Overview:

The podcast discusses strategies for authors to become bestselling authors on Amazon, including optimizing book categories, cover design, and launching targeted marketing campaigns. It also explores options for self-publishing versus traditional publishers. An interesting point made is that John has developed software that can help authors achieve multiple international Amazon bestseller rankings within a day, demonstrating how digital tools can significantly streamline the publishing process. Overall, the discussion provides practical tips for authors to leverage Amazon and other channels to successfully promote and sell their books.

Takeaways:

• John North shares tips for becoming a #1 bestselling author on Amazon, including optimizing the book launch in minutes rather than hours.
• It's important to market and promote the book after publishing, not just focus on the publishing stage.
• Getting bestseller status on Amazon is easier than some may think - you just need sales in your category.
• Optimizing book categories can increase sales as sales in one category may lead to ranking in related categories.
• There are two types of bestseller lists on Amazon - bestseller categories and hot new releases.
• Interviews with potential customers on a podcast is a good way to generate leads and offer bonuses to subscribers.
• Self-publishing gives authors control but hybrid publishers can help market the book better than going solo.
• The perfect book length is around 140-150 pages to be easily readable.
• Bonus content and upsells after someone gets the initial free or low-cost book can increase profits.
• Having the book available for free download in addition to for sale can generate leads both to Amazon and directly to the author.

Automatically-Generated Transcription:

So we're gonna kick off with Mr. John North today.

Yeah, John North is gonna be sharing how to get a number one bestseller, sell more books and grow your business.

So John's a seven times number one Amazon International, wall Street Journal, and u s a today bestselling author.

And we're actually chatting in the last session about, you know, his technology and his software and all that sort of thing that he's using.

And I was fascinated it, so I thought you probably would be too.

And what he's done is he's developed a streamline seven steps of optimizing your entire number one Amazon bestseller campaign in a matter of minutes rather than five to 10 hours, and also achieving five times better results.

So without further ado, over to you Mr.

North.

Can I get, can I get screen share options?

I've got yes.

Presentation that Will, that will definitely help.

Okay, cool.

I'm not sure where I can share my screen.

Lemme know.

I can, You should be good.

Now, Should I grab PowerPoint with a bit of luck?

I haven't used it for a while.

Can you see my screen okay?

Yeah.

Yep.

Okay, cool.

Write this so I don't forget anything.

Alright, so basically I was gonna talk about a couple things today.

One was how to create, publish a book, which I'm gonna talk about very briefly.

Oops, do I have to meet people in the waiting room?

And can you Now, now I'll, I'll let people Not getting squirreled here, launch a, launch a book and get bestseller and promote a book and leverage.

So basically what happens when people publish books is they go through the hard yards in their mind of publishing a book, but then when they actually publish it, they're so tied, they don't market it.

Um, and it's common, more common you think.

They almost think that the job's over once they've actually finished publishing that book.

And the reality is, is the job's only just started.

So a lot of people run out of ideas.

They've got plenty of ideas when they're publishing a book, but they've got no ideas after they get to the marketing stage.

So that's the bit that that stumps.

Most authors, and I'd say most authors want to sell more books.

That's basically what they wanna do and get more reviews.

Scott's already given me a bit of introduction.

I've had about 30 years in banking and finance, business consulting, software development experience.

I was feeling old now, but I started, honestly, I started when I was 15 working for Westpac.

So I was a bit younger when I started.

I had about 12 years banking experience.

That was a good start.

And I was still only 25 when I fit quit that.

So it was not too bad.

In terms of another career, we've been involved in about two and a half thousand books and that number climbs every day.

So we help a lot of people publish their books, but it's on variations of it.

So sometimes it's a whole process.

Sometimes it's just getting bestseller.

Sometimes it's just promoting the book for them in, in terms of the app.

So there's lots of different things, but we're involved, my call that my Call of fame was, I guess we took over a software company, this is about 10 years ago and we turned it into the second largest in the world when it's pretty well failing.

It was about out the back door.

We took it off their hands 'cause they didn't want it anymore and uh, got it for free and then we turned it into the large.

So a lot of the marketing that we used back then, I continued to apply.

So the, basically we used a lot of marketing skills back then.

And I also wanted to show you today a little bit about the SaaS platform that we developed, which is also part of what we've done with the software for the bestseller campaign.

I'll give you a bit of a run through that as well 'cause that's related to selling the books after they've published it.

So basically you gotta create a book obviously, and you gotta publish it.

I'm not gonna talk about that too much today because that's a whole presentation itself.

So let's assume that the book's being published, what people do at that point is they typically start trying to sell a book, but they're not a, it's not a solid kind of platform to start with.

So they haven't really done what we call category selection and they haven't done a launch properly.

So what we normally do is we do what we call a bestseller launch.

And that's a, there's a big difference between being an author and a bestselling author.

So when you look on tv, someone comes on TV and says, oh, Joe Blogs is the bestselling author of, and you then hear someone say the author of, it's a lot harder to get on TV when you're not the bestselling author of.

So it gets you good media attention and actually gets you in the front door in terms of a lot of the media side of things.

It's actually easier than you think to get bestseller, uh, particularly on Amazon because Amazon doesn't have an official kind of bestseller status if you like.

They're an e-commerce store.

So you've gotta think about that too.

When you're doing this process, all that, Amazon's an e-commerce store, but because it sells up to 90% of of the world's books, particularly in America, then you've got a situation where you obviously wanna be number one on that platform.

And so we've done about two and a half thousand.

So these three things are the biggest problems that everybody has when they go for a bestseller launch, which we talked about.

And we won't do them unless they've basically done these three things.

One is they have to publish their book on what they call K D P.

So people who don't understand what Amazon's all about, Amazon has its own publishing platform.

It's called K D P, Kindle Direct Publishing.

If you go and publish your book somewhere else, like through Ingram or any other method, what I'm talking about today won't work because there's no way for them, they will not communicate to Amazon on your behalf.

So therefore you can't select categories and Cate categories is the crucial part of this.

So don't get filled if you're publishing your own book.

Don't get filled into publishing on another platform that also happens to publish on Amazon.

That's a big mistake because you lose control of your book.

And I see it a lot people do that.

And then, and any solution around that problem is repu your book on Amazon.

Try to keep your book size down below three meg, this is the ebook.

Um, if it's not, you're gonna have a lot of trouble selling your book above 99 cents on a bestseller campaign.

It's not impossible, but it's harder.

So a lot of people do is they don't do this little step and then they go to change the price and the price price won't come down to, they'll be like a dollar 99 or $2 99 and therefore they can't have a special 99 cent launch.

Right?

So they've screwed themselves from the start.

Mm-hmm.

The other thing I say to a lot of people, which they don't hardly ever do is make allowances for bestseller, um, status on your cover.

Because most people who do this try to whack it on later and looks horrible.

They try and put some badge on it or they try to, um, mess around with a cover.

When we design covers for clients, we always have the bestseller badge on it and then we take it off and we do the launch and then we put it back.

Um, that way it looks like it's part of the, the actual design.

Um, and I've seen some really crappy ways that people put this thing on.

A lot of people think they'll just stick an Amazon bestseller thing on, they'll cook, they'll put Amazon on it.

Amazon hate that and every bookstore hates that too.

So you gotta be careful the way you design it.

So we typically go number one international bestseller.

We don't talk about Amazon, we don't talk of anything.

'cause then who knows, it doesn't really matter then.

But that's a classic mistake.

I see a lot on people doing things.

Our platform was designed to automate and optimize this.

And the reason why is, 'cause I was spending about a day to do international bestseller setup and spending up to two days in a row, 24 hours taking screenshots and having to wake up at three o'clock in the morning to refresh every hour to take screenshots.

It certainly wasn't sustainable and I wasn't gonna do it for too long, much longer.

So we wrote a software platform.

We developed this in conjunction with someone who was running presentations.

They were doing a three day workshop with clients.

They had about 120 of them.

We used a bestseller launch and we, this thing was road tested with 120 best sellers in one day.

So it was, it's pretty dynamic in terms of how it works.

And you can also improve your categories, your sales by improving your categories.

So what happens with people with Amazon is when you first publish your book on Amazon, it says you're allowed two categories.

That's what you think you're actually allowed 10 per country.

They don't tell you this and there's a way around it to ask them to do it.

But at the same time, even if the, if you don't even do bestseller campaign, if you just optimize your categories, you can use the increase your sales.

'cause the way Amazon works is as soon as you make a sale of your book, you rank your ranking then appears on different categories at different levels.

So some categories are very popular, some categories aren't very popular.

So you might only need two sales to get to number one in a certain category or you might need a thousand sales to get to number one and another category.

But the idea is if you appear on the top 10 books lists, at least in those categories, you're gonna get found.

Otherwise there's 3 million books on Amazon.

You're never gonna get found if you're, you are 3 million book, right?

But on the categories you can get found.

And for example, I wrote a book on squash.

There's not a lot of squash books out there and some people thought of dodgy the category and put books in there that aren't about squash.

But I can rank top 10 in that book category because there's not a lot of books on squash.

Not a very popular category.

We only have to make a few sales we'll regularly show up, which means someone thinking about squash is gonna find us, us.

So that's the beauty of an e-commerce store.

And the beauty of getting categories, 99% of authors don't do this in our software, we create a campaign, we link the Kindle book.

So that's where it's important, actually have that Kindle book linked.

We generate a sales page so that they, that sales page can be used for promotional purposes so people can use that page and it's got all the countries on it.

So basically you can click on your country and that's a big problem that a lot of people have when it comes down to trying to communicate which country to buy your book from.

'cause they've got accounts in different, different stores.

We do Australia, Canada, us, United Kingdom, ger and Germany and France.

Sometimes.

Basically the four main English speaking stores are the main stores you do it on.

UK's incredibly difficult.

It's a a whole beast in itself.

But each Amazon store is a separate store.

You might think it's all the same, but it's not.

They're all totally separate stores.

They just happen to be synced together.

Then we generate an email that you can send to Amazon to tell 'em what to do.

So we first step is we find the categories, then we send an email to Amazon.

That email needs to be written a certain way to make sure they do it right.

And often you have to send it two or three times.

'cause they say they do it and they don't.

Then we need to monitor the categories to make sure they actually load them right?

So they'll come back in and say, yes, we've loaded the categories, I checked the next day.

They haven't loaded the categories.

And that's incredibly difficult to find out.

We've got specialized ways of finding this out.

They hide it so much and they'll say us, we loaded the categories.

Well we didn't.

So we have to send it again and again until we get it right.

No point in launching a book when you've got no categories listed, right?

It's just a waste of time.

And then tracking, alerting that process.

So as each achievement help comes through, we track and say, hey look, you've got number one in this category or that category.

And there's two types of categories or two types of best sellers on Amazon.

There's a, the best seller ies and I think we hot year new releases, which is almost undiscoverable in normal cases you probably don't even know it's there.

But that's a whole set, set of categories, same categories, but a whole separate section that they do.

So sometimes if it's a new book, we'll get that.

So if you do it manually, you've gotta find the best categories.

The way it works on Amazon is you have to look at the selling, um, codes and try and figure out how many books you need for that.

And then decide whether that's a good category, then go to the next one or the next one.

There's literally four or 5,000 categories in Amazon that it will take a days of at least a day of work must to go down about three or four hours of, but it's really slow.

And then you obviously submitting the book and not even knowing whether the categories are loaded.

And then having to refresh every hour to see what's going on.

When the campaign's running.

Just 'cause you every hour the campaigns change, the categories change.

And then you need to take a screenshot of when you actually hit number one and an hour later you might be off the list again.

So it's a very fluid thing you've gotta keep track of and it creates a lot of patients.

So step number one is find good categories.

So what we do is we just kick in a kick a vague word like medical for example.

'cause category names are fairly vague.

It will come back to us and say, okay, there's two categories with medical here.

And see that b s r, this is 362,502.

If you sell one book, you probably get number one in that category.

That's all we need.

'cause 362,000 means that that book is ranked in Amazon 362,000 outta 3 million, right?

But in that category, he's number one.

So see what I mean?

Where you've got the categories that are that fold in with each other.

So those are pretty good categories They relate to medical book if it's s medical book we're doing.

So it's perfectly legitimate that you'd wanted those two categories to, to select.

And a fairly no brainer in terms of sales.

You don't need a lot of sales to get there.

So the trick here is to get good categories that make sense, that don't need a lot of sales necessarily.

So two or say 150 to 200 book sales in a day will get you a pretty good result.

So you don't need a lot of sales.

So this is about engineering, right?

Not about sales.

And then what we'll do then is we'll track the sales.

So see where it's got the top, we've got bestseller rank.

Each store has its own rank.

So therefore you have to like individually rank in first store.

That's where it's gets complicated, right?

'cause now you've got four stores running, four different, four different totally different categories and totally different ranking systems.

So to get that all together is complicated.

So what we'd basically do is we scrape that information, we say, okay, right now in the u s A you rank 29,000 in, in a Canada, you're 329 in Australia, 849.

So those, your rankings in the store.

This particular campaign got 30 hot new releases in four countries and these are the numbers they've got.

And they got 21 best sellers in those countries.

So basically that's what the sales achievement was when people started buying books in that 24 hour period.

So it's gotta be done in a very short timeframe as well.

So the longer drags out, the, the lower your categories will rank, you'll just keep dropping off the list.

So it's a real concentrated effort.

And at the same time, we take screenshots of everything.

So we can actually say every hour we've taken a screenshot.

So if someone comes back to you and says, oh, prove to me, and we get it sometimes with media, prove to me you're number one.

No problem.

We can give you as many screenshots as you like.

You, you know what I mean?

Like in that situation, you don't, you don't have a situation where, oh, I've got one or two screenshots.

You've got hundreds of screenshots to choose from.

Sometimes you rank with popular people.

We had a, a client in Australia wrote called Money Mentor.

And his competition was, uh, the Barefoot Investor.

So you would've seen him a fair bit.

He had two books at the time.

He had a new book out.

So he ended up being a, what I call a Barefoot barefoot sandwich.

So he, barefoot Exer Investor was number one.

He was number two.

And the second book was number three.

So a classic screenshot that he can use for his marketing that he ranked with Barefoot Investor.

So not just ranking, sometimes you get get some really nice screenshots that are actually quite useful for marketing.

So these are some of our results.

There's tons and tons of them, but this guy got 40, he's a New Zealander and hold that against him.

And he basically got 40 in 44 countries.

This is a very interesting book.

It's not, probably not what you think it is, um, but it's a sort of a, a a, a self-help kind of book.

But she, she basically lost her life in a matter of seconds that she would've bled to death.

So that's how, that's how the book starts.

Dave Rossi's nice book, it sells well on Amazon.

It's a really well written book.

We've got 30 num number ones.

And this guy here is the number one ranked, um, LinkedIn guy in Asia.

Uh, he ranks higher than the LinkedIn c e o of Asia, which p****s him off a fair bit.

But he's written a lot of books and this is his fourth book on that.

So there's a lot of, when you come with those sort of results, when you're coming back to someone and say, look, I've got 21 in four countries, that's not a fluke, right?

That's not something you can say, oh, I've managed to jag one or two.

It's comprehensively listed in that respect.

Alright, you okay everybody?

Okay, I'm going through this fairly fast because I've only got half a hour.

The, the second part of this I wanted to talk about was growing your business with your book.

And this is gonna be a bit of a fire hose thing 'cause I'm only going through it very quickly.

But just wanna give you a bit of an idea of what happens when people publish the books, the book's done, and then they forget about it.

So becoming a recognized authority in the industry is a great thing for books and you can do it very quickly as opposed to years or decades when you don't have a book and the biggest brands on on the planet will promote you.

So that's two things.

The reason why you'd wanna do a book at the same time, those credibility of Amazon and all those other platforms gives you the ability then to go out and market yourself with some credibility.

So it's, it's a nice way street and they will actually pay you for the privilege.

They'll pay you royalties on the books somewhere between up to 70%.

So it's a nice little gig.

It's gots downsides, but at the end of the day, you've got the biggest brands promoting you.

So I talk about a client of mine that we started this journey on.

So about five years ago, he comes to me with his book cover that says, have you planned your heart attack?

That was the name of the book.

And, and it had a picture of him that looked like a surgeon.

He wasn't a surgeon.

So misrepresented himself really into the, to the reader 'cause he didn't even understand who he was.

Scared the hell out of him with a title.

And he had 20,000 books.

He'd gone and printed and had this.

And I said, dude, you got the wrong name.

Book this.

This is scaring people.

You're not, I know you probably think that when someone walks into emergency, they've had a heart attack, you planned this, right?

'cause you did all the wrong, ate the wrong foods and did all the wrong things.

But it's not gonna work because you're gonna have, you're gonna scare people too much.

People are scared, don't do anything.

So we decided to change the book to know your risk of heart attack.

At the same time he said, we need to think about the customer journey and what you want to do.

And that point, he had no idea.

So he'd written this book 'cause he, out of frustration, 'cause cardiologist, he's a top cardiologist in Australia, wouldn't listen to him with his new technology.

So he wrote this outta frustration, wrote a very nice book, but it wasn't what he, I said, what do you want to achieve?

So when people go and get this special scan, I said Okay, we need to focus on that.

So we built essentially several websites.

We built a branding site for him.

We built a Healthy Heart network membership site for him.

And also just recently built a virtual scan site.

So the idea is that people can order these scans.

And I'll get into this in a little bit, but he's a practice cardiologist.

He wanted to start his online business.

And initially we created a sales funnel podcast blogs on ClickFunnels and all sorts of platforms we had, we had, I think I counted about 10 different apps we were running to do this.

And so he needed to launch a podcast, a blog.

He needed to sell physical books, right?

This is a typical thing from an author.

They wanna sell courses of consulting.

They wanna launch a reoccurring membership.

They want some money coming in maybe from a membership or a, some sort of work that they might do.

They wanna grow a community and subscribers.

They want, they need to provide support and customer service.

One of my biggest complaints and most online services, they don't provide any customer support.

He wanted launch an affiliate program.

He wanted to survey his customers.

And then on Facebook is complicated and messy to manage because Facebook was alike.

They're not fun.

Um, and Facebook also senses a lot of content, particularly his 'cause he didn't like the word heart attack.

So his, when he came to me, his ad account had already been banned for that.

So it's pretty crazy.

Facebook don't like health.

Same problem selling to multiple countries in currency.

So you want to sell to the US market, not just the Australian market.

So therefore we needed multiple payment gateways, we needed multiple product management.

So if you look at something like ClickFunnels, you've gotta keep creating products.

Every time we needed to deliver the digital products easily, we needed to ship the physical products.

There's complexities with that.

There's tax complexities as well with G SS t or no G SS T.

And we also wanted to do free products with, with paid upsells.

So I read a book the other day just recently.

It was actually, it was just right on the right time that I saw it.

And it says the danger for anyone building a platform is they try to build a sales generating apparatus when they should really be building connection, building apparatus and contraction.

And this is good written by a guy that sort of wrote about the Amazon, um, algorithm and how that Amazon works, right?

The second piece of advice that I thought was pretty good was, the biggest mistake you can make is build a author of HQ landing page you don't fully own.

So some writers decide on Facebook or Goodreads or Twitter or Medium.

And so they don't own their, if they don't own their own website and control it, they're boosting someone else's platform and they could restrict access any time.

So you could see that with Warwick, he's a big risk, right?

If we've been shut down many times without accounts, even though there was no real good reason for it, at one point he got caught up in the whole Trump thing with guns and ammo.

They thought his heart attack stuff was something to do with that.

It's very risky to have all that on your social media and then suddenly gets shut down like that.

And we got our accountant banned three times, I think in the last five years.

And we've had to fight back to get it.

And I say to 'em, they say, oh, you're talking about targeting people.

I say, well, everybody's got a heart, haven't they?

They go, yeah, you got a point there.

And they turn it back on again.

Dunno.

So couple of things that I find really annoying and drives me nuts.

Complicated multiple steps in downloading digital products.

So when someone gets a product from a website and then they say, we'll email you the download, and then you never get the email or you, and you forget about the email and then there's no connection between the whole process, right?

So it's almost like you've jumped them along a step and if they miss a step, that's the end of them.

The second part, think back in here is the bouncing ball that I call it when you buy a course where you buy a course online and you bounce along and they, they take you from one platform to the next platform to the next platform.

And then you never get your logins and then you've gotta chase up support, but there's no support to contact, right?

Because you've forgotten the U R L 'cause there's some special U R L that's expired now.

All that sort of rubbish that drives me back, you crazy web's pages and previous products that disappear.

So when you go back to, to your, your product, you find it's gone and there's no one to contact, there's no website.

It's just gone.

Internet market gone nuts.

Horrible podcast show pages drive me really crazy when I look at a thing.

You could've done a much better job of that.

And so in frustration, we wrote an entire system and, and Warwick paid for it.

So it was a pretty good deal.

Like you need all this stuff, I'll write it for you and then we'll sell it later.

That's our kind of dream.

That's the back end of what someone will see.

So that's like a, a customer service scenario built with social media inside it.

So you've got your community inside it and, and a tag down the side.

So that's our concept.

And you'll see a thing called mind zone there for example.

And that's where they all get service, which I'll show you in a sec.

I'm gonna speed this up a bit.

I'm running outta time.

And that's the, all the modules and stuff like that that we put in the back end, which I'll come to later.

Okay, well we wrote it, we wanted everything in one place.

I didn't want 10 apps, I wanted to save some time and money 'cause it will cost money to run those apps and maintain them.

And I wanted complete control rather than the ability of them to shut you down.

So that was part of the things work.

So one of the biggest things I find when you launch a podcast is you forget to send out the latest episode email, you have to write them every time.

We automated that in our platform.

So we didn't have to do that.

That was just automatically done.

A one click free essentially.

So when you click something that you bought something technically for free, you got it with a click and you owned your own stuff.

So basically you had your own platform, you didn't have any, no one had ability to shut you down.

So Parler got shut down by Amazon because they basically were hosting on a platform that could just shut them down.

Community wrapped around the business, easy to build website pages, multiple domains.

'cause we had to have multiple websites.

So this is the thing with most marketers.

They want 3, 10, 20, 40 domains, which I had 40 to try and manage that cement.

So we put that all in one place, be able to create courses, sell stuff easily with multi everything we call it.

So basically everything you can do can do with a quick upsell, advanced surveys and puzzles and affiliate management and a bookstore for Amazon reoccurring income system-wide call to action button.

So basically when you create a button, you don't have to remember the button.

Make sure that button still works right?

'cause a lot of buttons on when you do the websites, you forget to check the button and the button don't work.

Right?

My zone for fulfillment power subscription module podcast and blog module, project management task module.

'cause then you have to manage the customer tickets for support knowledge base and statistics obviously.

So this is the thing with worry.

Heart disease is the number one killer in the western world.

Someone dies every 28 minutes from heart disease.

That's 51 people a day in Australia, most of 'em are preventable.

And regular exercise and eating healthy is no guarantee.

You won't have a heart attack.

So you can see perfectly healthy, skinny people get heart attacks.

And so there's a 10 minute test that you can do.

And the scary part about this is the very few doctors or cardiologists really wanna do this because there's no money in it for them.

So this all comes down to money.

They get $900 for a car, um, treadmill test, which proves nothing except that you might be good at running treadmills but doesn't tell you whether you're gonna have a heart attack or not.

They get nothing for these scans.

That's why they don't promote them.

94% of Australians have won at least one respect of heart disease.

That's a scary stat, right?

So it's bottom line was that we needed to communicate that.

So we build a credibility site for him.

We build a subscription list and podcast for him.

So you're thinking of this whole author thing, we built a membership system for him to be able to sell his memberships.

We built sales pages for his books, his eBooks, his courses and all that sort of stuff.

We built what's my heart attack risk.com site that has a, it took a bit of work to do this basically key in their data and we give them a customized outcome.

So based on the statistics you've told us, your chance of heart attack of medium high or medium or high risk, this is what you should do next is you book a scan and that's what the scan site came up to do.

And then we created a dedicated media page for him with a blog media page.

So that way it tracks all these media.

'cause know these authors never keep track of their media.

They never keep track of what went on.

And so, so where do you appear in media?

I can't remember.

I didn't, you know.

So every time we appear in media we create the create a blog post and then we launched a private podcast as well.

This is an incredibly uh, cool way of actually getting people to listen to your podcast on a one-on-one basis that's more of sales orientated perhaps that is actually will show up on it on Apple, but it's not published as an official podcast.

So it's quite a cute little way of actually having direct conversations without being censored or anything like that through the Apple saying that we don't like your podcast 'cause it's too salesy or something automated.

Worldwide fulfillment system support ticket system, which drives me that s**t crazy when people don't provide support to their customers health and DI database based on free and paid.

So we could level that off and we replace this printed journal with interactive less questions on the cer on the actual courses.

So a lot of these people, they download A P D F, which drives me nuts and no one ever fills it out in our system.

We have surveys built to the course so they can actually fill out the survey questions and it's all part of the course and we can see what's going on and we can see that they're moving through the course.

So some of the statistics that happened, we've put 'em about 215,000 visitors the site, we've done about 6,000 orders and he's done 218 podcast episodes for example.

So it's quite a lot of, a lot of work.

Our tech stack originally was ClickFunnels, WordPress, blueberry, a Agile C R M bucket webinar Champ SendGrid.

And so we got rid of all those things and just got to the point of having SendGrid Agile C R M, which won't last long, much longer 'cause we'll building our platform and our app.

So we got rid of everything that was confusing the process.

And then we built these kind of pages for him where you see we've got very clear call to action here.

Join the community or do the free health test, building a brand for him, building a brand for.

And I think later on we got the, the Google stuff going on.

So the whole credibility thing coming down the bottom here and there's your risk thing calculator.

So they come in here and say free risk check, press the button, fill out some statistics of what they currently are.

Then we give 'em a result based on their actual reading and say, look, you've got a high risk of heart attack.

You should book this scan now before you die.

Right?

That type of thing.

You get the action and they move on to that.

One of the sales pages built for stuff.

If someone buys a book, for example, his latest book, they can do that online plus bonuses.

So we've done a lot of book bonuses where people can read the book, get a bonus, his last book, the AF book, we have nearly 1200 people who access that bonus for that book over the last couple of years.

So not a bad little access.

And the only place it would've found it was in the book.

So if they're gonna do something, they create an account on the fly, they comes, this is a free one.

They come up and says, yep, thanks for your free one.

If I could upsell 'em something and say, Hey, would you like this?

If not deliver it.

So that's what's happened there.

You imagine what's happening there.

You click one button, fill that information, you delivered and you're in the back end of the platform.

And there's a course that that we they've created for the book bonuses so they can actually access all that videos, that sort of thing.

And then that's their, my My Zones, which I talked about before where they can download things and they can come back later and download it again later.

They've forgotten and lost it.

Or they can check their invoices, they can, um, get access to any other bonuses they've got or any courses they've enrolled.

So everything's in one place and it never shifts and never breaks.

You don't have a broken course somewhere that you didn't get from somewhere else.

So there's your downloads.

So that sort of thing.

That's just my, that's my, that's the same example what before we got a double.

So in here we just on our website 'cause all the products are integrated, all the key commerce products are integrated.

We can just simply say, yeah, on this page I want you to show these products.

I want you to upsell these products.

So when they click on the buy link, it does the upsell.

And then in here at the same time, when we sell something to someone, we've got things like we can tag them, but we can auto enroll 'em in courses and subscribe them automatically to the podcast and blog.

Now you've got, all you had to do is sell something and get something away for free.

Now you're building a subscription database that's automatically updated as soon as a blog or podcast comes out.

So lazy marketing if you like, right?

You don't have to think about what you're doing, just create good content, even create a support ticket on the way through to do something else.

So we've got all that built on that thank you page on the thank you page.

We just go there and we fill out what we want.

That automatically generates that thank you page.

And this used to drive me nuts with ClickFunnels 'cause you'd have to get, create a thank you page every single time and a new product every single time.

Which really a lot of work.

And so that's the way that we did that.

There's more to the platform.

But that was like a really fast, I did it in 32 minutes.

Not bad.

So there's a couple of things here on just to say you want to, if you wanna play on my screen, you might not be able to see it right now, but on my screen I put a barcode up to PR code.

If you scan that code, you'll see how we work with a free book, how that kind of works.

And you can actually follow the bouncing ball there.

Or if you go to the the first website address at the top, I've got all my books for free, which I use for LinkedIn.

So the way I work with LinkedIn is I give them a, a link to the free books.

They choose their own adventure off that list because one book's about publishing, one's about marketing, one's about startup, it's takes their own customized journey.

But they get a free book and we take 'em into our backend platform and we essentially eat our own dog food.

If you go to bestseller secret app, that's the app I spoke about today about that scenario.

If you, there's really two options that you can buy the software and do it yourself if you're doing a lot of them.

Or you can engage us to do the platform for you, essentially do the launch for you in that situation.

So it just depends on what you wanna do and how much time you wanna spend on doing a bestseller launch.

But if you're doing a lot of books for clients or you've got clients that've got Kindle books, that's a really great upsell.

We, we typically charge three and a half thousand dollars us to do a bestseller launch.

So when it comes to me off the street and says, I want you to do the bestseller launch, we charge three and a half thousand dollars.

I literally take spend an hour and a half on it.

Not bad money.

That's the way we built that process.

So it was nice and easy as a consulting hybrid publisher, a marketing business if you like.

And very few people know how to do this stuff.

Some people know how to do it badly, but most people don't know how to do it well.

So that's the, that's the fast presentation.

I hope to confuse it too much.

But that was basically, I wanted to give you as much information as I could on the day.

Yeah, no, that's, that's awesome.

Thanks John.

And I'll, I'll open the open things up for questions.

I've got one John.

Cool, no worries.

Link between the, the book and the podcast.

What's the relationship there and how do you do calls to action through the podcast Or follow up with the podcast?

So the interesting thing with my Startup Secrets podcast is probably a good example, right?

I, I write this book called Startup Secrets for Entrepreneurs.

So what we did then is with this particular scenario, we launched a podcast called Startup Secret Show for entrepreneurs.

So it's a matching process that you've matched the right sort of people.

What we do with the podcast then is we only interview our best, uh, potential customers on the podcast.

So that's where you turn a podcast and we profit making podcast.

So we don't interview some expert in, in startup secrets, that's Forbes 100 or whatever.

We actually have a survey system that asks the questions to qualify 'em as potential customers.

We then interview them on the podcast.

And then at the end of that you might say, look, we should have a sales conversation about this.

I think we can help you.

So that's the process that mostly works for most people do podcasting if you wanna make money out of it.

Uh, with Warwick, he's, his idea is he's presenting himself as an expert.

He does a really short 15 minute health podcast about all sorts of different subjects.

Whatever he um, thinks of the day, that's a credibility podcast building him up.

So in that scenario, what we're doing is basically just keeping in their face, right?

Every week he has a new episode, we've got a reason to talk to the customer.

Customer doesn't think it's spam 'cause you're providing free information.

You can't say, oh, you're spamming me.

No, I'm giving you my latest podcast.

You subscribed.

And we use subscription options when they first subscribe to the podcast.

So we can, like for my book, I'll give my free copy of my book away.

So the full circle of coming around and round works really well.

Podcast is the cheapest marketing I think you can ever do.

Mm-hmm And it's not that hard provided you're willing to do more than 11 episodes.

'cause 90% of people launch podcasts don't go past episode 11.

Mm-hmm.

So you've gotta be willing for the long haul.

So don't think you're gonna do a weekly show if you can't do a weekly show, right?

Like people start with great intentions but then they end up just basically getting sick of it.

And so my other podcast I run as an at, it's like a thing they just, I get occasionally I get a guest and I put the guest up there and I push it out.

The Startup Secret show we recorded four seasons of eight episodes in, in a month and a half.

And then we roll that out every week.

And how long are the episodes, John?

The episodes, initial episodes were like maximum seven or eight minutes the first eight season and then the next season.

Anything up to about an hour sometimes.

Okay.

I try to keep it in 30 minutes and sometimes we'll get excited when going.

So I look at it as no rules.

Like the biggest problem you face with is most people won't listen for more than 30 minutes.

There's a big commitment for time.

But people who listen on podcasts are typically Apple users.

Apple users typically got money 'cause they can afford the phone in the first place.

So they're a great target for marketers.

The Apple users the best target for market.

That's why Apple's cut off all the marketing, right?

Because they know that they're the best target 'cause they've got money and they'll listen to podcasts.

So if you can get someone to listen to a podcast for 30 minutes on your podcast, you've won because that's a personal one-on-one conversation you've just had.

Mm-hmm.

Very powerful.

Great.

Thank you.

Mm-hmm.

So essentially it sounds like you're almost building a business or a whole marketing campaign or strategy Yep.

Around a book rather than just launching a book and hoping that it sells thing.

So So we have two options.

We have a business in a book or a business around a book.

Yes.

So the decision we make at the start when we first publish a book, which nobody thinks about at the start, really well, is there a business in this book or is there a business around this book?

So you just, are you a chiropractor and you're doing a book about chiropracticing or you actually wanna start a whole new business inside this book, therefore you have to write that book differently.

Yes.

Yep.

So beginning with the end in mind and exactly going backwards from there.

Invariably most don't.

So we end up in a situation where I was going to fix it somehow on the back end.

So if we can build out some courses and platforms and free offices stuff, maybe we'll work around it.

And they variably don't have call to actions in their books.

So they don't have anything in their book to actually don't even put their website in it.

So it's like you've wasted this whole thing you've just done because you haven't thought about the customer journey.

What happens when they read the book, what are they gonna do next?

They like your book I'm thinking, wanna talk to you.

Yep, yep.

No, Yeah.

Invariably doesn't happen in many books.

Yes, yes.

I buy a lot of books and I noticed them nine times outta 10 if those sort of books they don't like I I bought a book on health the other day and the website didn't work properly.

S s l certificate expired.

Big book.

Very popular book.

Forgot the renews.

S s l right?

Stupid.

Yes.

Yeah, no that's, that's good.

Any other questions?

I'll do a follow.

Either I've answered it all really well or I'm completely confused.

You, you were Very, you were very thorough.

How would you compare if you were weighing up, for instance, going with a publisher like one of the big Wileys or someone like that versus this, this route?

How would you contrast the two?

So there's three, three routes for most authors.

Self-publish.

Do it all yourself and hope for the best hybrid publishers, which is what we sit into.

'cause we're basically saying you can still own everything and you can publish the book.

Or a publisher pretty much owns your content and does whatever they like with it.

And it can take up to two years to publish your book.

They've got really strict rules around things they want, won't and will do to me.

Traditional publishing is dead.

They just dunno it yet.

And so the only people that get really published by these big publishers are when you're really famous, right?

Because that's, that can sell a lot of books.

So their theory is get 20 authors in one will do really well, the others will end up on their back catalog and then never talk them ever again.

So you've lost control.

So to me, is hybrid's good?

'cause we can give you the skills but at the same time you've got control, you own everything, it's all yours.

And I think that's the best way to go.

And today's platforms that you do that traditional publicists hate Amazon absolutely loathe them.

And Amazon's screwed them over so many times so far by reducing their royalties and all sorts of things.

So there's a big animosity.

So big traditional publishers don't understand Amazon don't like Amazon.

That means that the self published authors got a great opportunity to get under there and and do a better job of it.

And the whole myth of a bad book now, like it's not a great book of itself published real honestly.

You, you, you should be able to do a decent cover, you should be able to write it properly.

It'll cost a lot of money to do that stuff.

Ultimately if, if you wanna do it yourself, you can do a good job.

So it's not like a crappy book.

They used to be like self-published books used to come out look horrible.

You can, we've got one guy that actually started a self-published um, book and then upselling it to Wiley.

So he went, started and got attention.

We made, we sold 30,000 books and then he moved on to Wiley and Wiley now took it over and starts promoting it.

I haven't seen much of his book lately.

I think Wiley screwed him over.

But anyway, um, we'll see.

'cause they got everything wrong.

I think they changed the name of the title.

They mucked around with the pricing.

They didn't publish it on Amazon until for ages after.

So I think, yeah, traditional publisher.

So Simon's got a question here or a couple of comments and a question.

So weird.

There's no offers in books when the average shelf life is three years.

Love the idea of having prospects on your podcast and do you white label this platform?

Alright, so what was the first question?

I, I think the main question, the others were more comments, but yeah, the more one was do you white label this platform?

Essentially what happens is we've built it for, for people to resell it to their customers.

So two things we've done is we give them their own platform, we charge a monthly fee for that, but we give you your own platform.

The only labeling down the bottom is a little powered by vol preneur, which is tiny.

The customer will never see anything like that.

So basically, essentially is white labeled.

We pay between 25 and 40% reoccurring income on the clients that they have on their own platform.

They have full control over their clients as well.

So I've been down this road before where essentially you have a situation where you stop something and you lose the clients.

In this situation you have full control of the clients and also you get decent re recurring revenues off the back of the re the billing as well.

You can build your client directive if you want and we'll bill you.

So we are flexible in that.

'cause I've been down this road before.

Yeah, Yeah.

No, that's awesome.

Someone said super cool.

Thank you John.

So that's, and yeah, thanks John.

That's been a, an awesome eyeopening presentation.

I will, yeah, I'm sure many Over a question Scott if we still have a minute.

Yes.

Yeah, yeah.

Go for it.

Or a couple of questions John.

So I was just thinking about beyond the Amazon launch, let's say someone goes ahead and does this launch using your software and all the things that go around it, how does that tie into and are they, do they still have all the options available to them to later go and do things like free plus shipping offers for the books and get it into conventional bookstores?

Yeah, because the thing is with one of the little tricks that Amazon has is Amazon Select, right?

Never repeat, never sign up for Amazon Select.

'cause it's a, it's a complete con job.

So what happens is they lock your book for 90 days and you can't do anything with it.

And then they automatically renew you if you don't tell 'em.

So they've got your book forever, right?

So as long as you own the rights of the book, you can do whatever you like.

So I look at Amazon as the lead generation thing.

If you do a little trick in front the cover cover the book for example, which I think I've got in this one.

If you do a offer like here, see there, you might wanna see it too well on screen, but see the barcode and the offer?

Yep.

That's at the front cover of the book.

So they can click read a read inside without even buying the book and start working with you.

So they don't have to buy the book necessarily.

You can actually grab Amazon.

Don't like that by the way.

Gotta be really subtle while you do it.

And so the idea is you can actually be generating leads straight off Amazon, straight to you or the other way around where you can actually sell your book direct or give it away for free.

And then some people will go to Amazon.

So for Warwick for example, we found that 50% of the traffic trusted him enough to spend money with him.

The other 50% wanted to go to Amazon.

So basically we put both links on the website.

So if you don't trust us, go and buy it from Amazon.

If you do trust us, buy it from us, we'll make more money and then we'll upsell 'em like an audio book or something like that.

So that whole process, you've gotta understand that some people don't like digital and some people like paperback, some people like Amazon, some people don't like Amazon.

So to me you need to give 'em the options.

But Amazon books is 90% of American books apparently selling on Amazon now.

So you can't ignore them.

Smart smash words and draft to you just did a merger.

They have 600,000 books on their catalog.

Amazon has three or 4 million.

Nice start.

It'd be nice to give them a shake, but they are the gorilla in the marketplace.

So the credibility, even though I've got an Amazon book, which you can buy it from me, works as well.

Mm-hmm.

And, and getting your book into, uh, the bookstores beyond Amazon.

Yep.

I presume that everything you've talked about today is specific to Amazon.

You send the file to them in that certain format or, or basically you have your books listed with them.

What's involved in the process of getting your book on bookshelves in other stores and does the software have any support for that?

So the software itself is built the actual software for the best sellers built for Amazon only.

'cause we've only written for the Amazon Amazon algorithm.

But when we publish a book for a client, we publish everywhere we call it.

So basically we publish all the platforms available.

Amazon has access to certain platforms that they republish on.

They call it expanded distribution.

Amazon claimed to sell the bookstores, but they don't.

'cause everybody hates Amazon in the, in that industry.

So they won't buy books on Amazon.

So Amazon pretends they sell 'em to libraries and stuff.

I don't think they sell very many.

There's other platforms that actually sell direct to bookstores and we make sure we publish in all those as well.

So you must publish everywhere with your book.

We have a Kindle paperback hardcover 'cause that was a hardcover, hardcover sell.

Well in America people love hardcovers over paperback plus audiobook.

So that's your perfect scenario.

Then you expand everywhere.

So basically 90% of your sales all comes through Amazon, but you'll sell on iTunes and you'll sell on these other places.

Bookstores are really hard to sell to.

When we publish our platform, we sell it to we, we say look, send it to bookstores.

You have to choose destroy or refund or return when you do those, which basically means the bookstore buys a book for, holds it for 90 days, decides they don't like it, they send it back to 'em and then they either destroy it or they send it to you.

Right.

It's really difficult to get a bookstore to buy a book and really difficult to get into what I call the book Mafiaa, particularly in Australia.

So bookstores are dying and I think online people buy online books pretty much.

And then the most, most book that was most Christmas present last year in Australia was books off Amazon.

That was the big most Christmas present board online.

So, and Australia now has print on demand.

So now you can actually order a book on amazon.com au and they will print it here and ship it out within a matter of days or even at 24 hours.

That's a huge game changer.

That was never available before, before we had to wait three weeks.

Right.

So now you can actually set it up in such a way that you can sell a book on demand and they'll get it within a day or so.

Hmm.

Yeah.

Okay.

Interesting.

That's, that's awesome.

Thanks everyone for all the interesting questions.

I think it allows us to dive deeper into John's mind, the big Subject.

You don't wanna get in there.

I highly recommend you grab hold of that, that, uh, ur of the, the free books and try it out.

Because what will happen is you'll actually get in the back end of the platform as well.

So you'll actually get to experience what we, what we, I call leading my own dog food in that situations.

And at the same time you can actually see the books we published, which are the same books we sell on Amazon, but, but I give 'em away for free and that link's not publicly available.

We only put it on LinkedIn for lead gen.

So we don't go out there and say to everybody that, yeah, you can get a free book 'cause I wanted to buy it.

We still wanna make money outta this thing.

That's, that's good.

So we might break into breakout rooms now.

We'll set up four breakout rooms.

I assume it'll kill me then.

And I think the, the theme for the breakout room is around Yeah, how you can execute.

Rob's just got one, one question, John, that was really, really insightful mate.

Is there any insights into the size of the book?

How many pages and that sort of thing to make this worthwhile for 99 cents?

I'll give you, I'll give you the, the short spiel.

Number one, it's all about spine.

So when you go to paperback, first stage is the, how big is the book gonna be?

Right?

So to get a spine, particularly on paperback, you need 118 pages, which is about 30,000 words.

So it's about words versus page length.

The perfect book is about this size book, which is six by nine, about 140, 150 pages, which is about 40,000 words.

That's the perfect book in my opinion because you can read it fairly quickly.

It's fairly cheap to print and, and hardcover.

And so, but as soon as you get this big massive books, I've got one guy that wrote this book, like it's that thick, right?

I got a book written on pregnancy that's 900 pages long.

You could kill someone with that book, right?

That's too much.

You've, you've sc screwed yourself.

So if you wanna make it profitable and sell a book keep to 30, 40,000 words, you're probably gonna fit the right size book.

Yeah.

So 40,000 is like, almost like the sweet spot.

Yeah.

35 to 40,000.

When we do a publishing contract with clients, we use a safe and you can write that book in, I don't know, two weeks.

Hmm.

The last book I wrote in two weeks in four 5,000 words.

If you know your stuff right, if you wanna write a legacy or logic book.

So we call 'em Legacies and logics.

So I'm doing a legacy book at the moment.

Too much ego takes ages to write legacy books, take two years.

Um, logic books can take two weeks 'cause you already know your stuff, right?

So if you're gonna write a book, write a lo write a logic book first.

If you wanna write about your life story, fantastic.

But don't do make it your first book 'cause you'll never finish it.

Yeah.

You're Too involved in it, too emotionally attached.

Yes.

Move your story inside the book about who you are and what you do, but make it a logic book so that basic can use it to generate a business concept.

Yeah, no, that's a good distinction.

Mm-hmm.

Excellent.

We'll, breakout into breakout rooms would probably be about seven or eight minutes.

And the theme of the breakout is really, yeah, what, I guess how you can use what John's just shared either with your clients or in your own business.

So I will break us out now.

Uh, Hey Tom.

Can't hear you.

Hi mate.

Can you put me back in four?

I think I was meant to be in four but I bounced out for so I think I clicked in the wrong place.

Oh, okay.

Now I moved you to one 'cause I was reading.

Oh you did?

But I can put you back in four.

No one, one is fine.

I'll go back there now.

Thanks.

I thought I clicked.

So Yeah, Simon and Tracy were in the same room and they're business partners so I thought I'd just move them around and shift things around.

Hey guys, we're back again.

And I guess we'll go through the, the actual the rooms and just get your biggest takeaway from that, from that discussion.

So starting with room number one, I discovered Tracy doesn't like a business partner.

She took off as soon as she saw me.

I Was like, I was there.

And then Scott, I went, Scott's moved you.

'cause clearly I thought you, you can see, talk to each other anytime.

So You didn't gimme any warning.

Alright.

John was feeling really bad.

He goes, was it something I said Personally?

Basically me.

Yeah.

So they, uh, that's um, that's good.

So, uh, any anyone else?

Uh, John was in, in our group, she, uh, he was um, just answering questions that we had about price points and things like that, which was pretty cool.

And also, what was it called?

K D P or whatever K lecture K.

Yeah.

He said that was just the biggest wrought in history.

You don't even do that.

Yeah.

It was just continuing on with more great content.

Yeah, yeah, yeah.

I'm sure there's like about 25, 24 hours we could have John on for and, and uh, yeah, you Know what?

You dunno.

Yeah.

Wouldn't get boring.

John, John could Definitely talk for 24 hours and make it interesting the whole way through.

The biggest takeaway I took from obviously the presentation was the podcast strategy is absolutely phenomenal.

It's a non-invasive way to work with your ideal customer, right?

And I just think that's a great strategy and I've actually been working with John and I've seen what he's capable of and it's a well-oiled machine on the backend and very good.

It's just a matter of getting it out there even more and, and having more people see it because you've got your generic CRMs in your software, it's, but this one's a lot more specific and it works really well.

So that's what I took away from it, so thanks.

Yeah.

Cool.

Jason, I'll pay you later.

Judith, did you, you had a question I know that came up in our group.

Yes, Thanks.

My question was around The private podcast.

Yes.

Is that just a posh way of saying we're gonna record it, it's gonna be a link and you're gonna have access to the link or is it something else?

There's more to it than that.

So with a little bit of mucking around, you can actually create a podcast on Apple without actually producing it on Apple.

So what happens is when you fire up that app, there's an option to add U r l and you add the u r l of the feed from that podcast.

So what happens is automatically it's customized to their phone.

So you've got a mobile experience on the Apple podcast platform that's not really an Apple podcast.

And so it's a incredibly powerful 'cause and then they can play it anytime they like, right?

Because the downside of sending those links out is they're gonna lose them, right?

And then they're gonna watch the emails, but once it's actually sent there, you can just keep sending them back to that and, and you can be more salesy, right?

So you can have a conversation, a deeper conversation with someone along converting, like we did one for Warwick about prevention is is better than cure and, but we can have a sales conversation that's never gonna cut it in a normal podcast people is gonna turn off.

But because we're having that conversation and that private podcast and we just have, we just generate these links that they click on and they can basically just subscribe and straight away it's on their phone.

So I think it's a secret weapon they not very many people know about, but it's a great way of actually having a popup podcast.

You can just turn that off later and it's gone as well and you can just circumvent the whole podcast approval process.

Wow.

Very cool.

Mm-hmm.

Yeah.

Thank you.

No, that's that's awesome man.

And one more person just wanna share their biggest takeaway.

You can share a random tidbit.

I learned that apparently Zoom now automatically mutes out when dogs bark in the background.

Oh nice.

What about bouncing balls?

I had a guy who plays basketball next to me.

Yes, it does John.

It it Does.

We're not hearing it much Mute out weird noises in the background, So I was gonna assassinate him.

So that saved his life now.

Yeah, It makes Tracy look like a psycho though because she's always telling her dog off.

But only Tracy.

Only Tracy can hear the dog.

Imaginary dog.

The dog is, stop it.

You're The dog's not real, eh, actually they, they've been doing that for a while.

I've had 12 months of construction, like literally five meters from my Oh wow.

My house and jackhammers and all sorts of s**t.

I cannot hear my customer talking like my, my the person talking to me on Zoom, all I can hear is the f*****g jackhammers and construction work and my client can't hear s**t.

Wow.

Podcasting, right?

Everybody thinks let's do it on some custom podcast platform.

I was experienced that the other day where someone tried to use another platform.

Honestly, zoom is good enough.

Don't have, you don't need anything else.

Like it's, the audio's good.

You got lots of control over the audio, you've got lots of control over the video.

All these podcast platforms that are kind of half-assing it.

I did a particularly browser-based ones.

Uh, she lost the audio.

I had to, she actually had to re-upload it for her afterwards.

Like, it's so risky.

The only problem with that, John, is if you, if the person you're interviewing has got a s**t sound set up, you can't run it as a separate separate sound feed.

Yes.

And then run it through a, you can split the audio.

So in, in Zoom it's got an option to split the audio.

Oh, does it?

It doesn't it?

Yeah.

So you can actually split the speaker audio so you can clean up their audio and not yours.

Oh sweet.

Okay.

You have to turn that on.

Yeah.

But yeah, so at the end of the day, like I find it, it's better than just nice and simple in Zoom, but we have an education process and one of the things you gotta remember when you do podcasting, if you're gonna do this, is you need to educate them.

So we have action education process.

We get 'em to confirm they've got the right equipment and we actually train them on how to do it beforehand.

So we, we actually give 'em a little mini course if they don't understand.

'cause you can never assume that, that they know anything or do.

And so that preparation process and and educating them is important in that process.

Don't just say, hey, confirmed.

Great, see you then.

And then it shows up walking around some beach on hi-fi.

Right.

Good luck with that.

Yeah, no, that's Tracy.

Tracy.

There's a product opportunity for you there.

Virtual dog scripts, a little sticker tape comes up on your screen that says, no boy, not now.

Or whatever.

Every at random intervals.

So people that you've got a dog when you don't, I already say enough weird stuff on Zoom meetings, don't you worry, James, John, John, Where does, where do eBooks fit in this process, mate?

Where they're much smaller in size.

Yes.

Is there a place for them at all in this process?

Absolutely.

So a couple of tricks with eBooks is the shorter the book the better.

So short read eBooks sell far more.

So Mo when you look at readability for clients, what happens is the bigger the book is, the lower the readability.

So 50 to a hundred page eBooks technically.

'cause that's, they're not really 50 to a hundred pages, but it's printed pages, they go really well 'cause they're quick and easy.

So don't think that you can have a 10 page book.

There's a book on Amazon that's blank.

It's called What Men Know About Women.

And seriously, it's what it's called.

I was gonna write a table Book, Gonna write an ebook once for weight loss.

Yeah, let's eat less exercise more.

Three two pages long run.

30 page guarantee.

30 30 day guarantee.

That's my sort of a book.

I was saying I couldn't think of anything worse than writing a book.

That's it, Nathan.

I'll write a book like that.

So, so John, you, you would do that as a 99 cent book is what you're saying?

Yeah, The lowest price you can go to Amazon is 99 cents.

If you go hardcover afterwards, you can span out a, a small book into a big book.

Right.

I this weird book for a client.

I never understood what the hell she was doing, but I think I'll find it quickly or not.

Um, and she wrote this kind of tips and things book, can't find it off the top of my head, but basically it was a very small book, but we put it in hardcover and it looks nice, right?

Because hardcover has a, a fixed frame on there rather than paperback.

So you can get away with a little book and just spread it out onto into another book, big print and stuff like that.

Rule of thumb, 350 words per page or three 50 words per page, basically on a normal state book.

So if you've got 40,000 words divided by 350, you know, pages roughly enough to do.

But if you have that, you could easily do a 20,000 word book or even less.

Um, people do books about quotes and things like that.

You can record your, put your podcast interviews in as a book.

A book doesn't have to be a book in the, in the sense of the word can just be workbooks are harder on Amazon, but Ingram's banned them now.

Whereas you put lines in books.

So all sorts of things.

You can't really do a workbook for Kindle.

That's kind of hard to write on the screen.

Yeah, no, that's, that's.