Overview:

The podcast discussed various strategies for using Google display advertising effectively. It emphasized the importance of highly targeted advertising based on location, demographics, and past search interests. A case study showed how targeting specific tradespeople by the websites they visited led to better results. Other tips included reusing text ads in the display network and customizing ads for different age groups. Breakout discussions focused on using display ads along with other channels like YouTube and LinkedIn. Participants also talked about getting very specific about their target area or industry when using ads rather than broad locations.

Takeaways:

• Google Display advertising can be very cost effective compared to other channels like Facebook. Targeting options allow reaching specific audiences.
• It's important to carefully target ads by location, demographics, interests to ensure relevance and avoid wasted impressions. Keyword targeting is also crucial.
• Case studies showed small businesses growing significantly through well-targeted Google Display ads.
• Remarketing allows re-engaging past visitors or those showing related interests. Different offers can be tailored to different age groups.
• Responsive ads format allows ads to adapt to different devices/screens. Ad preview helps optimize formats.
• Search intent targeting on Google Display can deliver traffic from people searching specific topics on other sites.
• Location targeting helps businesses reach local customers accurately without wasting ads budgets.
• Data and metrics like impressions, clicks help analyze audience response and optimize targeting.
• Recycling existing content through Google Business Profile or articles maintains online presence.
• For specific industries like software, legal, there are restrictions to consider for advertising. Combining channels like YouTube, Display can replace Facebook.

Automatically-Generated Transcription:

And next up we've got Mr. James Yuile.

So what James is going to be talking about, we've, this has come up a number of times on, on these calls, is about the rising Facebook ad costs.

And what James does is he specializes on the Google Google side.

Now most people, when they think of Google, they think of Google AdWords.

James, I was talking to James and his Google display is so undervalued, uh, and he's using this a lot with his clients to get some great results.

So today's gonna show us some of the real ads and examples of what's working right now.

I wanna talk to you about some, there's a couple of little tips about search campaigns because I see some mistakes very frequently and I don't wanna show you some of this stuff about display that's uh, I just don't think is widely known.

Now some of you're going to be really across this stuff so you know, if it's nothing new to you, that's fine, but I hope you picked something up along the way.

So look, we all know about Google Search Network and as Scott says, this is what people think about when thinking about advertising on Google.

So some while ago I did a talk for somebody about search and I was at the Sunshine Coast when I was preparing the talk.

So I just wanted some screenshots to show people.

So I did a search for swimming pool builders, sunshine Coast.

Now what really amazed me at the search, it was just something I picked up random, was how many of these adverts were irrelevant to the search.

So it shows you that being careless with your keywords can inevitably end up with you having massive numbers of impressions and very low clickthroughs.

And you wonder why.

So look, here we are, we're looking for a swimming pool builder on the Sunshine Coast, right?

So here's the first ad swimming pool builders and they've put the U R L in the second headline spot.

But where does it tell me that they're on the Sunshine Coast?

It doesn't.

And it says the commercial pool builders.

But does my search contain the word commercial?

No.

So that ad is wasted swimming pool builders have expert builders do your pool.

Now there's a Brisbane based telephone number there.

Is that relevant to the Sunshine Coast?

And where does it say Sunshine Coast?

It doesn't.

This one here.

Sunshine Coast Home Builders.

Surely a home builder would have swimming and pool as negative keywords in their campaigns.

'cause that ad is wasted.

So this ad here, oops, sorry, didn't mean to do that.

But the last ad there actually was somewhere close to the mark.

But the ING thing was that the first real listing with any relevance is here and it's not even an advert.

So there's four adverts there, all of which potentially somebody genuine about that search wouldn't click on.

So you know when people say things like, I've tried Google ads and it doesn't work, or nobody clicks my ads, there's a really good example of why that might be.

So if you were in the market for that, you probably wouldn't click any one of those adverts.

'cause it doesn't, it's not Sunshine Coast specific.

Okay, so the topic really is the display network.

So what is the display network?

Google Syndicate adverts out to literally millions of third party websites and blogs and and apps and that gives you an opportunity to target your market while they're not necessarily directly searching.

So really the search function is for people who are at the very pointy edge of the sale.

They're people who have proven demand and they need a solution.

And you're not always, that's not always how you wanna find people if you wanna find 'em a little earlier or in different ways.

So I wanna show you some of the ad styles that we've used over the years and talk about some of the results that we've had from them.

So there's a, a large variety of file formats you can use for these adverts.

Uh, I wish I wouldn't do that.

I'll leave my mouse alone.

So the first one at the top left here was for a fabrication business in Orange and New South Wales.

And this campaign goes back probably 10 or 12 years when this company was relatively small.

So we put this ad together, it's just a little jpeg that has the logo, the telephone number, a picture of a willy obtuse looking truck.

And the headline that made the whole campaign was we do amazing things with bodies.

And we ran that campaign on Google's display network and we targeted um, people with an A three or 400 K radius of orange and they got to the point where they couldn't manage to work.

That business now has formed Tels Good Business of the Orange about four times and he's now one of the largest employers in Orange in the fabrication industry.

So that business went from husband and wife and a few tradies to being a very significant enterprise simply on the back of that display advert.

And the average click cost for that was about 15 cents.

Ben Borough Lodge is in the Gold Coast hinterland and it burned down in the fires last summer.

But we used to run these accommodation deal ads on all the tourism and hospitality searches on all sites on display Network.

And that tracked a massive amount of business.

And again, that's just a simple graphic ad that we did in a variety of size formats to meet Google's needs.

Now the next one, romantic wedding location.

That was a dynamic ad.

Now what happens with these ads is do you upload several images and several texts and headlines and Google show them at random depending on the size and format and the price of the ad space.

But we started running that campaign and the landing page basically said, come up to borough for morning tea on us.

We'll show you where you can have your wedding.

They were doing almost no wedding businesses within two months.

They were booked out for weddings on Saturdays for six months.

And the click costs on those for about 15 cents.

And the last one here is a text ad that we ran for a company, which unfortunately turned out to be just a little bit of a a con, but we didn't know it at the time.

But they were marketing vending machines and that was a search ad, you can see it in text format, but we simply covered and pasted that text ad into a display campaign, which you can still do.

So you can just take a text ad from a search campaign, put it in a display campaign and it will run for you.

And here's a few more.

It's a case study here particularly for this business called Ion Interiors.

Now this company Lady own sits an interior designer and so she does, uh, she specializes in hospitality, so pubs, clubs, bars, restaurants, et cetera.

And we run these adverts here in, these are just the different examples of how Google puts the ad together in different spaces.

But she had a phone call one day from a woman who said, I want to talk to Refurbing, a cafe.

And the client said, oh, how do you find this?

And I saw ads who she, months ago I clicked it and I keep seeing her advert and it always looked interesting.

So she'd been cook obviously and was being remarketed to, I asked her to do a proposal for this refurb, this cafe.

It was only when she, when it got down right close to the end that they revealed to her that there was the head office of a coffee franchise chain and she was actually remodeling the company store.

And that resulted in her doing the refurb for nearly every store in their chain.

And those clicks were about 20 cent each, right?

Google display is stupid cheap.

So this is the graph of results from this campaign.

Now it goes back a while, but it's a very good case study.

So here's her display campaigns here, this one and this one.

You can see a click cost.

We paid heavily, we paid quite a bit of market for the remarketing.

But look at a cost per conversion look that compared with a search advert at $332 90 a cost per conversion from remarketing was 39 20.

And from a straight display add $33 10.

And I think you can be more clear about the potential of this from this, from these numbers.

She stopped advertising, she just had so much work and eventually she remarried and a guy in the furniture industry and she doesn't run the business anymore.

But that's one of most spectacular results from a display campaign that I've ever seen.

That one.

And then the fabrication shop in orange.

So how do we do this?

Google, which may surprise you, actually knows more about you than Facebook does.

'cause Facebook only knows what you do on Facebook.

Google knows what you do on the internet because you use Google as your interface for everything you do.

They know where you live, they know your gender, they know your income, they know your parental status, they know what your interests are.

And of course they know your search history and they know what kind of websites you visit.

Don't ever think that what you do is secret from Google because it sure say listen, good, bad or indifferent.

I'm not cussing an opinion about that.

So let's have a look at how you use some of these different variables.

Placements.

So this comes from a campaign we run in Sydney for a contract clean.

The business evolves essentially around uh, exit cleaning, which is where the money is in cleaning.

If you didn't already know that and you can pick your adverts as Marcus would know, certainly by country, you can pick them a state, you can pick them by postcode, you can pick them by radius.

And you can also have specific exclusions.

So for instance, in Southeast Queensland, if you're a licensed tradie, uh, some trades require you to have a different license in New South Wales, but you might service all that way down to ada.

So we will exclude New South Wales from their search.

So the people in Tweed heads don't see their adverts.

Not perfect, but it's pretty close.

So what we've done with this particular client is we've broken Sydney down into 12 different marketing regions each package up like postcode.

And we run a campaign for each of these so we can see the variables, the different search terms, the different click costs, and the different costs per conversion.

If you use Radius, you might have fail offices.

So you simply use your business listing as the epicenter and say I want my ads to show within 20, 30, 40, 50 kilometers.

It's also very useful when you're marketing for franchise groups too.

So if we look at the demographic targeting, this is in the settings menu in your ad campaign and you can, you can select, actually it's not select location, so it's mistake, it's select audiences.

So you can select from any of those age groups there in tenure increments you can select male, female and the other one is called unknown.

That's when the search is made from a computer that is either behind it on a network or it's used by a multiple number of people.

So you don't know specifically who is making that search.

So with income you can use uh, in 10% increments down the lowest 50.

And the other thing that you can do in display campaigns that you can't do in search is that you can tag people by the parental status.

So let's have a look at how you might use this.

You may have a product that only appeals to a certain age group, certain gender or parental status.

So you can very easily select those parameters for your campaign.

And the little bar chart on the right hand side, you can flick between age, gender and household income to see your metrics.

So that's basically a graph showing impressions versus clicks.

And we can very clearly see in this case, which is actually from the contract cleaners campaign, that his sweet spot is between 25 and 44, which is where the majority of people looking for exit cleans are.

And that's pretty much wide across Sydney by the way.

So you're in the, yeah, marketing for the contract cleaning industry is a little tip tbit for you.

But see, this all means too that you can run a different ad group to men or women.

You can run a different, you can run different adverts across the age group.

You can run different adverts across income brackets and take each of those adverts to a specific destination page on your website that that relates to that audience demographic.

Now you'll note that I say destination page and not lending page and I'm very specific in that because the destination page is actually a page that's fully visible as part of an active website.

And Google actually preferred them because using analytics we can track the movement of people through that website.

So it's not just by or go away.

It's, you wanna find out who we are.

You, you wanna read our testimonials, you wanna find out about our public liability insurance.

So this navigation for you to move around the website, whereas with a landing page or a squeeze page, it's basically giving you details or go away.

Just I'm not prepared to let you know anything more about me and your quality school will improve if you are using a destination page that has navigation to other parts of your website.

So this is a quick look how you can figure an audience type.

So you see here that we've got some, a place to put the name.

We can create a custom segment based on their prior search activity or visited sites.

We can set up marketing remarketing the people have previously interacted with your business.

We can list them with, uh, interest and detailed demographics.

So here's a couple of little examples.

This is um, targeting section.

So this, when you click these arrows and there's way too many of them to show you in example, but you can identify your target audience groups by things like whether they're commercial, whether they're interested in education, what their interests are.

So as soon as you pick those, you simply select the ones you want to use.

So here's just a simple example.

Uh, this is uh, a campaign we did for a company in Southport who run a co-working space.

We target business professionals, business travelers and people looking for business services.

And in another campaign for them we also target people who use home office to promote the meeting rooms that they have available on hourly or daily basis.

So if you are working from home, you need a meeting room, your home is and suitable, you can see an advert from them around that.

And again, we can use this for both search and display because all of these things are available to you for both search and display.

So this one is a, an example of um, previous search intent.

We use this for a, um, a product that's, uh, software especially focused in the plumbing industry.

So we can say we want people who've looked for plumbing software products and also who visit, um, the plumbing wholesalers websites.

We ran a simpler campaign 'cause their product is also, um, suitable for electricians in a few other trades.

So for the electrical software, for the electrical version of the product, we loaded this particular category with all of the electrical wholesaler sites.

So Mior, Florence and Hanson Haymonds and all the, all of those.

So the adverts were being shown only to people who went to those websites.

And the traffic that came as a result of that was actually better than this one that we set up for plumbers.

So we set them up side by side to switch with see would get, which would get the better result.

And the electrician one was the one that actually got the best result.

Sue's since changed the plumbing one.

So this is, uh, a cheeky little program we use for a, an accident and injury lawyer.

So we're targeting people who've browsed all of the other notable sites in Southeast Queensland.

And yes, it does get them some calls from people who were looking for these other law firms specifically, but they do convert an awful lot of calls that were aimed at these people to, to get their matter under in their house.

So essentially that's the limit of what I've got.

I've gotta say we have a little offer there if you are interested.

So had to talk to me or how to get more information about Google ads and how it works for you At that point, I guess I'll hand back to you Scott and you can um, open floor for questions.

Yeah, awesome.

No, that's that, that was great James.

And certainly open my eyes in terms of you're getting a 10 times lower or almost to 10 times lower.

I think it was on one campaign, cost per outcome versus on Yep.

Display as versus AdWords.

And I think the other thing just from the comments coming through is the, you know, the really big benefit is, is in the targeting, which I think has opened a few people's eyes.

'cause obviously Facebook's targeting isn't as good as it used to be.

And it sounds as though Google on the other hand has stepped up with their targeting.

It's always been this good.

Yeah.

Oh wow, wow.

So it's always Been this good.

Most, most, most of this has been around for years.

Yeah, interesting.

Let, let me give you, I'll, I'll give you just a couple of random case studies.

My wife and I were traveling Melbourne to see my kids coming years ago and we were pulling into Newcastle for a pit stop and she was driving and she made a comment, said totally outta left Shield field.

She said, I need to get myself a new pair of yo yoga pants.

I said, what's wrong with orange?

You've got, I said, they're too long, it's too hot, but I haven't been able to find any.

So I said, well have you looked at Lulu Lemon?

And she said, no.

So I pulled l Lululemon up on my phone, said she had a look at it while we had lunch for the next six months.

Everywhere I went I saw Lululemon adverts.

You've gotta be really careful what you search for.

Yes.

And when you, if you wanna set up a display campaign, when you set up a new campaign in Google, it gives you an option of whether you want a search campaign or whether you want a search and display campaign or if you want website traffic or lead generation or whatever.

If you want to set up a display campaign, set up a display campaign, don't do search and display, do a search campaign and do a display campaign.

And if you wanna put 10% of your ad spend into an experiment, there's a new campaign type called Max performance.

Now Max performance, the data unfortunately out of it is very poor.

But the concept is that you upload logos, images, videos, and texts and Google and, and tell 'em who your audience is.

And Google will show ads, ads on the search network, on the display network, on YouTube and in Gmail.

The challenge is that it's all fully automated and if they don't like your advert, they'll give you a poor ad quality.

But I won't tell you why.

But we've got a couple of those campaigns working.

One of them is performing extraordinarily well.

Um, depends, it's not easy to set up, uh, in the, you need or there's so much inventory you need.

And with the display campaign, what I didn't mention was setting up what are called um, responsive adverts.

So in search, when you set up an advert, you have now up to 15 headlines box each with a maximum of 30 characters and up to four description boxes, which are up to 90 characters including spaces.

Don't try and get clever with punctuation, use lots of exclamation marks, question marks 'cause they'll slap you for that.

You can't put a phone number in the copy of the envelope.

And there's a few other basic rules.

But when you're setting up a responsive display ad, you need to have two, so two different types of images, one logo images, and you need them in both square and landscape format.

And you also need other imagery for your adverts.

Now there's a trap for young players here in that you cannot use, um, uh, images from a stock photo library.

They must be proprietary images.

So if you try to use stock image, they'll ban your add.

And there are imaging dimensions which are available through the help menu to get the image sizes.

You do have the ability to crop the image slightly if the image is a bit too big or the wrong shape, but they won't be use anything that's in isn't in in right angle format.

So if you've got a circular logo uploaded in a square or landscape format, and if it's too big, it's too big, get it rescaled and then re-uploaded and then you, you can have I think up to about six headlines with up to 30 characters and they'll pick them at random.

If you only have the minimum number, they will warn you that the ads in inadequate, they'll still show it, but they're wanting to try to get you to use their artificial intelligence to decide which headlines and which two scripts to show it is possible to restrict it.

But as you may have in more on the earliest slides, the the idea of the responsive ad is that it change changes shape and appearance depending on the device type that the advert's being seen on.

There's an ad preview function when you create the ad and it actually shows you what the ads will look like on different side screens and different devices.

Run your answers through that little test and if you don't like, we make changes.

That's that's great.

We'll open it up to questions.

I've got a question, James.

I just got an email this week on Tuesday and it's so confusing that we can set up our Google presence with our business name and things like that.

And then this had, this email came through from Google saying the business, the Google My Business app is being replaced.

Start using Google Maps and search to keep your business profile up to date and connect with customers.

So confusing Google, like, I don't understand like all this.

Well look, I I I can't comment on that because um, You yeah, sorry, I'm, I'm not really a guru on Google business.

You need to see somebody who's an expert in that field.

'cause I'm really, the only thing I know about Google Business is write articles and keep circulating them because they show an article a week for eight weeks.

So it's a bit like markets with these emails you just keep searching and same articles through your Google business listing.

Uh, I just thought that when you've got a business, if you've got your business set up on Google as in a presence and all that sort of business that when you're doing an ad, it's gotta be correct.

I just thought, you know, That I, there isn't really any connection between Google ads and Google business.

Oh, okay, okay, Okay.

Yeah, go.

Google's a complex, uh, interface.

Uh, look, this, I I've been, I started using Google ads in February, 2002, so that's over 20 years ago.

I am still learning.

There isn't a month go by without there being some significant change in the platform that causes, you have to rethink something.

Even this week they've changed the billing interface details.

So everything that you were previously used to seeing when you looked at the billing summary is now presented differently.

And the other thing too, which I caught up with markets about some while ago, is that Google will require you to verify your identity if they haven't already.

They will.

And as part of that, you need to upload your business registration documents, your driver's license details.

If you sell software, there are massive restrictions about advertising software.

You cannot promote free desktop software and you have to verify that you are the authentic original creator of the software in order to uh, promote it.

There are massive restrictions coming in around health and finance, finance particularly.

They're getting very tough on at the moment.

They're also getting tougher and tougher on health.

We run a number of campaigns in the allied health environment and the restrictions coming around about what we can say in the image we that we can use.

Um, we had a podiatrist and we showed a photograph of a fungal toner.

They block typical gust considered to be gruesome.

So you're very limited and you're also limited.

Um, you're also very limited on remarketing around what they call sensitive topics.

So for instance, you can't remarket law, you can't remarket health, you can't remarket finance.

It's just three because they're all deemed too personal.

And the reason for that's very simple and if you did, you do a search today about getting a divorce and you've got a common log getting on the computer with your partner and they suddenly start seeing adverts in their newsfeeds about divorce, they're gonna start smelling a rat.

So you've gotta be very sensitive and that's an area too.

We're making different offers to different age groups and different genders works really well because a divorce scenario for somebody under 35 with small kids is very different to somebody over 55 whose kids are off their hand and the fights about the house, the business and the superannuation.

And you can pitch that very differently to different zones.

We even had when, um, um, there's some foul language in here, so I'll warn you, we were looking through the search terms of a divorce campaign and there was a search term that says divorce the fing b***h.

So she gets nothing.

So that gave you an idea to set up what we called an aggressive divorce campaign.

So we set up a landing page on this website and, and we used aggressive divorce search terms and the advert said, is heath threatening to leave you with nothing?

Relax, you always get something and will explain how.

And we did the same thing to men that went off the ripped skull.

So knowing your demographic and targeting specifically to your demographic is really, really important.

Yeah, it's so true.

What, what we might do is we'll break out into breakout rooms now for, for 10 minutes, but that's been an awesome presentation James.

So thank you.

That was really, really valuable.

And yeah, we'll go into breakout rooms and I think the discussion of the breakout room is just, yeah, how can we use Google display in our businesses and we'll go into five breakout rooms.

Awesome guys, we are back.

So might go, we might go around the room quickly.

We've got five minutes to go.

Just 30 seconds from one person from each room.

Ken, from your room.

I was just in the chat saying I've gotta run Scott.

Oh yeah, I, Sorry.

I Can do, yeah, I'll, I'll pass the button to John.

Yeah, thanks John.

Alright, see you Ken.

See ya.

Ken, we will really like the display network stuff and just about, we were just discussing different ways that you might marry that into other strategies.

For instance, if you any reason you've got someone coming to your site, so if you're running for instance, events on LinkedIn and you're advertising it that way, which we've heard about recently, if you're running YouTube ads, all of those different ways of following people around the web with the display network.

'cause it seems like a combination of, for instance, YouTube and Display Network might be a serious replacement, let's say for Facebook because the, I guess the one thing that tends to come up is YouTube doesn't always, in my experience give you the same volume that Facebook does.

And so we're still hanging out in Facebook even though we hate it.

But the combination of those things may well do it.

If you have a YouTube channel, you can actually set up a campaign to drive traffic to YouTube channel to build your audience.

Okay.

And this is specific facility within the ads interface to do that.

And that's to a, to an organic YouTube channel.

Yep.

Hmm.

That's, I didn't know that that's, yeah, that's a good way of growing your YouTube channel.

Nathan, your biggest takeaway.

We were talking about, I, so I had the lovely Judith and I had Adam Franklin in the room with me.

We're talking about think, think the biggest takeaway in the end was that there's so many different things you can do as business owners.

Everyone's rather than focusing on everything, work out what's working well for you and stick there I think was, I think it was the biggest the the general consensus takeaway.

Yeah.

That, that may be the case, but I would challenge most people to really think about whether they've actually thought about testing Google display.

Because for most people it's just something never crosses their mind.

And if you think you can buy a click 15 cents and you can remarket to that person depending on what the services for virtually nothing, you never have to send them an email.

You just get remarketing to them.

Mm-hmm.

Yeah.

So it's an alternative.

It's an alternative to building a list.

You build remarketing database because what you do is that you call in your analytics account to show the ads to all previous website visitors.

So you, your analytics use database becomes making this so you don't even have to get people to subscribe.

Yeah.

And I, I think I can that from, I think we can, I think we can also get stuck like everyone goes for Facebook, right?

And when you zig when everyone else is zagging, it can be quite powerful.

John Abbott, what was your biggest takeaway?

Uh, maybe John's left.

I didn't know that.

No, he's there.

Yeah, I'm here.

Oh no, you're there.

Yeah.

Hey John, Unfortunately we had James in our group.

We got it from the horse's mouth quite literally, which is great.

Yeah, really we're just thinking about asking more specifically around what's usable, certainly around broker and finance and mortgages and stuff like that.

And James was just talking about just get super super clear on just take on if you're mortgage broker, take on like an area that's gonna suit you the most.

And so Morga mortgages, I don't know Sydney North or I don't know if those areas they are, but just being super targeted rather than mortgage broker services Sydney, which, or New South Wales, which is just, you know, you're playing with so many, many others and you're getting lost.

Yeah.

So just getting specific and then just picking up the real, the the audience you're looking for that.

And the, and the other thing to think about just on that basis is that obviously property values here gonna change dramatically from area to area.

If you're promoting mortgages on, uh, the northern beaches or the up north shore in Sydney, you only want to be advertising the top 10 to 20% of income and it's 'cause the rest of 'em can't afford the property.

Yeah, yeah.

No, that's true.

The fact that you can target by income I thought was 'cause I, I don't know if you can still do that by Facebook.

I know you used to be able to, but yeah, no, that's great.

And Simon, you want to take us, we, we just hit past one o'clock.

Do you wanna take us home with a, with a bit of inspiration?

Oh, inspiration.

I think nothing becomes dynamic until it becomes specific and I think, or leaving here, it's like, it's really cool.

I think I've got a couple of really cool ideas that I want to talk to Nathan from Disruptor about.

'cause we work with him on the Google ads type of thing on a, on a couple of clients that we have in common, which is cool.

Yeah.

And I've got, I, I like that idea of longevity and not having to reinvent the wheel, like recycling emails.

And we were talking with some of the guys, we had Mark who's launched his book and been responsible for the, a whole string of disasters and wars and stuff.

Every time he has a book launch, there's a war or there's a Covid thing or there's a, there's another narrative that comes out.

But he's been on current affair and done so much media and then we're just talking about the idea of repurposing that and how one of my friends who's another marketer has been using the same TV interview that she had probably about six years ago.

And she gets massive traction from this day.

So you don't have to always have something new and something fresh.

Not always does an ad fatigue.

I, I know our own clients, there's one property marketer that I had, we use the same ad and it just kept going down in terms of cost per click and we ran it for nine months straight.

It just never got tired.

So yeah, sometimes that sort of stuff can happen.

So yeah, I think they're good takeaways too.

It doesn't have to be difficult.

You don't always have to recreate stuff.

There's maybe some evergreen stuff that we can test out as well.

A couple of cool insights for me personally.

I loved it.

Yeah, no, awesome.

Thanks.

Thanks Todd.