Overview:

John Hubbard will be sharing how to go way beyond content creation With ChatGPT including 5 surprising ways to boost your revenue: 

• How to use ChatGPT to instantly compile vital information from a new client’s website
• How to create a comprehensive compendium that sets the stage for a successful first meeting
• The one client information prompt that streamlines your ChatGPT workflow, allowing you to perform targeted, revenue boosting tasks
• How to turn existing frameworks into customizable templates and repeated workflows

Transcription:

Mr. John Hubbard and John has actually been showing me some of the stuff he's been doing with AI. And I'm like, Oh man, you got to, you got to come and show the, show the group this in particular, he's got this, this model.

Cause John's right across Vince Hormozzi's. Alex, Alex, Alex, what did I say? Vince, Alex Hormozzi's. System with the million dollar offers. So he's going to be breaking that down and seeing how we take the knowledge from the book and actually execute it from an AI framework. So he's going to be diving into that today as well as some other other stuff.

So yeah, take it away, take it away, John. Cool. Thanks, Scott. And thanks, Nathan. I, I kind of came to the same conclusion that I'm just going to come to you to do that. But it was awesome. And, and again, just reinforce some of the things that chat GBT can do that you just wouldn't actually anticipate that it can do.

It's incredibly powerful. I'm so. Bloody excited about it. I can hardly sleep. I find myself waking up in the middle of the night, coming up with new ways to use it. So what I'm going to share is really five different workflows that I'm using pretty often. And these workflows can easily be modified to do different things.

So basically it's around managing clients. It's around marketing and business. Processes and of course increasing revenue. And the way that I look at it is I kind of find myself working with chat GPT now as like a, a collaborator 40 relationship, and I'm putting the, the 20% upfront, it then does that 60% of the heavy lifting.

And then there's also typically 20% of you know, refining and fine tuning that needs to have, you know, happen at the other end. So what I'm going to do is I'll just put into chat this document here, which is all the workflows that I'm going to be going through. Now, what I've done is I've pre recorded the videos because there's no way we would have got through this content, just waiting for ChatGBT to come up with the answers.

And just so you know, I am using ChatGBT for, to do this as well. So this is the actual workflow document, excuse me, with all the. All of the chat in there. So the first, all of the prompts in there. So the first one that I want to take you through is really what I call a process improvement stack. I'm going to typically, and you can use this for anything from a blog post to any kind of process that you're doing, but it's basically just starting with an outline and then going through an interview process with chat, GBT, like a Q and a, and getting the.

The best results, you know, fleshing that out and getting a really solid process out the back of it. And one of the best use cases for this, even though I'm not using it this way, this time is actually for creating prompts themself, because that's really the, where the game's at. If you can get that prompt really, really solid and detailed, then it can it can really churn out some pretty amazing stuff.

So hopefully I've clicked all the right buttons there. Just type into chat. If this video is not coming through. It needs to be shared. Does it? Can you? All right. So let's do this. Do that first. I will just I thought by copying that you'd be able to get access to that. But if you just refresh that now, hopefully that'll work.

If you just let me know if that works and then I'll go through the first workflow

and just type in the chat if you can't. Here at properly too, but hopefully we should be good.

So this is what I call my process improvement prompt stack. So in this case, the, the process that I'm improving is my coaching steps, and I'm going to get it to write some copy. For these coaching steps at the same time. So the way I've collated these is I like to use Evernote and just use the voice text function on my phone.

And then I just record and basically get a list of things that I would do in roughly the right order. And I just put enough information. in there for ChatGPT to understand what's going on. But often I need to provide more information and that's baked into the prompts themselves. So only a few prompts in this stack, but I'll put the first one in.

So it says act as a business coach and a world class marketer. I want you to give me feedback on the following business coaching steps. These steps are taken with every new client. Your task has three parts. A, your first task is to help me improve the explanations for each step, so that they are compelling and value based explanations.

Our main objective is to help the client understand that these steps are critical in order for them to achieve their goals and succeed in their business. B, ask Clarifying questions wherever necessary to fully understand my process so that the explanation is accurate. C. Please suggest any additional steps that I should add to my coaching service to improve client outcome.

Standby. For further instructions, do you understand? Okay, excellent. So it's got that. No worries. So I'll put in here, step one, and I'm just going to basically grab, and this is both of these things are step one. So I'm just going to put both of them in. Good, and I like the additional steps there too.

Alright, so what I'll do is I'll hit pause for a moment and just answer these clarifying questions. Pop that in.

Excellent, so that's really cool that it's come up with the KPI's additional step too, so I'll put that in. Alright, so I'll pause again, I'm just going to describe this perfect day exercise in a bit more detail. Literally paste in an example of that perfect day exercise and it can work out. What it needs from there, and then I'm going to just say that I want that additional step.

So at the end here, I'll just go, please add additional suggested additional step and rewrite.

Great. So that's fantastic. So I, I'm going to bring it across. To this document, just start capturing it in here. Oops. Just make that all normal text. I'll come back and do headings and so on later, but that's essentially the first step. So I'll just put a bit of a break in there. Then we'll head back to chat, G B T and just put on, put in the next step.

So we say thank you. We will continue this iterative process of a improving the explanations for each step so that compelling and value based. B, you will ask clarifying questions wherever necessary. To understand my process so that the explanation is accurate, see, you will suggest any additional steps that I should include in my coaching service to improve client outcomes.

Here is step two, go back over to that rough thing in Evernote, and I'm just going to pop that in

cool and same thing again. I'll just pause while I answer these clarifying questions. And then I've just said there, please add suggested additional step and rewrite. All right.

Yep, and they're good additional steps. Do that further down the track, but I'm going to bring them in anyway, and then I can change those if need be. Just going to paste in exactly the same prompt again. So we're just reusing prompt two over and over again, and this time we're up to step three. We'll

go in and grab this. So the next thing is to do the Grand Slam offer creation.

Now that's nice. Additional step they've added in there. I like that. We can refine that. Alright, so I'm just going to go and get an explanation of the Grand Slam offer and paste that in. So I'm literally just pasting in the steps of the Grand Slam offer, or 100 million offer, whatever you want to call it.

Excellent. Just added another step there, which is quite good too. So, Excellent. Alright, I'll put a divider in there. And then we are on to our next piece in the framework, which is critical path business plan. I'll just go through the remaining steps my framework, and I'll come back and show you the result.

And that's the last step. That is really amazing when you think about it. To go from that, just that list that I've just read straight into Evernote to now this. So you've got all the steps there. We've got the sub steps, step two, sub steps of step two, step three, and it's gone and Fleshed all of this out and given more detail to each one of those things.

It's given me suggestions to add in and there's some good suggestions too. So that's just a fantastic way of getting something outta your head and into a process. And it can be used for basically any process. So hope you found that valuable.

Cool. Any questions about that? Did you see how that could be easily you know, that could have been about any process, just going through that q and a with chat, G B T.

I think, I think everyone's mind's blown, you know, went, went pretty quick. Okay. Well, we're

off to, off to an alarming start then. Cause the it's just probably going to get worse, but I've obviously sped up the, the results. So chat GBT is really high performing in these videos, but but if at any point. I'll take a break in between the videos and just, if it's not making sense, like even at the, like you missed a bit or something like that, just let me know.

And I'll explain it. So the document you put into the file, was that the prompts that you put in, in and the Evernote parts as well, or just. So the prompts I was putting in was just, I've used the I've actually given you in this box here. Can you still see my screen? Okay. That, that was the exact prompt that I used.

And all I had other than that was a list, a really plain list in Evernote. And then what I was doing was, as I was saying to me that, Hey you know, here's the criteria around what you want, what I want you to do. I've got the templated version of this up here, so it could be used for any task. I want you to ask me questions about every step that I put in and then suggest any additional steps that I can add to improve.

So I'm getting it just to do these ABC answers every single time. So every time it, I put in a line, it then comes back and say, Hey, here's, here's a way you can prove it. Here's some questions I've got for you about that line. And I answer, and then it will rewrite that step for me in this case. Does that make sense?

You were running, you, you kept on saying in there, rewrite it. So we're actually getting to review its first answer. Is that what you were doing though? Exactly. Yeah. Let me just bring that back up.

So I probably made it a bit fast. So as it, so that's my first prompt as it comes through. So the first one, my first prompt is nearly always I'm going to, I'm going to make you do this. It basically says, I want you to act like this. This is the task that we're doing and, and why I'm going to give you this information, but I don't want you to start yet.

Stand by for me information. Do you understand? That's kind of what my first prompt always does. And then it comes back and says, yes, I understand. So that's great. Then I give it, I'm just taking one. Line on this case, it's two lines because I actually should have had that on one line. I'm saying, okay, here's my step one and I'm bringing that across and it's come back and give me an improved explanation.

So it's rewritten my step one. So it's basically taken that those two combined lines and written this and then it's given me these clarifying questions. About how to make step one better. And then it's also given me a C it said, Oh, here's, here's another thing you might've missed is an additional step that you can add to that.

And so then we go through it again and it basically gives me a new step one. So there's the revised step one based on my input from the questions it's asked me.

So I could use that to create a prompt. I could, if I said to it, Hey, I want to create a prompt about this. Here's what I want you to do, you know A, I want you to rewrite the prompt I've got, B, I want you to ask me any questions about what I'm trying to achieve with the prompt, and what did I say for C,

and, yeah, is there any, anything I'm missing, what, what additionally should I add to this prompt to make it more effective kind of thing.

So you're asking GPT to improve your prompt. Yep. That's one of the very best things you can do with chat GPT. You shouldn't be in the business of writing prompts because it's way better at writing prompts than you are. So every single prompt that I've got in this, in this sheet, if I just go back to sorry, I've got to just minimize this.

Every single prompt that is written in this sheet has been written. With ChatGPT and typically through a question and answer process. Like I just showed you for that step by step process. Here we go. ChatGPT making smarter people, smart people, smarter and dumb people, dumber since 2023. But it's, it's incredibly good at, at writing.

Prompts incredibly good at writing prompts. So one thing I've noticed, John, and I love this process that you sort of just highlighted here, not that it's record all of it, but you know, that they're actually using chat GPT to prompt you to write a better prompt. Cause I've seen, you know, the stuff that I've seen of it, you know, you, you, again, you put in shit prompts, you get shit prompts, shit stuff out, but they brought a better prompts.

You get a way better result and certainly noticing that your stuff and even Nathan's stuff earlier, the prompts are really quite long. It's not a one sentence, you know, one line of prompts saying, write me a book. Write me a book with this outcome in mind for this avatar, based on these parameters, don't include that and do include this, you know, this cadence, this line, blah, blah, blah, blah and so on.

And it's making the prompts quite long. And as a result, the content that comes out is way better. Yes. Yeah. And it can be very specific in the, in the goal that you're trying to get it to do by, by doing those prompts. Yeah, no, that's where the, that's where the real gains are, I think, with ChatGVT. So that's just what I call a process improvement prompt.

And I've got in. What I've given you in this worksheet here is just a generic version that you can just fill in the blanks and use it for anything. And then I've got my examples if you want to run my examples and just see how it worked. It would be interesting to see how similar it comes out. So the next one that I've got.

Is what I call a company slash product compendium and chat GBT came up with the word compendium. I'm sticking with it because it makes me sound smart, but it's basically a workflow that I can do. If I'm getting on a call with a client for the first time, for instance, might be a use case is I can grab a bunch of information from their website and I can start to categorize it in a formatted way that I can use and then build on as the.

You know, relationship progresses with the goal of having like a one sheet, you know, one source of truth for that client that I will optimize as we go. And it's going to have, as you'll see, it's going to have a lot of critical information in there, which I can use then to make decisions or, or, you know, make decisions, give, give my recommendations to the client.

So I will just launch straight in.

Okay. So to start with, I'm just going to add in this prompt, act as a world class business strategist who specializes in scaling coaching businesses fast. Your task is to collect business information. I provide you about my new clients, online coaching business from their websites, various pages, including their homepage product pages, as well about pages and my personal notes.

Use this information to create a comprehensive overview of the business. And their offerings, which can serve as a foundation for future business proposals, strategies, plans, and initiatives. We will call this business overview document, the company product compendium. Please use the provided company product compendium template to design and categorize.

This document make it dynamic. So we're going to easily be updated after future conversations with a client. I will give you a template and business information about the client in several steps. Your first response will be to ask me if I have any further information to add. When I say no, you can start to fill the company product compendium template should have thought of an easy name.

Do you understand? Start this off? Yes, I do. So, I'm just going to come up to this website here, Simple Email ROI System, and I'm just going to start putting this information in. And that's it. All good. So, it's asking for more information, so I'm just going to give it the template. Now, I just had to amend this prompt, so you'll see that this will have Save and Submit rather than just putting it in the chat.

But... Now that the prompts been amended, it will be fine as is. So what I'm saying here is here's the company product compendium template. Your next response will be to ask me if I have any further information to add. And the reason I've got that in there is it just forgot to do it that time around. It'll do that the further you get down the thread.

So it's just good practice to add it each time. When I say no, you can start filling in the compendium and there's the template. And I'm just going to hit submit. So it's always better to modify the prompt than to just keep on pushing on and giving it more messages. So thank you for the template. Now, do you have any additional information to add?

So we'll go no. I could put in notes and everything here, but in this case, just for the demonstration, I'll say no.

Fantastic. So it's done a really good job of that. I noticed a couple of gremlins in there from when this was turned into a template. So there's a property development thing in there that I'll just have to go in here at 6. 5 and just make as goals. But that is really good. So I'm ready to grab my next prompt here and this one we're going to say, all right, thank you.

Next task based on my input, you will generate two sections, a revised company product compendium, provide your rewritten compendium. It should be clear, concise, and easily understood. B questions, ask any relevant questions pertaining to what additional information is needed from me to improve the company product compendium in line with the template.

Here is my input. The improved compendium should include a short summary, target audience, unique selling points, value proposition, predicted revenue. Additionally, please address the following aspects. Differentiation, primary risk and challenges, plans for expanding. So it's basically just saying the same thing as we've already gotten the template and just reiterating it.

Potential partnerships, staying ahead with industry changes. Finally, the business compendium should serve as a source document for chat GVT. So I can provide ChatGPT with the company product compendium as a reference prior to tasking ChatGPT to help with actionable criteria. So off we go. So now we're going to go through that iterative process of just question and answer and get this thing filled out.

Now, in reality, if you ran this prior to a client meeting, There would be a lot of this stuff that you just don't know yet, but it could be very easily updated simply by pasting in your notes here and telling ChatGPT to analyze it and sort it into the compendium.

So off it goes. This is the revised company compendium.

Excellent. So I'm just going to pause the video and I will answer these questions. Okay, so I've got all my answers here. I'm just going to copy and paste them. So I've just. Put the number in there, and then I've just put an A for answer in there. I'm just going to paste that all in. Hit BORM, and it should rewrite my revised company product compendium.

Excellent, so I'll pause the video and enter those.

All right, and then while it's doing that, I'm just going to get the last of these prompts here, which is just To put together what I call a snapshot. I'm hoping this is going to be the last thing that ChatGBT needs. So I'll just have this ready. And the snapshot is just a much shorter version, which captures the key points that I can then use ahead of doing other tasks.

And I'll give you an example of that. Alright, and you can see there it's come back with 10 more questions. So, what I would typically do, particularly if I was doing this before I actually had a call with a client, is I would just tell it, hey, listen, I'll come back to you on questions 1 to 10. And then after I've had my call with the client, I would update this.

So I'm not investing too much time, or it might even be between the first and second meetings. So I'll say answers one to 10 to be confirmed. Excellent. All right. So basically that's the compendium done. You can see this from this revised section down all the way from 1. 1 through to what we've got at continue.

Well, we've said continue there and then it's continued at 7. 4. So what I'm going to do is I'm just bring that into a document. But before I do that, what I'm going to do is just bring this command in here and get one of these company snapshots. Because what happens is when I'm using this in chat, GBT, I don't use the entire compendium.

The compendium is really just my kind of one source document per client. But I use a shortened version, which I call a company. Snapshot. So I'll just put this prompt in so I will just hit. Excellent. So that's a great just little synopsis of the business that I can paste in when I'm ready to do a new job.

If I was just to start a new chat here, just to give you an example of how this might be used, I've just gone over my limit. So I'm going to stay on 3. 5 for now. So if I put this in here like this and said, and then I went and got this prompt. The command is act as a world class business strategist with a focus on scaling the business we'll say below.

Let's use GPT 4's capabilities to strategize how we can increase the revenue for product name, which you've got the reference up there. I will provide you with a detailed business, but you just say company. Snapshot for product name. Let's explore innovative ways in which chatGBT4 can 10X their revenue in the next business quarter.

Let's start by analyzing the detailed business. That should be snapshot. You can use it for the same thing for the business compendium as well, but we're just using the snapshot in this case that includes key aspects of customer acquisition, differentiation, growth plans. success metrics and stay up updated with industry changes.

From there, you can create the absolute coolest, most mind blowing out of the box chat GVT prompts that will allow you to really show off the power of chat GVT4. So what we're doing is we're just giving it our snapshot and then we're asking it to come up with really cool prompts that we could use to increase our revenue by 10 X over the next quarter.

So that's it. So I'll just grab all of that there. It shouldn't go to work. It should wait for me. So I'm just going to let that go. So Nassam, please provide me the company snapshot. Great. So we'll go back into here and we'll grab the, we'll grab the snapshot. So it's spat us out five prompts that could potentially 10x our revenue over the next quarter.

Brand awareness through social media. So it's giving us a prompt we can use there. Launch a referral program. So obviously these, we could just take one of these ideas and then start to really drill down on these and build one of these systems along with ChatGBT, create a DIY online course, monitor and analyze industry trends.

So that's just a really quick way that we can use what I call the Hail Mary prompt just to use that snapshot and get some business ideas really quickly. So that's it for the business compendium and snapshot. So there it is all there. So that's it, that's how you create a company product compendium and a company snapshot in ChatGPT.

And I'll show you some examples just quickly. So that is that's Scotty's one there. See how it comes out. And then I did a, I ran another one when I was testing for Rob Flux and the Property Developer Network 2. And so I've got one for his and obviously, because I've been working with Rob for three years, I've got a lot of information on his business.

So it's a, quite a detailed one and, and now this just serves as my one source document when I'm working with with Rob. How do you update it? Well, I could paste it in and just say, and, and just give a bunch of headings with my new update. So I want you to update the compendium. In these categories and then just write my update and I can even tell it to an improve to improve each of those as well.

That makes sense. Sorry, that was pretty deep and you probably, these things, the first time I find that you see them because there's so much information in the prompt, it's kind of, they're a little hard to keep up with, but in effect, the way that you use them in reality is that prompts already done.

And most of the time, I don't even have to think back through what that prompts actually doing. I just have to paste in four prompts in a row kind of thing. So the workflows become a lot easier.

I've got a question, John, something to go back to what Nathan was saying with regards to the URLs, being able to index them, could you take the individual URLs of the different chats that you've got in and reference that so you don't have to keep copying and pasting it? Oh, yeah, I don't know. Nathan, do you know the answer to that or Scott?

Yeah, I'm pretty, I'm pretty sure I've, I've used it. It doesn't always work, but I have been using the link from one of the previous chats to do that. Yeah. Right. One, one thing I've done with, with copy is put someone's Instagram handle in and said, right, like this person and that. That worked quite well just from just from a link.

So, yeah. Oh, yeah. I was actually going to do a tone of voice thing, but I think we'll run out of time even with what I got. But yes, that tone of voice thing works amazingly well. The, what I, what I find is is the cleaner you can keep the thread, the, the better the output. So if, if it started, if chat GPT starting to go astray, rather than just say, Hey, you did it wrong, do it this way.

And ending up with a, you know, Thread that's going like that. You need to go back up to the original command, hit the pen tool and redo the prompt until you get it right. And that way when it's reading up, it's, it's all information that's in a straight line. You know, it's not giving it crazy, crazy inputs.

Cool. All right. So I'll go on to the, the next one. So the next one is just basically a client avatar statement, which is really easy to do once you've got that compendium already up and running. And then. What I would typically do when I'm just doing a task for any of these clients, and it might not necessarily be like a, a copywriting task or something like that, is I would just grab the snapshot and the avatar, paste that in at the top of my thread as, as part of that first instruction, because I would typically say, Hey chap, GPT, you are this, you know, you are an analyst, you are a copywriter, whatever I'm asking it, telling it to be, here's the task I'm going to do.

Here's the outcome that I want. I'm going to give you some information. Do you understand? Yes. Yes. Great. Here's the snapshot, here's the avatar, and then it would say, right, you've got any further information? No? Good. Let's get to work. And then off and do the task. So that's the way I kind of use them in a practical sense.

Sorry, I know I'm talking, talking fast, but I'm just trying to get these couple of last videos in so you guys can see them and, and the This document makes sense. So I'll show you that. And I really liked this. It comes up with a like anything, if you, if you use chat GPT to build your criteria around what you want, which you'll see in, in this video here.

So I came up with a criteria to build an ideal avatar document, and then. GotChatGBT to reference it in building the avatar document. It's going to get very meta very quickly, so I'll just play the video. Okay, so now let's create a client avatar from a company product compendium. And this is pretty straightforward, it works pretty well.

So what I'm going to do here is use the example of the simple ROI system. We might call it something else this time. So basically we're going to say, I want you to act as a world class marketing researcher and business strategist. I'm going to provide you with detailed company and product compendium for product name for us to simply email our system.

I would like you to identify the ideal client for product name. Do you understand? So that's how we start off. And then we're going to feed it some information and give it some criteria that we want to build this avatar around. And again, this is a document that is dynamic, so we can update it over time too, as we learn more.

So I'm just going to grab this prompt in the example that I've got here, go into a new chat, chat gbt4, and Hit go, that's going to come back and say, yes, I understand. I'll give you a look at the template. So we tell it what the product is. We say that we want some information around the needs and pain points.

We want some information about the product, why product name is relevant and useful to the ideal clients, business size and type. If it's a B2B, the buying process, the customer lifetime value, customer acquisition costs, demographics, some psychographics and so on. So I'm just going to grab.

Yes, I understand. Once you've provided the company product compendium, I will use that information to help identify the ideal avatar. So that's great. So I'm putting some instructions in here, saying what the product name is so we can templatize the rest of it. And now I will go and grab that compendium.

So here it is here. Again, I'm just going to grab the whole thing.

Paste it in. I could have used the, if I was in a hurry, you might want to use the snapshot, but this will give you a much better more thorough result. So, literally just paste that in and hit enter.

And that's just working our way through that template. So that's really good. So the next prompt is going to be just about refining it into a client avatar statement. So we say act as a world class business strategist and avatar specialist. Your task is to refine the above avatar statement to better target prospects who are most likely to benefit from our, and then whatever your coaching business is.

And then we put some metrics and some criteria around it. I want to make sure they have things like financial capacity, suitability, compatibility, existing knowledge. So pre motivated and pre educated to work with us. So again, we use the example of the simple email ROI system. So I'm just going to grab all of this and this is just going to.

really refine our avatar down to a statement that we can just use all the time in ChatGPT for this product. So it's still going there. And I mean, you can keep this version too. It's a very comprehensive version, but I like to just do this final pass, just to really refine the list. And I find this process, this kind of one, two punch is very good with ChatGBT.

Let it cast a wide net to start with, and then. From the information it gives you, tweak it a little bit and really refine it to, in this case, to really get a refined avatar that will be great when we come to ask questions around campaigns and so on. So I'm just going to paste that all in. I don't need to paste anything else because it's just basically telling ChatGBT how we want to refine this avatar now.

I'll hit enter.

Fantastic. That's really good. For a high ticket program, this is exactly who we want to be pitching our services at, not trying to convince complete newbies. So that is a really good client avatar statement. So I'm just going to take that whole thing, and I will use this from now on when I'm writing anything about the simple email ROI system.

And I just like to break it up a bit. So it's easy, easier on me to read, not the chat. GBT cares. But yes, I like that a lot. I think that is really good for the high ticket program. So that's the client avatar statement for in this case, the simple email ROI system. We can use this to go on to write articles, webinars, sales pages, VSLs, and of course, a Grand Slam offer.

Cool. Any questions about that one? And then we'll move on to our Grand Slam. How are you going there, Steve?

Yeah, I'm keen to see the Grand Slam. Get that Grand Slam offering, John, because it really shows the magic. Yeah, cool. All right. That's probably the bit that pulls it all together, right? Yeah, that's right. Everything else was a setup. Not that none of this is magic, but... You know, it's fine. Yeah, John, would you ever, would you ever, would you use this just as an internal document or was this something that you would actually give to a customer?

Well, we've been talking about that. I think there's, there would be value in having it as some kind of service. Even if you sort of said, Hey, look, this is, this is our analysis of your company. Yeah. Is this, is this, you know, is this where we're at? Even though that's that sort of initial service offering to say, you know, we've taken a look.

This is what we've determined, you know, because chances are the customer has never done, I don't know, like, certainly in my experience, customers haven't done this analysis on their own business. No, no, no, no. I've never done this on my own business. I must admit, but that's, that's what I think that's the thing with chat GBT though, is it, it's, we all know what best practice is in a lot of different areas, but what chat GBT does is allows you to roll out at such a speed that you can do this kind of stuff, you know, at scale.

Yeah. There's nothing in there that probably anyone on this call hasn't asked a customer at some point, but, you know, as you said, there's that speed of being able to produce the output to go, all right, customer, we've had taken a look, you know, and this is what we found based on these criteria across everything you're doing, you know, and here are the opportunities that we're going to help you then grow.

I mean, even, even the document you sort of pulled up before about saying, you know, what are the, what are five strategies you can do. Like, you could pull that out of your ass, like anyone, anyone of us could have pulled that out of our ass and said, course, offer, referral, million dollar offer, etc. And you can keep coming back to this because, say, you did this a few years ago, now that AI is on the scene, oh, it's ironic.

You can then punch, that's a new criteria. That's you punch that into this, and then it's going to spit out more stuff that they can do now with that new component or a new competitors come on the market or a new product or whatever you, who knows what's around the corner. Shit's crazy at the moment. So this has been amazing service.

Hey, I'll roll on just because this is exactly 12 minutes and we're we've only got 11 minutes available, so I'll play the Grand Slam offer. This is the 100 million offer, or you might have heard it called the Grand Slam offer by Alex Hormozy. So I'll I'll talk you through the steps just before we do it, so I don't race ahead and no one knows what I'm talking about.

So, to give you an overview, this is a process of breaking down all the problems you can solve for your client, and then delivering them a dream outcome. So, it's outcome focused, it starts with the end result or the experience that the customer desires, rather than the process itself, the mechanism by which you get the person that result.

So, In order to do that, we need to list all the potential problems and identify objections and concerns and obstacles that our customers have. Then we compile a solutions list for each of those and create a solution orientated statement that reverses the problem. Step four is to create a solutions delivery vehicle.

So the how designing a comprehensive package that includes all the solutions and all of this is designed to make it hard for. Clients to resist, then we're going to trim and stack and evaluate the features. So what we do is we look at each of the proposed solutions and we look at their, the perceived likelihood of success for the client, for instance, and then we apply some criteria to.

Refine that list based on things like the cost of delivery and the benefit to the client. And it's basically steps one to five that we use chat gbt for and then essentially we would take it from there and do things like Add in scarcity and bonuses and guarantees and all of that kind of thing to really spice up the offer So that's the grand slam offer So before we start, we just need a little bit of preparation work done.

So we need that company product compendium or an equivalent just so we can give information about the company and the product to check GBT so it can do its job properly. We also need that client avatar statement or an equivalent and prompt one is just to create a list of problems and obstacles based on the client avatar statement and the company.

So the prompt goes, as a highly skilled marketing researcher and business strategist, I'd like you to augment my partially completed avatar problems and obstacles list or list of avatar problems and obstacles. I will provide a client avatar statement and partially completed list of problems and obstacles for your reference.

The client avatar statement contains key demographic and psychographic information about the target clients of the company. With this, you'll be able to gain a more comprehensive and. Deeper understanding of the client avatar to help you understand the company's services and position in the market. I will provide you with a company snapshot.

I actually should say client compendium So, yep, there we go Your task is to use both the client avatar statement and the company product compendium to complete the list of problems and obstacles You will need to brainstorm a variety of potential issues Your first task is to ask me for the client avatar statement and company product compendium And partially completed list of avatar problems and obstacles.

Then please identify additional potential problems and obstacles. Our avatar may face based on given information. Do you understand a bit of a mouthful, but yes, that is what we do. So I'm just going to grab that whole prompt and bring it in and I'm going to pop in the, the client. Avatar statement and the compendium second.

So I've just got it on chat GBT four. So understand your request. I'm ready to assist. Fantastic. All right. And I'm going to go and grab the next prompt just before I feed it that information. So I have this,

I'm just giving it the formatting. So start by compiling a comprehensive list of potential issues our prospect might face. Problem one, problem two, and then a whole bunch of information just around the types of fears and problems just to give it some clarity. So I'm now going to give it my client avatar statement.

I would also then give it the compendium and a partially completed list. I might just chuck a few in there just to keep it happy. So let me grab the client avatar statement and I'll just paste that in there. And I'm going to get the compendium, which was up here. I'll just paste that whole thing in. And then I might just grab a, I might just grab a, do a short list of, so I'll say, here is my,

I'm just going to hit enter and let it do its thing.

Fantastic. So, well, I'm just going to let it do its thing, compiling all of those problems and obstacles. My next prompt is basically about ranking these problems based worths to list. So the prompt is, as an expert in marketing and product development strategy, I need your analytical insight. Please evaluate the list of avatar problems and obstacles provided.

I can just say above there. It was working as is, sometimes it's little things like that cause it to stop working. Identify and rank the most pressing issues, those bleeding neck problems that require immediate attention. Could you categorize them based on their significance and the degree of impact they have on our avatar's life?

This analysis, this analysis will be instrumental in guiding our prioritization process, helping us discern which problems need to be addressed first. Furthermore, consider the avatar's perspective, which difficulties they would be most willing to invest in resolving. Kindly rank these issues from most to least severe.

So that's what we're going to do first. Now occasionally, if I haven't got a big long list of problems and obstacles, which I'm expecting to have, I might just get it to do a few more. But, we're up to 16 there, and I'll just have a quick scan. I think I saw the first 6 or 7 most effective strategies.

Difficulty in maintaining city growth of, yep, of the list. Yep, costs in outsourcing. So this seems like a pretty good list. If I wanted to do, I could just say, write five more.

Yeah, they're pretty good. I feel though we're getting down to the more minor problems, so that's a good sign. So, let's put in the next prompt, so we're, we're wanting ChatGPT to really rank these problems from worst to least.

It's really good, and I really like the way it gives us some, some of its reasons for ranking it in the number one position. So this is great. It's doing a great job. So what we're going to do next is create a table for this and start to think about what some of the solutions might be. And then from there, we'll start to look at those solutions and just look at things like the cost of delivery, the benefit to the customer and things like that, and start to refine that list.

So. It'll probably be a while writing now, but I'll just grab this to start with. Yep, so it's just said there, the remaining problems are important but not but be as urgent. Or as impactful as the ones above and I tend to agree with that actually just reading through that list I think it's good and I don't really need the remaining problems that it's got there I think it's done a good job of ranking those and if I thought of another one I can just add it in.

So I'm going to go straight with the next prompt here and start to create a table and some solutions. So. What we've got here is your mission is to craft a unique core offer for simple email ROI system that distinguishes us from the competitors. Please review the above list of avatar problems and obstacles, then formulate an exhaustive solution delivery plan addressing each client issue and obstacle.

Begin by brainstorming every conceivable solution that could alleviate the problem. To make this process more structured, consider these steps. And then we... Give it some criteria to come up with the solutions. Remember the goal is to solve our avatars problems, not only to solve our avatars problems, but also to provide a unique superior offer compared to our competitors, be as detailed and strategic as possible in your approach, list the results in a three column table, column one, column two, column three, problems and obstacles and proposed solutions.

So that is good to go. And then we'll start to see some magic happen.

Now, obviously we're not going to do every single one of these solutions. The idea is then we do an analysis on them and there might be other ones that we want to add in there, knowing what we know about our client avatar, but that is a fantastic list. What I'm going to do is to go to the next stage, which is the trim and stack.

So what we're going to say as a distinguished business analyst and operations expert, we need you to. We need your expertise and analytical insights. Table modification. Please append seven columns to the table starting from column E. The columns should be labeled as DIY. Do it yourself. Done with you.

Done for you. High value, low value, and high cost. Next, your task is to conduct Support level analysis. Examine the expected support level that corresponds to our three models of delivery. So what we're telling it there is to basically how much effort is involved in delivering this solution that you've proposed.

Is it a DIY thing? Can we just hand them the instructions and away they go? Or do we have to do it for them? So that's around the level of support. Next we say, based on the information provided, assign ticks. In the respective DIY done with you or done for you columns. This is where I love ChatGPT because it can literally do this analysis for you And give you a head start.

It will actually tell us what it thinks it will take to deliver these proposed solutions, which is fantastic but it doesn't stop there So your next task is to classify the proposed solutions according to their value and cost the four categories are high value low value High cost and low cost use the following criteria for the categorization.

High and then we just say what the definition is for each of those. High value are solutions that are impactful, user friendly. Low value are solutions that lack impact, complicated. High cost obviously is self explanatory and then low cost. So the Goldilocks there is high value, low cost. Finally tag any solutions that are high value, low cost in green because they're obviously the ones that we would love to have.

So, let's pop it in chat, and this is the last step from here. We will be doing it manually, but this is a pretty magic step, this one. This is where it all comes together.

And that's it. So that's really fantastic. So, I will just get all of this. All the way down to 11. And the beauty of these tables in ChatGPT is they paste straight into a Google Sheet. So I'm just going to come across here, something like that. We're good to go. So there we have a list of problems and obstacles with proposed solutions.

And then obviously a lot of them are marked DIY done with you and done for you. And ultimately, before we put our offer together, we would be going through manually and deciding this stuff because we're going to roll it out. But this is a really helpful start from here. We will do it manually because we'll fine tune it and start to do some of these.

Other steps here where we look at adding scarcity and urgency and bonuses and guarantees and all of that kind of stuff. But that has got us off to a huge headstart. Thanks to chat GBT. And really the powerful thing for me there is this analysis to be able to look at those, come up with a proposed solution, which may or may not be what we end up going with, but at least it's better than starting.

With a blank page. So it really acts as a brainstorming buddy with you and then to sort it into these columns to suggest what kind of level of delivery it would take and whether it was high value or low value or low cost. So that's it. I hope you enjoyed the Alex Famosi's Grand Slam offer. That's it.

All the comments I'm looking at, you know, holy crap, you know, yep, my thoughts. Exactly. Yeah. So my brain hurts. So, yeah, no, that was that was awesome. John just the way you've broke all that down. Any any final questions before we, before we wrap up? Yeah, I've got one. John, you've obviously recorded those.

I'll pre record those videos. Is that for your team or are you using that in context of like giving that information to clients to say, yeah, it is, you can do it yourself. How are you using, how are you using those videos or plans to use those videos and just put it out there? Yeah, I recorded them with the idea that I would find some purpose for them, but I haven't identified it yet, but I assume it will be with my consulting clients.

And, and it was that, that'll be sort of a training video for your team to then provide that output to your consulting clients. It's most, I'm mostly doing it for their teams. The way I'm typically working with clients is I'm working with the founder and then I'll jump on a separate call and, and because my main shtick is building systems.

Marketing systems. So we decide on the system, decide who's responsible for doing it. And then it might be that I jump on the call and get them started and then give them the videos to keep it going kind of thing. So where'd you get the prompts? Did you make them up? Did you like the, it's, it's almost like its own language.

I'm just seeing it's, it's like you're watching JavaScript be born, I suppose. And someone's in the ground floor and they're learning or DOS. From scratch, it's where it is and it's mostly GBT. So it's just marking around mainly that very first process that I showed you just about taking the coaching steps and improving them coming, giving ABC kind of coming back with, suggestions to improve it and questions that's basically what I do with the prompts until they get really good and I go, and then I test them and run them and then I'll change them by hitting the little pen tool. And then at some point I'm satisfied with the prompt and it goes into the sheet. And sometimes that can be fast, but.

And, and John lives and breathes this stuff too. So he's, he's like in there testing, playing, and I think you're also in a high level mastermind or you've just joined one too, John. So you're like really getting ahead of the of the, of the curve with it. Yeah, I just decided probably a month or two ago just to go all in with it.

Cause I think it's, it's such a game changer and I don't think a lot of people understand the power of it and how much it's going to change. Things on all sorts of levels, John, John with your table here, where it's got high value, low value, high cost, is that where you're sitting down with your client there

and say, but the cost, the cost to deliver this is high cost as well. Is that, is that the way you're. Yeah, good question, Craig. It's it's the way it's Alex Mosey's framework. And what he's saying there is typically what you'll have in a really irresistible offer is you might have a couple of high value items in the solutions list that are high cost, but it'd only be one, two or three that are high cost.

Let's and the way he the framework that he uses is put the offer together. Like they're paying you a million dollars for the. 100, 000 for the solution. So come at it from that point of view, if they were paying you a hundred grand, what would you actually put in the, in the solutions list to get them across the line?

And then he uses what's called a one 10th test. So he says, all right, if they only paid you, you know, one 10th, that amount, what would you then take out and try and make it a better solution? So there's a, there's a few criteria that we continue to add to that, to try and make it a better offer. But at the crux of it is, there's going to be a couple of.

Items that you would add that are high cost or maybe only one, but there's, there's probably a couple in it, but the ideal, the Goldilocks is stuff that's really high value to the customer and really low cost for you to deliver, which is, and that list is expanding. Thanks to a chat GPT. Yeah, no, that's That that's awesome.

So we've got a few feedbacks come through is Judith is like one of the best sessions ever. Thank you. And said, if ever there was a presentation where we needed to have the recording to re rewatch it. Is this one? So I'll make sure I get the recording and I'll throw it up into into slack. And Dan said John has hacked chat GPT.

So, we've probably got time for one more question and then I think we probably need to wrap up from there and let everyone continue with their day.