Overview:

It’s hard to be consistent on social media, but AI has changed all that. Discover how it can be used to engage with your audience across Instagram, Facebook, Linkedin and Twitter while ensuring each interaction feels personal and genuine.

With a profound understanding of market dynamics and consumer behaviour, Audra's passion for marketing is matched only by her expertise in leveraging the latest technological advancements. Her strategic use of AI in digital marketing has made her a trailblazer in the field. With her at the helm, zindo+co has emerged as a powerhouse of marketing wisdom, offering a plethora of resources for entrepreneurs looking to make their mark in the digital world.

Takeaways:

• Audra has been using AI to automate social media posting on platforms like LinkedIn, Twitter and Facebook. This allows for consistent posting without having to do it manually every day.
• She uses a platform called Make to build these automations. It allows connecting different tools and services to automate multi-step workflows.
• Initially the AI-generated posts sounded very "AI-like" but she improved it over time by tweaking the prompts and getting feedback from ChatGPT to sound more natural.
• Data shows a big increase in impressions and engagement on LinkedIn since setting up the automated posts compared to manual posting.
• She also built automations to summarize AI-related articles from various blogs and share them in a Slack channel to save time finding content for a newsletter.
• Tools like Scraping Bee can extract data like titles, body text from websites which is then used in the automations.
• In the future, "agents" that are composed of multiple AI systems working together could automate entire business processes with few human employees.
• Uploading one's own content to AI models allows them to have more natural conversations about that specific content.
• Consistent, on-brand posting is important for a social media presence even if not done manually.
• Automation saves significant time that can be spent on higher-level tasks compared to manual repetitive work.

Automatically-Generated Transcription:

Well, here you go.

I just checked in.

Yeah, I got the, got the recording.

Recording started.

So, Audra, I actually met Audra, I was actually on one of her her events last year and then we had a, then we had another chat.

And Audra's got a real profound understanding of market dynamics and consumer behavior.

So she's got a passion for marketing, which is matched only by her expertise in leveraging the latest technical technological advancement.

And she has a strategic use of AI in digital marketing, which has made her a trailblazer in the field with her at the Helms, Zido and Cove has emerged as a powerhouse of marketing wisdom, offering a plethora of resources for entrepreneurs looking to make their mark in the digital world.

And today what she's gonna be walking us through is how to use AI to automate social media while still being authentic and genuine.

Whether it's on Instagram, Facebook, LinkedIn, or Twitter.

She's gonna show us how to do it.

So, uh, I'll hand the reins over to, uh, you aud.

Here we go.

Alright, are you guys ready?

So, I don't have a fancy presentation.

I'm more of in the weeds.

I wanna show you what it looks like under the hood and see if you guys can take this back and use it.

Now, I know you guys, many of you guys are agency owners, have been marketing copywriters for a long time.

Just to give you a quick update, I've owned an agency since 2009.

So I've been in the industry a long time.

Worked with startups, work with Fortune 500 companies.

I told Scott the last handful of years what I typically do with clients.

I've kind of moved outta services and I will go into a company and I'll take their p and l and I will find money.

Is it developing new products?

Is it changing the systems, changing staff?

What does that look like?

And that has kind of become my sweet spot from that level.

But then AI came on the scene.

I was like, wait a second.

I may wanna dig back in here a little bit and see what I can do with it.

So, very success, uh, exciting technology.

And I've been doing a lot of tinkering and testing.

I know enough to be dangerous, meaning I know enough technology to be able to get into the weeds.

I think become coming up during 2009, back in that day, we are, we're seeing a little bit more.

As generalist, we can do a lot of different things, right?

Many of us have, you know, a couple lanes that we, we consider as our superpower, but we really can run the whole gamut.

So I have dug into AI and I've got a podcast.

I'm building GPTs.

I am testing con, you know, writing different kinds of content and just really pushing the limit to see how do we bring that in one as service providers inside of a company or even some of the smaller businesses.

How do you actually utilize that?

So last time Scott and I talked, we went down that rabbit hole of what else can you do with AI?

And really exploring where that's going.

And I have built some automations for social media.

Now we all know that between, even at an agency level or a client level, none of us are posting consistently enough going through the data, you know, seeing what's converting, what's not converting and RINs and repeat.

It's just, it's a very hard process.

We all know it's very labor intensive.

So I was like, you know what?

I wonder if I could automate it.

Maybe there's a way that I don't actually have to be the one doing this day in and day out.

So I use a platform, excuse me, a lot of talking today.

I use a platform called make.com.

Are you guys familiar with that?

It would be like Zapier or Patty.

It's an automation tool that you can go into and see, set up different types of automations.

So about four or five months ago went down that path of what can I use if I look at AI and I look at my day-to-day tasks, what can I use or what, what kind of automation could I set up to make this happen?

So I don't physically have to be the one doing it or I don't have to pay somebody to do it.

So I built out an automation in make that uses a different, we'll we'll do a tour, but just conceptually, so you guys get it uses topics and tones of voice.

And then I wrote a prompt that says, I want you to create a LinkedIn post.

I want it to be about this, this, and this.

And then I want you to go to my LinkedIn in post and I want you to post it every day at 10 o'clock in the morning.

So I started that about five months ago and I've really just let it run.

And it's more of testing, right?

I want it, I want some feedback.

I wanna see if, does anybody respond?

Is the algorithm throttling me?

Am I getting any growth from my followers?

And I also did it on Twitter and I did it on my Facebook pages.

So you can't do it on your personal profile yet, but you can do it if you have a business page.

So I have an Audra business page and then I have a business page, a company business page.

So I set it up on all of 'em.

I made the prompt a little bit different for each one of 'em and I picked some different categories as to what I wanted to write about.

Now when I first turned them on, it was crap.

It was, it sounded so much like ai, it threw in way too many emojis.

And I kept having to tweak it a little bit.

Okay, it's saying this, okay, it's got too many bullets, too many this, okay.

It dropped off halfway through the conversation and I've had to just kind of massage it to get it to a place that it sounded a little bit more like a human and also sounded a little bit more like me.

So it's been a great experiment.

Now I was looking at the data yesterday to kind of recap so I'd be able to share with you guys with Twitter and, and let me go ahead and share, actually, let me stop for a second and see, yeah, Integra map was a better name where May came from, who the hell knows.

But are you guys using, you know, just even a show of hands, are you guys using social media and AI together or are you just, so you're writing it and then posting?

Or does anybody have any automation set up where you're not touching it, it's just doing it by itself?

No.

Yes.

Heaps and heaps.

Okay, so Tim's, Tim's on it.

The cool thing about it is it gets, it accomplishes a couple things.

One, it allows me to free up time to work on something else.

Yes, I need to show up at, if I wanna build a brand, I need to show up on social media.

Doesn't mean I have to be the one doing it.

Doesn't mean I have to sit through the painstaking stuff of having somebody else create the social media.

It just needs to be there and it needs to be on brand, it needs to be value added and sound like me.

How it gets there I think is irrelevant.

At least for me.

It is.

Some people may have some issues with that.

I currently don't.

And looking at the data on some of these platforms, it's showing that it's not mattering.

So let me go ahead and share my screen.

My Facebook, my LinkedIn for example, it, so about kinetic marketing, when you search data start, yeah, I hear somebody, but I don't know what they're saying.

Oh, Oh, just try on silence.

Just bear with me for one second.

Oh, okay.

Okay.

I thought they were talking to us.

Okay, Yeah, yeah, no, that's, that should be silenced now.

Yep, No worries.

Alright, so Make is a tool that you can get in, you can set up, I mean I have many, many different automations, but we're gonna try to stick with social media here.

So make is a tool that you can get in and you're almost building a funnel.

You know, you start with an opt-in, you send them to a landing page, they take advantage of the offer, they opt in, you, you know, upsell them, downsell them, whatever it is.

When you're building an automation, it's almost the same concept of what you want them to do step by step.

So if I look at my, and if I'm going way too fast, 'cause I know I just jumped like right in the deep end with you guys, please holler with questions or anything.

When I jump into my automation, I have an initial setup.

And what this initial setup does is it says, I want you to connect to my LinkedIn page, here's the name of the page.

And I've given you a variety of topics that I want you to talk about.

So for me, I picked personal development, course marketing, mindset, entrepreneurship, and ai.

And what I want you to do is I want you to cycle through them.

So I don't wanna, I don't want you to talk about any one of them more than once at a time because I wanna be able to add variety.

You could have two topics, you could have 50 topics, whatever you want the tool to cycle through.

So I've set the stage of what is kind of the kind of content I want us to focus on.

The next is I need to pick the ti, the tone of the voice of the, what I'm gonna have you write.

So my tone of voices are persuasive, educational, engaging, and relatable.

And again, I only want you to use it once and I want you to cycle through it so it continually, you know, works through each one of them.

So it doesn't sound like the same thing every single time.

Now I have had to edit the prompt a few times and try to get it closer and closer and give it different instructions.

And I'm gonna show you kind of a cool trick.

And then I give it kind of the tool.

I set it up here and there's lots of videos out there make, if specifically has an AI assistant now that you can go into saying, I'm trying to set up an automation for my Twitter account.

That open AI writes it and it will actually set up the scenario for you.

Now you still have to know how to program it, but once you get inside of it, it's, it's actually not that bad.

Once you get the hang of it, if you guys get stuck and you decide, do you wanna do it, I'm happy to walk you through it.

So I've set up my topics, I've set up my tones, then I, I've gotta be able to say, okay, what do I wanna do with OpenAI?

I've just connected my API to this account.

I want it to create a chat.

I'm gonna use Model GPT, and then I want it to act as a moderator of my LinkedIn page.

Then it's going to go on as a user.

And I've written a prompt here.

So I want you to write a post.

I want you to rotate through the topics.

Use exactly one of the tones and personalities.

The entire post should consistently maintain the tone.

But do not write the name of the tone.

Oh, I had an issue where it would say persuasive tone and they're writing the post underneath it.

So you'll find that you've gotta massage it.

You know, at the beginning when you set these up, you do have to check on them, delete them real fast if they sound like crap, or go in and edit them.

But as you work through this gets easier and easier.

So then I give it some examples of what I want it to do, and then I give it some requirements, keep the same tone, introduce and explore one concept related to what I gave it.

I want it to give insight, but I also want it to provide actionable strategies in the post.

Then I want to ensure that the content is t tailored for LinkedIn audience, right?

So we wanna make sure that it's in the right context for the platform that it's on.

Do not use emoji emojis and hashtags.

Now I did have it trying at the beginning, trying to add in a couple, and it was like the whole post was emojis.

And I was like, I just gotta remove it 'cause it's, it's not cutting itself off.

Stick with the context, limit the characters.

So I say no more than 2000, but a minimum of six 50.

Structure it with bullet points, single sentences, short paragraphs, right?

Because I want it to show up as if I, the human wrote this.

Then if you know what we're talking about, follow practical tips, conclude with a call to action.

We're doing it for engagement and in a pers persuasive style.

So I've written that.

And then you go through and you just connect your LinkedIn, right, just like you would.

So if I follow the sequence, right, I've set the parameters of what they can talk about.

I give it a tone, I gave it the prompt, and then I say create it and post it on LinkedIn.

So then let me add my LinkedIn page over here.

All right, so if I go to my LinkedIn page, I'm about from a, let's look at some data.

I'm at about 66 followers, which isn't bad, but it's not great.

And again, I'm doing nothing to build this, build this.

So like I said, I started posting about five months ago, the first probably two months, maybe 60 days, 90 days, lots of emojis, a little bit different per prompt.

And I wasn't crazy about it.

It didn't feel like me, it didn't feel organic, it felt too chat, GBT.

And so what I did was to try and get it more in my tone.

I actually downloaded all of my data from LinkedIn and it'll allow you to pull down your post.

And I uploaded that to chat GBT.

And I copied the prompt that I've been using and make and I said, help me rewrite this prompt so it sounds more like me.

And through a couple iterations, that's where I've gotten to where with where it's at today.

So if I look at the data and I think, okay, is it helping me?

Is it hurting me?

Is it, am I even growing?

What is happening with this automation post?

I post once a day and I post seven days a week.

So if I go into the actual data, let's say for the past, let's look at the year, right, because I was not posting.

So if I go back five months, it's probably right around here.

So you see where it's dropped off on September 3rd.

So from this way to the end, I've been using automation this way.

Back was me manually posting when I would get into LinkedIn and post, sometimes I did, sometimes I didn't.

LinkedIn's not a good business generator for me.

My audience really shows up for me on Facebook, but I still know the value of using this platform.

Some days I did really good.

No, so it's, it's up and down, but it was still consistent right up except over here where there was crap.

But I've seen quite a, you know, bigger highs and lows or bigger highs I guess since I've set up the automation.

And I think it has to do with consistency and the content that chat, TPT is actually writing.

So if you look at, I have had a hundred dollars or $1,100, 1100% increase for the year based on impressions, which is pretty good.

Again, I'm not doing anything.

And then engagements, let's see if we can look at that again.

So we start September 3rd.

So about right here where it falls off, look to the right, how much higher the spikes are and versus to the left where I am manually creating that content.

Pretty different.

Now if we go to, I think that's all you could look at here.

Yeah, so if I go to my page, just so you guys can see what a couple of 'em look like, posts are getting pretty good profiles.

It's consistently growing.

I think when I started it, I was maybe at about, I don't know, 5,000 something and I'm almost gonna hit 6,700.

Again, no outreach on my part, no posting on my part.

Now I do get on and respond to somebody.

If somebody posts a comment, absolutely I do get on and maybe a couple times a week just to read what the AI is written just in case it's incongruent or incomplete.

Like this one, which I found yesterday, but I left it for an example.

So it starts to write the post.

Imagine a world with no obstacles, okay?

Personal development isn't just about reading.

Self-help books.

So it's in plain English, it's not hard to keep up with.

It doesn't sound like chat.

GBT wrote it, start with a mi, a growth mindset.

You may have heard the phrase, the only thing standing between you and your goal is the story you keep telling yourself.

Okay, I would say something like that.

So it starts to go through the bullets and then it stops at this one.

Something you have to be aware of when you set stuff on autopilot.

Now, typically what I would do found that I would go and I would edit it.

I would probably remove that and add a call to action or add a, you know, what other things, what other personal development things are working for you or something like that to tie it to the rest of the message.

But the this happening is so rarely that it's, it's so rarely.

So I don't worry about, you know, I'll go ahead and clean it up and just rinse and repeat and let it keep running.

I'll give you another example.

Let me let it go back today though.

There we go.

Now some of these were me actually posting that I was looking for something like this.

I did create that and I did create that one.

Here's another one, Chad, TPT wrote, isn't it true We're all on a journey of self-improvement.

Whether you realize or not, personal development isn't simply about ticking things off a bucket list, one vital, often overlooked, here's why.

And then it goes into a whole list very nicely formatted.

Makes perfect sense.

So the next time when you're setting goals, remind yourself it's not just about the finish line.

I mean it's actually so it's getting better and better.

Every little bit of iteration that I do to the prompt allows me to start getting better results and you know, nicely formatted, clean, simple, easy to read post that I didn't have to take any time to write or post or anything else.

And like I said, my growth continues to grow day over day based on this content constantly showing up.

Now the cool thing is it gets better.

So if you don't like the prompt I, what I've done a couple times is take the prompt that I'm using and I can go into chat GPT and say, I'm using Make, and I've set up an automation and you are posting to LinkedIn for me, here's the prompt I'm using, here are the, here's what I don't like about it.

Help me update it.

And we will constantly iterate it until we get to a place where it sounds like me, it's talking like me.

You know, it feels more congruent with who I am as a human.

Now is that perfect?

No, none.

None of the AI stuff as of right now is perfect.

But is it better than the resources that we've had access to a year ago?

Absolutely.

So it's definitely worth giving a try.

And you write each one of these a little bit differently, right?

What I say as a prompt on LinkedIn is going to be different than say my prompt on Twitter.

On Twitter I want short and punchy and you know, very different type thing.

Same setup.

You pick topics, you pick tones of voice, you rotate through them, then you will pick your prompt just a little bit differently.

So here's draft a Twitter post.

The post should be engaging, thought provoking, adhering to the following guidelines.

So I tell it a character count.

I want spaces between the sentences.

Do not use quotations or hashtags.

Don't add any external links.

So again, you're, you're writing the prompt based on the platform.

I mean we are already creating content specific to each platform.

We're going to give your the same type of direction.

So if I go to, oops, wrong one.

If I go to Twitter, I'm gonna see the same kind of thing.

Effective marketing isn't just about selling products, it's about sharing stories that capture hearts.

Remember people don't buy what you do, they buy why you do it.

Engage, relax or relate, evolve.

Very simple, plain English, not heavy unlocked by, you know, really driven by some of these silly words that AI keeps going back to.

But it's written in a tone that sounds like me.

I would say many of these SIGs, if I took the time Twitter, I post every two hours and 10 minutes.

Again, I'm not posting, but the AI is posting for me.

So let me stop sharing.

So you guys ask me questions, tell me how I can help.

I'm curious about make.com.

Yes.

I've not not used it at all.

Could you maybe just go through like one of those basic flows?

Yeah, absolutely.

Basic One, that'd be amazing.

You wanna see it or you want me to just talk through it?

Yeah, whatever's easiest.

Probably see it and just, okay, just like super, like if you were just gonna put together a new automation for a new, there was a new social media platform tomorrow called, I don't know, jojo, and you had to create a new process.

What's your high level approach?

Yeah.

Okay, so let me, let me kind of back it up for a second.

When it comes to make, what I want you to do, okay, as an agency, we sit down and we map out step by step by step.

We need to set up an email campaign, a welcome series, what is email one, what is email two?

And we'll walk through that.

You would do the same thing for this.

So what you would sit down and say is, what do I wanna automate?

What task can I take off my plate?

I set up an automation on here where I published a newsletter about AI once a week.

And what I found was I was spending like four hours on Thursday gathering the data, having to review the article real quickly, find out if it was worthwhile of adding, then doing a summary, then adding it to the newsletter.

It was taking me way too long.

I was like, this is a free newsletter.

I do not wanna spend this kind of time doing it.

So I went here and I set up an automation that said I need you to go out.

I even tried with Google alerts, but Google Alerts gives you everything, all the crap, all the stuff that is irrelevant.

It all shows up in there.

And I didn't wanna have to filter through it.

So I said I wonder if I could set up an automation that went to, because it seemed like I was getting my articles from like 10 blogs, right?

Amazon's blog, Microsoft, Google, OpenAI.

So there was like, you know, a handful of them that I was going to every week to find out what they did, what they didn't do.

And then I would have to summarize the article and then write something for it.

So I said, well let me put together a bot and I'll give you an example here.

So what I did was, I mean I had to do some research on it.

Chat TPT and I went back and forth.

So I explained the situation to it as to what I was trying to do.

I said, help me set up an automation that will collect this for me.

Bring it in, summarize it all and just give me the end.

I just need like a paragraph.

Tell me, give me a headline, gimme the summary of the article and, but explain it like I'm a fifth grader because a lot of this AI news that's getting published, some of it's pretty technical, I don't wanna read all that, I don't wanna learn it.

I'm a marketer.

So what we, what I did was I set up an R Ss feed.

Anybody can do this, right?

Many websites have an RSS feed available.

You can just go there and do a search on it.

It'll give you their link.

So what I said was, okay, I want you to grab this link and I want you to return no more than 10 articles at a time.

Most of these big brands don't publish more than 10 articles a week.

But I kind of set a limit 'cause it can get jammed up if you try to do too many too fast.

That's it.

I just said bring me in maximum 10.

Then I'm using a third party tool called Scraping Bee.

What Scraping Bee does is it goes down and it scrapes a website and it brings a data back.

That's it.

Super simple.

You can do it to analyze websites, you can do it to summarize websites, you can do it to collect your competitors.

Scraping bee's been around a while.

There's a few other competitors out there that'll do the same thing.

But, so I told scraping b, I want you to go out, I want you to collect the body right of the article and I want you to collect the title and I want you to bring it back.

And then I want you to stick it in chat, GBT.

And I want you to summarize the article in one paragraph and explain it like I'm five.

So you go read it, you bring it back, you tell me what it says, okay, you guys with me so far?

Okay then after you do that, I want you to stick it in a Slack channel.

So I created a Slack channel in my company, click Slack channel and it's called News and Updates.

And I just want you to stick it in there and I want you to give it a title and I want you to write the summary and I want you to gimme the link to the URL that you summarized.

So now when I run this, it summarizes the articles, sticks it in a Slack channel.

So all I have to do now when I go to do my newsletter, excuse me, I just read the summary, summary paragraph and then I realize, okay, this article's worthwhile or it's relevant.

Let me go read the whole thing or gather the whole thing.

Or this isn't for me and I don't need to waste any more time on it, it's done and I can just click yes, keep, no, no, no.

And it co really saves me time from having to go out and find it to sort through all the Google alerts and I immediately know something that's gonna be relevant for the newsletter that I'm producing.

So what I would say when it comes to make, what you gotta think about is what am I trying to automate?

And if you can tell it what you want to create, it will tell you what kind of tools you're going to need to make that happen.

Now what they do have, which is super cool, zap now just for comparison, Zapier is much easier to use than Make is Make is a little bit more like an engineer brain.

I mean there's sometimes I have to say this is too much, I'm gonna go drink wine and I'm gonna go come back tomorrow 'cause I can't figure this out.

But there are a lot of smart people out there that can help you figure this out.

I've built quite a few, what do I got?

50 different scenarios in here and, and I just stopped because I didn't know what else to create right now.

But Zapier's a little bit easier, but it's more expensive.

This account that I have now, I don't know how the money equates differently in different countries, but I can run 10,000 scenarios a month, which I never have ever hit.

And I've had this account for like three years.

I pay nine do, I mean it's, it's nothing for the amount that it does.

Just considering all the social media posts for me it's $9.

So I have, you know, I have our assess feeds I can create, here's a sexy one, hold on, hold on you guys.

Let me see here.

It will create a blog post from you for you.

Let me find Scraping Bee here.

Now Scraping Bee is having an issue, so I had to stop it for a second.

But what it will do can get it to take a keyword from a Google spreadsheet or excuse me, A URL take a URL from a Google spreadsheet.

It goes to Scrappy Bee.

Scrappy Bee Reads, the website comes back, tells chat, GPT what it is, sends it to this chat, GPT, which then describes it in one sentence, adds that one sentence plus a description back to the Google sheet.

Let me go to the Google sheet so you guys could see it.

This is called new AI tools.

So let me open up a window here.

I know I'm way in the weeds here so if you guys, if you want me to stop you better cut me off Scott.

Sorry guys.

But it's so fun when you figure out how to do this stuff.

I really appreciate it.

Like it's, it's really deeply useful to kind of see how you're thinking through it.

Appreciate it.

Alright.

Okay.

Yeah, my brain is, is a dangerous place.

It's like, wait, what if we did this?

So I have a site that I list AI tools on, again, taking too long to collect them.

That's why I'm not seeing it.

'cause I'm on the wrong profile taking too long to collect them.

So I wanted to find a way that I could send a bot out to gather the information and bring it back and populate a spreadsheet so I didn't have to do it.

So I built a spreadsheet.

Okay, gotcha.

Come on over here.

Okay, so the only thing I had to do was collect the URL.

You guys can see it, right?

Yeah.

Okay, so I, I gathered the URLs that I wanted to have and then what it would do was it will give me, hold on, lemme go to the sheet.

There we go.

It.

So I have, okay, we have a name, we have a URL, then it created the slug for the URL because at when I finish all this, I'm gonna have it actu automatically create a draft on face or on WordPress and save it for me because I use WooCommerce to create the products.

So it puts it in draft on WordPress and I don't have to take it over there from here.

So we got a name, we've got a URL creates a slug for WordPress.

I picked the category that it's going to go into, right?

What kind of tool is it?

If there's an image on the website that is based on A URL, it'll actually bring in the URL for it.

Any kind of tags, if I was using what kind of pricing it has, is it free?

Now this is all, if it's available, if they can, if the S scrapy B can access it on the URLI provided, then I say write a description so it read all the data on the website.

Then it created a description for me.

I have nothing to do with these.

Then it wrote a short description because if you, anybody's used WooCommerce, you know you've got a product description and you've got the long one when you create products.

So it does both.

I don't wanna have to deal with it.

So it wrote the long version, then it wrote the short version and I'm kind of playful with things.

So I use emojis, I'm sarcastic and all that kind of good stuff.

So I wanna make sure that I tie that into my brand and my voice.

So then I can take it from here and then go back to the make right.

So what we said was, we start with that Google sheet.

We said start with the URLs that I gave you.

Go out to scraping me, gather the data, put it in here, write a description.

So you're an ai, e-commerce SaaS assistant.

I want you to summarize what the website does.

Use emotion, invoking language, highlight the product benefits.

It takes that, it writes the short description, the long description.

Then it comes back and it posts it all back on that spreadsheet that I just showed you guys.

Here's the short description, here's the long description.

And I could tie in videos and stuff like that.

I was more just a lot of this, I'm testing a lot of it.

I'm building, tweaking, building and finding out what tools I can use to kind of deploy out there on a regular basis.

I've written blog posts with this where I just give it a keyword, it writes the rest of the blog posts, then creates a WordPress draft and sticks it up.

There are some pretty, and I think I'm just like a, I'm a baby when it comes to this stuff.

Some of the automations I've seen people create just crazy good.

They do have quite a few templates.

So you can actually go in and say different scenarios.

I wanna Google form that can post to telegram.

I want, I mean there's hundreds and hundreds of them in here.

And like I said, they can get pretty complex depending on what you're trying to do.

Now, right now we have to use third party tools like this because AI hasn't gotten to quite, I'm gonna stop sharing.

AI hasn't quite gotten to the place where we can do it all within A GPT or with a third party tool like relevance or bot press or any of that kind of stuff.

But it will come, right now we're talking about agents.

I don't know, has anybody heard about agents yet?

And how, how those are gonna be, I am like holding on for agents.

So what agents will, what we're gonna see, at least my prediction and probably in the next 12 months or 18 months right now, kind of think of we're we're building, you know, we start with our chimpanzee and then the person that could stand up, right?

And then the, I mean we're like evolving through this evolution of ai.

chatt PT is a two-way conversation.

I ask you a question, you give me an answer.

You have access to lots of data patterns, frameworks.

You give me back the response as to what you think I'm looking for.

The sky is tells you it's blue.

You know, you're able to con not, it's not, we're not conversing.

We're asking, we're asking, we're putting in a prompt.

It's giving us a response.

Now we've got GPTs and GPTs are a little bit to like the next step where we can say, okay, you have access to all of that data, but now I need to give you some of my stuff because I want you to talk more like me.

I want you to answer questions more like me.

I want you to, I wrote a book and it was in, you know, I wrote it after you were indexed and you don't know anything about it, but I want you to respond to my people with my stuff.

And that's where GPTs come in handy because we can upload our content there and then we can create our own little personal chat bot that we could share.

But it stays within that little universe.

Now there are third party tools now, or if you're using open AI's, API, we can take, actually take that out of there and put it in an iframe on our website or a chat bot or anything like that and expand the amount of content or the amount of information we program these with.

So they have access to, so they're not just going off their database, but they're also going off of things that you've specifically told it.

You want it to respond.

So if Scott asked this, this should be the response, even though I know you have 10 other answers, this is how Scott would respond.

And therefore that's why we've uploaded that data.

And I've, I mean I've seen some amazing case studies.

Authors are uploading their books and then creating a chat bot.

So it's interactive.

So you wrote a book and maybe you're reading it and you're like, you know, a, I don't know what you meant with this concept on page 82.

What is this?

What are you talking about here?

Well, because I uploaded my book to my chat bot or my G fancy GPT, it can say, well she meant this or this is what it means.

And go into complete conversation with them.

And I mean, I could give you guys a hundred different use cases, but the point is, the next evolution, which we're all starting to see a little bit of the like super tech people is agents and agents are on chat.

Bot does a task that sends it to the next chat bot that sends it to the next chat bot that sends it to the next.

And then I guarantee you in the next like 18 months, we're gonna see billion dollar companies.

These unicorns come about with three people because company only needs the innovator.

They probably need a CTO, right?

They're gonna need somebody that can be in charge of this technology and probably a CMO.

That's it.

Because I will be able to build my own agents that one person handles marketing and it's not a person.

One agent handles marketing, then I have a freelancer, then I have a video editor, then I have a, and we're a little ways away from that.

But people are already building out these agents.

They're very clunky, lots of bugs.

We're not quite there yet, but it's coming.

And that will be the next iteration for businesses.

Mm-Hmm.

That's, that's a big, that's a big bang to uh, to, to finish with.

I think the whole, and I think it's something you mentioned Roscoe at the, the last live event is that yeah, we're gonna have a billion dollar companies with yeah, less than, less than five staff, which is, which is huge.

Yeah, no, that's, uh, that, that's awesome.

So we might break out.

Thank big thanks to Audra and if you just wanna drop some comments too, just in terms of what you thought of the presentation just for, for feedback for Audra.

But I thought it was awesome.

You've got a incredible brain with all the AI stuff and Yeah.

Some of the stuff you're doing is, is phenomenal.

So we might just go into breakout rooms now and we will Yeah, just brainstorm how can we actually use this technology?

We'll have about, probably about five minutes just how can we use this technology, oh, sorry.

Technology in our business.

No, no, that's all right.

That's all.

No, all, uh, all good.

We will, uh, be back in the, where is my breakout going back out there.

That's good.

We'll back soon.

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