Overview:

Get ready to transform your LinkedIn game! Introducing Amy Smith from Align Tribe, the LinkedIn legend with a staggering 27,800 connections. Dive deep into her unparalleled strategies that have not only amplified her own profile but have also churned out an impressive $170,000 for an executive client in just 12 weeks! Think it's all about ad spend and automation tools? Think again! Amy unveils quick, simple, and cost-effective techniques to convert those LinkedIn connections into valuable clients. Whether you aim to bolster your personal brand, attract the ideal clientele, or harness LinkedIn's power for your patrons, Amy has got the blueprint. Don't miss out on this invaluable session. Tune in now and let Amy guide your LinkedIn ascent!

Transcription:

So next up we have another LinkedIn legend. We've got Amy Smith from a line tribe. And Amy is going to be sharing what she's learned from being in the trenches using LinkedIn and personally growing her own profile to over 27, 800 connections, including some quick and simple ways to generate leads and turn connections into clients with zero ad spend or automation tools, and one simple strategy that's generated an extra 170, 000 USD for one of her executive clients within 12 weeks.

So yeah, if you're looking to position your own personal brand on LinkedIn to attract ideal clients or start leveraging LinkedIn for your clients Amy is going to show us how to do that. So over to you, Amy. Thanks so much, Scott. It's awesome to be with you all here. Some familiar faces and some new faces is always good to see.

So I hope you're gearing up for an awesome holiday season and everything ahead, but I'm going to bring up my slides and we'll crack off with the session. So I'll learn how to use PowerPoint in a minute. But as I do that, just give me a thumbs up in the chat. If you can hear me and see me, okay. I have been that girl on mute before in a presentation.

So I don't want that to be today. Cool. Cool. So I'm coming at this for a couple of different angles with you today. So One angle is really looking at yourselves as business owners and as founders and how you can really start to position your own personal brand on LinkedIn, which then trickles down into helping your company to grow.

And also some things that I've been observing on the LinkedIn platform and things that I've tested that has been working in terms of content and lead generation and a few things that. I think it would be really useful and helpful if you're working with clients on the platform as well. So hopefully we'll give you a few little shortcuts, a few little tips and tricks.

And I think it really compliments some of the work that and some of the talk that Chas did around LinkedIn and really starting to build yourself as the authority and then using your profile as the conversion mechanism on LinkedIn to start to generate some leads that way as well. All right. So I've got to warn you about a couple of things as we get started.

I'm a total LinkedIn nerd, so I could probably talk about LinkedIn for days. We don't have days. We have a short amount of time. So Scott, if I keep on rambling on, you can kick me off the meeting mid sentence. It'll be like on a Graham Norton show where they have those stories and someone gets kicked off the chair.

So we won't do that today. That'd be all right. And I'm pretty biased towards LinkedIn working because it's worked for me in my business. It's how I generate sort of 80% of the clients that come through to me and the others are referrals and word of mouth on top of that. But it also works for a lot of the clients we've worked with as well.

So I'm going to go pretty quick. If there's. Any comments that you have, throw them in the chat. I'll try and look over and answer them as we go, but also try to make sure we've got some time for questions at the end as well. So what I hear a lot from people that I speak to in business or in the marketing arena is often they have LinkedIn as like a channel.

And they've kind of had it because people say that you should have one, you should have a profile and you shouldn't use it. But there's a gap sometimes between actually knowing how to really execute properly on the platform and there's been some significant changes that have happened over the last few years.

That I think a lot of people are still operating in like the old way where LinkedIn used to work. And now it's about sort of shifting to some of the new ways that LinkedIn are working on and also understanding as a platform where the platform is actually heading so that you can be on the front foot as well.

So right now we've got over 830 million users across LinkedIn. So a lot of the time, some of your clients might be asking the question of like, well, do I even have. Clients or do I even have customers on LinkedIn? And just having a bit of a look at this snapshot. I think for me, when I've always worked with clients, this is a really good snapshot to bring up because it kind of trumps any questions that they have, because there is a really good user base on LinkedIn and it's growing really strongly as well.

So I want to know from you guys who is using LinkedIn right now and where we'll do this. Is just pop a one down below in the chat. If you have a profile but personally for your own personal use in your own business, you're not using it as much as what you could be. Or pop a two in the chat. If you are active on LinkedIn and you're using it to currently generate leads in your business as well.

Yeah. Few ones, few twos.

Awesome. All the above. Love that. So we've got a good mix here. So hopefully if you're a number 1, this is going to give you a few little tips and tricks that will help move you onto the platform and start being a little bit more comfortable to be active and start to generate some opportunities. And if you're a 2, there might be a few things in here that might.

Cut down your time in using the platform and teach you a few little things as well. So my first tip to be really straight up with you is don't be this guy. All I'm sure at some point in our careers or our business received messages like this in LinkedIn. And I don't know about you, but receiving this, I was like, I don't know about lunching my personal brand, if that's a thing, but apparently for this guy it was so look six, seven, eight years ago.

Like reasonably, you could have probably gotten away with some messages like this. I know it's hard to believe, but maybe without the spelling errors, but to reach out to people directly on, on LinkedIn and be like, Hey, I'm this guy I'm doing this thing, or I'm this girl, I'm doing this thing. Like we should work together.

Let let's set up a call and let's make it happen or not even set up a call, but like, let's I'm doing this thing. I have this service, like go check it out. That could have worked. Years and years ago, what we've noticed on the platform is that people's skepticism on LinkedIn is up. So when the users are on the LinkedIn platform, they're there for a few different reasons, typically different to maybe some other social media platforms out there.

One, they're looking to learn. So they're looking to learn from people in their industry. They're looking to learn from other people in their network, other colleagues. And they're also looking to network. So, 1st and foremost, LinkedIn is a networking platform. So they're there to build relationships.

They're there to be to build connections. And then they're also looking to collaborate. So reaching out for messages of just looking for clients is 1 thing, but there's also a huge opportunity for strategic partnerships and other different collaborations that are out there. So, 1st and foremost, I think Chas hit the nail on the head here as well, in terms of these messages, They really do have to be quite strategic.

They really do have to have that personalized approach to them as well. In order to be effective now, because there's just been so saturated with all of these messages over time. So don't be this guy. But it is a great place to generate leads. So HubSpot did a study both B2B and B2C. So for me and my clients, a lot of them cross over both B2C and B2B.

And HubSpot did understand that LinkedIn is a really great place to generate leads. People are in a business mindset or on the platform when they're on the platform, and you might've noticed this yourself as well. So there's three things that I'm going to take you through, like really simple, like quick things that are really going to help you, even if you're starting from scratch, or you've been using the platform for a long time.

We're going to talk about how to really align yourself on the platform to be the authority in your marketplace. How to accelerate your network growth, because on LinkedIn you're only as strong as your network that you have on there as well. And then we're going to talk about how you really amplify that to make sure that you're not just doing activity for the sake of it on LinkedIn.

It's actually generating leads and bringing in business as well. So I'm not going to talk too much about myself. Scott's giving me a great little intro there. But I think it's important just to give you a little bit of context around me and, and how I got started on LinkedIn and, and why I'm kind of here talking to you today.

That's me over on the left there in London. I kicked off my career and when I got started on LinkedIn, it was actually in my executive recruitment role. So I kicked off my career in executive recruitment in London, and I was headhunting CEOs and executives of private equity firms. And so if anyone has seen the movie Taken and they've seen Liam Nelson and there's that saying when he says I will find you.

That was me on LinkedIn. So if you're a CEO or you're an executive, I would look you up on LinkedIn and I would find you. I would headhunt you. So I did that for many years, but it was very, very much behind the scenes. So I was what I called a LinkedIn lurker at the time. I didn't really think anything about my own brand.

I didn't really think about anything except for building up my network with the executives that I wanted to be in touch with. And so that was very much myself. I don't know if that was the introvert or the Aussie in me but I was pretty terrified about actually starting to, to get out there on LinkedIn at the start.

I remember the first ever LinkedIn video that I did. It took me six hours because it took me two minutes to fill and five hours and 58 minutes to actually build up the courage to even post it on the platform. So I was super intimidated when it came to starting on LinkedIn, but What actually happened was over time, I decided that it's probably a little bit more entrepreneurial than I was letting myself believe and started my own career coaching business at the time.

And so I thought to myself, well, what if I could use a lot of the strategies that I was using as an executive recruiter and as a headhunter? And what if I could use that to get clients on LinkedIn? And what I actually found was it worked to my surprise and I was able to quit my corporate job within 12 weeks.

And since then, I've trained over 1500 other people mainly coaches and consultants on how to really grow their own personal brands and use LinkedIn as a base for clients as well. So do a bit of speaking and things as well but these some of the brands that I've worked with. And the only reason I bring this up is because about 60% of these brands.

Reach out to me through LinkedIn. So inbound leads into LinkedIn. And so the reason I find that LinkedIn is so important these days is because you're putting yourself in the way of opportunity. So when you're positioned yourself as a brand on LinkedIn, and you're not hiding behind your company brand in itself, then it opens up so much more opportunities.

I've had free PR and all sorts of things that have come my way just for being active and just being unafraid to put myself out there on LinkedIn. So perceptions reality, you get around 7 seconds to capture someone's attention on LinkedIn in your profile. So we want fast traction. We want to make sure that our profile is a conversion mechanism.

So for many years, I was helping people to create the perfect kind of resume on LinkedIn. But what I found is that if you're in business and if you're a business owner, then your LinkedIn profile like Chas was saying earlier, it needs to be a landing page. It needs to do the heavy lifting for you.

So that if you're doing all this kind of activity and people jump onto your profile. They can be sold on you before you've even had a conversation before you've even reached out. It pre qualifies them. If you do your profile in the right way, so that you're only having conversations with the right kinds of people.

So as an example, a few little tips and tricks when it comes to profile and starting to get that happening for you as well in the chat. What are some of the things that you notice just on the profile? Just minus an example there. Just pop it in the chat. What are some of the things that stand out? Emojis.

Says Dan. Yep. What else?

Hashtags. Yep. So that's in the creator mode. Yep. Create a mode that Chas was talking about as well. You'll probably notice like visual media and then a full heading as well. So LinkedIn will give you around 120 characters for your headline and your heading. So go beyond your role, go beyond your business and start talking around.

The why behind what you do and some of the credibility behind what you do, as well as just your title as business owner or founder as well. Another example here of Paul, one of the things I want to highlight is that LinkedIn isn't just a place for people in corporate suits and ties anymore. And so you'll notice with Paul, you'll have actually some images there that showcase a little bit of his personality.

All right, so you can actually see a little bit around what it would be like working with Paul. And so seeing the behind the scenes is really important for LinkedIn. So in this seven seconds, people can jump on here and this is a qualifier in itself. So the visual media is actually a qualifier for Paul, because he doesn't want to work with clients that don't have a great sense of humor.

And so if people are jumping onto his profile, they'll get a sense of that straight away. Another example, and. You'll notice some of the visual media, you'll notice some images and things in the headline. One of the things that I've been really noticing on the platform. Is that just like YouTube, if you were, you were starting up YouTube for the first time, there's many different channels.

There's many different ways that you can go about YouTube. So what's really important is actually really selecting your niche and understanding who you're there for and the type of channel that you want to create. So the big picture idea here with LinkedIn is you almost want to be able to create your own channel within LinkedIn.

People will start to relate to the way you communicate. People will start to relate to the content that you put out and the topics that you talk about. And the more specific you can be on the platform these days, the more you're able to stand out. So that's one thing is seeing really specific and showing exactly what you're there for and exactly who you're there for just from the top part of your profile as well.

Give me a thumbs up in the chat, guys, if this is making sense so far, I can see a few of you nodding heads. Cool. So if you want to generate some leads from your profile. All right, there's a few things that I think are just must haves on your profile. So you want to be able to have your maximized word count.

Okay, people need to have the information at their hands on LinkedIn. You don't want them as marketers. You don't want them to take more steps than what's necessary. So they shouldn't have to go off to your website to get an understanding of who you're there for and who you serve. So making sure you've got the maximized word count is really important.

Because LinkedIn is so keyword heavy as well, it really works well with SEO. The more keywords and the more words that you can actually fill your profile up with, it helps to create more real estate essentially on your LinkedIn, which helps you to rank higher in the search results. If people have intent and they're actually searching for someone, then it's going to help to bring your profile up as well.

You also want to take advantage of visual media. And have a really strong CTA. All right. So it might seem really obvious to have a call to action on your profile, but I see so many people who have a really either a really wishy washy one or one that's really hidden beneath, you know, a long series of texts and things that you can't actually see.

And so having a really strong call to action on your profile is really important. You also want to take advantage of the featured section. So there's a featured section on your LinkedIn profile. And that allows you to add some links that allows you to direct to other client case studies, testimonials, like, whatever is really useful to build credibility and trust with your audience.

And the 1st position of your featured section is a really great place to drop in a lead magnet. Because it's usually the 1st thing that people see when they're scrolling down. So if you have a lead magnet or a little teaser for a lead magnet in your 1st spot of your featured section, it's a really, really good way to start converting people from just giving your LinkedIn profile to then jumping on your list and then starting to enter your sales process and funnel from there as well.

Having 3 or more recommendations. It's super helpful too. So I remember I was running a training for an organization recently and, and they said, I said to people in the room, you know, hands up. If you have a recommendation on your profile, probably 3 people out of 100 people put their hand up. And so we think about this in terms of our website.

We think about testimonials. We think about social proof, maybe in other platforms. But 1 thing with LinkedIn recommendations is it's actually highly regarded and highly trusted to have these on your profile because the way in which it works means that only the person that's giving that recommendation.

Can actually put that on your profile. So with a lot, a lot of, you know, distrust and skepticism and things out there, particularly if your market is highly sophisticated having recommendations on your LinkedIn profile, make it highly legitimate. And so you can also take those once someone's popped it on your LinkedIn profile, you can also, you know, screen capture that.

And you can populate that on your website and everywhere else. So that would be what I recommend is having three or more recommendations on your profile as a bare minimum. If you don't already have that. And when you do that, when you have a complete profile, it actually helps LinkedIn work harder for you.

So when you've got a LinkedIn profile, you'll get 21 times more profile views and 36 times more messages. Now, the messages that we get, some of them will be people spamming us, some people with some misspellings, like the example I showed, but others will be people that are reaching out wanting to work with us as well.

And so, obviously, you have your own way to sort of filter through those messages working with. A VA or a personal assistant, once your network starts to grow, you can have a system that really starts to filter in a lot of those messages as well. So once you've got your profile, we need to start accelerating your network as well.

So one thing that's really interesting is this kind of has like a double effect for people. So I mentioned I have a recruitment background, so I'm always thinking about recruitment and talent attraction in businesses as well. And so one thing that's really interesting is you can see on the right here.

This is from a millennial CEO and the way he recruits and the way he finds talent in his organization is actually based on people's LinkedIn content and activity. So either they will reach out to him asking to work for him because they've seen what he's posted on LinkedIn. Or otherwise, he won't worry about getting CVs.

He won't worry about doing a traditional job ad. He will just go to LinkedIn and he will just see who's actually interacting on LinkedIn and he'll get a sense of that person's communication style and all these sorts of things before they've even had a talk about. Working together. And so, yes, we're there for clients.

Yes, we're there for leads, but the activity and the work that you put into your LinkedIn profile has many other effects and benefits for your businesses as well. And also for your clients that you're working with too. So, right now, we've got over 830 million users. Now, there was like a 20% increase in people starting to share more content on LinkedIn over COVID, but still on the grand scheme of things, we have a really low percentage of people that are actively sharing content consistently on LinkedIn and actively using the platform in a way that you could probably do moving forward if you wanted to get the full effects of the platform.

And so what's really good about that is when you're 1 of those people showing up on LinkedIn. And you've carved out your space and you're being really specific in order to stand out and then you're attracting the right people to your profile, which then converts them into business and into leads and into your message inbox.

There's still a lot of opportunity to stand out and the organic reach on the platform right now. Is far surpassed anything else that I've tested across when I share content on other platforms as well. So I always used to think of LinkedIn as ugly duckling social media. And so I want to encourage you and share with you today that it isn't like that anymore.

It's becoming a lot more fun, believe it or not, maybe not as fun as like Facebook and Instagram, but. The variety of content that people are sharing, like you can show up and be your full self on the platform. So a couple of examples here. I got engaged this year, so yay me. This is my photo that I put up for when I got engaged.

Now, if you had told me six, seven, eight years ago to share something like more personal in my life on LinkedIn, I would have said, you're crazy. There's no way I'm going to do that. No one on LinkedIn wants to say that that's, I'm just not doing it. Believe it or not, this generated clients for me post.

So people want to see the person behind the profile on LinkedIn. Okay. And you can see the amount of engagement there. Like, there's a bunch of, you know, thousands of likes a bunch of impressions and things as well. So I can get and I do have a team and we go through everyone that's liked and commented.

We can add potential prospects to our network. We can also start a conversation with them as well. All right. So this is a lead generator in itself. They're not qualified at this stage, but we can start that conversation in the messages to get that qualification or to direct them to our profile where they then follow the process from there as well.

This is just a quick blog article that I shared. So this is not me writing this myself. This is just an Inc. com article. So. If you're feeling like you don't have a lot of time to share content, or if your clients are saying to you, like, I just don't have time to jump on videos or do all sorts of different things.

Like, I just shared this when I was waiting in line for a coffee one morning. So it's really, really simple and really quick to repurpose and reshare things that maybe you're doing on your website over onto LinkedIn as well. A couple of other examples. Text posts work really well, so short text posts, and you'll notice the spacing that are using between the posts as well, and that's on purpose.

So, LinkedIn people are quick on the feed, they'll read things really quickly, and so you want to space it out and make sure that it's really helpful for the skim readers. That are out there as well. We've got just sort of in the moment posts are good too. So if your clients are doing things in their day to day, if you're doing things in your day to day, post it and share it on LinkedIn.

People love the behind the scenes. They love to see what you're up to as well. Polls, I won't go into polls too much because Chas has talked about polls, but polls work really well on LinkedIn. And you can see it only takes like a couple of pieces of content to really hit the mark. And your profile and your network can grow very, very quickly.

So as an example here with the profile viewers, just from one piece of content, now I've got 2, 400 people that have come and viewed my profile, which shows that there's a warm audience there. There's some level of interest. So again, you can reach out to them to connect and you can start a conversation.

They're almost sort of raising their hands or showing a bit of curiosity, and then you can take that into a conversation from there as well. So you've probably noticed some hashtags. 3 to 5 hashtags per post. I find works really well. You can intentionally search on LinkedIn via hashtags. Great lead source is to jump on and have a look at some hashtags that your audience would be interested in as well and see what the activity is.

And you can have a virtual assistant that goes through and looks at the people that are highly active on LinkedIn and what they're sharing and reaching out to the right kinds of people just through hashtags as well. Thank you. All right. And so I'm mindful of time, but we're racing through when we start to put all this together, when we start to put it all together we want to really amplify our efforts.

So we've got our converting profile, which loops back every time we share a piece of content, no matter which style of content you want to go with, stick to something that placed your strengths. carves out your own voice on the platform as well. People get really used to the type of content that you share.

And so, if you want to get really consistent and a type of content, it works well on the platform as well. And then that always redirects back to your profile. And then from there, we start conversations now showing appreciation before the ask. Is super important on LinkedIn. So really easy thing is that if any of those people from the likes the comments or anything from any piece of content my team will go in and they'll say, you know, thank you so much for engaging on X, Y, Z posts.

Like, there'll be some sort of reference to the post there for context. And then it would just be like, is you saying that you're interested in this topic? Like, is there anything else that would be useful for you? And so that gives us the opportunity when they respond to maybe share some other resources.

We can sort of gauge the temperature of that lead as well to see. Some people will jump straight back in and they'll just jump straight in for a conversation and then other people will send them to another sort of conversion event that we've got coming up. So it might be a master class. It might be a prerecorded master class.

I run some challenges as well. So we might have an upcoming challenge. So we look and gauge the temperature first through appreciation and just starting the conversation, and then we can direct them to the right avenue from there. So an example with this we use polls in this instance as well.

So polls was used to gauge a little bit more of the intent around what people were really looking for on the platform. And lo and behold, for Rob, these are, you know, the four main kind of areas that he covers in his consulting business. So again, from these votes. We could determine based on the people that I'd liked and commented, we could reach out to them.

We could also reach out to the people who had voted on the polls and use that as our appreciation intro, where we would say, thanks so much notice you're interested in this, is there anything else, you know, we can support you with and then we'd gauge the temperature from there and direct them into the right, right avenue, whether it be another resource.

Or straight onto a call in this instance, he had a couple that jumped straight onto a call and then his biggest project. It's a really large hardware chain that he works with. That was a seven figure project for him. So it was pretty cool just from a few messages and started with a poll. This is Winston as well.

So one of the things that worked really well is when he started on LinkedIn, he was quite broad. He's very broad with the types of topics that he would talk about and share in his business. He's very focused on the nonprofit space. So now he's really built a very specific network around that space and every piece of content is really targeted to his audience and very niche and specific.

Started with that and started reaching out with the right message to his market. Then through the messages showing appreciation before the ask, starting the conversation without the hard sell straight up the more you can actually delay your pitch in LinkedIn, the more trust that you build up and the easier it is to close on the back end.

So we've sort of noticed that because people are so highly skeptical, the longer you kind of hold off on the pitch and you're just there to show appreciation and network and all those sorts of things that the platform is built for. Then naturally people actually start reaching out to you and saying, well, how can we do this?

Or how can we do that? So switches around and it's really, really good for your positioning in that way as well. And the last thing is we made a really smooth transition off LinkedIn. So people on LinkedIn in the message, if you get too bogged down in the messages on LinkedIn, typically people will check their LinkedIn maybe once every 3 or 4 days.

Whereas some other platforms like Facebook or Instagram, they might be on there daily. So sometimes for a lot of people, it could be quite time consuming getting bogged down in the messages and getting to track all of those different people. And so you want to make a really smooth and easy transition off LinkedIn, either onto an email list, either onto a call, pretty well straight away.

So when we did this yeah, with Winston, he did two pretty quickly, and then he had another one come through in that last month. So that was a 170K for him. So yeah, a couple of examples there of, you know, content leading to conversations and then to conversions. So the thing I'll leave you guys with is unlike some other platforms, LinkedIn, you really want to have what I say, an offense and a defense strategy.

So like any great sporting team, you need to have both in order to win the game. So if you're just focused on your offense, which is just reaching out to people via messaging, but you're not producing the right specific targeted content, then it's not going to be as effective. Likewise, if you're just sitting there with your profile and you're just sharing content, but you're not working in the messages or you're not using the messaging function of LinkedIn as well, it's not going to be as effective.

So, unlike some other platforms, LinkedIn actually can see and takes note of the activity that you do in the messages, as well as the activity that you do on the feed. And so when you do both, it actually teaches the algorithm that you're active. And so even if you've just had a conversation with people on message, and even if it's gone nowhere, but you've just said a couple of nice things and you've connected what LinkedIn will actually do is when you share content, it's more likely that that person will actually see you on their feed.

So you do have to teach the algorithm that you're active. So that's it. If you've got questions, jump in the chat, let me know. I know it was kind of like a bit of a fire hose of information at you, but feel free to connect and then my details there. Excellent. Thanks. Thanks, Amy. I've got, I've got just a question.

You, you got some some really good views on some of those posts. Is that, what's your view on, because I know that the pods are obviously a strategy that's used quite a bit on LinkedIn, like how important do you think it is? Having lots of followers, like to get that, you know, to get that virality, like you were getting like 30, 000 views and things like that.

What really contributes to that? Yeah. So I'm not a big fan of pods if I'm honest. It's pretty easy to identify when people are in a group of pods and you just see the same people like, you know, pumping out the same comments and things like that. So I've never really been a part of pods. What really worked for me was I experimented a lot with content in the beginning.

So I just got really good at putting out a bunch of content and some things flopped and some things hit. And so then I got really good at understanding what really resonated and hit with my market. And so that's sort of, I think, where my content has grown too. And then early on, I just got really good at building the network.

So like if I was doing speaking events and things like that, I'd always say, you know, have a call to action to connect with me on LinkedIn. So I would actually drive with like LinkedIn as my main platform for anyone. I didn't really talk about that. I was on other platforms because I was sort of all in on LinkedIn.

And still am, but I've got other platforms now. But that's what really kind of worked. I'm also doing some collaborations with other people on the platform who have some big followings and big audiences to that helped with attracting a lot of inbound connection requests. So, a lot of the way that we built and the way that I built my network was a lot of people wanting to connect with me and then I would just choose to accept or not.

So we would still do the outreach and connect with people at the same time. But a lot of it came through. You know, doing some interviews with, you know, other content creators on the platform and then with our combined networks, a lot of their audience would jump over and want to connect with me as well.

So that was a strategy in the early days. Yeah, that's great. So you're getting sort of that much traction with no pods or anything like that. It's more you're doing it organically and it sounds like collaboration has been a big part of that. Strategy, like someone's got a big network, you do a collaboration, then they follow you and, and, and so on.

So, yeah, incorporating sort of Chas's strategy as well around lives that worked really well for me too. So. Through COVID, I ran a live series, which was called person behind the profile. And so I would just bring in other people from my network who, and we'd just choose a topic and we would just talk about that on a LinkedIn live.

And then I would be pretty purposeful with who I would choose to bring on as well, because I had people that matched my network. And so then that just really helped to boost that as well. Yeah, yeah, no, that's that's great. Any other, any other questions? Amy, I've just got a question around the frequency of your lives.

How often are you going live and are you doing the full invite thing for the whole ones, or are you doing it for some and not others? Yeah, great. So when I was doing the lives, I would do once a week. So I did, I did it as a series. So it meant that I could do like a sprint of lives. And then I could also have that downtime to do, you know, business.

And so I had yeah, I would just say, okay, I'm going to do 10 weeks or eight weeks. So I just pick my sprint and then I would just do a weekly live. I didn't do the event structure at the time, the events. Function of LinkedIn was pretty new, and it was a bit clunky, so it didn't work as well as what it does now.

And so I would just use it and I would just post and just put a couple of posts out in the lead up to the live. And then when you actually use StreamYard or Restream, when you actually create your broadcast within that platform, that will automatically do a post onto LinkedIn for you to say, you know, Amy will be live at whatever time.

And then people can click to get reminded or get notified. And so once they click that, then they get notified when I went live. So that was sort of working for us in the beginning. Great. Thanks. You're welcome. Hey, Amy, what about with regards to titles? Should they be professional or fun? Great question.

So I come at it from the angle of the platform and what the platform needs to see. And so the platform needs to say enough of the keywords from the work that you do if people have intent and they're wanting to search like they would in Google. You want to make sure that you do have those keywords in there, but I also think it's good to show a bit of personality as well.

So don't be afraid to be a little bit fun on LinkedIn, particularly if that's a key way that you qualify your clients or, you know, who you want to work with are people that are fun. So if they see that from you, then that's a really good qualifier straight up as well. So I'd say a bit of a mix of both.

You can't ignore. What LinkedIn needs, which is the SEO and the keywords there. Right. So having a title like CEO versus online wizard or automation alchemist, something like that. Yeah, correct. So you could have a combination of both, right? You could have, you know, online wizard as at the start little wizard emoji or whatever.

And then you can actually have, because you've got some characters there. Even with mine, I'll have like speaker consultant coach, like just sort of one after the other, following each other. It doesn't really make sense all in a sentence, but I have them there because they need to be there if someone has the intent of searching.