissed off, please feel free to unsubscribe on the email folder and send all angry letters to, and we put the email address to the guy that referred us, right?

And so basically it's kind of making a bit of fun of it and we find that probably 50 50%, up to 50% of the guests will then ho will we'll go and fill out the form. Cuz you had a bit of fun with them because if you just send some boring kind of referral email, they kind of go, oh yeah, I've seen them before.

When they read that it almost sounds a bit fun. And they'll laugh and they'll actually do it. If we're sending on a system where you're approving the guests, that's a different story to auto approve. We, in the other show, we actually just automatically approve everyone. So we've got enough hosts and stuff to, to handle the workflow.

So basically we just send, send through auto approve and they go and book the appointment. We don't even touch that approval process. I wouldn't recommend doing that you and your scale because you're doing it on one-on-one. You only wanna talk to qualified people. Once they're approved, they're gonna get, go back to that screen now, book, book a time.

So they've got a link to go and book the appointment status changes, and then whatever's in your calendar system, we send 'em a, like an acute email about being super excited. And this is how you can access this guest hubs. So keep sending em back to the hub. We would actually like to build our calendar system, but we're building a report from the confirmation email.

And then what we're doing is doing a follow up series. Now, because they're listening to you, they're going to actually open your emails. So the second one in there was something we just turned on recently, but you're seeing 27 to 35% open rate off for emails. Because they're hypervigilant. They're looking for anything you send them, they're gonna read everything.

So we send this series of three emails, various soft emails. They're just talking about getting ready for the show. The, the one that anyone hurts the kids, it's an a, a team story. If you remember the, A team. And basically the idea is to try to have a bit of fun with 'em, get 'em ready for the podcast.

And that happens. We don't let them book outside three days. So we got three days to send 'em three emails before they can actually come on the show Anyway. So one's appointment's booked, status changes. Again, they got the start meeting up button. Host can see this. So basically the host comes in and this is all the host ever learns.

They learn one screen, shows them what's going on, and then basically they can start the meeting from then and there. So they just go there, hit the button, start the meeting we use daily. So it's built in. And then down the bottom of that screen is all the options they've got, all the scripts, they've got the pre-interview stuff to soften 'em up, what they gotta say.

And then we've got scripts already built automatically cause it's merged all the information in there from the original application, so they don't have to think about it. The host just shows up and five minutes of research on the, on the client and I'll wait up. And then this is where it gets interesting.

At the end of this call, we have to fill out a survey. So the host fills out a survey that follows the handles and steps. So sends an alert to production team to clean up the schedule and schedule the episode. If they're interested in certain aspects or whatever, they send the automatic emails and things like that.

And if they book a v i p call, then they can actually, we create a CRM opportunity as well. So that's basically moving on sales. And then basically we've got all these merged emails that go off and we send 'em one email after the episode to say, Hey, episodes are now done. This is what you need to do next.

So we're constantly talking to them. Ticket goes to reduction to basically finish the episode. They literally spend five minutes an episode on it. We don't edit episodes, we record like a radio show. So we just basically just put up whatever's done unless it's something gone bad. Virtual assistant handles that.

And the sales opportunity is created, ready for a salesperson to step in and use self, start talking to him. And in post-production, like I said, we record on the radio show, clean up anything, but and then schedule episode, the guest is then send an automatic email and say, Hey, episode's now is scheduled.

It's coming out. So when's my episode coming out? Send 'em an email for that. So that's nurse. We excited, we've scheduled the episode, and then when the episode goes live, we then send 'em another email automatically to say, Hey, the episode's now live. Here's your links. This is what I need you to do next.

So there you go. They at the end of, they've got this episode published now, where's my episode? Where's my episode? Can I share my episode? They can basically click on the button and share it.

And they've got all the information there to go through it. And at the end of it we have a feedback survey. So again, we can actually ask 'em the feedback, another reason to email 'em and ask 'em what they thought and what they wanna do next. They wanna do anything, how to get guests. They can do pretty good.

How to get guests basically that people say, oh, this sounds really hard. How am I gonna get guests? Oh, they're actually the easiest part. So call outs on source bottle, asking people to come on your show. Facebook groups. We over time just build up, just join a bunch of Facebook groups that sort of round your market like podcasters, things like that.

Fight people to the show cause they want them. Invite 'em by LinkedIn. You can auto, we auto message them, although I've been banned for LinkedIn twice now. Not for that, but something else, I dunno what email lists and leverage off other people's lists that find other people's lists that you can do a deal with.

Even a commission deal. And funny enough, PA paid ads don't work very well with this. It's a bit of a shame really, but if you put paid ads out for guess, it doesn't seem to work. You just spend a lot of money and getting some really just a bunch of PR agencies. So the last step is our five step blueprint, which I wrote a book about, but that's the rest last, so I didn't click past this, but the idea behind it is that we built a system to show them how to do this whole podcasting process and we wrote a book about how to do it and that's what we used to train them as well.

That's basically it, and I did it in 25 minutes. Scotty.

Impressive. Impressive. That's that's great, John, and, and feel free to drop that link in the, in the chat too, the the Evolvepreneur Club one which might be easier for people to, to click on. So that was, that was awesome. I liked the, I really liked the level of detail you went into with it in terms of the process and the system and, and I think it's really important for podcasting to have all that automated because Yeah, otherwise you just end up not doing what you should do or, or, or really ending up in a, in a pickle.

And, and yeah, if everyone just wants to also leave, leave any, any feedback for, for John in the comments or what they thought of that, that presentation, and we'll open it up for open it up for For comments. So Keith said, John, that was insanely good. You are the master. Well, I'll be using that. Ja.

Jace, Jason said too. Good looking. And we've got

Roscoe said streamlined. So and Steve said, cheers, John. Great, great system. So yeah, any, any questions for for John?

I, I have a, I have a question that is a, before what you shared kind of question. I don't have a podcast. And my question is, is like, what do you think the lag time is from someone not having a podcast, implementing the system? You are showing us to revenue. Like what's the About two days. About two days.

About two days. Because what happens is you can run, I, I did this sort of way. You can run a ghost podcast. Yep. Like a ghost ship. So what basically you do is you, you, you create that landing page, you start looking for guests, and you set that up and you start booking people in. And as long as you've got the, the guest process build in terms of the interview questions, you start recording.

So basically you don't have, we don't release episodes for about a month after we start the recordings. So you can start this thing up. I've done it in two hours. Like you, as long as you've got that guest landing page Yeah. You just start filtering people in. And so it's probably the fastest implementation you can ever do.

And as you're learning with those guests, you actually can then start molding, changing things along the way as well. Yeah. Rapid. Yeah. It's rapid. Sweet. Hey John, what's the breakdown of where those guests are coming from now? I find that most, I call that used to work really well, like the source bottle.

I used to get like 120 or something. You, I get 10. So a bit bizarre what's going on there. But I think it's mostly Facebook groups because when we do a bit of a, I got banned by Facebook post too many again and I've got a fake account for that. So luckily I don't care. But the thing is that what we do is basically if we do about five a day, it's okay, that's enough to pull in.

Like our target was a hundred a week, so I was pulling in a hundred a week easily of Facebook groups call outs. There's a bunch of websites online that we did, did up a list of that you can go and get free guests. We've got about a hundred and odd guests off one of those. So you just gotta be constantly, just about two hours a week probably spend on guest allocation.

So I've got a VA that posts all that group stuff now for me. Are using the, the match like pod match and those type of ones as well. I, I've signed up for all of those. I get a bit of, bit from everywhere. It's like not one single one works the best except maybe Facebook groups where you've got be a guest.

Get a guest. That's the ones because they're looking, they're hungry, they're the right audience. And really, you just gotta target. You've gotta find where your audience lives. Like for us, we're looking for podcast guests. Go to the podcast guest groups. Also look at entrepreneur groups, author groups, any group with people that you can post into that group without getting banned is probably the way to kind of do it.

But yeah, so we got a very, getting very tight on the avatar, being really clear who you wanna talk to, how much money they're making behind the scenes, which you didn't show, is we tag them. So what happens is the tag system figures out whether they're actually suitable or not as a prospect. And so when the tag comes up, we say Suitable.

That's the ones we approve. We already know by the time we interview them who they're lo what they're like, yeah. Right. Thanks. And your your qualification on that, John, in terms of suitable what you suppose, say everybody else, thanks very much for your application. We decided you're not a good fit. I really hate saying no to people.

So what I actually say is something like we've considered your application right now. We've got so many that we've put you on the waiting list and we'll come back to you when we've got some more availability. Hopefully they forget about it then. And then that's all gone. So I think by saying no to somebody, you are being rejected.

It's really nasty why they get really upset with you and then they, they badmouth you and stuff, so it's gonna be really soft with that. Mm-hmm. So I just kinda like push 'em away. Sometimes you get with psychos, like some people go completely nuts on the application form. We still let 'em go quietly, but it is like me and you coming anywhere near you like Right.

So it's good way to psych out the psychos too, cuz if they, you can tell by the way, fill out a form what people are like. What are you, what are you selling? I love the immediate upsell, an monetization from a VIP thing. I think that's absolutely genius. What are you, what are you trying to or aiming to sell off the back of having a guest on?

Depends on the host as well. So what's happening is we tried a few things. One was take 'em straight to a sales conversation about publishing and all sorts of things like app stuff. What we realized was the, the more you offer, the worse it gets. So we offer, offer like a v i P consultation for $250. The guests, if the host sells that, they get half of that money.

So they're earning fif, they're earning $125 for a conversation. I get a highly qualified guess. It's a willing to pay and b, willing to do the work. The other guy, basically he's selling the AI Mastermind stuff, so only sell one thing. What I tried to do is sell too many things. Even now, we sell three things and it's still too many.

You need to sell the next step. So the next steps have a conversation. Don't sell the product. Just say sell the next step. So yeah, so we probably pulled about 10 grand in v i p boost and we pulled in probably five, six grand in v i p calls. So we haven't actually done anything yet. Right. We're getting paid to boost the episode.

We're getting paid to have a conversation if you do this right? Yeah. So would you charge them when you publish the episode or they pay upfront? No. Even if, even if someone goes to their process applies and goes, I'm not actually suitable. Oh, well what happens is we send 'em an invoice. Yeah. And then they hold back on the invoice.

So we automatically, out of that system, we generate an invoice, send an invoice to them. So, Hey, here, buy self, pay the invoice in the after our show, they're automatically approved anyway. So basically the money flows the next day. Yeah. So you just wake up the next morning, you see a bunch of people that have paid you for v i p boost.

You see a bunch of v i p calls that the hosts booked you and you see, you know, money while you sleep. Cause my guys in the US so it works really well. Mm-hmm.

No, that's, that's that's great. We got Mike said super cool system. Tim, I love the immediate upsell and monetization Jasmine Automation next level. Cost me 150 grand for that. We, we, we thought it was gonna be easy, like when the guy says, let's just implement this host system and then I realize that he wanted me to implement 10 apps.

I think we can't do this. So I spent 150 grand in eight months and I gotta wrote a book about the host on its own. That's what I was thinking, John. I thought that to get to that level of automation, many iteration would have, you would have gone through to get to that, you know, working. Yeah. 10 tons of failures.

Tons. We failed probably five, six times. But my mom kicked over. So what sort of like, to me, what I found like most powerful was that how quickly the post production is happening. Cause to me that's like, you know, you do the episodes and then you are waiting for someone. Yes. Can you tell a little bit about the technology stack and equipment and things that you used to, to build this whole system?

Or is it part of. So the, the platform like the auto I was charging in my platform, we built that platform from scratch over the last five years. So it's completely built around a lot of other things in there as well. But the idea is we focused and pulled it all these things together for podcasting. We start, we also use a product called daily.co, which is to avoid Zoom cuz it ended up being too costly to run all these hosts with Zoom and it's already built into the application.

So all that happens is the host pulls up, hits the record button, the guest hits the same link, they record it, it downloads into Zoom, my VA comes along, just downloads it off. Zoom we top and tail it if we have to. Sometimes we don't do that, we just take that episode. Cool. She stops and starts the episode.

So they actually record separately. They start the interview like the green room. We call it a little softening. Chat up, see how things are going. Stop it st. Start the interview. Stop the interview. Start the post interview. And then stop and start that. And then also make them record, I guess, make 'em, encourage 'em to record what they, why they should listen to my episode.

So we actually get 'em to record their own promo. So we're not even doing that now. Like we don't, so we get 'em talk about, so I don't remember what the show was about cause they tell you cause they sometimes struggle. And so we use that as a promo episode and stop and start that. So now we've got bunches of all the recordings ready to go.

So all my VA has to do is literally spend five minutes just going through and finding the episode that that's replicable and upload it and then schedule it. And so we record like a radio show. We're actually looking at software to add top and tailor automatically. But the idea is that we're essentially, we're just recording a radio show and we put out, we have to put out episode every day, six days a week now cuz we've got three months worth of content.

We've got 800 episodes over the, I forget how many hours I worked out. That was like 20,000 hours recordings or something. Like, it's just massive content. But hardly any work done. Like, we don't, we don't play around with it. Like coast editing is, post-production is a nightmare. As John Albert will tell you you know, like soon as you get into that rabbit hole, you're doomed in this.

We can't scale. You can't do a hundred episodes a week and do this and edit episodes. We'll send you broke.

Yeah. No, that's that's that, that's, that's awesome. That's awesome. Again, let's give Mr. North a hand of applause. That's yeah, send, send. Sensational. Thank you. Thank you John. And let's jump into breakout rooms. We will jump into breakout rooms and come back here in about 15 minutes. So we'll recreate this into three rooms.

Yeah. No, no. We'll, you catch very soon.

Hey guys. We are, we are back. We are back. Roscoe, do you wanna start from our group? What was your biggest biggest takeaway from our discussions? I think, I mean, for me, for me it's probably that that multi-panel idea for me. Like if I was gonna approach this, I think a way to do is to actually have multiple guests on one pod and get even more leverage outta this system.

So mm-hmm. Get, get two or three on there and you know, have them, have them all kind of teach each other something and then do a little bit of a round robin at the end and, and then set up a separate call. So three birds, one stone kind of vibes. But yeah, no, I, I, I like it. I think the whole thing's really cool.

And I had a quick look at the Evolvepreneur app. That looks epic too. Yeah. Yeah. No, ab absolutely. Yeah. No, I think it opens your mind to what's, what's possible with with podcasts and you know, that's that's great. And Jasmine, what was your biggest takeaway from, from your group? Yeah, we, we talked about, I think one was similar sentiment of what Ru also mentioned, like, to have it almost like a group, group discussion.

And from there we evolved into how we could use these podcast things, sort of methods for testimonials as well. Like not just like creating social proof. But yeah, I think the, the fact that there is one product to sell and having clarity on that. What's the goal, why we're doing this was one of the, the things that really stood out, like being clear.

It's not, it's not entertainment. It's not just education. It's, you are giving, it's a fact Fine call, which is published to, to the world. It's out there, but that's what it, it's we're trying to understand about you and hearing from. Yeah. Yeah. No, that's, that's, that's awesome. And and Mike done from your, from your group?

Yeah, we had Steve was talking about a few things you know, outside of this, which was how to be become an in demand podcast, GE guest, which was, which was really interesting and how you can open up doors and all sorts of things that way. But from back, from what John was doing, I've been thinking about podcasts ourselves.

The only thing that I'm concerned, I'm not concerned about, but, but. Just opening up those gates of, of all those leads is just having the capacity to, to be able to, to deliver on that, which is a good problem to have, I guess. But I just, yeah. My head's actually spinning at the moment with, with thoughts and opportunities on, on how big of an opportunity this whole podcast space is.

I guess. So, yeah. So just double your price and make it harder to get you Yeah, exactly. And then you don't have a problem and it's not such a problem. Yeah. But I do, I double my price every two years, so yeah. Yeah, no, that's that's, that's great. Yeah. No, that's that's awesome. And yeah, I think the yeah, I, I think both presentations today have just been amazing.

So, yeah. Thanks so much John and, . And if you like, John's you probably got an idea that John's really good at automation and tech, so. Just so you know, there's some, some exciting things happening with the Elite Marketers platform.

I'm working with John on sort of bringing it across, you know, so we're, we're actually ho Yeah, all the old videos and everything, the recordings and all that. We will have access to over the coming months as well. . So thanks for tuning in guys. We'll see you everyone who can make it in a couple of weeks. 

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